What Caring does

Caring (케어링) is a South Korean senior care technology company that operates a vertically integrated platform for elderly care services under the National Long-Term Care Insurance system. Founded in 2019 and headquartered in Seoul (Seocho-gu), the company delivers care through four primary service lines: visiting care (방문요양) where certified caregivers travel to elderly clients' homes; family care (가정요양) which pays family members with caregiver certification a government-subsidized salary to care for relatives; and day care centers (주간보호센터) providing daytime facility-based care with meals, rehabilitation, cognitive activities, and specialized dementia units. As of June 2025, Caring had affiliated 50,075 caregivers, delivered 205,992 services, and served 21,000 elderly clients across Korea. The company also operates 28 direct-run day care centers and 18+ visiting care centers, plus hospital co-location partnerships with Madi Hospital, Jaseng Oriental Medicine Hospital, Hyundai Hospital, and others, and a premium nursing home brand (Caring Village The Pyeongchon, 77-person capacity with Loem Medical Group partnership) and a silver town brand (Caring Stay).

Revenue is generated primarily through government long-term care insurance co-payments (0-15% of service fees for certified care grades 1-5, with basic living recipients paying zero), supplemented by premium pricing on Caring Village and Caring Stay residential offerings, and ancillary streams including welfare equipment rentals, visiting bath, visiting nursing, and a 100-won funeral service partnership. Caregiver matching is based on personality, medical condition, and care needs; service pricing is nationally standardized by the National Health Insurance Service across visit and day care categories, varying only by care grade and service duration. The company distributes through a 1522-6585 phone consultation hotline, walk-in service centers, hospital referral partnerships, community center MOUs (including Seoul 50 Plus Center Council), and digital channels (KakaoTalk, Naver Band, blog content marketing). GTM combines direct-to-consumer phone consultation with community-led hospital referral channels.

Total disclosed funding is approximately 80M USD across four equity rounds (seed 2021, Series A 30B KRW in August 2022 with Kyobo Securities and Aju IB Investment, Series B 40B KRW in February 2024 led by SV Investment Corp, Series C ~27M USD in May 2026 led by Hyundai Investment Partners, IMM Investment, STIC Investment, STIC Ventures, and SV Investment Corp). The company holds 4 consecutive years (2023-2026) as Korea Consumer Satisfaction Index No. 1 in visiting care and day care, was designated a Prospective Social Enterprise and received the Minister of Health and Welfare Award in 2024, and was acquired by SilverAssist in January 2026.

Name

Caring

Legal name

케어링(주) (Caring Co., Ltd.)

Website

https://caring.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Caring is a South Korean senior care platform delivering government-subsidized visiting care, family care, day care centers, and premium nursing homes to elderly individuals across 28+ cities, serving 21,000+ clients through a 50,000-caregiver network under Korea's National Long-Term Care Insurance system.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Live-In & 24/7 In-Home Care (HLADAGAI), Live-In Caregiver Placement & Matching (HSABAMAD), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Senior care services
• Visiting care
• Day care centers
• Family care program
• Elderly nursing homes

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Long-term Care Insurance Co-payments: Caring operates under Korea's national long-term care insurance system. The government covers 85-100% of service costs for elderly with certified care grades. Families pay only 0-15% co-payment based on income level. Services include visiting care, day care, family care, welfare equipment, and nursing home services.
2. Premium Nursing Home (케어링빌리지): Premium medical-focused urban nursing home service with higher-end facilities and personalized care, operating as a separate premium tier beyond standard government-subsidized care.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Caring operates an integrated senior care service platform in South Korea providing visiting care (in-home caregiver visits), day care (daytime facility care), family care (government-paid family caregivers), welfare equipment rental, visiting nursing, and premium nursing home services. Services are delivered under Korea's National Long-Term Care Insurance system, where the government covers 85-100% of costs and families pay 0-15% co-payments based on income. The platform connects certified caregivers to elderly clients across 28 day care centers and 18+ visiting care centers nationwide.

Product overview

Caring operates as a comprehensive senior care platform offering a portfolio of integrated care services. The core offerings include Visiting Care (방문요양) for in-home caregiver services, Family Care (가족요양) which enables family members to provide care and receive government salary, and Day Care Centers (주간보호센터) for daytime facility-based care. Premium products include Caring Village (케어링빌리지) premium nursing homes and Caring Stay (케어링스테이) silver towns. Additional services encompass Welfare Equipment (복지용구) for assistive devices, Visiting Bath (방문목욕), Visiting Nursing (방문간호), and 100-won Funeral Service for end-of-life planning. The platform emphasizes integrated care continuity, allowing clients to transition between services as their needs change, all supported by government long-term care insurance covering 85-100% of costs.

