The Children's Place

Name

The Children's Place

Legal name

The Children's Place, Inc.

Website

https://childrensplace.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Children's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Kids & Baby Specialty Department Stores (CRAGAGAD), Kids Apparel (5–12) (CRAAAHAC), Toddler Apparel (2T–5T) (CRAAAHAB), Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Children's apparel
• Kids clothing
• School uniforms
• Baby clothing
• Specialty retail

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Direct sales of children's apparel and accessories through physical stores and e-commerce channels. Revenue generated from product sales at various price points ranging from clearance items to regular-priced merchandise.
2. E-commerce Sales: Online sales through company website, mobile app, and third-party marketplace partnerships including SHEIN storefront.
3. Private Label Credit Card: My Place Rewards Credit Card program offering 30% discount for new card holders, generating revenue through credit card transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Children's Place is a digital-first children's specialty apparel retailer selling everyday clothing, school uniforms, footwear, accessories, and sleepwear for children from infants to age 18. The company operates a multi-brand portfolio including The Children's Place, Gymboree, Sugar & Jade, and PJ Place, distributing through over 500 physical stores across North America, a proprietary e-commerce site, a mobile app, and a SHEIN marketplace storefront.

Product overview

The Children's Place operates as a digital-first specialty children's apparel retailer with a multi-brand portfolio strategy. The core offering centers on The Children's Place main brand providing everyday kids clothing for children from baby through teen years. Supporting this are four proprietary sub-brands: Gymboree (premium occasion-wear and collaborations), Sugar & Jade (tween-focused), and PJ Place (sleepwear). The portfolio includes extensive school uniform collections, baby clothing, footwear, accessories, and licensed character merchandise. The company operates over 500 stores across North America combined with a digital commerce platform including website, mobile app, and third-party marketplace partnerships (SHEIN storefront). A loyalty program (My Place Rewards) and credit card program support customer retention.

Differentiator

Problem solved

Functional benefit

Brands

• Gymboree: Children's apparel brand offering everyday clothing and accessories for children, operated as a sub-brand of The Children's Place
• Sugar & Jade
• PJ Place
• Ground Up Partnership
• Marchesa Mini x Gymboree

Products and services

• The Children's Place (Core Brand)
• Gymboree
• Sugar & Jade
• PJ Place
• School Uniforms
• Baby Clothes and Accessories
• Kids Shoes and Accessories
• Pajamas and Sleepwear
• Character Shop
• My Place Rewards
• The Children's Place Mobile App

