Acquia

What Acquia does

Acquia is a privately held Digital Experience Platform (DXP) vendor founded in 2007 by Dries Buytaert, the creator of Drupal, and headquartered in Boston. The company provides cloud-based content, community, and commerce infrastructure built on the open-source Drupal CMS, serving over 4,000 customers across 30+ countries with a workforce of 1,000+ employees. Its flagship offering is Acquia Source, an AI-tailored enterprise content platform introduced in 2025 that consolidates CMS, digital asset management (DAM), product information management (PIM), analytics, and AI agents in a unified command-center workspace. Supporting modules include Acquia Cloud Platform (managed Drupal hosting with FedRAMP and HIPAA compliance), Acquia Site Factory (multi-site operations), Acquia Web Governance, Acquia Content Optimization, Acquia Conversion Optimization (powered by VWO), Acquia CDP, Acquia Search, and Campaign Studio, supported by 280+ third-party integrations and native MCP support for AI agents.

The company monetizes primarily through recurring SaaS subscriptions (Acquia Source CMS, Cloud Platform Developer and Professional tiers) combined with usage-based components (server instances, disk storage at $0.275/GB/month, data transfer at $0.25/GB beyond 50GB). Pricing is quote-based for enterprise contracts, supplemented by professional services for bespoke implementations and Acquia Academy training and certification. The go-to-market combines direct enterprise field sales with a global partner ecosystem of certified Drupal agencies and global system integrators; named enterprise customers include Bayer, AB InBev, Mars, Crayola, Shake Shack, Dana-Farber, UNICEF, University of Georgia, Arizona State University, and the Yuhaaviatam of San Manuel Nation. Acquia's strategy has shifted toward an AI-first DXP positioning, anchored by native MCP integration, agentic automation with human-in-the-loop governance, and Answer Engine Optimization for AI-search surfaces, supported by ongoing M&A (Widen in 2021, Acquia Optimize in 2023) and flagship technology partnerships (Conductor, Material).

Name

Acquia

Legal name

Acquia Inc.

Website

https://acquia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Acquia is a Boston-based Digital Experience Platform vendor founded in 2007 by Drupal creator Dries Buytaert, providing AI-tailored cloud content, DAM, governance, and search infrastructure to over 4,000 enterprise customers across 30+ countries.

Ownership category

akta.pro rank

Product category

Digital Experience Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Digital experience platform
• Drupal cloud hosting
• Content management system
• Digital asset management
• Marketing automation software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Cloud Platform Professional: Self-service, Drupal-tuned cloud platform providing pre-configured environment for delivering Drupal-powered content and services. Requires Developer or Professional subscription. Charged monthly with usage-based resource pricing for server instances, disk storage, and network data transfer.
2. Acquia Source CMS SaaS: AI-tailored enterprise-ready content platform sold as SaaS subscription to marketing teams, with tiered pricing based on features and capacity.
3. Professional Services: Bespoke implementation, training, and expert consulting services for custom deployments and Drupal migrations.
4. Training & Certification: Acquia Academy offers free e-learning, paid public/private training courses, and certification exams administered through ProctorU.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Acquia provides a composable Digital Experience Platform (DXP) built on the Drupal open-source CMS, with Acquia Source as its flagship AI-tailored enterprise content platform that unifies content management, digital asset management, analytics, and AI agents in one workspace. Supporting modules span managed Drupal cloud hosting (Acquia Cloud Platform), DAM (Acquia DAM/Widen), PIM, multi-site operations (Site Factory), customer data platform (CDP), web governance, conversion optimization (VWO-powered), and content optimization for SEO and AI discoverability. The platform is sold primarily as SaaS subscriptions to enterprise marketing teams with FedRAMP and HIPAA-compliant infrastructure.

