iFood
iFood is Brazil's dominant online food delivery marketplace, connecting 60 million consumers with 500,000+ restaurants and 500,000+ delivery workers across 1,500+ cities. It operates an AI-first platform spanning food, grocery, pharmacy, fintech, and logistics as a Prosus-owned subsidiary.
- Company typePrivate
- Founded2011
- HeadquartersOsasco, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What iFood does
iFood is Brazil's dominant online food delivery marketplace, founded in 2011 and headquartered in Osasco, São Paulo. It connects approximately 60 million consumers with over 500,000 restaurant establishments and 500,000+ delivery workers across more than 1,500 Brazilian cities, processing roughly 100 million orders per month and holding more than 80% market share in Brazil's $20 billion food delivery market. The company has systematically expanded beyond restaurant delivery into adjacent verticals including grocery (iFood Mercado), pharmacy (iFood Farmácia), pet supplies (iFood Pet), and quick commerce (iFood Shop), plus consumer-facing fintech through iFood Pago and Zoop, employee meal benefits through iFood Benefícios (serving 1 million beneficiaries), and the Clube iFood loyalty subscription. It is a wholly-owned subsidiary of Prosus N.V. (Naspers-controlled), with revenue of approximately R$10 billion annualized and a 19% EBITDA margin.
The platform is built on an AI-first technology architecture. iFood operates more than 170 AI models in production for personalization, logistics optimization, fraud detection, and demand forecasting, and has co-developed a proprietary Large Commerce Model with Prosus trained on billions of commerce interactions. Customer-facing AI includes Ailo, a generative conversational ordering assistant on the iFood app and WhatsApp that has demonstrated 48% higher cart conversion and 33% faster order completion. Internally, the Toqan platform deploys over 9,000 AI agents for operational automation, while ML Go! (built on AWS SageMaker and Databricks) bridges data science and engineering for rapid model deployment. Last-mile innovation includes the proprietary ADA autonomous electric delivery robot and drone delivery partnerships with Speedbird Aero and Synkar. Reported AI-driven delivery time reduction is 35%.
Revenue is generated through five primary streams: restaurant commissions (15-30% of order value), consumer delivery fees, iFood Ads (advertising, with Advolve-acquired AI marketing targeting fivefold growth by 2030), Clube iFood subscriptions, and financial services (iFood Pago, iFood Benefícios, Zoop-powered payment infrastructure). Go-to-market is a multi-sided marketplace augmented by direct B2B sales for corporate benefits and a strategic Uber cross-platform integration announced in mid-2025. Geographic expansion is underway into Colombia, Argentina, and Mexico, and the company has committed $3.2 billion in investment through 2026 versus $1.9 billion over the prior three years.
iFood firmographics
Firmographics- Name
- iFood
- Legal name
- iFood com Agência de Restaurantes Online S.A.
- Website
- https://carreiras.ifood.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- iFood is Brazil's dominant online food delivery marketplace, connecting 60 million consumers with 500,000+ restaurants and 500,000+ delivery workers across 1,500+ cities. It operates an AI-first platform spanning food, grocery, pharmacy, fintech, and logistics as a Prosus-owned subsidiary.
- Ownership category
- akta.pro rank
iFood industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), On-Demand Grocery Delivery Marketplaces (AFAIAMAB), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)
Keywords
Where iFood is headquartered
LocationHeadquarters
- HQ city
- Osasco
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
iFood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Commissions: Primary revenue stream from commissions paid by restaurants (15-30% of order value). iFood maintains 80%+ market share in Brazil's $20 billion food delivery market.
- Delivery Fees: Fees charged to consumers for delivery services, supplemented by driver partnerships.
- iFood Ads: Advertising platform for brands and restaurants to promote products. Enhanced by Advolve AI acquisition for performance marketing optimization with goal of fivefold growth by 2030.
- iFood Pago / Zoop Payments: Financial services division including iFood Benefícios (meal vouchers serving 1 million beneficiaries), Zoop payment infrastructure, and credit services. Zoop Holding acquired to expand B2B payment services.