Quantifiable outcome

• Net sales of $1.209 billion for fiscal 2025, down 12.8% year-over-year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Al Othaim Life CompanycoreChannel Partner/ Reseller/ Distributor · 27 April 2026Strategic partnership with Al Othaim Life Company as the official operating partner for The Children's Place brand in the Kingdom of Saudi Arabia. Initial store openings planned for 2026, including a flagship location in Riyadh. This partnership represents a significant step in The Children's Place's international growth strategy, leveraging Al Othaim's local expertise and extensive retail network to re-enter the Saudi Arabian market.
• Ground UpminorStrategic or Co-development Partner · 6 March 2026Ground Up, a children's footwear company specializing in character-inspired designs, partnered with The Children's Place to release a limited-edition footwear collection featuring Marvel's Spidey and His Amazing Friends, Disney's Minnie Mouse, Pixar's Toy Story and Cars characters. The collection includes rain boots and clogs available for Spring season. This partnership positions Ground Up to reach a broader audience while expanding The Children's Place's licensed character footwear offerings.
• MarchesaminorStrategic or Co-development Partner · 19 February 2026Collaboration between The Children's Place's Gymboree brand and fashion house Marchesa, launching the MARCHESA MINI X GYMBOREE collection of children's occasion-wear. The collection features Marchesa's signature elegant silhouettes including the Bow Dress and Rose Dress, reimagined for children with couture-inspired details. Available online at gymboree.com and in select Gymboree and The Children's Place stores.
• SHEINcoreChannel Partner/ Reseller/ Distributor · 30 October 2024Partnership to launch a storefront on SHEIN's platform as a strategy to boost declining e-commerce sales which saw double-digit decrease in 2024. The collaboration aims to reach a broader online audience by offering affordable children's apparel and discounts, initially in the U.S. market. Represents a marketplace channel expansion for The Children's Place.
• PEEPS Brand (Just Born Quality Confections)minorGTM or Marketing PartnerLimited-edition PEEPS-themed product collaboration as part of PEEPS Brand's 2026 spring collaboration lineup. The Children's Place is among 11 partners offering PEEPS-themed children's apparel and accessories available at retailers nationwide and online starting in spring 2026.
• New York City BalletminorGTM or Marketing PartnerGymboree brand collaboration with New York City Ballet on a Nutcracker-inspired holiday collection. The collection features designs inspired by ballet costumes, characters, and colors, available online.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boden: Boden is a UK-based apparel brand with a strong US DTC presence focused on bright, family-oriented clothing including a dedicated children's line. It competes for the same parent shopper as The Children's Place via a digital-first catalog and online model, though at a premium price tier.
• Carter's, Inc. Carter's is the largest US specialty retailer of children's apparel, operating Carter's and OshKosh B'gosh banners, with a similar DTC + wholesale model focused on baby and kids' clothing. It is the closest direct competitor to The Children's Place in terms of customer base (parents of infants through big kids), product categories, and channel mix.
• Tea Collection: Tea Collection is a premium children's apparel brand selling globally-inspired clothing for babies through big kids via DTC e-commerce. It targets a similar parent demographic to TCP and Gymboree with a comparable specialty-positioned offering, though at a higher average price point.
• Hanna Andersson: Hanna Andersson is a premium children's apparel brand selling durable, often organic-cotton clothing through DTC e-commerce and select retail stores. Comparable to The Children's Place on the kids' apparel category, target customer (parents), and DTC-led distribution, but at a higher price point.

Emerging players

• SHEIN: SHEIN is a fast-fashion online marketplace that has rapidly expanded into affordable children's apparel. The Children's Place now also operates a storefront on SHEIN's platform, making it both a competitor and a distribution partner. SHEIN's low price points and trend-driven model pressure TCP's value-tier positioning.

Broad incumbents

• Walmart: Walmart is the largest US mass retailer and a major seller of affordable children's apparel through its private-label brands (e.g., George, Wonder Nation) and national brands. It competes directly on price and convenience with The Children's Place, though kids' apparel is one of many categories in its broader assortment.
• Amazon: Amazon is a dominant online retailer and a major channel for children's apparel, both through third-party sellers and its own private labels. While not a kids-specialty retailer, Amazon competes with The Children's Place on price, selection, and convenience in the online kids' apparel market.
• Target Corporation: Target is a mass general-merchandise retailer whose Cat & Jack kids' apparel brand is a major competitor in affordable children's clothing. Comparable on product category and value-conscious parent shopper, but Target carries kids' apparel as one segment within a broad assortment rather than as its core focus.
• Kohl's Corporation: Kohl's is a US department-store chain that carries a meaningful assortment of children's apparel including major kids' brands. It competes with The Children's Place on accessible family apparel and back-to-school shopping, though kids' apparel is one of several categories within its broader assortment.
• Gap Inc. (GapKids / Old Navy Kids): Gap Inc. operates GapKids and Old Navy's kids' apparel lines as part of its broader family apparel portfolio. While Gap and Old Navy carry significant children's assortments and target similar parents, they are generalists with kids as one of multiple categories rather than pure-play specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/childrensplace
• Facebookfacebook.com/childrensplace
• Instagraminstagram.com/childrensplace
• Pinterestpinterest.com/childrensplace
• LinkedInlinkedin.com/company/7955

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Children's Place