What Up2You does

Up2You Srl SB is an Italian sustainability services and technology company founded in 2020 and headquartered in Milan, with additional operating offices in Bisceglie and Baselice. The company operates as a Società Benefit (B Corp certified since 2025) and combines specialist sustainability consulting with a proprietary AI-enabled software platform sold to SMEs, large corporate groups, and financial institutions primarily in Southern Europe.

The company's technology stack centers on three interconnected platform modules under the Up2You Platform umbrella: CliMax, a RINA-validated carbon-footprint calculator aligned with the GHG Protocol that supports Scope 1, 2, and full Scope 3 calculation across 15 categories with supplier-specific data collection; Choral, an impact-measurement platform used by Benefit Companies and B Corp certification candidates to produce Impact Reports; and PlaNet, a gamified employee training and engagement platform. These modules are delivered alongside deep advisory services spanning ESG reporting (VSME, GRI, ESRS, CSRD), decarbonization strategy, LCA analysis, EU regulatory compliance (CBAM, EUDR, PPWR, EUFLR), and rating support (SBTi, CDP, EcoVadis). The platform is hosted on AWS within the EEA for GDPR compliance and uses Stripe for billing and HubSpot for lead capture.

Up2You's revenue model blends three streams: professional sustainability consulting services, recurring SaaS subscriptions to the CliMax/Choral/PlaNet modules, and training services (including its Approved EcoVadis Training Partner program). Pricing is quote-based and not publicly disclosed, typical of enterprise sustainability advisory and B2B ESG software. Go-to-market is enterprise field sales supplemented by inside sales for SMEs, with website self-service, content marketing, paid search/retargeting, and industry events (TNW Conference, TECH5, Campania Startup) driving top-of-funnel demand. The company has raised approximately €3.93M across two funding rounds (2020 and 2022, the latter led by Azimut Holding with CDP Venture Capital and Tecno), supplemented by EU/Italian/Campania regional grant co-financing.

Name

Up2You

Legal name

Up2You Srl SB

Website

https://u2y.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Up2You is an Italy-based sustainability services and software firm that combines specialist ESG consulting with an AI-enabled platform — CliMax for carbon footprinting, Choral for impact reporting, and PlaNet for employee training — serving SMEs, corporates, and financial institutions across Southern Europe.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)

Keywords

• Sustainability consulting
• ESG reporting
• Carbon footprint management
• Decarbonization strategy
• Sustainability software

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Sustainability Consulting Services: Expert consulting services for ESG strategy, carbon footprint calculation, sustainability reporting, certifications, and regulatory compliance. Delivered by sustainability specialists with vertical expertise across multiple sectors including SMEs, corporates, and financial institutions.
2. SaaS Platform Subscriptions: AI-powered platform access including CliMax, Choral, and PlaNet for ongoing sustainability management, carbon accounting, impact measurement, and employee engagement. Platform features include data collection, reporting dashboards, and compliance tools.
3. Training Services: Sustainability training programs including EcoVadis methodology training, employee education, and certification preparation support. Up2You is an Approved EcoVadis Training Partner.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Up2You combines sustainability consulting services with proprietary AI-powered software platforms (CliMax, Choral, PlaNet) to help companies measure, report, and reduce their environmental impact. The company delivers carbon footprint calculation, ESG reporting, decarbonization strategy, certifications, value chain analysis, and LCA/EcoDesign services supported by a SaaS technology stack.

Product overview

Up2You offers an AI-powered sustainability platform combining consulting services with proprietary digital tools. The portfolio consists of the Up2You Platform as the core offering, with specialized modules including CliMax (carbon footprint calculation validated by RINA), Choral (impact measurement for B Corps), and PlaNet (gamification-based training). The company provides sustainability solutions across ESG reporting, carbon management, LCA analysis, value chain engagement, and carbon credits, serving SMEs, corporate clients, and financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• CliMax: Carbon footprint calculation platform for calculating, reducing, and compensating company emissions. Validated by RINA for alignment with GHG Protocol standards.
• Choral
• PlaNet

Products and services

• Up2You Platform
• CliMax
• Choral
• PlaNet
• Up2You Green Cup
• Sustainability Consulting Services

Quantifiable outcome

• Scope 3 emissions calculation reducing reliance on generic estimates through supplier-specific data methodology
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RINAcoreStrategic or Co-development PartnerThird-party validation body that validates CliMax platform technology, ensuring carbon footprint calculations meet international GHG Protocol standards and can be verified by any certified third-party body.
• EcoVadiscoreStrategic or Co-development PartnerUp2You is an Approved Training Partner of EcoVadis, helping clients understand EcoVadis methodology, complete assessments, review scorecards, and improve sustainability programs.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Up2You platform on EC2 virtual machines with Ubuntu OS, geolocated in Paris (France) data center ensuring all data remains within the European Economic Area in compliance with GDPR.
• Google (AdWords, Analytics, Dynamic Remarketing)minorGTM or Marketing PartnerDigital marketing and analytics partnership including Google AdWords conversion tracking, Dynamic Remarketing campaigns, and Google Analytics for website traffic analysis.
• Facebook/MetaminorGTM or Marketing PartnerSocial media marketing partnership including Custom Audience retargeting, ad monitoring, and social login functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweep: Sweep is a carbon accounting and ESG management SaaS platform serving mid-market and enterprise customers globally. It is a direct competitor to Up2You's CliMax platform, offering Scope 1-3 emissions tracking, supplier engagement, and CSRD reporting workflows.
• Watershed: Watershed is a leading enterprise carbon accounting platform with audit-grade emissions measurement and disclosure tooling. It competes head-on with Up2You in serving large enterprises needing GHG Protocol-aligned, audit-ready carbon data and CSRD reporting.
• Persefoni: Persefoni provides a climate management and accounting platform for enterprises and financial institutions. It overlaps directly with Up2You's CliMax offering on Scope 1-3 emissions calculation, climate strategy, and regulatory disclosure workflows.
• Position Green: Position Green is a Nordic-headquartered ESG and sustainability platform combining software with advisory services. It mirrors Up2You's consulting-plus-SaaS model and is expanding across Europe, making it a close comparable for cross-sell and recurring revenue dynamics.
• Greenly: Greenly is a carbon accounting platform targeting SMEs and mid-market companies, with strong presence in France and expanding across Europe. It directly competes with Up2You on automated carbon footprinting and CSRD-style reporting for smaller organizations.
• South Pole: South Pole combines climate consulting with carbon project development and digital platforms. Like Up2You, it offers both advisory services and technology tools for carbon management, decarbonization strategy, and ESG reporting.
• Plan A: Plan A is a Berlin-based carbon accounting and ESG software platform serving European SMEs and corporates. It overlaps directly with Up2You on Scope 1-3 emissions calculation, CSRD preparation, and decarbonization planning.

Broad incumbents

• Workiva: Workiva is an established SaaS platform for ESG, sustainability, and regulatory reporting used by large enterprises globally. It is a broader incumbent competing for the same CSRD/ESRS disclosure budgets that Up2You targets, with significantly deeper resources.
• Sphera: Sphera (formerly Sphera Solutions) is an enterprise ESG and operational risk software provider with deep industrial and LCA capabilities. It is a broad incumbent addressing product carbon footprint and ESG reporting workflows that overlap with Up2You's services.
• Ramboll (Sustainia): Ramboll is a global engineering and sustainability consultancy offering advisory, LCA, and ESG services. Like Up2You, it combines deep consulting expertise with technical tools to serve corporates on sustainability strategy and disclosure.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/official.up2you
• LinkedInlinkedin.com/company/u2y
• Instagraminstagram.com/official_up2you

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up2You