- Clube iFood Subscription: Loyalty program with membership benefits to drive customer frequency and retention. Part of Latin American loyalty market projected to reach $8.7 billion by 2030.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Commission Model - restaurants pay commission on orders processed through the platform |
| Transaction based/ take rate | Pay-as-you-go | Consumer Delivery Fees - fees charged per delivery order |
| Subscription | Monthly | Clube iFood Loyalty Program - subscription membership for exclusive benefits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
iFood product offering
Product offeringCore offering
iFood operates Brazil's dominant multi-sided online food delivery marketplace, connecting 500,000+ restaurants with 60 million consumers across 1,500+ cities via mobile app and web, and fulfilling orders through 500,000+ independent delivery workers. Beyond restaurant food delivery, the platform extends into grocery (Mercado), pharmacy, and pet supply verticals, and monetizes via restaurant commissions (15–30%), delivery fees, advertising (iFood Ads), subscription loyalty (Clube iFood), and B2B financial services (iFood Benefícios, Zoop-powered iFood Pago).
Product overview
iFood is a multi-category super-app and Brazil's dominant food delivery platform, built as a platform-plus-modules architecture anchored by its core food delivery marketplace. The ecosystem is organized around the main iFood app (covering food, grocery, pharmacy, and pet verticals), supplemented by financial services through iFood Pago (including Zoop-powered payment processing and iFood Benefícios meal vouchers), the Clube iFood loyalty program, and iFood Ads for brand advertising. Technology offerings include the generative AI assistant Ailo, proprietary AI platform Toqan, drone delivery via Speedbird Aero/Synkar partnerships, and the autonomous electric robot ADA. iFood has expanded through acquisitions including Zoop Holding (payments), Advolve (AI marketing), CRMBonus (loyalty technology), and Shopper (quick commerce), all integrated into the unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- iFood Pago: Financial services and fintech division of iFood, including payment processing and banking services for restaurants
- iFood Benefícios
- iFood Mercado
- iFood Shop
- Zoop
- iFood Clube
- iFuture
- Elas são Tech
- GenAI
Products and services
- iFood (Core Food Delivery Platform)
- iFood Mercado
- iFood Farmácia
- iFood Pet
- iFood Benefícios
- iFood Pago
- Clube iFood
- iFood Ads
- Zoop Holding
- Shopper
- CRMBonus
- Drone Delivery
- Ailo (AI Conversational Ordering Assistant)
Quantifiable outcome
- 35% reduction in average delivery time through AI optimization
- +5 more outcomes
Companies that use iFood
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
iFood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
iFood partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Speedbird AerocoreStrategic investment from iFood to expand drone delivery operations in Brazil. Partnership aims to develop long-distance and urban drone delivery routes. iFood invested nearly USD 6 million from iFood and six other investors. Completed approximately 2,000 deliveries with Speedbird in 2026.
- AdvolvеcoreiFood acquired Advolve, a Brazilian AI company specializing in performance marketing. Integration aims to enhance iFood's advertising platform by improving campaign targeting, measurement, and expansion to external channels. Goal of fivefold growth in Ads division by 2030.
- Despegar (Decolar)minorProsus acquired Despegar for $1.7 billion. Decolar (Despegar's Brazilian operation) derives 14% of its revenue through a loyalty program partnership with iFood.
- UbercoreStrategic cross-platform integration announced June 2025 combining ride-hailing, food, grocery, pharmacy, and convenience deliveries. Uber ended Uber Eats service in Brazil in March 2022. Integration allows users to access both services through each other's apps.
- Box DeliverycoreiFood acquired full ownership of Box Delivery in May 2025 to transform the food and last-mile delivery competitive landscape in Brazil.
- Zoop HoldingcoreiFood acquired Zoop Holding to expand into B2B payment services and financial infrastructure. Zoop provides payment technology for enterprise accounts.
- AWS (Amazon Web Services)coreiFood built ML platform using Amazon SageMaker, achieving 50% reduction in foundation model deployment costs and 20% reduction in latency. Partnership includes collaboration on new SageMaker features.
