What HealthyWage does

HealthyWage LLC is a privately held, founder-owned company headquartered in Coral Gables, Florida, that operates a cash-incentive weight loss challenge platform. Founded in 2004, the company runs individual, team-based, and step-based challenges in which participants wager money on achieving a weight loss goal and earn cash prizes — up to $10,000 per individual challenge and $10,000 for the top team in the $10,000 Team Challenge — funded from a prize pool after a 25% administrative fee retained by HealthyWage.

The company's core product is the HealthyWager, supplemented by the Jackpot Challenge, BMI Challenge, 10% Challenge (merged into HealthyWager in late 2013), $10,000 Team Challenge, multiple Step Challenges (including the Million Step Challenge), the Build Your Own Challenge self-serve tool, and a Corporate Wellness offering for employer-sponsored challenges. The platform is delivered through the HealthyWage website and native iOS/Android mobile apps that support video weight verification, peer referee weigh-ins, and step tracking integrations with Fitbit, Garmin, Apple Health, Samsung Health, and Android Health Connect, plus a Peloton connection and a WW meeting-weigh-in verification workflow. A proprietary prize calculation algorithm and actuarial models are used to size individual payouts based on weight loss goals, wager amount, and challenge duration.

HealthyWage generates revenue primarily from challenge participation fees (one-time or non-cancellable monthly installment "wagers" that function as interest-free loans to the company), a 25% administrative cut of prize pools, and modest payment-processing fees (a $7.00 paper-check fee and roughly 2.99% on PayPal payouts). Distribution combines a direct-to-consumer self-serve funnel with an enterprise sales motion into corporate HR/wellness buyers; marketing relies on PR/earned media (NPR, Today Show, Good Morning America, CNN, Washington Post, et al.), social channels, content via The Winning Skinny blog, email, and a referral-to-employer program. The company serves long-tail individual consumers as its primary segment, with corporate employers (e.g., Halliburton) as a secondary B2B segment, operating across the United States, Canada, Mexico, Brazil, the United Kingdom, Australia, and New Zealand.

Name

HealthyWage

Legal name

HealthyWage LLC

Website

https://healthywage.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthyWage is a founder-owned, Coral Gables-based platform that runs cash-prize weight loss challenges for individual consumers and corporate wellness programs, monetizing through participant wagers, a 25% prize-pool admin fee, and installment financing across the US, Canada, Mexico, Brazil, the UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Weight Loss Incentive Programs

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Weight loss challenges
• Cash prize contests
• Corporate wellness programs
• Fitness incentive platforms
• Gamified weight management

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Challenge Participation Fees (Wagers): Participants pay upfront fees ('bets') to enter weight loss challenges. Fees can be paid as one-time payments or monthly installments. The accumulated fees form the prize pool, minus a 25% administrative fee, which is distributed to winners.
2. Installment Financing: Participants who choose monthly installment plans are taking an interest-free loan from HealthyWage. Installment payments are non-cancellable and represent a direct revenue stream.
3. Payment Processing Fees: HealthyWage charges a $7.00 processing fee for paper check payouts. PayPal payouts incur approximately 2.99% fee charged by PayPal (though HealthyWage sometimes absorbs this for specific prize types like Team Challenge Reimbursement).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HealthyWage operates a gamified weight-loss challenge platform where individual participants wager money to enter challenges (individual, team, or step-based formats) and win cash prizes up to $10,000 upon reaching verified weight-loss goals. Participants complete video-verified weigh-ins via the mobile app or web platform, and may sync step data from Fitbit, Garmin, Apple Health, Samsung Health, or Health Connect. A separate corporate wellness offering lets employers sponsor team challenges for employees, with cost-sharing options.

Product overview

HealthyWage is a gamified weight loss platform offering cash prize-based challenges. The core product is the HealthyWager, an individual weight loss bet where users wager money and win cash upon achieving their goal. Related individual challenges include the BMI Challenge and 10% Challenge (merged into HealthyWager), plus the Jackpot Challenge. Team-based products include the $10,000 Team Challenge (teams of 5 competing for 3 months) and various Step Challenges (Step 2, Step 3, Step 4, and Million Step Challenge) that integrate with fitness trackers. The platform also offers Corporate Wellness Challenges for employer-sponsored programs and a Build Your Own Challenge self-serve tool. Users interact through the iOS/Android mobile app, which supports video weight verification, step syncing with Fitbit/Garmin/Apple Health/Samsung Health/Health Connect, and social features including Lifelines (support network). The company also publishes The Winning Skinny blog.

