What TUSHY does

TUSHY is a Brooklyn-based, direct-to-consumer bathroom hygiene company that designs, markets, and sells bidet attachments, electric bidet seats, portable bidets, and the Eau Smart Toilet, along with adjacent bathroom consumables and accessories. Founded in 2014, the company has built a portfolio spanning non-electric attachments (Classic 3.0 at $129, Spa 3.0 at $149), non-electric seats (Wave, Oasis), electric seats (Ace 2.0, Cloud, Cloud+, Aura ranging $359-$599), handheld and travel units ($49), and a full smart toilet replacement at $1,599. Underlying technology centers on patented hardware components — including the SmartSpray self-cleaning nozzle, Schmutz Shield grime barrier, rotating flanges, and buildup-resistant design — supplemented by UV sanitization in the Eau Smart Toilet. The company has extended into a digital product, the Hindsight app, which applies AI to bowel health tracking.

TUSHY monetizes through a hybrid model: one-time hardware sales across a $49-$1,599 price ladder constitute the bulk of revenue, with recurring subscription streams layered on for bamboo toilet paper, scrubbing pads, and the Eau Smart Toilet's $16/month auto-foam cleanser. Go-to-market is primarily e-commerce through hellotushy.com with free shipping above $99, augmented by wholesale distribution via Faire, a retail partnership with Target (carrying the Ace electric seat), affiliate marketing through AspireIQ, and a healthcare partnership channel for bulk buyers. The customer base is largely individual U.S. consumers, with over 3 million served cumulatively and 100,000+ verified five-star reviews supporting brand trust.

Operationally, TUSHY is a lean private company of 11-50 employees, incorporated in Delaware with product fulfillment from Mississauga, Canada, and shipping to the U.S., Canada, and Australia. The company has raised approximately $3.1 million across disclosed rounds (a $500K seed from Propulsion Capital in 2017, $2.1M led by Unorthodox Ventures in 2019, and a $492K exempt offering filed in October 2021). Recent strategic activity in 2026 — launching the Eau Smart Toilet, the Reboot Fiber Gummies line, and winning a Good Housekeeping Home Reno Award — signals an active expansion phase beyond core bidet hardware into smart toilets, gut-health supplements, and broader bathroom ecosystem products.

Name

TUSHY

Legal name

Tushy, Inc.

Website

https://hellotushy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TUSHY is a Brooklyn-based DTC bathroom hygiene company selling bidet attachments, electric bidet seats, the Eau Smart Toilet, and adjacent consumables directly to consumers, with 3M+ lifetime customers and retail distribution through Target.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of bidet attachments, seats, standalone toilets, and accessories. Products range from $49 handheld bidets to $1,599 smart toilets. Revenue generated from individual consumer purchases.
2. Subscription - Auto-Foam Cleanser: Optional auto-foam cleanser subscription at $16 per month for the Eau Smart Toilet, providing recurring revenue from consumables.
3. Subscription - Bamboo Toilet Paper: Recurring subscription model for bamboo toilet paper and other consumables with subscription discounts and automatic delivery.
4. Smart Toilet Subscription Add-ons: Monthly subscription services for smart toilet features and consumables.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

TUSHY designs, manufactures (via partners), and sells bidet attachments, bidet seats, handheld sprayers, portable bidets, and a premium smart toilet for residential bathroom hygiene. Core revenue comes from direct-to-consumer hardware sales ($49 to $1,599) on hellotushy.com, supplemented by recurring subscriptions for bamboo toilet paper, auto-foam cleanser, and related bathroom accessories.

Product overview

TUSHY is a modern and sustainable bidet company offering a comprehensive portfolio of bathroom hygiene products. The core product line includes multiple bidet types: bidet attachments (Classic 3.0, Spa 3.0), bidet seats (Wave, Oasis, Ace 2.0, Cloud, Cloud+, Aura), handheld sprayers, portable travel bidets, and the premium Eau Smart Toilet. These are complemented by bathroom accessories including bamboo toilet paper, toilet stools (Ottoman, Arc), cleaning products (Toilet Brush 2.0, Scrubbing Pads 2.0, Cloud Spray), air care (Pre-Splash Toilet Spray, Room Spray, Bathroom Candle), and health supplements (Reboot Fiber Gummies). The company also offers a digital product, the Hindsight app, which uses AI to provide bowel health tracking and insights. All products share a mission of elevating bathroom experiences while promoting sustainability through water conservation and eco-friendly materials.

Differentiator

Problem solved

Functional benefit

Brands

• Eau: Smart toilet product line featuring integrated bidet and auto bowl cleanser, priced at $1,599.