Product overview

Acquia is a Digital Experience Platform (DXP) provider offering a composable, platform-plus-modules architecture built on Drupal. The core flagship product is Acquia Source, an AI-tailored enterprise content platform that serves as a unified command center for content, digital assets, analytics, and AI agents. Supporting modules include Acquia Source CMS (SaaS content management), Acquia Cloud Platform (fully managed Drupal hosting with FedRAMP/HIPAA compliance), Acquia DAM (digital asset management via Widen acquisition), Acquia Site Factory (centralized multi-site management), Acquia PIM (product information management), Acquia Search (managed site search), Acquia Web Governance (accessibility and brand compliance), Acquia Content Optimization (SEO and AI discoverability), Acquia Conversion Optimization (A/B testing via VWO), Acquia CDP (customer data platform), and Campaign Studio (marketing automation). The platform features native MCP support for AI agent integration and 280+ integrations with enterprise MarTech tools.

Differentiator

Problem solved

Functional benefit

Brands

• Acquia Source: AI-tailored enterprise content platform that serves as a command center for digital experiences, managing content, assets, analytics, and AI agents in one unified view.
• Acquia DAM (Widen)
• Acquia Cloud Platform
• Acquia Site Factory
• Acquia Web Governance
• Acquia CDP
• Acquia Content Optimization
• Acquia Conversion Optimization
• Acquia Campaign Studio
• Acquia PIM
• Acquia Academy

Products and services

• Acquia Source AI-tailored enterprise content platform serving as a digital command center that manages content, assets, analytics, and AI agents in one unified view. Replaces handoffs between CMS, DAM, and workflow tools for enterprise marketing teams. Sold as SaaS subscription with tiered pricing.
• Acquia Cloud Platform Fully managed Drupal hosting infrastructure with built-in edge security, automated patching, and 99.95% uptime SLA. FedRAMP and HIPAA compliant platform built exclusively for Drupal. Sold as Developer ($99/month) and Professional subscriptions with usage-based pricing for server instances, disk storage, and data transfer.
• Acquia DAM Digital asset management solution providing a single source to store and manage organization-wide creative assets. Originally Widen, acquired by Acquia in September 2021 to enhance the Digital Experience Platform with media management capabilities.
• Acquia Site Factory Centralized site operations enabling creation, management, and updates for hundreds of websites from a single interface. Designed for enterprises managing many brand or regional sites on a unified codebase.
• Acquia PIM Product information management system for managing and distributing product data across digital channels, originally part of the Widen acquisition.
• Acquia Search Managed website search powered by SearchStax with native Drupal connectors for AI-generated summaries and semantic intent matching.
• Acquia Web Governance Web governance solution maximizing brand impact with accessible, consistent, and compliant digital experiences through real-time feedback and auto-fixes from AI agents.
• Acquia Content Optimization SEO-focused content optimization solution for increasing ROI through search engine optimization, with AI-powered content discovery and answer engine optimization features for visibility in ChatGPT, Google AI Overviews, and LLMs.
• Acquia Conversion Optimization Conversion optimization powered by VWO enabling A/B testing, multivariate testing, split URL experiments, personalization, heatmaps, clickmaps, and session recordings. Backed by Bayesian statistics with no-code visual editor.
• Acquia CDP Customer Data Platform providing actionable, accessible customer data all in one place for unified customer profiling and real-time personalization.
• Campaign Studio Marketing automation hub for powering multichannel marketing campaigns across email, web, and other digital channels.
• WAF & CDN (Edge) Web Application Firewall and Content Delivery Network with edge security, preemptive threat mitigation, global content delivery, and AI bot/scraper blocking capabilities.
• Acquia Professional Services Bespoke implementation, training, and expert consulting services for custom deployments and Drupal migrations.
• Acquia Academy Training and Certification Paid public and private training courses plus certification exams administered through ProctorU for Drupal and Acquia products, alongside free e-learning content.

Quantifiable outcome

• 500+ sites, 20% more accessible in 90 days
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• ConductorcoreTechnology or Integration · 24 February 2026OEM partnership integrating Conductor's AI-powered content creation and optimization capabilities directly into Acquia's digital experience platform. Allows enterprise content teams using Acquia's CMS to access Conductor's features within their workflows, enhancing content creation and search visibility. Named Acquia's 2025 Partner of the Year for Advanced Technology.
• MaterialflagshipStrategic or Co-development Partner · 10 February 2026Intelligent growth company specializing in consumer data and insights. Named 2025 Acquia Partner of the Year for Content Optimization. Previously earned Acquia Engage Awards in 2022 and 2023 and was named Acquia Global Partner of the Year last year.
• Widen Enterprises Inc.coreStrategic or Co-development Partner · 8 September 2021Acquia announced plans to acquire Widen, a provider of digital asset management (DAM) and product information management (PIM) software. This acquisition enhances Acquia's Digital Experience Platform with robust media and product data capabilities. Deal closed in late September 2021.
• VWOcoreTechnology or IntegrationConversion Optimization powered by VWO provides A/B testing, multivariate testing, split URL experiments with Bayesian statistics, heatmaps, clickmaps, and personalization capabilities. Integrated into Acquia's platform for user behavior analysis and conversion optimization.
• SearchStaxsupportingTechnology or IntegrationNative Drupal connectors for AI-generated summaries and semantic intent matching. Part of Acquia's managed website search offerings.
• MonsidosupportingTechnology or IntegrationMonsido provides web governance and accessibility tools integrated with Acquia's platform. Enables organizations to work towards better website accessibility and compliance with WCAG 2.2 AA standards.
• Drupal AssociationcoreStrategic or Co-development PartnerCo-founded by Drupal creator Dries Buytaert. Acquia is the number-one contributor to Drupal core for over 15 years. Deep involvement in DrupalCon and DrupalCamp global events.
• Certified Global System IntegratorssupportingImplementation/ SI/ Consulting PartnerAgency partners certified to build the AI content supply chain and migrate away from legacy monoliths. Network of expert agencies and brand consultants driving digital transformation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liferay: Liferay provides an enterprise portal and DXP platform built on open-source foundations, similar to how Acquia builds on Drupal. Both target large enterprises needing multi-site, multi-channel digital experience capabilities with open architecture.
• Contentful: Contentful is a headless CMS platform competing with Acquia Source CMS for enterprise content teams adopting API-first, composable architectures. Both were named Leaders in the 2026 Aragon Research Globe for Content Experience Platforms and target the same enterprise marketing buyer with structured content and developer-friendly integrations.
• Contentstack: Contentstack is a headless DXP also recognized as a Leader in the 2026 Aragon Research Globe. It competes directly with Acquia Source on composable CMS, personalization, and AI-driven content workflows for global enterprise marketing teams.
• Optimizely: Optimizely (formerly Episerver) offers a DXP with CMS, experimentation, and personalization capabilities comparable to Acquia Source + Conversion Optimization. Both serve enterprise marketing organizations evaluating composable or integrated stacks.
• Sitecore: Sitecore is a direct competitor in the enterprise DXP and Content Experience Platform market, recognized alongside Acquia as a Leader in the 2026 Aragon Research Globe. Both serve large enterprises with composable CMS, personalization, and digital experience capabilities, and compete head-to-head in regulated verticals such as financial services and government.
• WordPress VIP: WordPress VIP is the enterprise-grade managed WordPress offering targeting the same Fortune 500 marketing and content teams as Acquia. It competes on managed hosting, security, scalability, and editorial workflows for large multi-site publishing environments.
• Bloomreach: Bloomreach is a digital experience and commerce platform offering headless CMS, search, and personalization. It competes with Acquia in enterprise commerce-adjacent content and AI-driven discovery use cases.

Broad incumbents

• Adobe Experience Manager: Adobe Experience Manager is the CMS/DXP component of Adobe Experience Cloud, competing with Acquia across enterprise content management. Adobe bundles AEM with analytics, personalization, and commerce, and is co-listed with Acquia as a Leader in the 2026 Aragon Research Globe, representing the mega-suite incumbent alternative.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad marketing automation and customer engagement suite that overlaps with Acquia's Campaign Studio, CDP, and personalization offerings. As a global incumbent, it represents the larger-suite alternative Acquia competes against in enterprise marketing stack consolidation deals.

Emerging players

• Sanity: Sanity is a structured content platform with a developer-first, headless approach that competes with Acquia Source CMS for modern composable stacks. It is smaller and younger than Acquia but is gaining traction among digital-native brands and developer-led enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Acquia
• YouTubeyoutube.com/@acquia
• Facebookfacebook.com/acquia
• LinkedInlinkedin.com/company/167056
• Instagraminstagram.com/acquia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds10 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acquia