Cloud Paper
Cloud Paper (dba Save Trees) is a Seattle-based DTC manufacturer selling 100% bamboo toilet paper, paper towels, facial tissues, and reusable dishcloths to eco-conscious consumers and B2B hospitality/office clients via its own e-commerce site and subscription model.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cloud Paper does
Cloud Paper, operating under the registered brand "Save Trees," is a Seattle-based (Auburn, WA headquarters) direct-to-consumer manufacturer of tree-free household paper products made from 100% bamboo fiber. Founded in 2019 by co-founders Austin Watkins and Ryan Fritsch, the company produces bamboo toilet paper (Premium and Extra-Soft variants, 3-ply), bamboo paper towels, bamboo facial tissues (12-box and 24-box cube formats), reusable Swedish dishcloths under the Swish Cloths line, and curated bundles such as The Starter Box. All products are positioned as plastic-free, toxin-free, PFAS-free, and septic-safe, with FSC-certified bamboo sourcing (FSC-C041262) and recyclable/compostable packaging.
The company operates an exclusive DTC model through its own e-commerce storefront (savetrees.co), combining one-time purchases with a customizable subscription tier that sends a 3-day advance email notification before each shipment. Pricing is unit-based, with paper towels starting at $39.99 for 3 rolls, 12-box tissue packs listed at $29.99-$41.99, and 24-box cube tissues at $37.99. Cloud Paper also runs a dedicated B2B channel with verticalized landing pages targeting hotels, restaurants, retail, offices, and wellness spaces, and distributes through social media (Facebook, Instagram, X), an affiliate program via Impact.com, a content blog, and earned media placements in CNN, Vogue, Variety, Architectural Digest, and The Colbert Report.
Across its operating history the company has raised approximately $9.6M in disclosed funding across three rounds (April 2020, September 2020, and February 2022), with investors including Greycroft, Bezos Expeditions, Presight Capital, SoundWaves, Time Ventures, FootPrint Coalition, and Muse Capital. Customer-side traction is anchored by 3,200+ verified reviews averaging 4.8 stars and multi-year subscription retention, though no revenue figure is publicly disclosed and headcount is reported at 1-10 employees.
Cloud Paper firmographics
Firmographics- Name
- Cloud Paper
- Legal name
- Save Trees
- Website
- https://cloudpaper.co/
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cloud Paper (dba Save Trees) is a Seattle-based DTC manufacturer selling 100% bamboo toilet paper, paper towels, facial tissues, and reusable dishcloths to eco-conscious consumers and B2B hospitality/office clients via its own e-commerce site and subscription model.
- Ownership category
- akta.pro rank
Cloud Paper industry classification
Industry- Product category
- Sustainable Household Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Paper Manufacturing (322)
- SIC
- Papers & Allied Products (2600), Paper Mills (2621)
- akta.pro primary industry
- Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)
- akta.pro secondary industries
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)
Keywords
Where Cloud Paper is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloud Paper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchases of individual bamboo paper products including toilet paper, paper towels, facial tissues, and bundles through their e-commerce storefront.
- Subscription Service: Recurring subscription model with customizable delivery schedules. Customers receive 'heads up' email 3 days before shipment and can cancel or modify orders at any time. Provides predictable recurring revenue through bundled subscription boxes like The Starter Box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bamboo Paper Towels - 3 rolls starting at $39.99 |
| Unit Pricing | Pay-as-you-go | Bamboo Tissues 12-Box Pack at $41.99 |
| Unit Pricing | Pay-as-you-go | Bamboo Tissues 12-Box Pack at $29.99 |
| Unit Pricing | Pay-as-you-go | Bamboo Cube Tissues - 24 Boxes at $37.99 |
| Unit Pricing | Subscription | The Starter Box - Bundled Product |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cloud Paper product offering
Product offeringCore offering
Cloud Paper (DBA Save Trees) manufactures and sells 100% bamboo-based household paper products, including 3-ply toilet paper, paper towels, and facial tissues, plus reusable Swedish dishcloths. Products are sold directly to consumers via the company's e-commerce site through one-time purchases and a self-serve subscription program with customizable delivery schedules. A dedicated B2B program supplies hotels, restaurants, retail stores, offices, and wellness spaces.
Product overview
Cloud Paper (operating as Save Trees) is a direct-to-consumer e-commerce platform selling 100% bamboo-based paper products through subscription and one-time purchase models. The product portfolio centers on bamboo toilet paper (available in Premium and Extra-Soft variants), bamboo paper towels, and bamboo facial tissues (in 12-box and 24-box quantities), complemented by Swish Cloths and bundle options like The Starter Box. The company also offers a dedicated business channel serving hotels, restaurants, retail, offices, and wellness spaces, and sells gift cards. All products are plastic-free, toxin-free, PFAS-free, and FSC certified, with packaging that is recyclable and/or compostable.
Differentiator
Problem solved
Functional benefit
Products and services
- Bamboo Toilet Paper Premium 3-ply toilet paper made from 100% bamboo, available in Premium and Extra-Soft variants, with 300+ sheets per roll. Sold to eco-conscious consumers through the company's website, designed as a sustainable, PFAS-free, septic-safe alternative to mainstream tree-based brands.
- Bamboo Paper Towels Strong and absorbent bamboo paper towel rolls sold as a sustainable alternative to traditional tree-based paper towels. Available from $39.99 for 3 rolls with septic-safe formulation.
- Bamboo Tissues - 12 Boxes Pack of 12 flat boxes of 3-ply bamboo facial tissues with 90 sheets per box. Hypoallergenic, fragrance-free, toxin-free, FSC certified, and delivered in plastic-free packaging.
- Bamboo Cube Tissues - 24 Tissue Boxes Bulk pack of 24 bamboo facial tissue boxes in cube format for compact storage, targeted at larger households or extended supply needs.
- Swish Cloths (Swedish Dishcloth) Reusable Swedish dishcloths sold as an eco-friendly alternative to disposable paper towels, complementing the bamboo paper product line.
- The Starter Box Curated bundle combining 12 rolls of 3-ply bamboo toilet paper, 3 rolls of bamboo paper towels, and 2 flat boxes of bamboo facial tissues, available with a fully customizable subscription schedule, 3-day pre-shipment email, and easy online cancellation.
- Business Solutions for Hotels, Restaurants, Retail, Offices, and Wellness Spaces Dedicated B2B program providing tailored bamboo paper product supply for commercial establishments including hotels, restaurants, retail stores, offices, and wellness/spa facilities, with bulk ordering options to support sustainability and ESG goals.
- Gift Cards Digital gift cards available for purchase on the Cloud Paper site, redeemable for bamboo paper products and bundles.
Quantifiable outcome
- 4.8 star average rating from over 3,200 verified reviews indicating high customer satisfaction
- +1 more outcomes
Companies that use Cloud Paper
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Cloud Paper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cloud Paper partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cloud Paper competitors and assessment
Company assessmentDirect peers
- Who Gives a Crap: Who Gives a Crap sells bamboo and recycled toilet paper, paper towels, and tissues direct-to-consumer on a subscription model, donating 50% of profits to sanitation nonprofits. It is the closest direct competitor to Cloud Paper — same category, same bamboo fiber, same subscription mechanics — and the global category leader in sustainable DTC tissue.
- Reel Paper: Reel Paper is a US-based DTC brand selling 100% bamboo toilet paper, paper towels, and facial tissues via subscription and one-time purchase. Same raw material, same product mix, same channel — direct head-to-head competition for the same eco-conscious consumer.
- Bippy: Bippy is a DTC brand building a portfolio of bamboo-based household and personal care products, using similar eco-friendly positioning and direct-to-consumer subscription mechanics. Comparable on customer demographic (eco-conscious millennials) and brand narrative.
Regional players
- The Good Roll: The Good Roll is a European DTC bamboo/recycled toilet paper brand with subscription mechanics and a strong sustainability mission (donating to sanitation causes). Comparable product and business model; primarily active across Europe rather than the US.
Emerging players
- Tushy: Tushy sells bidet attachments and complementary bamboo toilet paper direct-to-consumer, targeting the same eco-conscious household and reduction-of-tree-paper narrative. Adjacent rather than overlapping — different primary product — but shares customer base and sustainability story.
Broad incumbents
- Grove Collaborative: Grove Collaborative is a larger DTC and online retailer of sustainable household products including paper goods, cleaning supplies, and personal care. Broader catalog and scale than Cloud Paper but competes for the same eco-conscious household wallet share.
- Seventh Generation: Seventh Generation (Unilever) manufactures and sells recycled and sustainable paper towels, tissues, and toilet paper through mass retail and online channels. A scaled incumbent in the same sustainable paper category with national distribution and major shelf presence.
- Charmin: Charmin is the leading US toilet paper brand from Procter & Gamble, sold across all major retail and online channels. Category leader and the most entrenched competitor — defines the mainstream quality and pricing benchmark Cloud Paper positions against.
- Bounty: Bounty is Procter & Gamble's market-leading paper towel brand, sold nationally across grocery, mass, club, and online. The dominant incumbent in paper towels — the second of Cloud Paper's three core product lines.
- Cottonelle: Cottonelle is Kimberly-Clark's premium toilet paper and flushable wipes brand, sold across US retail and online. A scaled incumbent competing in the same toilet paper category, recently launching sustainable product variants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cloud Paper social profiles
Digital presenceCloud Paper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud Paper leadership team
Management profileNumber of profiles
Profiles2 records
Cloud Paper funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud Paper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud Paper
What does Cloud Paper do?
Cloud Paper (DBA Save Trees) manufactures and sells 100% bamboo-based household paper products, including 3-ply toilet paper, paper towels, and facial tissues, plus reusable Swedish dishcloths. Products are sold directly to consumers via the company's e-commerce site through one-time purchases and a self-serve subscription program with customizable delivery schedules. A dedicated B2B program supplies hotels, restaurants, retail stores, offices, and wellness spaces.
Is Cloud Paper a public or private company?
Cloud Paper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cloud Paper founded?
Cloud Paper was founded in 2019. It employs 1 to 10 people.
Where is Cloud Paper based?
Cloud Paper is headquartered in Seattle, United States, in the North America region.
How does Cloud Paper make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service.
Who are Cloud Paper's main competitors?
Direct peers on record are Who Gives a Crap, Reel Paper and Bippy. The Good Roll is listed as a regional player. Tushy is listed as an emerging player. Broad incumbents are Grove Collaborative, Seventh Generation, Charmin, Bounty and Cottonelle.
Does Cloud Paper have an API?
No public API is recorded for Cloud Paper.
What industry is Cloud Paper in?
Cloud Paper's product category is Sustainable Household Paper Products. Its primary akta.pro industry code is CRAJAFAJ, Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft), with a secondary code of IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins). Its NAICS code is 322291 and its SIC code is 2600.