- DatabrickscorePartnership with Databricks for data processing and lakehouse architecture. iFood uses Databricks for conversational analytics and business intelligence optimization.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
iFood competitors and assessment
Company assessmentBroad incumbents
- DoorDash: DoorDash is the dominant US food delivery marketplace with similar take-rate economics, restaurant commission structure, and consumer subscription (DashPass) mechanics that mirror iFood's Clube iFood loyalty model.
- Uber Eats (Uber): Uber Eats operated in Brazil until 2022 and now has a strategic cross-platform integration with iFood. Comparable marketplace dynamics, gig delivery model, and consumer app experience, though Uber now partners rather than competes in Brazil.
- Delivery Hero: Delivery Hero operates food delivery marketplaces globally with similar restaurant commission and delivery fee economics, providing a direct comp on international expansion playbook and multi-vertical (Domicilios, Foodora) operating model.
- Mercado Libre: Mercado Libre operates the dominant Latin American e-commerce and payments (Mercado Pago) super-app; its logistics network and embedded finance ecosystem overlap with iFood's grocery (Mercado) and fintech (iFood Pago/Zoop) extensions.
- Just Eat Takeaway.com: Just Eat Takeaway.com is a former iFood investor and global food delivery operator; Prosus's acquisition of Just Eat Takeaway makes it a sibling asset under the same parent, sharing marketplace mechanics and Prosus portfolio synergies.
Emerging players
- Daki: Daki is Brazil's leading online grocery quick-commerce platform, approaching R$1B in annualized revenue with 50%+ YoY growth; iFood holds a minority stake and an operational partnership, making it a direct comp in iFood Mercado's core market.
Direct peers
- Glovo: Glovo is a multi-category on-demand delivery platform operating across Southern Europe, Eastern Europe, and Latin America, comparable to iFood on restaurant marketplace model and expansion into grocery and retail delivery.
- Rappi: Rappi is a Latin American on-demand delivery super-app operating across Brazil, Mexico, Colombia, and Argentina, offering restaurant delivery, grocery, pharmacy, and fintech — directly comparable to iFood's marketplace model and multi-vertical expansion.
- Meituan (Keeta): Meituan is the world's largest food delivery operator through its Keeta brand, now expanding into Brazil. It is iFood's most direct and well-capitalized global competitor, with comparable marketplace, AI optimization, and last-mile logistics capabilities.
- 99Food (DiDi): DiDi's 99Food is a Brazilian food delivery entrant backed by the global ride-hailing giant, directly competing with iFood on restaurant commissions and consumer pricing in the same Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
iFood social profiles
Digital presenceiFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFood leadership team
Management profileNumber of profiles
Profiles11 records
iFood subsidiaries and ownership
Company hierarchySubsidiaries7 records
iFood funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFood M&A and investment
M&A and investmentM&A13 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFood
What does iFood do?
iFood operates Brazil's dominant multi-sided online food delivery marketplace, connecting 500,000+ restaurants with 60 million consumers across 1,500+ cities via mobile app and web, and fulfilling orders through 500,000+ independent delivery workers. Beyond restaurant food delivery, the platform extends into grocery (Mercado), pharmacy, and pet supply verticals, and monetizes via restaurant commissions (15–30%), delivery fees, advertising (iFood Ads), subscription loyalty (Clube iFood), and B2B financial services (iFood Benefícios, Zoop-powered iFood Pago).
Is iFood a public or private company?
iFood is a private company. It is classified as corporate owned and is currently operating.
When was iFood founded?
iFood was founded in 2011. It employs 5,001 to 10,000 people.
Where is iFood based?
iFood is headquartered in Osasco, Brazil, in the Latin America region.
How does iFood make money?
Five revenue lines are on record. Restaurant Commissions are the primary driver. The others are delivery Fees, iFood Ads, iFood Pago / Zoop Payments and clube iFood Subscription.
Who are iFood's main competitors?
Broad incumbents on record are DoorDash, Uber Eats (Uber), Delivery Hero, Mercado Libre and Just Eat Takeaway.com. Daki is listed as an emerging player. Direct peers are Glovo, Rappi, Meituan (Keeta) and 99Food (DiDi).
Does iFood have an API?
No public API is recorded for iFood.
What industry is iFood in?
iFood's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 72251 and its SIC code is 5810.