What Hacobu does

Hacobu (株式会社Hacobu) is a Tokyo-based SaaS company, founded in June 2015, that provides the MOVO (ムーボ) cloud logistics management platform for shippers, logistics providers, and 3PLs in Japan. The platform integrates truck reservation (MOVO Berth), GPS-based fleet telematics (MOVO Fleet), dispatch order management (MOVO Vista), AI-OCR document digitization (MOVO Adapter), a driver-facing mobile app (MOVO Driver), cross-company collaborative delivery analytics (MOVO X-Data), and AI-driven demand forecasting and replenishment optimization (MOVO PSI). MOVO Berth is the dominant product, holding 57.2% market share and the No. 1 position for six consecutive years in Japan's berth management system market, with 800,000+ cumulative driver IDs issued across 5,000+ facility deployments.

Underlying technology combines GPS telematics, cloud SaaS infrastructure, NLP-based conversational interfaces, AI-OCR for handwritten logistics documents, and ML models for demand forecasting and replenishment (the latter co-developed with JDSC). Notable enterprise customers include YKK AP, Mitsubishi Shokuhin (3,000 trucks), Kirin Beverages, Asahi Beverages, Maruwa Transport, Nakamura Logistics, and Yasuda Warehouse. Documented outcomes include reducing truck waiting time from 3 hours to under 30 minutes, cutting reception operations by 60% (YKK AP), and reducing transport costs by ~9.1% with ~13.2% inventory day reduction (Kirin Beverages via MOVO PSI).

Hacobu monetizes through per-location/per-feature SaaS subscriptions (MOVO Berth starts at ¥20,000/month per facility), plus three professional services brands: Hacobu Strategy (logistics DX consulting), Hacobu Solution Studio (system integration and AI implementation), and Hacobu Career (logistics-specialized recruitment). The company sells primarily through a direct enterprise field sales motion targeting CLOs at large manufacturers, retailers, and logistics companies, augmented by content marketing (Hacoblog), seminars, and a CLO community. Cumulative funding reached ¥5.6 billion (~USD 37M) across multiple rounds from strategic investors including JIC Venture Growth Fund, Toyota Tsusho, Sony Innovation Fund, Daiwa House, Mitsui Fudosan, Nomura Real Estate, Seino Holdings, SMBC, and Japan Post Capital. Headcount is 101-250 with offices in Tokyo and Osaka.

Name

Hacobu

Legal name

株式会社Hacobu

Website

https://hacobu.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Hacobu provides the MOVO cloud logistics management platform — including market-leading truck reservation (MOVO Berth), GPS fleet telematics, dispatch management, AI-OCR, and AI demand forecasting — to 500+ Japanese shippers, manufacturers, and 3PLs, with 57.2% market share in berth management.

Ownership category

akta.pro rank

Product category

Logistics Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Distributed Order Management (DOM) & Orchestration (TLAEACAA)

Keywords

• Logistics management software
• Fleet tracking systems
• Truck reservation software
• Supply chain optimization
• Logistics consulting services

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - MOVO Series: Monthly/annual subscription fees for cloud logistics management solutions. MOVO Berth priced starting from 20,000 yen per month per logistics facility. Multiple MOVO services available (Berth, Fleet, Vista, Adapter, Driver, X-Data, PSI) with separate subscription fees.
2. Consulting Services - Hacobu Strategy: Logistics DX consulting services provided by logistics DX specialist consultants, supporting from management strategy formulation through technology implementation.
3. System Integration/AI Implementation - Hacobu Solution Studio: System construction and AI implementation support services for logistics DX, including connection with existing systems and customization.
4. Talent Recruitment - Hacobu Career: Logistics-specialized human resources introduction services for logistics planning, DX promotion, warehouse and dispatch management positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hacobu provides the MOVO cloud-based logistics management platform, a suite of SaaS applications that handle truck reservation/berth management (MOVO Berth), real-time GPS fleet tracking (MOVO Fleet), dispatch order management (MOVO Vista), AI-OCR document digitization (MOVO Adapter), driver support apps (MOVO Driver), cross-company collaborative delivery analytics (MOVO X-Data), and AI-driven production-sales-inventory optimization (MOVO PSI). The company complements its SaaS with logistics DX consulting (Hacobu Strategy), system integration and AI implementation services (Hacobu Solution Studio), and logistics-specialized recruitment (Hacobu Career).

Product overview

Hacobu offers a cloud-based logistics management platform called MOVO (ムーボ) consisting of multiple integrated SaaS applications, complemented by professional services brands. The core MOVO suite includes MOVO Berth (truck reservation/berth management — market leader with 57.2% share), MOVO Fleet (dynamic fleet telematics with GPS tracking), MOVO Vista (dispatch order management), and MOVO Adapter (AI-OCR document processing). Additional MOVO modules cover MOVO Driver (driver smartphone app), MOVO X-Data (cross-company collaborative delivery analysis), and MOVO PSI (AI-powered demand forecasting and replenishment optimization, co-developed with JDSC). Legacy offerings include MOVO Sense (temperature monitoring — appears discontinued). The platform also integrates with OEM systems such as Hino connected trucks (terminal-free MOVO Fleet use). Hacobu's professional services — Hacobu Strategy (logistics DX consulting), Hacobu Solution Studio (system integration/AI implementation), and Hacobu Career (logistics talent recruitment) — complement the SaaS product suite. The company holds top market share in Japan across multiple logistics SaaS categories, with over 800,000 cumulative driver IDs issued on MOVO Berth.

