VS Media

What VS Media does

VS Media Holdings Limited (Nasdaq: VSME) is a Hong Kong-headquartered multi-channel network founded in 2013 that connects enterprise brands with a managed network of more than 1,000 digital content creators, reaching an audience of 140M+ fans and 100B+ cumulative video views across YouTube, Facebook, Instagram, Tencent/WeChat, TikTok, and Xiaohongshu. The company operates a 3C1D framework (Community, Content, Commerce, Data) and delivers influencer marketing services to enterprise customers including Nike, Hang Seng Bank, Lancome, DBS, JD.com, McCafe, Hong Kong Tourism Board, and G.H. Mumm, spanning banking, tourism, beauty, sports apparel, luxury, F&B, aviation, and e-commerce verticals. Core technology includes the proprietary CRUUSH social commerce platform (acquired February 2025) that enables creators to discover products, share experiences, and earn affiliate commissions, supplemented by a Web3 content agency and big data analytics for influencer-brand matching. Revenue derives from three streams: professional services for marketing campaigns, marketplace/commission from social commerce and IP development, and affiliate referrals via the CRUUSH platform. The company completed its Nasdaq IPO in September 2023, raised approximately $9.2M total in subsequent public offerings, and in June 2026 converted a US$3.8M note into a 41.52% controlling-minority stake in Singapore-based S T Meng Pte. Ltd., while undergoing a March 2026 leadership transition that relocated the principal executive office to Singapore.

Name

VS Media

Legal name

VS MEDIA Holdings Limited

Website

https://vs-media.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing & Digital Media Network

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)

akta.pro secondary industry

Direct Fan Messaging & Paid DMs (1:1/1:Many) (MPACAFAH)

Keywords

• Influencer marketing services
• Multi-channel network
• Social commerce platform
• Content-driven commerce
• Creator economy solutions

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Services: VS Media enhances brand and creator relationships for optimal synergy and content. Services include strategic content planning, influencer selection, brand messaging, viral content creation and distribution, social media amplification, engagement, and data insights.
2. Social Commerce: VS Media facilitates each creator's entry into e-commerce with product sourcing and reselling experience. The company identifies and develops ways to expand IP for influencers ranging from product design, working with manufacturers, selling merchandise online and offline.
3. Creator Platform Services (CRUUSH): The CRUUSH platform enables creators to earn commissions through affiliate referrals by discovering products, sharing experiences, and earning commissions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VS Media operates a multi-channel network (MCN) that connects digital content creators with global enterprise brands to deliver influencer marketing campaigns and content-driven social commerce. The company produces original branded content, manages a network of 1,000+ creators reaching 140M+ fans, and offers the proprietary CRUUSH platform that lets creators discover products, share experiences, and earn commissions through affiliate referrals across social platforms such as YouTube, Facebook, Tencent, and TikTok.

Product overview

VS Media operates as a digital media network for millennials, consisting of its core influencer marketing platform and the proprietary CRUUSH social commerce platform. The core VS Media platform connects brands with influencers across platforms like YouTube, Facebook, Google, Tencent, and TikTok, offering marketing services, content creation, and brand partnerships. CRUUSH is their e-commerce platform enabling creators to monetize through product discovery and commission-earning. The company also expanded into web3 content services through a dedicated agency.

Differentiator

Problem solved

Functional benefit

Brands

• CRUUSH: A revolutionary social commerce platform open for creators to register, discover products to try, share experiences, and earn commissions. Operates on a discover, share, and earn model.
• Tan Ba (探吧)

Products and services

• VS Media Multi-Channel Network (Influencer Marketing Services) End-to-end influencer marketing services connecting enterprise brands with a network of 1,000+ creators across YouTube, Facebook, Tencent, TikTok, and other platforms. Services cover campaign strategy, influencer selection, branded content creation, social media amplification, and data-driven optimization. Target buyers are enterprise brands seeking to reach Chinese millennial consumers.
• CRUUSH Social Commerce Platform Proprietary social commerce platform that enables creators and brands to drive transactions through a three-step Discover-Share-Earn workflow. Creators register, discover products or restaurants to try, share authentic reviews, and earn commissions via affiliate referrals.
• VS Media Web3 Content Agency A content creator arm operating a web3 agency that offers blockchain-based content solutions and services for brands exploring decentralized content distribution.
• Tan Ba Content Brand Short-form video content brand co-developed with Discovery Channel, providing localized digital content covering health, technology, travel, lifestyle, art, fashion, history, and nature for Chinese millennial audiences across 10+ online platforms in China.

Quantifiable outcome

• 140M+ worldwide fans reached
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Discovery ChannelcoreStrategic or Co-development Partner · 1 March 2017VS Media and Discovery Channel co-launched 'Tan Ba' in March 2017, a short-form video content brand featuring localized digital content sourced from Discovery's content library. Tan Ba distributes daily videos across 10+ online platforms in China covering health, technology, travel, lifestyle, art, fashion, history, and nature.
• Beautiful DestinationscoreStrategic or Co-development Partner · 1 January 2017VS Media is the exclusive Greater China partner of Beautiful Destinations, the largest global travel and lifestyle community on social media. The partnership involves localizing content, managing China social media presence, and co-producing the 'Beautiful China' travel IP featuring Jeremy Jauncey and Chinese KOLs.
• YouTubecoreTechnology or IntegrationStrategic social media platform partnership for distributing creator content. VS Media operates as a multi-channel network with YouTube as a primary platform for creator content distribution and monetization.
• FacebookcoreTechnology or IntegrationStrategic social media platform partnership for distributing creator content and brand campaigns across Facebook's social platforms.
• GooglecoreTechnology or IntegrationStrategic platform partnership providing advertising, search optimization, and content distribution capabilities.
• Tencent (WeChat)coreTechnology or IntegrationStrategic platform partnership for Chinese market reach, including WeChat for content distribution and social commerce.
• TikTokcoreTechnology or IntegrationStrategic platform partnership for short-form video content distribution and creator monetization in the Chinese market.
• InstagramcoreTechnology or IntegrationStrategic platform partnership for visual content distribution and influencer marketing across Instagram's platform.
• Xiaohongshu (Red Book)strategicTechnology or IntegrationStrategic platform partnership for Chinese social commerce and lifestyle content distribution.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AnyMind Group: Singapore-headquartered but Asia-wide (Thailand, Japan, etc.) creator economy and influencer marketing platform that operates MCN-style offerings and adjacent commerce. Highly comparable to VS Media on regional footprint and the combination of creator monetization with brand-side services.
• Vamp: Singapore-based influencer marketing platform connecting brands with creators across APAC, with commerce/affiliate add-ons similar to CRUUSH. Direct competitor for the same enterprise brand budget VS Media targets in HK/SG/Taiwan.
• IZEA Worldwide: Publicly listed (NASDAQ: IZEA) influencer marketing technology platform offering managed and self-serve creator campaigns plus licensing/content tools. Closely comparable business model to VS Media's influencer-marketing-as-a-service core.
• Aspire (formerly AspireIQ): US/global creator marketing platform that runs end-to-end influencer campaigns for enterprise brands and offers affiliate/commmerce monetization. Highly comparable to VS Media's brand-services arm plus CRUUSH-style commerce layer.
• Linqia: Influencer marketing platform/agency combining data-driven creator selection with managed campaign execution for enterprise marketers — directly comparable to VS Media's brand-services workflow.
• Carro: Creator commerce platform offering stores, affiliate links, and product monetization for influencers — closely analogous to VS Media's CRUUSH creator-side "discover, share, earn" proposition.
• Influential: AI-powered influencer marketing platform with managed services for Fortune 500 brands and creator licensing. Mirrors VS Media's positioning with similar tier-1 brand clients.
• Mediakix (now part of Influencer.com): Long-running influencer marketing platform/agency serving enterprise brands. Highly comparable service mix to VS Media's marketing services stream.

Emerging players

• Webfluential: Influencer marketing marketplace rooted in MEA but expanding into Asia; useful adjacent peer for creator discovery + marketplace functionality similar to MCN network layer.

Broad incumbents

• GroupM (WPP): Largest global media-buying network increasingly bundling influencer marketing (GroupM Nexus, Finecast) for Fortune 500 advertisers. Represents the broad-incumbent competition for the same enterprise brand budgets VS Media competes for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiYZw0h6hA5ENlPhTZFTHTA
• Facebookfacebook.com/vsmediaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VS Media