Cashwalk

What Cashwalk does

Cashwalk is a South Korea-based consumer mobile application company founded in 2016 and headquartered in Yeoksamdong, Seoul. Per the firmographic record, the company's product is an app that motivates users to walk by providing financial incentives, positioning it in the walk-to-earn / move-to-earn consumer category. The underlying mechanism appears to combine smartphone step-tracking with a cash or rewards payout, though no further technical architecture, reward structure, or engagement mechanics are disclosed in the available data.

The company operates at a scale of 101–250 employees and is privately held. In April 2023, it raised a Series 2 funding round of approximately $22.7 million led by Korea Investment Partners with participation from Shinhan Capital and Shinhan Investment — institutional backers that signal domestic Korean investor confidence. In October 2024, Cashwalk acquired Dain for an undisclosed consideration, indicating a strategic move to extend product surface or user base beyond a single paid-to-walk app.

Business model details (pricing, ad-versus-revenue mechanics, partnership economics, user counts, and revenue) are not publicly disclosed in the available records, and the company website at cashwalk.co is currently offline, displaying a Wix error page rather than an active site. As a result, monetization mechanics, customer segments, distribution channels, marketing channels, and core technology details cannot be confirmed from the input data. The available evidence supports the basic picture of a venture-backed Korean consumer-app operator with at least one completed acquisition, but operational health and current scale beyond headcount and funding cannot be reliably established.

Name

Cashwalk

Website

https://cashwalk.co

Company type

Private

Founded year

2016

Operating status

Unknown

Headcount range

101–250 employees

Short description

Cashwalk is a privately-held South Korean mobile app company founded in 2016 that operates a paid-to-walk consumer application financially incentivizing users to walk, backed by Korea Investment Partners and the Shinhan financial group.

Ownership category

akta.pro rank

Product category

Consumer Fitness Mobile Application

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Walking rewards app
• Financial incentives fitness
• Cashback mobile app
• Rewarded activity tracking
• Mobile health rewards

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Core offering

Cashwalk provides a mobile application that motivates users to walk by offering financial incentives — typically cashback or monetary rewards — based on tracked walking activity. The app targets individual consumers seeking to monetize everyday physical activity and partners with brands/advertisers funding the rewards pool.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashwalk App A mobile application that tracks users' walking and physical activity and converts steps into financial incentives (cashback/monetary rewards), targeted at individual South Korean consumers seeking to monetize everyday physical activity.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Sweatcoin: Sweatcoin is the most widely known walk-to-earn mobile app, converting users' steps into a digital currency redeemable for goods, services, or cash — directly comparable to Cashwalk's walking-for-financial-incentive model on product, customer, and business model.
• StepBet: StepBet gamifies step-count goals with real-money stakes and payouts to winning participants — same walk-for-money behavioral loop as Cashwalk and the same consumer fitness-incentive customer base.
• Winwalk: Winwalk is an Asian-market (notably Korean and Japanese) step-counter app that rewards walking with points redeemable for gift cards and cash, closely overlapping Cashwalk on geography, product, and reward mechanic.
• Charity Miles: Charity Miles pays users (via corporate sponsors) for every mile walked or run, sharing proceeds with user-selected charities — same walking-as-incentive framework as Cashwalk, differing primarily in payout destination.
• Lympo: Lympo issues tokenized rewards for walking, running, and other fitness activities, blending fitness gamification with a digital-asset payout rail — same walk-to-earn DNA as Cashwalk with an additional crypto-token layer.
• DietBet: DietBet runs real-money weight-loss and step-game challenges where participants wager and winners split the pot — overlapping with Cashwalk in using financial stakes to drive physical-activity behavior in a consumer app.
• HealthyWage: HealthyWage pays users cash prizes for achieving verified weight-loss and step goals, sharing the Cashwalk model of pairing fitness outcomes with real monetary rewards in a consumer mobile app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashwalk