What Online PSB Loans does

Online PSB Loans (OPL), founded in 2015 and headquartered in Ahmedabad, India, is a B2B digital lending infrastructure company that provides AI-powered white-label platforms, automated loan origination systems, and government-facing credit portals to banks, financial institutions, and central government bodies. The company's flagship product, PSB Loans in 59 Minutes, was launched in November 2018 in partnership with SIDBI and inaugurated by Prime Minister Narendra Modi; it has since facilitated over ₹3,97,000 crore in cumulative loan sanctions and onboarded 30 lakh+ MSMEs across 235+ partner banks including SBI, Bank of Baroda, PNB, and Federal Bank. OPL claims its infrastructure covers 95% of India's commercial banks, and the platform reportedly enables in-principle MSME loan approvals within 59 minutes, a process that traditionally takes several days.

OPL's technology stack is built on a microservices-driven cloud architecture with straight-through processing (STP), configurable business rule engines, and proprietary AI/ML components. Named in-house AI capabilities include FIT Rank (an MSME credit ranking model combining GST, bank statement, ITR, and CIBIL data, co-developed with TransUnion), iCAM (a government-introduced credit assessment framework), an Automated Bank Statement Analyzer, BHIM for Lending (built on OCEN protocols for invoice-based financing), NLP-based borrower chatbots, and fraud/anomaly detection. The product portfolio extends beyond the core PSB Loans platform into specialized government portals: JanSamarth (15 credit-linked government schemes and 200+ lenders), JanSuraksha (PMJJBY/PMSBY social security insurance with 11 partner insurers), GST Sahay (invoice-based SME lending), Udyam Assist (informal MSME formalization), Prayaas (microfinance with SIDBI), and JanAushadhi Kendra (pharmacy working-capital financing). Complementary modules include OAM+ analytics, Credit Intelligence as a Service (CIaaS), and an API Manager for orchestration of third-party data and bureau integrations.

The business model combines white-label platform licensing, SaaS/platform subscription fees, and transaction-based processing fees tied to loan volume, with quote-based enterprise pricing under multi-year contracts. OPL is privately held with strategic minority stakes held by HDFC Holdings and TransUnion (₹50 crore, December 2021), HSBC and NABARD (₹75-80 crore for 10%, April 2025), CRISIL (~$3.83 million, June 2025), and a pending 7% acquisition by AvenuesAI (FY2026-27). The April 2025 round implied a post-money valuation of ₹800 crore. The company employs 360+ staff across its Ahmedabad headquarters and Mumbai regional office, and is led by co-founders Jinand Shah (Managing Director), Mukund Shivasubramanian, and Ronak Shah (COO).

Name

Online PSB Loans

Legal name

Online PSB Loans Limited

Website

https://oplinnovate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Online PSB Loans (OPL) is India's largest B2B digital lending infrastructure company, providing AI-powered white-label lending platforms and government-facing credit portals to 235+ partner banks (including SBI and Bank of Baroda), with ₹3.97 lakh crore+ in sanctioned loans and 30+ lakh MSMEs onboarded.

Ownership category

akta.pro rank

Product category

Digital Lending Infrastructure

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)

akta.pro secondary industry

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Digital lending infrastructure
• White-label lending platforms
• MSME credit processing
• Loan origination software
• AI credit scoring

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. White-label Platform Licensing: OPL provides customized white-label digital lending solutions to banks and financial institutions, charging for technology implementation, integration, and ongoing platform access
2. SaaS/Platform Fees: Cloud-based digital lending systems provided on a subscription or usage basis to financial institutions seeking automated loan processing capabilities
3. Transaction/Processing Fees: Fees generated through loan processing on OPL's platforms including PSB Loans in 59 Minutes and other digital lending solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Online PSB Loans (OPL) provides AI-powered digital lending infrastructure as white-label platforms and specialized portals for banks, financial institutions, and government bodies in India. Its flagship offering, PSB Loans in 59 Minutes, enables automated MSME and retail loan origination, credit assessment using alternative data (GST, bank statements, ITR), approval, and monitoring across 235+ partner banks. OPL also powers government schemes through JanSamarth, JanSuraksha, Prayaas, Udyam Assist, and JanAushadhi Kendra, delivering end-to-end lending lifecycle automation.

Product overview

OPL (Online PSB Loans) operates as a platform-plus-modules architecture centered on its flagship PSB Loans in 59 Minutes platform — India's largest digital lending marketplace — which serves as the primary gateway for MSME and retail loan origination across 235+ partner banks. This core platform is complemented by specialized sector portals: JanSamarth (15 government scheme integration), GST Sahay (invoice-based SME lending), JanSuraksha (social security insurance), JanAushadhi Kendra (pharmacy financing), Prayaas (microfinance), and Udyam Assist (informal MSME formalization). Beneath the platform layer, OPL offers modular add-on products including FIT Rank (AI/ML credit scoring), BHIM for Lending (OCEN-based invoice financing), OAM+ (analytics and monitoring), Credit Intelligence as a Service (CIaaS), API Manager (integration orchestration), and white-label lending solutions — all sharing a common microservices infrastructure, STP processing engine, and configurable rules-based architecture. White-label solutions are separately branded and deployed for institutional clients like SBI, Bank of Baroda, and Federal Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• PSB Loans in 59 Minutes India's largest digital lending platform providing in-principle loan approval for MSMEs and retail borrowers in under 59 minutes. Processes applications through a rules-based engine aligned to bank eligibility criteria, facilitating sourcing, disbursement, and monitoring for 235+ partner banks including SBI, PNB, Bank of Baroda, and Federal Bank. Targeted at MSME and retail borrowers across India.
• JanSamarth Government of India national portal integrating 15 credit-linked government schemes and 8 loan categories with 200+ lenders. Uses automated digital verification and smart analytics to guide beneficiaries to the most suitable scheme and streamline credit delivery under government welfare programs.
• GST Sahay Invoice-based digital lending platform enabling SMEs to compare loan offers from multiple lenders using their GST profile and choose the best option. Functions as a financial facilitator for SMEs seeking working capital based on GST-validated business data.
• JanSuraksha Unified digital portal bringing government-sponsored social security insurance schemes (PMJJBY and PMSBY) under one platform. Digitizes policy issuance and claim remittance, connecting banks, insurers (including LIC), and beneficiaries through automated back-end processing.
• Prayaas Digitized microfinance platform developed by SIDBI in association with Micro Finance Institutions, targeting micro entrepreneurs and women. Facilitates small business loans from Rs 50,000 to Rs 5,00,000 for self-employment, disbursed through MFI and NGO partnerships.
• Udyam Assist Digital platform enabling informal micro enterprises without formal profiles to register on the Udyam portal using existing alternative data sources, initiating MSME formalization and granting early access to government frameworks, financial services, and markets.
• JanAushadhi Kendra Digital lending platform dedicated to funding JanAushadhi Kendras (JAKs) — government-affiliated generic medicine stores — providing short-term working capital and Mudra Yojana long-term loans to support the government's goal of 25,000 Kendras offering affordable medicines.
• White-Label Solutions Customized whitelabel digital lending platforms and solutions for banks, corporates, and financial institutions. Built on a fully-integrated microservices architecture, these solutions digitize the entire loan lifecycle from customer eligibility assessment to credit underwriting using AI/ML-based credit products and STP processes. Deployed for institutional clients such as SBI, Bank of Baroda, and Federal Bank.
• BHIM for Lending Invoice-based digital lending product built on OCEN (Open Credit Enablement Network) protocols. Enables lenders to offer instant, collateral-free, cash-flow-based loans to MSMEs against invoices, with digital application, offer, disbursement, and collection via e-NACH/Standing Instructions completed within minutes.

Quantifiable outcome

• Loan sanctions exceeding ₹3.97 lakh crore through platform infrastructure
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SIDBIcoreStrategic or Co-development PartnerSIDBI (Small Industries Development Bank of India) is the primary government partner for OPL's flagship PSB Loans in 59 Minutes scheme, launched by PM Modi in November 2018. SIDBI's digital lending platform leverages OPL's technology infrastructure for MSME credit delivery.
• State Bank of India (SBI)coreChannel Partner/ Reseller/ DistributorSBI is a key partner bank utilizing OPL's white-label digital lending infrastructure. OPL powers SBI's MSME and retail loan processing through automated systems, enabling faster loan approvals and improved customer experience.
• Bank of BarodacoreChannel Partner/ Reseller/ DistributorBank of Baroda partners with OPL for white-label digital lending solutions, utilizing the platform for loan origination and processing to serve MSME and retail customers with faster credit access.
• Federal BankcoreChannel Partner/ Reseller/ DistributorFederal Bank utilizes OPL's custom digital lending platforms for retail and business loans, leveraging automated processing and AI-powered credit assessment capabilities.
• Life Insurance Corporation of India (LIC)minorChannel Partner/ Reseller/ DistributorLIC partners as an insurer on OPL's JanSuraksha platform for government social security insurance schemes (PMJJBY and PMSBY), enabling digitized policy issuance and claim processing.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Perfios: India-headquartered B2B fintech SaaS provider offering financial data aggregation, statement analysis, and credit decisioning infrastructure to banks and lenders. Most directly comparable to OPL on AI-driven credit assessment, bank statement analytics, and the lending-infrastructure-as-a-service model.
• Setu: Indian fintech API infrastructure platform (part of Pine Labs) offering account aggregator, eKYC, payments, and lending APIs to financial institutions. Comparable as a B2B digital lending infrastructure layer targeting banks and fintechs in India.
• FinBox: India-based digital lending infrastructure provider enabling banks and NBFCs to launch and manage MSME and consumer credit products through APIs. Comparable to OPL's white-label lending platform business targeting BFSI customers.
• Bureau: India-based identity, fraud, and risk decisioning platform serving banks, fintechs, and lenders. Comparable to OPL on the alternative-data and digital risk assessment layer underpinning automated lending decisions.

Emerging players

• Indifi Technologies: Indian digital lending platform focused on enabling small business and MSME credit through partner NBFCs and banks. Comparable to OPL on the MSME lending segment, though operates more as an originating lender than a pure infrastructure provider.
• ZestMoney: India-based consumer digital lending platform offering EMI and credit products through partner金融机构 and NBFCs. Adjacent to OPL on the consumer/inclusive credit infrastructure theme in India.
• Aye Finance: Indian NBFC specializing in small-ticket MSME lending to underserved micro and small enterprises. Comparable to OPL on the MSME credit segment, particularly the bottom-of-pyramid borrower profile.

Broad incumbents

• Mambu: Global cloud-native core banking and lending SaaS platform serving banks and fintechs worldwide. Comparable as a broad incumbent offering digital lending infrastructure, though at a wider portfolio level than OPL's India-specialized stack.
• nCino: Cloud-based banking software platform providing loan origination, account opening, and onboarding solutions to financial institutions globally. Comparable as a broad incumbent in the bank-facing digital lending technology category.
• Temenos: Swiss-headquartered global banking software vendor offering loan origination, digital banking, and core banking suites. Comparable as a broad incumbent providing end-to-end lending infrastructure to banks worldwide, including in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/online-psb-loans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online PSB Loans