Differentiator

Problem solved

Functional benefit

Brands

• HealthyWager: Individual weight loss challenge program where participants wager money and win cash prizes upon achieving their weight loss goals.
• Jackpot
• BMI Challenge
• 10% Challenge
• Team Challenge
• Step Challenge
• Million Step Challenge

Products and services

• HealthyWager Individual weight-loss challenge in which the user sets a personal weight-loss goal, wagers money, and wins a cash prize (calculated from goal, duration, and wager) up to $10,000 upon successful video-verified completion of the goal. Designed for adult individuals seeking external financial accountability for personal weight loss.
• $10,000 Team Challenge Three-month team-based weight-loss competition where teams of five compete to lose the greatest percentage of body weight. Top prize is $10,000, second place wins $5,000, and third place wins $3,000; entry fee is $99 one-time or $33/month for three months, with entry-fee reimbursement available for participants who lose 10% of starting weight within nine months. Includes 24/7 HW Coach support and twelve weeks of team motivation.
• Jackpot Challenge Individual weight-loss challenge in which participants who reach 6% average weight loss share the prize pot, calculated as participant fees minus a 25% administration fee, split evenly among winning players.
• Step Challenge 4 (25%) Individual step challenge in which participants aim to increase their daily step count by 25%. Participants who achieve their personal step goal split the prize pot evenly, with a 'no-lose' guarantee: if more than 75% of participants succeed, all winners receive at least their entry fee back.
• Step Challenge 3 (25%) with Teams Hybrid individual step challenge with team-level camaraderie: participants compete individually but receive team encouragement, and winners are individual participants who reach their personal 25% step goal.
• Step Challenge 2 Team-based step challenge in which teams strive to improve their daily step count by 25%; winning teams split the prize pot evenly among all team members.
• Million Step Challenge Team-based step challenge in which teams must collectively reach one million steps, or 300,000 steps in 30-day challenges; winning teams split the prize pot evenly among all team members.
• Corporate Wellness Challenges Employer-sponsored team-based weight-loss challenges offered at discounted entrance fees. Employers can pay part or all of the entry fee for participating employees and receive aggregate, anonymized health outcomes, with individual percentage weight loss shared only with employee consent.
• Build Your Own Challenge (Self-Serve) Self-serve challenge-builder tool that lets users create their own weight-loss challenges with configurable parameters and goals, distinct from the standard HealthyWager, Team, and Step challenge templates.
• HealthyWage Mobile App Native iOS and Android mobile application that lets users track weight, participate in challenges, sync with connected fitness devices (Fitbit, Garmin, Apple Health, Samsung Health, Health Connect, Peloton), and submit video weight verifications via the in-app referee flow.

Quantifiable outcome

• Up to 5x more likely to lose weight compared to non-incentivized approaches
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• FitbitcoreTechnology or IntegrationFitbit integration allows users to automatically sync step tracking data with HealthyWage challenges. Compatible with Fitbit devices and app for seamless fitness data transfer.
• GarmincoreTechnology or IntegrationGarmin integration enables automatic step tracking sync with HealthyWage platform for step challenge participants.
• Apple HealthcoreTechnology or IntegrationApple Health integration serves as a bridge for syncing step data from various fitness apps and devices to HealthyWage challenges.
• Samsung HealthcoreTechnology or IntegrationSamsung Health integration allows Android users to sync step tracking data with HealthyWage step challenges.
• Health ConnectcoreTechnology or IntegrationGoogle's Health Connect platform serves as a bridge for Android users to sync fitness data from various apps to HealthyWage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Limeade: Limeade is an enterprise employee well-being platform that competes in the same corporate wellness RFPs as HealthyWage's B2B motion. It is a complementary/challenging player for the same HR buyer.
• Wellable: Wellable is a corporate wellness platform that runs step and activity challenges for employers, directly competing with HealthyWage's Corporate Wellness Step Challenge offering at the HR-buyer level.
• WW (Weight Watchers): WW is the largest branded consumer weight-loss program globally. HealthyWage even integrates with WW for weigh-in verification, signaling it is a complementary channel for some users but also the dominant incumbent competing for the same motivation-driven segment.
• Virgin Pulse: Virgin Pulse is a large corporate wellness and engagement platform offering incentive-based programs to employers. It overlaps with HealthyWage's enterprise channel at the buyer level even though product mechanics differ.

Broad incumbents

• MyFitnessPal: MyFitnessPal is the dominant calorie-tracking and weight-loss companion app. While it does not run wager challenges, it competes for the same attention and adherence budget of the weight-loss customer and is integrated via Apple Health/Samsung Health alongside HealthyWage.
• Noom: Noom is a large-scale, clinically-oriented weight-loss app with behavior-change coaching. It serves the same end user as HealthyWage — adults paying out-of-pocket to lose weight — but via a subscription coaching model rather than cash-prize wagers.

Direct peers

• DietBet: DietBet (operated by WayBetter) runs cash-prize weight-loss games where players wager to reach a target percentage weight loss. It is the closest direct competitor to HealthyWage, sharing the wager mechanic, video/photo verification, and consumer-direct GTM.
• StepBet: StepBet (a WayBetter app) is a wager-based step challenge platform requiring participants to increase daily steps to win a prize pool — essentially the same product as HealthyWage's Step Challenges, making it a head-to-head peer in the step-wager niche.
• StickK: StickK (founded by Yale behavioral economists) lets users commit to a goal and put money on the line — kept by them, a charity, or an anti-charity if they fail. It is the same commitment-contract / loss-aversion model that powers HealthyWage.
• WayBetter: WayBetter is the parent company of DietBet and operates adjacent behavior-change games (e.g., RunBet, StepBet). It directly competes with HealthyWage's wager-based weight loss and step challenges with similar prize-pool mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthywage
• Xx.com/healthywage
• LinkedInlinkedin.com/company/healthywage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthyWage