VWO
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What VWO does
VWO (operating brand of Wingify Software Pvt. Ltd., founded 2010 in India, headquartered in Mumbai/New Delhi) is a cloud-based digital experience optimization platform delivered as SaaS on Google Cloud Platform with data centers in Northern Virginia, Belgium, and Mumbai. The platform unifies five core capabilities — behavioral analytics (session recordings, heatmaps, funnels, form analysis, on-page surveys), web/mobile/server-side A/B and multivariate testing, feature experimentation and rollouts, personalization, and a Customer Data Platform (VWO Data360) — under a single visual no-code workflow. Technical differentiators include the proprietary SmartCode snippet (flicker-free asynchronous loading with minimal Total Blocking Time impact) and the Enhanced SmartStats Bayesian statistics engine; AI features are delivered via VWO Copilot for hypothesis generation, campaign building, anomaly detection, and chat-based summaries. VWO's revenue model is tiered SaaS subscription priced on Monthly Tracked Users (MTU) ranging from a free Starter tier to Enterprise ($1,265+/month), augmented by usage-based scaling that drives land-and-expand dynamics; it goes to market via product-led growth (30-day free trial with no credit card), inside sales for mid-market, enterprise field sales for large accounts, and regional channel partners in ANZ, MENA, and India. The customer base spans more than 40,000 brands across 190+ countries and 4,000+ customers post-merger, with named enterprise logos in eCommerce (Lego, eBay, Domino's, L'Oréal, Belcorp), SaaS (Autodesk, Wix, Ubisoft), finance (ICICI Lombard, IDFC FIRST Bank, Virgin Money), and education (Udemy, Pearson). Following Everstone Capital's ~$200M majority acquisition in early 2025, the December 2025 Blitzllama acquisition, and the January 2026 merger with France-based AB Tasty (followed by an ~$150M rights issue in April 2026), VWO is positioned as the core brand of a combined entity generating over $100M in annual revenue across 11 global offices.
VWO firmographics
Firmographics- Name
- VWO
- Legal name
- Wingify
- Website
- https://vwo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
VWO industry classification
Industry- Product category
- Conversion Rate Optimization / Experimentation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)
Keywords
Where VWO is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
VWO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - SaaS Platform: Tiered subscription pricing based on Monthly Tracked Users (MTU) model. Plans range from free Starter tier to Growth, Pro, and Enterprise tiers with increasing features and usage limits. Revenue scales with customer traffic volume and feature requirements.
- Usage-based Scaling: Pricing model based on Monthly Tracked Users (MTU) - customers pay based on the volume of visitors they track and test on the platform. Usage-based scaling allows for land-and-expand dynamics as customer traffic grows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter/Free Plan - Entry-level free tier for new users |
| Subscription | Monthly | Growth Plan - Mid-market tier at $198-$314/month |
| Subscription | Monthly | Pro Plan - Advanced tier at $531-$972/month |
| Subscription | Annual | Enterprise Plan - Custom pricing starting at $1,265+/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
VWO product offering
Product offeringCore offering
VWO is a cloud-based digital experience optimization platform that enables businesses to plan, run, and analyze A/B and multivariate tests across web, mobile, and server-side environments, combined with behavior analytics (heatmaps, session recordings, funnels), a customer data platform (Data360), personalization, feature experimentation, and AI-assisted workflows. Its offering is delivered as a SaaS subscription with tiered pricing based on Monthly Tracked Users and is used by product, growth, marketing, and engineering teams to optimize conversion and user experience.
Product overview
VWO is a comprehensive digital experience optimization platform that unifies planning, behavioral analytics, testing, personalization, and feature flagging under a single interface. The platform operates as a platform-plus-modules architecture with VWO Testing, VWO Insights, and VWO Data360 as core products, supplemented by VWO Personalize for customization, VWO Plan for program management, and VWO Web Rollouts for feature deployment. AI capabilities are delivered through VWO Copilot and Survey Copilot, while VWO Pulse provides voice of customer functionality. The platform also includes specialized modules for mobile app testing and insights, feature experimentation, and idea management.
Differentiator
Problem solved
Functional benefit
Products and services
- VWO Testing End-to-end experimentation platform for web, mobile app, and server-side testing including A/B tests, split URL tests, and multivariate testing; targeted at product, growth, and marketing teams.
- VWO Insights
- VWO Data360 Customer Data Platform that builds consolidated user records from multiple sources, enabling unified customer data for segmentation and targeting across optimization campaigns.
- VWO Personalize Website personalization solution that builds tailored experiences for specific user segments using customer data from various sources, supporting dynamic and behavior-based content targeting.
- VWO Feature Experimentation
- VWO Pulse Voice of Customer platform capturing real-time customer feedback through surveys to provide AI-driven actionable insights for experience optimization.
- VWO Web Rollouts Feature rollout and deployment solution enabling progressive, controlled release of web features with gradual rollout controls and feature flagging capabilities.
- VWO Plan Program management module for planning experimentation roadmaps, managing ideas and hypotheses, and organizing optimization workflows across teams.
- VWO Copilot AI-powered assistant integrated across the VWO platform that analyzes heatmaps and session recordings, generates test ideas, builds campaigns, provides proactive insights, and offers chat-based interactions.
Quantifiable outcome
- 34% revenue growth to Rs 386 crore in FY25
- +5 more outcomes
Companies that use VWO
Customer profileNamed customers25 records
Segments8 records
Ideal customer profiles3 records
VWO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature6 records
VWO partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and regional.
- AB TastycoreMerger creating combined entity with over $100M annual revenue, 4,000+ customers, and 800+ employees across 11 offices. VWO CEO Sparsh Gupta leads combined entity. Combines complementary capabilities in experimentation, personalization, and behavioral insights.
- BlitzllamacoreAI user insights startup acquisition. Blitzllama's real-time insights and sentiment analysis capabilities integrated into VWO platform to enhance product intelligence and bridge behavioral data with user feedback.
- Paved DigitalregionalPartnership to enhance digital experience optimization in Australia and New Zealand region. Combines VWO's experimentation platform with Paved Digital's local capabilities for integrated scalable digital solutions.
- Dentsu MENAregionalStrategic partnership to enhance digital marketing solutions and improve website performance for clients in Middle East and North Africa region. Combines Dentsu MENA's regional expertise with VWO's platform.
- Sokrati (dentsu India)regionalPartnership under dentsu India to boost digital experience optimisation for Indian brands through advanced A/B testing and personalised strategies, integrating VWO's platform with Sokrati's media expertise.
- SegmentcorePre-built integration with Segment CDP for customer data synchronization and unified customer profiles.
- mParticlecorePre-built integration with mParticle for customer data platform connectivity and event streaming.
- BrazecorePre-built integration with Braze for customer engagement and personalization data synchronization.
- Google AnalyticscoreIntegration with Google Analytics 4 for traffic and conversion data analysis and attribution.
- MixpanelcoreIntegration with Mixpanel for product analytics and user behavior event tracking.
- AmplitudecoreIntegration with Amplitude for behavioral analytics and product intelligence.
- ShopifycorePre-built integration with Shopify for eCommerce platform experimentation and conversion optimization.
- SalesforcecoreIntegration with Salesforce CRM for sales and marketing data synchronization.
- HubSpotcoreIntegration with HubSpot for marketing automation and CRM data connectivity.
- Google Tag ManagercoreIntegration with Google Tag Manager for simplified tag deployment and management.
- Google Cloud Platform (GCP)coreInfrastructure powered by GCP with data centers in Northern Virginia (us-east4), Belgium (europe-west1), and Mumbai (asia-south1) ensuring global performance and compliance.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
VWO competitors and assessment
Company assessmentDirect peers
- Optimizely: Direct competitor offering web experimentation, A/B testing, feature experimentation, and personalization. Closest 1:1 peer to VWO Testing across both SMB PLG and enterprise segments.
- Kameleoon: European-based AI-driven experimentation and personalization platform. Directly competes in the same product category with similar enterprise customer base and AI-augmented testing capabilities.
- Dynamic Yield: Personalization and experimentation platform (Mastercard-owned since 2022). Direct competitor in personalization and A/B testing, focused on enterprise retail and digital customer experience use cases.
- LaunchDarkly: Feature flagging and experimentation platform. Directly competes with VWO's Feature Experimentation and Web Rollouts modules, particularly for engineering-led teams.
Broad incumbents
- Adobe Target: Adobe Experience Cloud product for A/B testing, personalization, and AI-driven optimization. Competes against VWO primarily in enterprise deals, bundled into Adobe's broader martech stack.
- Contentsquare: Digital experience analytics platform offering session replay, heatmaps, and journey analysis. Adjacent competitor to VWO Insights with broader customer journey analytics and recent acquisitions extending into experimentation.
Emerging players
- Statsig: Developer-led experimentation and feature flagging platform. Emerging competitor targeting the same product manager and engineer personas VWO serves with feature experimentation and product analytics.
- Eppo: Modern experimentation platform with feature flagging and warehouse-native analytics. Emerging competitor appealing to data-driven product teams; intersects with VWO on A/B testing and feature experimentation.
- Mixpanel: Product analytics platform with growing experimentation capabilities. Adjacent competitor for VWO Insights use cases; integrates with VWO but increasingly offers native experimentation to capture wallet share.
- Amplitude: Product analytics platform expanding into experimentation. Competes with VWO for product manager budget via Amplitude Experiment and overlaps on behavioral analytics integrated with VWO via partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VWO social profiles
Digital presenceVWO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VWO leadership team
Management profileNumber of profiles
Profiles5 records
VWO subsidiaries and ownership
Company hierarchySubsidiaries2 records
VWO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VWO M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VWO
What does VWO do?
VWO is a cloud-based digital experience optimization platform that enables businesses to plan, run, and analyze A/B and multivariate tests across web, mobile, and server-side environments, combined with behavior analytics (heatmaps, session recordings, funnels), a customer data platform (Data360), personalization, feature experimentation, and AI-assisted workflows. Its offering is delivered as a SaaS subscription with tiered pricing based on Monthly Tracked Users and is used by product, growth, marketing, and engineering teams to optimize conversion and user experience.
Is VWO a public or private company?
VWO is a private company. It is classified as private equity controlled and is currently operating.
When was VWO founded?
VWO was founded in 2010. It employs 251 to 500 people.
Where is VWO based?
VWO is headquartered in New Delhi, India, in the Asia region.
How does VWO make money?
Two revenue lines are on record. Subscription - SaaS Platform is the primary driver. The others are usage-based Scaling.
Who are VWO's main competitors?
Direct peers on record are Optimizely, Kameleoon, Dynamic Yield and LaunchDarkly. Broad incumbents are Adobe Target and Contentsquare. Emerging players are Statsig, Eppo, Mixpanel and Amplitude.
Does VWO have an API?
Yes. VWO offers a Data API that enables customers to connect their existing data sources, applications, and analytics to build effective hypotheses for testing and optimize visitor data segments from applications, third-party sources, or offline data. Developer documentation is at vwo.com.
What industry is VWO in?
VWO's product category is Conversion Rate Optimization / Experimentation Software. Its primary akta.pro industry code is HDABAJAH, Digital Experience Monitoring (DEM: RUM/Synthetic). Its NAICS code is 51821 and its SIC code is 7372.