Loot Crate
Loot Crate is a Los Angeles-based DTC subscription company that sells curated, officially licensed pop-culture collectibles, apparel, and horror and Harry Potter-themed boxes through its own Shopify storefront to fans in 28+ countries.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Loot Crate does
Loot Crate is a privately-held, Los Angeles-headquartered fan-commerce subscription company founded in 2012 that sells curated, surprise boxes of officially licensed pop-culture collectibles, apparel, and gear directly to consumers through its own e-commerce storefront at lootcrate.com. The company's platform runs on Shopify with subscription-management functionality and ships to 28+ countries; it operates a portfolio of four sub-brands targeting distinct fan segments — Loot Crate (monthly core pop-culture, $29.99/crate), Wizarding World (bimonthly Harry Potter and Fantastic Beasts, $39.99/crate), Loot Fright (bimonthly horror, currently Sold Out), and Loot Tees ($13.99 pop-culture apparel). Multi-crate prepay plans (1, 3, 6, or 12 crates) provide discounting for longer commitments and support skip/cancel flexibility.\n\nThe company's core competitive asset is a broad portfolio of licensing relationships with major entertainment IP holders — Marvel, Warner Bros., Universal, MGM, Cartoon Network, Adult Swim, Nickelodeon, Crunchyroll, Wizarding World, Bethesda/Fallout, and Fox/Firefly — which enable exclusive merchandise that is not available through general retail. Loot Crate has raised approximately $56.5M across disclosed 2016 and 2018 funding rounds led by Upfront Ventures and Atalaya Capital, and acquired Boxes in January 2019 to broaden platform capabilities. The company employs 251–500 people, markets primarily through organic social, email, and influencer-driven community engagement (#LootCrate, #LootFright), and supports major payment methods including Visa, Mastercard, American Express, Discover, and Amazon Pay. The business is currently operating but at a scale and pace that appears stable rather than hyper-growth, with no fresh disclosed funding rounds since 2018.
Loot Crate firmographics
Firmographics- Name
- Loot Crate
- Legal name
- Loot Crate
- Website
- https://lootcrate.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Loot Crate is a Los Angeles-based DTC subscription company that sells curated, officially licensed pop-culture collectibles, apparel, and horror and Harry Potter-themed boxes through its own Shopify storefront to fans in 28+ countries.
- Ownership category
- akta.pro rank
Loot Crate industry classification
Industry- Product category
- Subscription Boxes
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Toy Rentals & Subscription Boxes (CRALAFAK)
- akta.pro secondary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
Keywords
Where Loot Crate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loot Crate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Subscription Box Sales: Monthly and bimonthly subscription boxes delivered to customers featuring exclusive pop culture collectibles, apparel, figures, and gear from licensed franchises. Revenue generated through recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Loot Crate - Core monthly pop culture subscription |
| Subscription | Multi-year contract | Wizarding World - Bimonthly Harry Potter subscription |
| Subscription | Monthly | Loot Tees - Exclusive pop culture apparel |
| Subscription | Multi-year contract | Loot Fright - Bimonthly horror subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Loot Crate product offering
Product offeringCore offering
Loot Crate is a direct-to-consumer subscription box service that curates and delivers themed pop culture merchandise, collectibles, apparel, and licensed entertainment goods to fans on a recurring basis. The company sources officially licensed items tied to franchises across film, television, gaming, and anime, packages them into themed crates, and ships them monthly or bimonthly to subscribers.
Product overview
Loot Crate operates a multi-brand subscription box platform offering curated pop culture collectibles and merchandise. The core product is Loot Crate (monthly pop culture subscription), supplemented by three sub-brands: Loot Fright (bimonthly horror collectibles), Wizarding World (bimonthly Harry Potter/Fantastic Beasts merchandise), and Loot Tees (apparel/accessories). All products feature exclusive, officially licensed items delivered on recurring schedules (monthly or bimonthly) to subscribers' doors.
Differentiator
Problem solved
Functional benefit
Brands
- Loot Crate: Main pop culture subscription box offering monthly surprise bundles of collectibles, figures, tees, home goods, and pins from favorite movies, TV shows, games, and comics. Priced at $29.99 per month.
- Loot Fright
- Loot Tees
- Wizarding World
Products and services
- Loot Crate Monthly subscription box delivering a curated assortment of officially licensed pop culture merchandise, collectibles, t-shirts, and themed items to subscribers interested in gaming, television, film, and anime franchises.
- Loot Fright Bimonthly horror-themed subscription box delivering officially licensed horror merchandise, collectibles, and apparel to fans of horror films and television.
- Wizarding World Bimonthly Wizarding World (Harry Potter) themed subscription box offering officially licensed Harry Potter merchandise, collectibles, and apparel to fans of the franchise.
- Loot Tees Pop culture themed apparel line offering t-shirts and clothing featuring designs inspired by gaming, film, TV, and anime franchises.
Companies that use Loot Crate
Customer profileSegments4 records
Ideal customer profiles2 records
Loot Crate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Loot Crate partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major.
- MarvelmajorLicensed content partner providing exclusive Marvel collectibles, apparel, and merchandise for Loot Crate subscription boxes. Marvel branded items featured in pop culture crates.
- Warner Bros.majorLicensed content partner providing exclusive Warner Bros. franchise merchandise for subscription boxes.
- UniversalmajorLicensed content partner providing exclusive Universal franchise merchandise for subscription boxes.
- MGMmajorLicensed content partner providing exclusive MGM franchise merchandise for subscription boxes.
- Cartoon NetworkmajorLicensed content partner providing exclusive Cartoon Network franchise merchandise and collectibles.
- Adult SwimmajorLicensed content partner providing exclusive Adult Swim franchise merchandise for subscription boxes.
- NickelodeonmajorLicensed content partner providing exclusive Nickelodeon franchise merchandise and collectibles.
- CrunchyrollmajorLicensed content partner providing exclusive anime and manga franchise merchandise for subscription boxes.
- Wizarding World (Harry Potter)majorDedicated bimonthly subscription crate featuring exclusive officially licensed Harry Potter and Fantastic Beasts collectibles, apparel, figures and more. Ships to fans worldwide.
- FalloutmajorLicensed content partner providing exclusive Fallout franchise merchandise and collectibles.
- FireflymajorLicensed content partner providing exclusive Firefly franchise merchandise and collectibles for fans.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Loot Crate competitors and assessment
Company assessmentDirect peers
- Funko: Leading pop culture collectibles manufacturer and seller, with Funko Pops, Loungefly bags, and subscription-based Mystery Mini boxes. Directly comparable as both produce licensed franchise collectibles targeting the same geek/pop culture fan base.
- BoxLunch: Pop culture retailer offering licensed apparel, accessories, and collectibles themed around movies, TV, anime, and gaming. Directly comparable in target customer and product category, with overlapping licensed franchise merchandise strategy.
- Hot Topic: Major pop culture and music-inspired retailer selling licensed apparel, accessories, and collectibles. Comparable target demographic and product mix; operates both physical stores and a strong e-commerce subscription-like loyalty program (Hot Topic Box).
- Nerd Block: Subscription box service delivering geek and pop culture collectibles, apparel, and exclusives. Closely comparable subscription model, target audience (gamers, geeks), and curated surprise-box value proposition.
- CultureFly: Pop culture subscription box company offering curated collectibles, apparel, and exclusives across multiple themed boxes. Direct subscription-based peer targeting the same fandom-driven consumer.
- Pop In A Box: Funko-focused monthly subscription box delivering exclusive Funko Pop figures. Comparable subscription mechanics and target consumer, though narrower in product scope (Funko-only).
Broad incumbents
- FYE (For Your Entertainment): Specialty entertainment retailer selling licensed pop culture merchandise, collectibles, apparel, and media. Operates physical stores and e-commerce; broader assortment than Loot Crate but serves the same fandom consumer.
- ThinkGeek: Geek culture retailer (acquired by GameStop) selling apparel, collectibles, toys, and home goods themed around gaming, sci-fi, and pop culture. Broad incumbent in the geek merchandise category with comparable product mix.
Emerging players
- Marvel Collector Corps: Subscription box service delivering Marvel-themed collectibles and apparel directly from Marvel. Comparable subscription model and content; vertically integrated by Marvel, making it both a partner-competitor dynamic for Loot Crate.
- Super7: Pop culture collectibles brand producing retro-style action figures, vinyl, and themed subscription boxes. Comparable in the collectibles and subscription box segments, with a strong focus on exclusive and limited-edition releases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loot Crate social profiles
Digital presenceLoot Crate compliance and trust
Trust signalCompliance1 record
Loot Crate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loot Crate leadership team
Management profileNumber of profiles
Profiles1 record
Loot Crate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loot Crate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loot Crate
What does Loot Crate do?
Loot Crate is a direct-to-consumer subscription box service that curates and delivers themed pop culture merchandise, collectibles, apparel, and licensed entertainment goods to fans on a recurring basis. The company sources officially licensed items tied to franchises across film, television, gaming, and anime, packages them into themed crates, and ships them monthly or bimonthly to subscribers.
Is Loot Crate a public or private company?
Loot Crate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loot Crate founded?
Loot Crate was founded in 2012. It employs 251 to 500 people.
Where is Loot Crate based?
Loot Crate is headquartered in Los Angeles, United States, in the North America region.
How does Loot Crate make money?
One revenue line is on record: subscription Box Sales.
Who are Loot Crate's main competitors?
Direct peers on record are Funko, BoxLunch, Hot Topic, Nerd Block, CultureFly and Pop In A Box. Broad incumbents are FYE (For Your Entertainment) and ThinkGeek. Emerging players are Marvel Collector Corps and Super7.
Does Loot Crate have an API?
No public API is recorded for Loot Crate.
What industry is Loot Crate in?
Loot Crate's product category is Subscription Boxes. Its primary akta.pro industry code is CRALAFAK, Toy Rentals & Subscription Boxes, with a secondary code of HSACANAD, Gift Basket & Curated Hamper Assembly. Its NAICS code is 459.