Products and services

• Classic 3.0 Bidet Attachment Entry-level non-electric bidet attachment that installs in under 8.5 minutes on 99% of toilets, using fresh water pressure and a self-cleaning SmartSpray nozzle. Targeted at individual consumers seeking an affordable, easy-to-install home bidet.
• Spa 3.0 Warm Water Bidet Attachment Warm water non-electric bidet attachment that connects to a sink for hot water supply with adjustable temperature control and self-cleaning SmartSpray nozzle. Designed for individual consumers who want warm water cleansing without electricity.
• Handheld Bidet Sprayer Flexible handheld bidet sprayer connecting to the toilet's fresh water line with adjustable pressure control and ergonomic grip; also usable for cleaning the toilet, pets, and other items. Targeted at individual consumers wanting a versatile, no-electricity sprayer.
• Wave Non-Electric Bidet Seat Premium non-electric bidet seat that replaces the existing toilet seat, featuring DuoFlow front and rear nozzles, an EasyTurn water-pressure knob, slow-close lid, and electricity-free operation in elongated and round shapes. For individual consumers wanting a seat replacement without power.
• Oasis Non-Electric Warm Water Bidet Seat Non-electric warm water bidet seat connecting to sink hot water with temperature control, dual nozzles, and ergonomic design. Targeted at consumers wanting warm water cleansing without requiring an electrical outlet.
• Ace 2.0 Electric Bidet Seat Premium electric bidet seat with remote control, 5 temperature settings, heated seat, oscillating spray, warm air dryer, and self-cleaning stainless steel nozzle. Fits round toilets. For consumers seeking a feature-rich electric bidet seat.
• Cloud Electric Heated Bidet Seat Electric bidet seat with warm water, heated seat, side control panel, self-cleaning nozzle, and warm air drying functionality. Targeted at consumers wanting luxury cleansing with side-panel controls.
• Cloud+ Electric Bidet Seat Remote-controlled electric bidet seat that heats, dries, and deodorizes with adjustable spray settings, warm air dryer, deodorizer with carbon filter, and remote control. Targeted at consumers wanting remote-controlled luxury cleansing.
• Aura Luxury Electric Bidet Seat Luxury electric bidet seat with auto-open lid, instant warmth, digital screen, multiple temperature and pressure settings, and remote control. For consumers seeking the brand's premium seat experience.
• Travel Portable Bidet Collapsible portable handheld bidet for travel, weighing 3.2oz empty, holding 11 fl oz of water, with adjustable 3-point spray nozzle, carrying case, and carabiner. For travelers, campers, festival-goers, and post-partum users.

Quantifiable outcome

• Users save an average of $471 per year on toilet paper costs
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered notable, support, core, marketing, innovation and compliance.

• TargetnotableChannel Partner/ Reseller/ Distributor · 1 January 2026Target serves as a retail distribution partner for TUSHY products, specifically carrying the Ace Electric Bidet Seat in Target stores, expanding TUSHY's physical retail presence beyond e-commerce.
• AngisupportImplementation/ SI/ Consulting PartnerPartnership with Angi (formerly Angie's List) for in-person bidet installation services, providing customers with access to vetted local installers for professional installation of TUSHY products.
• TaskRabbitsupportImplementation/ SI/ Consulting PartnerPartnership with TaskRabbit for in-person bidet installation services, offering customers access to verified local service providers for professional installation support.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale distribution partnership through Faire marketplace, enabling retailers to purchase TUSHY products for resale. Primary B2B wholesale channel.
• AspireIQmarketingGTM or Marketing PartnerAffiliate partnership program through AspireIQ for influencers and content creators to promote TUSHY products, driving customer acquisition through referral marketing.
• Hindsight AppinnovationTechnology or IntegrationTUSHY-developed AI-powered bowel health tracking mobile application that helps users log and track digestive health, extending the brand into wellness tracking.
• Forest Stewardship Council (FSC)complianceStrategic or Co-development PartnerFSC certification for bamboo toilet paper, ensuring sustainable sourcing and environmental responsibility in TUSHY's paper products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brondell: Brondell is a direct competitor offering bidet attachments, electric bidet seats, and smart toilets across similar price points. Like TUSHY, it sells primarily D2C and competes head-to-head in the US bidet attachment and seat category.
• Bio Bidet: Bio Bidet (a Bemis Company brand) offers an extensive lineup of bidet seats, attachments, and smart toilets with strong retail and e-commerce presence. Direct competitor in electric bidet seats and accessories, often distributed through the same big-box channels.
• LUXE Bidet: LUXE Bidet is a direct D2C competitor in the entry-level bidet attachment category, typically priced under $50. Competes with TUSHY Classic 3.0 for first-time bidet buyers and has strong Amazon presence with high review counts.
• Omigo: Omigo offers premium non-electric and electric bidet attachments and seats with D2C focus. Directly comparable product portfolio to TUSHY's mid-tier offerings (Classic/Spa/Wave), with similar sustainability and modern-design positioning.
• Alpha Bidet: Alpha Bidet sells a range of bidet attachments and electric bidet seats via D2C channels, including the popular Alpha JX. Directly comparable to TUSHY in product range, price points, and target consumer (first-time bidet buyers and upgraders).

Broad incumbents

• Kohler: Kohler is a major bathroom fixtures incumbent offering intelligent toilets (Veil, Innate) with integrated bidet features, plus bidet seats. While not exclusively a bidet company, Kohler competes directly with TUSHY's Eau Smart Toilet at higher price points and via established dealer networks.
• TOTO: TOTO is the global leader in Washlet bidet seats and integrated smart toilets, dominant in Japan and expanding aggressively in the US. While a broader bathroom manufacturer, its Washlet line is the primary competitor to TUSHY's bidet seats and smart toilet category.
• American Standard: American Standard is a large incumbent bathroom fixtures brand offering bidet seats (e.g., SpaLet) and toilets. Competes with TUSHY across mid-tier bidet seats and via retail/home center channels including Home Depot and Lowe's.

Regional players

• Coway: Coway is a Korean home appliance company known for its ICON electronic bidet seats, dominant in South Korea. While geographically focused, Coway's premium bidet technology and brand reputation make it a relevant benchmark for TUSHY's smart toilet ambitions in Asia.

Emerging players

• RinseWorks: RinseWorks specializes in portable and travel bidet sprayers, directly competing with TUSHY's Travel and Handheld SKUs. Niche focus on on-the-go cleansing makes it a focused emerging peer in the portable segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hellotushy
• YouTubeyoutube.com/channel/UCs-h_9kW54j6QVbABCyni-g
• Instagraminstagram.com/hellotushy
• TikToktiktok.com/@hellotushy
• LinkedInlinkedin.com/company/tushy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUSHY