Vively

What Vively does

Vively is an Australian direct-to-consumer digital health platform founded in 2020 and headquartered in Sydney, serving health-conscious Australian consumers seeking preventative and lifestyle medicine for metabolic and chronic conditions. The company's core stack combines a Baseline Health Check — a blood test covering 70+ biomarkers priced at A$99 — with a 14-day Continuous Glucose Monitor (CGM) Program that integrates third-party CGM sensors (e.g. FreeStyle Libre, Dexcom) with the Vively mobile app for real-time glucose monitoring, food logging, time-in-range tracking, and spike detection. The platform layers proprietary analytics on top of this data, including a Levine PhenoAge-derived biological age and a CGM-based Wellness Score, delivered through a practitioner-led telehealth model staffed by Medical Director Dr Michelle Woolhouse (Integrative GP), registered dietitians, nurses, and Longevity Research Advisor Prof. Luigi Fontana.

Vively's go-to-market is product-led and community-led: users self-onboard via app.vively.com.au, complete blood draws at 4,000+ accredited Australian pathology collection centres, and graduate into multi-pathway care programs (Energy & fatigue, Metabolic health, Perimenopause, Men's energy & drive, Heart health, Longevity & healthspan, Women's health) plus dedicated practitioner programs (Stubborn weight, Energy Investigation, Hormone Overview, 3-Year Trends Annual Panel). A 200+ article health blog and a 20,000+ subscriber newsletter drive organic SEO-led acquisition, and the platform has earned media coverage in The Australian, Australian Financial Review, Forbes, Smart Company, SBS, and ABC. As of 2026 the company claims 30,000+ Australian members, a 4.7/5 ProductReview.com.au rating, and a peer-reviewed JMIR publication covering 7,647 Vively app users (Aug 2021 – Feb 2025).

Revenue is generated from four streams: a one-time A$99 Baseline Health Check, recurring memberships with quarterly retesting, CGM sensor bundling and coaching, and practitioner professional services. Funding is modest at approximately A$2.03M disclosed across a 2022 seed (Archangel Ventures, A$1.0M) and a 2025 Series 1 (Archangel Ventures + Bupa Ventures, A$1.03M), with Bupa Ventures signalling intent toward B2B2C insurer distribution. Vively acquired Honee in August 2021 and has established strategic partnerships with Beyond TotalFusion (fitness channel, 2023) and Digital Health CRC (open-source metabolic health research, 2023).

Name

Vively

Legal name

Vively

Website

https://vively.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vively is an Australian direct-to-consumer digital health platform that combines a A$99 Baseline Health Check covering 70+ biomarkers, a 14-day CGM Program, and practitioner-led telehealth coaching through its mobile app, serving 30,000+ Australian members focused on preventative metabolic health.

Ownership category

akta.pro rank

Product category

Consumer Digital Health / Preventative Health Platform

NAICS

Food (Health) Supplement Retailers (456191)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)

akta.pro secondary industries

Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Digital health platform
• Continuous glucose monitoring
• Preventative health testing
• Blood biomarker analysis
• Biological age tracking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Baseline Health Check one-time fee: $99 entry price for the Baseline Health Check covering 70+ biomarkers plus practitioner review, acting as the top-of-funnel land.
2. Membership / subscription for ongoing plans and retesting: Recurring membership model bundled with retesting every 3 months, ongoing practitioner and dietitian support, plan updates and app access. Also includes add-ons for CGM pathway, hormones and other programs.
3. CGM Program sensor and coaching revenue: Revenue from supplying continuous glucose monitor sensors (e.g. FreeStyle Libre) bundled with the Vively app experience and dietitian-led 14-day+ coaching programs.
4. Practitioner / professional services: Revenue from consultations with registered dietitians, nurses and Integrative GPs included in membership and per-program pathways (Energy Investigation, Hormones, Weight Management, Heart Health, Longevity).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Vively sells a direct-to-consumer Australian preventative-health platform that combines a Baseline Health Check blood test covering 70+ biomarkers (entered at $99) with a continuous glucose monitor (CGM) program, all accessed through the Vively mobile/web app. Members subscribe to a recurring membership that bundles retesting every 3 months, registered-practitioner (dietitian, nurse, integrative GP) reviews, and a set of expert-curated plans (energy, metabolic, perimenopause, heart, longevity, hormones, weight) personalised from their biomarker and CGM data.

Product overview

Vively is a single unified Australian preventative-health platform (delivered via mobile app and website at vively.com.au) that combines a CGM (Continuous Glucose Monitor) Program with a Baseline Health Check blood test covering 70+ biomarkers at $99, and layers an integrated Vively App on top for biomarker dashboards, live glucose insights, and personalised guidance. The Baseline Health Check feeds biomarker data and a Levine PhenoAge-derived biological age into the app, while the CGM Program layers real-time glucose data on top via connected CGM sensors. Membership unlocks expert-curated plans — Energy & fatigue, Metabolic health, Perimenopause, Men's energy & drive, Heart health, Longevity & healthspan, and Women's health — alongside more detailed practitioner-recommended pathways: the Stubborn weight program (blood markers + 14-day CGM + dietitian + retesting), the Always tired / Energy Investigation program, the Hormones feel off / Hormone Overview program, and the Staying ahead / 3-Year Trends Annual Panel, each delivered by registered dietitians, nurses, and integrative GPs, with results processed through accredited Australian pathology labs and a network of 4,000+ testing locations.

Differentiator

Problem solved

Functional benefit

Products and services

• CGM Program
• Baseline Health Check Comprehensive $99 blood test covering 70+ biomarkers across metabolic, heart, liver, kidney, immune, thyroid, nutrient and inflammation markers, benchmarked against optimal ranges and delivered with a Biological Age readout and a personalised plan reviewed by a registered health professional; sold as the entry product for Australian consumer members.
• Full Body Health Assessment Higher-resolution full-body health assessment for members who want a deeper evaluation of their long-term health beyond the standard Baseline Health Check.
• Weight Management Test Targeted blood test focused on metabolic patterns linked to weight regulation and weight loss, used to inform Vively's weight-management program for members.
• Vively App Mobile and web application that aggregates CGM glucose data, biomarker test results, biological age and personalised guidance, and connects members with registered health practitioners (dietitians, nurses, integrative GPs) for ongoing support.
• Energy & fatigue plan Expert-curated post-Baseline plan that investigates root causes of persistent tiredness (iron, insulin, sleep, stress, thyroid) and delivers a tailored action plan for members.
• Metabolic health plan Plan focused on detecting and reversing early insulin resistance to address weight, cravings and energy crashes, delivered with dietitian input for members.
• Perimenopause plan Dietitian- and nurse-led plan that uses Baseline results to rule out drivers of perimenopausal symptoms and build a personalised action plan for women members.
• Men's energy & drive plan Plan targeting low drive, belly fat and recovery issues in men, with hormone testing added when Baseline results indicate it, delivered as a personalised action plan.
• Heart health plan Plan that uses Baseline cardiovascular markers to show where cardiovascular risk sits and delivers interventions across food, training, stress and sleep.
• Longevity & healthspan plan Plan that tracks biological age over time with dietitian and nurse support to slow the pace of ageing for members focused on healthspan.
• Women's health plan Plan that investigates cycle changes, fatigue and weight shifts in women and delivers a personalised action plan via dietitian and nurse support.
• Stubborn weight practitioner program Three-step practitioner-recommended program that uses blood-test markers (HbA1c, fasting insulin, triglycerides), a 14-day CGM wear with dietitian-led planning, and retesting to address persistent weight issues for members.
• Always tired / Energy Investigation program Root-cause practitioner-led program that investigates iron studies, thyroid panel, vitamin D, B12 and inflammatory markers, using follow-up bloods to verify improvements for members with persistent fatigue.
• Hormones feel off / Hormone Overview program Program that orders an expanded hormone panel for men or women, with a registered nurse building a personalised plan, longitudinal tracking, and specialist referral when needed.
• Staying ahead / 3-Year Trends Annual Panel Comprehensive annual panel tracking 100+ biomarkers year over year, with trend tracking, alerts when something shifts, and an annual practitioner deep-dive review for members wanting longitudinal health monitoring.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Beyond TotalFusionflagshipStrategic or Co-development Partner · 29 August 2023Blog post titled 'Announcement: Vively partners with Beyond TotalFusion' authored by Co-Founder & CEO Tim Veron frames the alliance as an exciting moment in health technology, where innovation is changing the way wellness is approached. The post URL and imagery suggest a co-branded health-tech / wellness partnership, exact scope of integration not detailed in the available source.
• Digital Health CRCcoreStrategic or Co-development PartnerVively and Digital Health CRC jointly developed an open-source metabolic health research program for university students and researchers, investigating the use of CGMs, wearables and AI to tackle metabolic health. Authored by Tim Veron (Co-Founder & CEO), the post frames this as a research collaboration.
• Accredited Australian pathology labscoreChannel Partner/ Reseller/ DistributorHomepage states 'Accredited Australian pathology labs' and '4,000+ testing locations'. These accredited labs act as physical fulfilment partners for Vively's Baseline Health Check blood draws — Vively sells the program and the labs provide the collection and processing service.
• Registered health professionals (dietitians, nurses, GPs)coreImplementation/ SI/ Consulting PartnerHomepage explicitly lists 'Registered practitioners' as a key feature. The team page names Dr Michelle Woolhouse (Integrative GP), Charlotte Battle (Dietitian & Personal Trainer), Daniela Macroni (Clinical Psychology Advisor), Kate Save (Exercise Physiology Advisor), Gaius Tan (Pharmacy Advisor) and Prof. Luigi Fontana (Longevity Research Advisor) — they review results and build personalised plans.
• ChatGPT (OpenAI)minorGTM or Marketing PartnerFooter 'Ask AI about Vively' links to a pre-prompted ChatGPT query that summarises Vively's website and ProductReview.com.au customer reviews, providing AI-search-driven brand discovery.
• Google (Gemini / Bard)minorGTM or Marketing PartnerFooter 'Ask AI about Vively' links to a pre-prompted Google search summarising Vively's site and reviews for AI-driven discovery.
• Claude (Anthropic)minorGTM or Marketing PartnerFooter 'Ask AI about Vively' links to a pre-prompted Claude query summarising Vively's website and customer reviews for AI-search discovery.
• Grok (X / xAI)minorGTM or Marketing PartnerFooter 'Ask AI about Vively' links to a pre-prompted Grok query summarising Vively's website and customer reviews for AI-search discovery on X.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Levels Health: US-based D2C continuous glucose monitoring platform that pairs CGM sensors with a software app offering real-time glucose insights, food logging, and metabolic coaching. Direct competitor to Vively's CGM Program with the same core offering model in a different geography.
• Zoe: UK-based personalised nutrition platform combining CGM-based glucose response testing, blood fat response, and gut microbiome analysis with a consumer coaching app. Closely comparable to Vively's combined CGM-plus-biomarker-plus-coaching stack.
• Function Health: US-based preventative health platform offering 100+ biomarker blood testing with practitioner-led insights and longitudinal tracking, the closest analog to Vively's Baseline Health Check and 3-Year Trends Annual Panel in terms of depth and structure.
• InsideTracker: US-based blood biomarker testing and personalised wellness insights platform with practitioner review and longitudinal trend analysis, comparable to Vively's $99 Baseline offering and 'optimal range' positioning versus disease thresholds.
• Nutrisense: US-based D2C CGM program pairing continuous glucose monitor sensors with a coaching app and dietitian support, directly comparable to Vively's CGM Program and 14-day-plus coaching pathway.
• MySugr: Diabetes-focused CGM and blood glucose tracking app with coaching and logging, comparable to Vively's CGM data sync and food-logging capabilities though skewed more toward diabetes management than preventative health.
• Everlywell: US-based at-home lab testing marketplace offering a wide range of consumer blood tests with practitioner review, comparable to Vively's Baseline Health Check model of D2C blood testing followed by personalised interpretation.

Broad incumbents

• Prenuvo: US-based full-body preventative health screening service offering MRI and blood biomarkers, a broader incumbent in the consumer preventative health space that overlaps with Vively's 'normal is not the same as healthy' philosophy but operates at a much higher price point and broader modality set.

Emerging players

• Lumen: Consumer metabolic health device and app that measures metabolic flexibility via breath analysis, an emerging adjacent player in the consumer metabolic health category that competes for the same health-conscious Australian consumer as Vively's CGM program.
• Habit Health: Consumer nutrition and habit-coaching platform that uses at-home blood testing and personalised food recommendations, an emerging player with meaningful overlap to Vively's biomarker-and-coaching model though without a CGM offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vively_health/?hl=en
• LinkedInlinkedin.com/company/vively-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vively