Differentiator

Problem solved

Functional benefit

Brands

• 케어링빌리지 (Caring Village): Premium nursing home (요양원) brand offering medical-specialized urban premium care services, including partnerships with Loem Medical Group for integrated healthcare.
• 케어링스테이 (Caring Stay)

Products and services

• Visiting Care (방문요양) In-home care service where certified caregivers from Caring's 60,000+ nationwide network visit elderly clients' residences to provide daily living assistance, including hygiene management, health care, meal preparation, cognitive activities, and emotional support. Caregivers are matched to clients based on personality, medical conditions, and specific care needs.
• Family Care (가족요양) Government-subsidized program where family members with caregiver certification provide care to elderly relatives and receive a monthly salary from Caring. Enables families to care for loved ones at home while receiving transparent financial compensation. Caregivers receive industry-leading wages with clear breakdown of deductions and benefits.
• Day Care Centers (주간보호센터) Daytime care facilities where elderly clients spend the day receiving meals, health management, rehabilitation programs, cognitive activities, and social interaction, returning home in the evening. Includes specialized dementia care units, fitness rooms, therapy rooms, and activity rooms across 28 locations nationwide.
• Caring Village The Pyeongchon (케어링빌리지 더평촌) Medical-specialized urban premium nursing home with medical partnership with Loem Medical Group. Features 77-person capacity with single and double rooms, on-site nursing stations, regular doctor rounds, family medicine, internal medicine, and psychiatric consultations for dementia and elderly depression care.
• Caring Stay (케어링스테이) Care-focused premium silver town offering senior living accommodations with integrated care services, targeting elderly clients who need residential care beyond daycare services.
• Welfare Equipment (복지용구) Equipment rental and purchase service providing mobility aids, bath equipment, beds, and safety devices at 85-100% government subsidy for eligible clients. Includes wheelchairs, walkers, hospital beds, and anti-slip products.
• Visiting Nursing (방문간호) Home nursing service provided by certified nursing assistants for medical care tasks such as feeding tube management and catheter care that are difficult for regular caregivers.
• Visiting Bath (방문목욕) Mobile bathing service where trained caregivers visit homes to assist with bathing, including mobile bath vehicle options for homes without adequate bathroom facilities.
• 100-Won Funeral Service (100원 상조) Affordable funeral preparation service offered through partnership with Go-i funeral company. Monthly payment plan starting at 100 won, providing fixed-cost funeral services and eliminating price increases over time.

Quantifiable outcome

• 4 consecutive years Consumer Satisfaction Index No. 1 (2023-2026) in visit care and day care categories
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Seoul 50 Plus Center CouncilcoreStrategic or Co-development Partner · 31 March 2026MOU signed for creating jobs for middle-aged and senior citizens and promoting workforce re-entry programs. Initiative includes job training, job matching, and recruitment events, supported by the Seoul 50 Plus Center's community welfare activities.
• 마디병원 (Madi Hospital)coreTechnology or IntegrationFormal medical cooperation agreement with Gunsan's 마디병원 (departments: family medicine, internal medicine, orthopedics, rehabilitation medicine, neurosurgery). Caring's visiting care center is co-located in the hospital building, enabling direct referrals and integrated care for elderly patients.
• 자생한방병원 (Jaseng Oriental Medicine Hospital)coreTechnology or IntegrationMedical cooperation agreement with Jaseng Oriental Medicine Hospital in Cheongju for emergency response and medical referrals for elderly day care center clients.
• 현대병원 (Hyundai Hospital)coreTechnology or IntegrationMedical partnership with Hyundai Hospital adjacent to Caring Village Yongbong point in Gwangju for emergency response and health management.
• 의정부을지대학교병원 및 의정부성모병원coreTechnology or IntegrationMedical cooperation agreements with major hospitals near Uijeongbu visiting care center for hospital escort services and emergency medical response.
• 로엠메디컬그룹 (Loem Medical Group)coreTechnology or IntegrationExclusive partnership for medical coordination services at Caring Village The Pyeongchon premium nursing home. Provides medical checkups, doctor rounding, family medicine, internal medicine, and psychiatric consultations for dementia and elderly depression care.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Morning Care (더모닝케어): Korean senior care platform offering visiting care, day care, and integrated elderly services under government LTC insurance. Closest Korean direct competitor with similar service portfolio and government-subsidized revenue model.
• Honor Technology: US-based home care technology platform combining caregiver matching, visit scheduling, and integrated care delivery. Direct peer in the integrated senior home care platform category with similar technology-enabled matching and multi-service offerings.
• A Place for Mom: Largest US senior care advisory and referral platform connecting families with senior living, home care, and care coordination services. Comparable in the care navigation and matching layer that sits above facility operators, though Caring also operates its own centers.
• CareLinx: Digital home care platform connecting families with vetted caregivers for in-home senior care. Closely comparable to Caring's visiting care and caregiver matching business, focused on technology-enabled matching in a regulated care environment.
• TheKey: US home care company offering in-home personal care, dementia care, and care management for seniors. Comparable integrated service model and customer profile to Caring's visiting care plus care coordination offerings.

Broad incumbents

• Home Instead: Global home care franchise specializing in elderly in-home personal care services. Comparable to Caring's visiting care model at much larger scale, with similar focus on caregiver matching and family engagement, though primarily private-pay outside Korea.
• Bayada Home Health Care: One of the largest US nonprofit home health care providers offering visiting nursing, personal care, and hospice. Comparable to Caring's visiting nursing and personal care services with similar regulated, multi-service delivery model.
• Brookdale Senior Living: Largest US senior living operator with assisted living, memory care, and skilled nursing communities. Comparable to Caring Village and Caring Stay premium tier, though much larger scale and primarily independent-pay rather than government-subsidized.

Emerging players

• GC Well Being (formerly GC Care): Korean senior care and long-term care insurance services subsidiary focused on elderly care services and caregiver matching. Partial overlap with Caring's platform, particularly in caregiver placement and LTC insurance navigation.

Others

• WellSky: Healthcare and human services technology platform serving home health, hospice, and senior care providers. Indirectly comparable as the technology infrastructure layer for integrated care delivery that Caring's platform concept resembles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caringinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring