Toduba
Toduba is an Italian fintech platform that digitalizes corporate employee welfare benefits, providing a blockchain-based closed-loop payment system for meal vouchers, shopping cards, and fringe benefits, serving 2,000 corporate clients and 150,000 end users via white-label partners.
- Company typePrivate
- Founded2017
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Toduba does
Toduba, operating through its legal entity Clik App S.r.l., is an Italian fintech platform that digitalizes corporate employee welfare benefit management. Founded in 2017 in Turin by Gianluca Enrietti and Bruno Cavigioli, the company provides a closed-loop payment system supporting meal vouchers (Buoni Pasto), shopping vouchers (Buoni Spesa), gift cards, fuel cards, and fringe benefit programs. The platform is the first fully and exclusively digital meal voucher issuer certified in Italy and serves approximately 150,000 end users across 2,000 corporate clients through a network of 30,000+ affiliated merchants.
The technology foundation is a proprietary blockchain-based transactional engine with ACID properties (Atomicity, Consistency, Isolation, Durability), built on an open-source protocol and customized for welfare payment processing. End users access credits through a mobile wallet app available on iOS, Android, and Huawei stores, with QR-code-based transactions at physical and e-commerce merchants. The system supports geolocation-based merchant discovery, 24-hour merchant settlement, and zero-trust cloud security with two-factor authentication and European data hosting. Toduba holds ISO 9001, 14001, 45001, and 27001 certifications, is GDPR compliant, and is pursuing UNI/PdR 125:2022 gender parity certification.
Toduba operates a B2B2C go-to-market model, licensing its platform as a white-label service to 15+ welfare provider partners including Randstad, WTW, Jointly, Centro Paghe, and G Welfare, who in turn serve corporate clients. Revenue derives from a combination of platform transaction fees and recurring B2B SaaS licensing, with €1.6M reported in 2022 growing to €41.7M in 2024. In July 2025 the company raised €3.5M from P101 SGR to fund European expansion beyond its historically Italy-only operating footprint.
Toduba firmographics
Firmographics- Name
- Toduba
- Legal name
- Clik App S.r.l.
- Website
- https://toduba.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toduba is an Italian fintech platform that digitalizes corporate employee welfare benefits, providing a blockchain-based closed-loop payment system for meal vouchers, shopping cards, and fringe benefits, serving 2,000 corporate clients and 150,000 end users via white-label partners.
- Ownership category
- akta.pro rank
Toduba industry classification
Industry- Product category
- Corporate Employee Welfare Technology
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
- akta.pro secondary industries
- Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll) (FSAPAEAE), Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)
Keywords
Where Toduba is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Toduba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction Fees: Revenue generated from transaction processing fees on welfare benefit payments facilitated through the platform. The company experienced rapid revenue growth from €1.6M in 2022 to €41.7M in 2024, indicating a transaction-based revenue model.
- B2B SaaS Platform Services: White-label platform services provided to welfare companies (Partner) who use the technology to serve their corporate clients. Revenue derived from licensing the FaaS (Fintech as a Service) platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise platform pricing for welfare providers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Toduba product offering
Product offeringCore offering
Toduba provides a proprietary blockchain-based digital employee welfare platform (FaaS – Fintech as a Service) that enables welfare provider partners and corporate clients to issue and manage digital vouchers including meal vouchers (Buoni Pasto), shopping vouchers (Buoni Spesa), gift cards, fuel cards, and fringe benefits. The platform supports a white-label deployment model with a closed-loop transactional engine, mobile wallet app for end users, and a 30,000+ merchant acceptance network across Italy.
Product overview
Toduba is a digital employee benefits platform operating as a FaaS (Fintech as a Service) solution that evolved from its original PaaS (Platform as a Service) architecture. The platform provides a closed-loop, end-to-end digital payment system for corporate welfare management, enabling companies to issue and employees to spend benefit credits. The core Toduba® platform supports white-label customization and is offered through Welfare Provider partners to corporate clients. The system comprises a blockchain-based transactional engine supporting multiple voucher types (Buoni Pasto/meal vouchers, Buoni Spesa/shopping vouchers, Gift Cards, Fuel Cards) processed through a mobile wallet application, with merchant network integration for both online e-commerce and physical proximity spending across Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Toduba Mobile App Mobile wallet application available on iOS, Android and Huawei app stores that allows employees to receive, manage and spend corporate welfare credits paperlessly. It enables balance checks, geolocation-based discovery of nearby merchants, gift card purchases, and QR-code payment transactions at 30,000+ participating retailers.
- White Label Platform Customizable white-label platform offered to Welfare Provider partners, enabling them to issue branded vouchers and manage their own corporate client portfolios using Toduba's underlying FaaS infrastructure and dedicated spending circuits.
- Corporate Benefit Management Corporate welfare solution covering Fringe Benefits (non-wage compensation with tax exemptions up to €1,000–€2,000 depending on dependents), Flexible Benefits (categorised spending in health, wellness, insurance, education, travel), and employer-managed benefit distribution for metalworking industry CCNL requirements, delivered through the Toduba platform.
Quantifiable outcome
- Revenue growth from €1.6M (2022) to €41.7M (2024)
- +3 more outcomes
Companies that use Toduba
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Toduba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Toduba partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- DectarmajorSecurity partner providing ACSIA XDR Plus for incident detection and response, and CRA for cyber risk assessment services for the platform.
- Keplera S.r.l.majorData Protection Officer (DPO) provider ensuring GDPR compliance for personal data processing across the platform.
- BeneficycoreWelfare partner offering Toduba's platform to their corporate clients in the Italian market.
- Centro ConsorzicoreWelfare partner distributing Toduba's digital welfare solutions to their business network.
- Centro PaghecorePayroll services company offering Toduba's welfare platform to clients needing integrated HR and benefit solutions.
- G WelfarecoreSpecialized welfare company providing Toduba's platform for employee benefit management.
- HappilycoreWelfare partner leveraging Toduba's technology for digital employee benefits.
- JointlycoreWelfare platform company partnering with Toduba for enhanced digital solutions.
- RandstadcoreMajor HR services company offering Toduba's welfare solutions to their extensive client base.
- Staff WelfarecoreSpecialized welfare company using Toduba's platform for client benefit programs.
- WTWcoreGlobal HR and benefits consulting firm offering Toduba's solutions as part of comprehensive benefits packages.
- DeloitteminorProfessional services firm collaborating on consulting and advisory services for welfare solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Toduba competitors and assessment
Company assessmentEmerging players
- Zeta Service: Italian corporate welfare and HR services provider offering digital voucher and benefit management solutions. Comparable scale and target customer base to Toduba's Italian welfare company segment.
- Satispay: Italian mobile payment network with a strong consumer wallet and merchant base. Adjacent rather than direct — overlaps with Toduba's mobile wallet and merchant acceptance infrastructure, and represents a potential alternative digital payment rail in Italy.
- Mooney: Italian proximity fintech offering payment and prepaid services through a large retail/pharmacy network. Already an infrastructure partner of Toduba and partially overlapping in prepaid / voucher distribution.
- Epipoli: Italian gift card and prepaid technology provider already integrated with Toduba for e-commerce gift card flows. Overlaps in the gift card / stored value issuance segment of the platform.
Broad incumbents
- Edenred: Global leader in prepaid corporate services (Ticket Restaurant, Ticket Compliments) operating in 45+ countries. Directly competes with Toduba in Italy's meal voucher market and across European welfare benefit schemes.
- Sodexo Benefits & Rewards (now Pluxee): Spun-off Sodexo BRS unit and one of the world's largest meal voucher / employee benefit issuers. Competes head-to-head with Toduba for Italian and European welfare provider relationships.
- Up (formerly Cheque Déjeuner): Cooperative and leading European meal voucher / employee benefit provider with operations in Italy, France, and several other EU markets. Overlaps with Toduba in corporate welfare distribution and digital voucher issuance.
Direct peers
- Pellegrini Spa: Italian meal voucher issuer and corporate welfare provider with a broad merchant acceptance network. Closest domestic direct competitor to Toduba in the Italian buoni pasto market.
- Day (R) Italy: Italian arm of the Day Group, a long-standing meal voucher and welfare provider serving Italian corporates. Competes with Toduba for Italian welfare company and corporate clients.
- Welfare Company Italia (issuer): Italian welfare benefit aggregator / issuer category (e.g., Easy Welfare, Welfare Company). Direct competitors sourcing welfare providers that may choose Toduba's white-label platform versus alternative rails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Toduba social profiles
Digital presenceToduba compliance and trust
Trust signalCompliance6 records
Toduba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toduba leadership team
Management profileNumber of profiles
Profiles2 records
Toduba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toduba M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toduba
What does Toduba do?
Toduba provides a proprietary blockchain-based digital employee welfare platform (FaaS – Fintech as a Service) that enables welfare provider partners and corporate clients to issue and manage digital vouchers including meal vouchers (Buoni Pasto), shopping vouchers (Buoni Spesa), gift cards, fuel cards, and fringe benefits. The platform supports a white-label deployment model with a closed-loop transactional engine, mobile wallet app for end users, and a 30,000+ merchant acceptance network across Italy.
Is Toduba a public or private company?
Toduba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toduba founded?
Toduba was founded in 2017. It employs 11 to 50 people.
Where is Toduba based?
Toduba is headquartered in Turin, Italy, in the Europe region.
How does Toduba make money?
Two revenue lines are on record. Platform Transaction Fees are the primary driver. The others are B2B SaaS Platform Services.
Who are Toduba's main competitors?
Emerging players on record are Zeta Service, Satispay, Mooney and Epipoli. Broad incumbents are Edenred, Sodexo Benefits & Rewards (now Pluxee) and Up (formerly Cheque Déjeuner). Direct peers are Pellegrini Spa, Day (R) Italy and Welfare Company Italia (issuer).
Does Toduba have an API?
No public API is recorded for Toduba.
What industry is Toduba in?
Toduba's product category is Corporate Employee Welfare Technology. Its primary akta.pro industry code is FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors), with a secondary code of FSAPAEAE, Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll). Its NAICS code is 525120 and its SIC code is 6199.