Epipoli

Name

Epipoli

Legal name

Epipoli S.p.A.

Website

https://epipoli.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Alternative Payment Services

NAICS

Advertising Material Distribution Services (54187), Greeting Card Publishers (513191), Credit Card Issuing (522210)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

Keywords

• Prepaid card services
• Gift card distribution
• Customer loyalty platforms
• Corporate welfare programs
• Digital payment services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prepaid Card Sales: Sale of rechargeable and non-rechargeable prepaid cards (Mastercard, Visa) through retail outlets and online platforms. Cards sold at physical retail locations (€9.90 for rechargeable Mastercard) with transaction and reload fees.
2. Gift Card Distribution: Distribution of digital and physical gift cards for major brands. Revenue from card issuance and transaction processing across 70,000+ retail points.
3. Enterprise Loyalty & Engagement Solutions: B2B platforms and services for corporate engagement, loyalty programs, incentive solutions, and employee welfare. Includes SaaS platform access and customization.
4. Corporate Welfare Services: Digital welfare solutions for enterprises including gift cards for employee benefits, corporate incentive programs, and welfare platform access.
5. Digital Gifting & E-commerce: Sale of digital gift cards and e-gift cards through proprietary platforms (MyGiftCard, MyGiftCard Plus, MyGiftCard Square) and white-label sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Epipoli designs, distributes, and operates alternative payment solutions spanning rechargeable prepaid cards (Mastercard, Visa), digital and physical gift cards for 600+ brands, and B2B customer engagement/loyalty/welfare SaaS platforms. Distribution is delivered through a hybrid network of 70,000+ retail points across Europe and proprietary digital portals (MyGiftCard, MyWelfareCard, MyCharityCard), with the proprietary Highways SaaS platform connecting the digital and physical retail worlds.

Product overview

Epipoli operates as a multi-platform provider of alternative payment solutions and customer engagement services in Italy and across Europe. The portfolio consists of the Highways proprietary SaaS platform as the core infrastructure connecting digital and physical retail, supplemented by consumer-facing portals (MyGiftCard, MyGiftCard Plus, MyGiftCard Business, MyGiftCard Square, MyWelfareCard) for gift card and reward management, and physical/digital prepaid card products (Epipoli Prepaid Mastercard, Epipoli Visa B2B). Engagement capabilities are delivered through specialized modules including Analytics/Consumer Genome for data-driven customer profiling, Incentiway for loyalty programs, Game & Gain for gamification, ShopSquare for trade rewards, and Promotional Portal for marketing campaigns. The ecosystem also includes co-branded gift card products (Samsung, Adidas, Professional Care), BitCard for cryptocurrency, and MyCharityCard for charitable giving. The company serves both B2C consumers and B2B corporate clients through over 70,000 retail outlets across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• MyGiftCard: Platform for gift cards and prepaid cards management
• MyGiftCard Plus
• MyGiftCard Square
• MyWelfareCard
• MyGiftCard Business
• Reward
• Flowe
• Highways
• Incentiway
• ShopSquare
• Game & Gain
• Promotional Portal
• Consumer Genome
• Bitcard
• MyCharityCard
• Charity Card

Products and services

• Highways Platform
• MyGiftCard
• MyGiftCard Business
• MyGiftCard Plus
• MyGiftCard Square
• MyGiftCard Carburante
• MyWelfareCard
• Epipoli Prepaid Rechargeable Mastercard
• Epipoli Prepagata Visa B2B
• MyCharityCard
• Reward
• BitCard
• Gift Card Professional Care
• Samsung Gift Card
• Adidas Gift Card
• Incentiway
• Game & Gain
• ShopSquare
• Promotional Portal

Quantifiable outcome

• +150% turnover increase for Coca-Cola using ShopSquare loyalty platform
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• VisacoreTechnology or Integration · 10 June 2026Strategic collaboration for issuance of Epipoli Prepagata Visa B2B, a prepaid card on the Visa network for business payments. Visa provides the global payment infrastructure enabling acceptance at millions of merchants worldwide.
• MastercardcoreTechnology or IntegrationLong-standing partnership for prepaid card issuance. Epipoli launched Italy's first prepaid Mastercard in GDO in 2012 and continues to issue rechargeable prepaid Mastercard products through retail channels.
• Bitcoin SolutionminorStrategic or Co-development PartnerUS tech company collaboration for BitCard gift card enabling cryptocurrency purchases at supermarkets. Goal to make cryptocurrency market accessible to millions of consumers.
• NespressostrategicGTM or Marketing PartnerPartnership for gift card integration with Nespresso brand currency system, enabling payment through gift cards on the Nespresso network.
• TodubastrategicStrategic or Co-development PartnerPartnership for issuance of Buoni Pasto Privativi (meal vouchers) by GDO companies, allowing retailers to offer employee and customer meal benefit solutions.
• Flowe (Banca Mediolanum)strategicStrategic or Co-development PartnerDigital bank from Gruppo Bancario Mediolanum partnered with Epipoli to build an engagement and rewards platform integrated with Flowe's banking app. Epipoli's Highways platform enables gift cards, discount codes, and experiences for Flowe customers.
• Samsung PaystrategicChannel Partner/ Reseller/ DistributorEpipoli was selected by Samsung to create the Gift Card section within the Samsung Pay app, expanding distribution of brand gift cards.
• TEHA Group (The European House Ambrosetti)strategicStrategic or Co-development PartnerPartnership to launch Gift Card Professional Care for corporate welfare, offering digital professional development experiences. TEHA provides training expertise while Epipoli provides distribution through B2B channels.
• DOTCOMcoreOthersAcquired in 2021, DOTCOM is a tech company specializing in data-driven and customer-centric digital transformation. Over 40 professionals joined Epipoli, strengthening technological capacity for prepaid and engagement platforms.
• Reward SrlcoreOthersAcquired in 2022 (100% share capital), Reward is a Treviso-based company specializing in sales promotion, engagement, and loyalty solutions through gift cards and prepaid vouchers. Operates as subsidiary under CEO Andrea Farronato.
• Banco AlimentareminorGTM or Marketing PartnerCharity partnership for Food Collection initiative. Epipoli provides Charity Card solutions enabling digital donations at supermarkets. Collaboration extended to allow donations from November 28 to December 5 beyond the main collection day.

Scale indicators19 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Blackhawk Network: Global leader in branded gift card distribution, prepaid payment solutions, and B2B incentive platforms. Direct competitor across Epipoli's core gift card issuance, prepaid cards, and corporate engagement offerings, with comparable dual physical/digital distribution model.
• InComm Payments: Major prepaid and gift card processor with strong retail distribution and B2B incentive platform (InComm Incentives). Closely comparable to Epipoli in combining gift card processing with corporate engagement/rewards programs at scale.
• Givex: Provides gift card, stored value, loyalty, and analytics solutions for retailers and restaurants globally. Comparable SaaS-led engagement platform play against Epipoli's Incentiway, Game & Gain, and Consumer Genome offerings.
• Soldo: European prepaid corporate card and expense management platform. Directly comparable to Epipoli's Prepagata Visa B2B product and corporate welfare cards, serving overlapping SMB and mid-market European customers.
• Qpago: Italian digital gift card and corporate voucher platform with overlapping brand portfolio and B2B2C distribution. Most direct domestic competitor to Epipoli's MyGiftCard and engagement products in Italy.
• PaySign: US-based prepaid card issuer and payment solutions provider serving corporate incentive, loyalty, and patient affordability markets. Comparable business model in prepaid card issuance with a corporate engagement overlay.
• Stored Value Solutions (SVS): US gift card program manager and processor providing issuance, distribution, and fraud management. Closely comparable in core gift card processing capabilities and brand-funded prepaid programs.

Regional players

• Satispay: Italian mobile payment network competing in the same domestic alternative-payments market. While focused on P2P and merchant payments rather than gift cards, it competes for the same Italian retail relationships and consumer mindshare in alternative payments.
• Jakala: Italian martech and loyalty/engagement platform with overlapping customer base of enterprise brands. Competes with Epipoli's engagement, analytics, and loyalty modules (Incentiway, Consumer Genome) for similar Italian and European enterprise clients.

Emerging players

• Tremendous: Digital rewards and incentives platform offering global payout options including gift cards. Overlaps with Epipoli's ShopSquare and B2B incentive distribution, though focused on digital-only distribution without Epipoli's physical retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epipoli-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epipoli