Differentiator

Problem solved

Functional benefit

Brands

• MOVO Berth: トラック予約受付サービス (Truck reservation/berth management service). SaaS型物流DXツールで市場シェアNo.1。
• MOVO Fleet
• MOVO Vista
• MOVO Adapter
• MOVO Driver
• MOVO X-Data
• MOVO PSI
• MOVO Sense

Products and services

• MOVO Berth Truck appointment and berth reservation SaaS that manages online truck reservations and facility entry/exit registration. Reduces truck waiting times through advance scheduling, digital queuing, QR ticket entry, and AI-automated truck guidance. Holds 57.2% market share and 6 consecutive years as No.1 in Japan's berth management system market (Deloitte Tohmatsu Mick 2025). Targets logistics facilities at manufacturers, retailers, and 3PL providers.
• MOVO Fleet Dynamic fleet management (telematics) SaaS using GPS for real-time vehicle location tracking, enabling logistics managers to monitor delivery progress, driver hours, and vehicle status. Includes optional hardware (MOVO Stick OBD plug-in, MOVO Eye dashcam), Driver Station tablet module, and Operation Management Support AI feature. Targets logistics companies, 3PL providers, and shipper fleets.
• MOVO Vista Vehicle dispatch order and management SaaS enabling online delivery request management, carrier selection, and order tracking. Replaces phone/FAX-based dispatch workflows with a digital platform. Includes AI assistant for natural language delivery status queries across up to six months of delivery data. Targets 3PLs, trucking companies, and shipper logistics departments.
• MOVO Adapter AI-OCR document processing SaaS that reads and digitizes logistics paperwork including handwritten forms and marginal notes, reducing manual data entry for shipping documents, invoices, and warehouse documents. Targets logistics operations teams handling paper records.
• MOVO Driver Smartphone app for truck drivers to manage delivery assignments, check job details, update driver information, and receive real-time notifications. Supports both Android and iOS. Targets individual truck drivers and driver operations teams.
• MOVO X-Data Collaborative delivery support SaaS that analyzes accumulated fleet data to identify inefficient operations and suggests cross-facility and cross-company shared delivery plans. Enables rapid verification of consolidation opportunities using historical MOVO Fleet data. Targets manufacturers, distributors, and logistics operators managing multi-company supply chains.
• MOVO PSI AI-powered Production-Sales-Inventory (PSI) management SaaS that predicts demand and optimizes replenishment quantities to level transport volumes across supply chain tiers. Built on JDSC's demand insight platform. Targets manufacturers, wholesalers, and retailers seeking to reduce transport costs and inventory days.
• Hacobu Strategy Logistics DX consulting service providing specialized consultants who support logistics strategy formulation and technology-driven implementation end to end. Includes logistics redesign, data utilization, advanced logistics talent development, and business AI-automation consulting. Targets enterprises pursuing logistics transformation.
• Hacobu Solution Studio System integration and AI implementation support service specialized in logistics DX. Supports flexible and sustainable IT infrastructure building, including connections with existing systems and customizations. Targets enterprises integrating MOVO into broader IT environments.
• Hacobu Career Logistics-specialized talent recruitment service connecting companies with advanced logistics talent, from field management to DX promotion roles. Targets companies hiring logistics planners, DX promoters, warehouse and dispatch management personnel.

Quantifiable outcome

• Reduces truck waiting times from 3 hours to under 30 minutes
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• JDSC (株式会社JDSC)coreTechnology or Integration · 29 October 2024JDSC provides AI and data science capabilities for MOVO PSI platform development. The service is built on JDSC's 'demand insight' AI solution for demand forecasting. Hacobu handles platform planning and sales while JDSC develops the AI data infrastructure.
• 三菱食品 (Mitsubishi Shokuhin)coreStrategic or Co-development Partner · 10 September 2024First project for MOVO X-Data cross-company logistics data sharing service. Pilot experiment aims to promote joint deliveries across 3,000 trucks nationwide and achieve vehicle reduction and CO2 emissions reduction.
• アサヒ飲料 (Asahi Beverages)coreStrategic or Co-development Partner · 1 January 2023Joined MOVO PSI pilot project alongside Kirin Beverages starting 2023. Conducted verification at both companies' VMI (Vendor Managed Inventory) locations. Achieved approximately 6.2% transport cost reduction and 6.5% inventory day reduction.
• キリンビバレッジ (Kirin Beverages)coreStrategic or Co-development Partner · 29 October 2021Joint pilot project for transportation volume equalization using MOVO PSI. Started collaboration in 2021 with proof-of-concept experiments. Achieved approximately 9.1% transport cost reduction and 13.2% inventory day reduction in experiments.
• 野村不動産株式会社majorStrategic or Co-development Partner · 19 April 2021Business partnership for open innovation with logistics facilities and related services. Planning to introduce MOVO services to 'Landport Series' logistics facilities for big data accumulation.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• project44: Global supply chain visibility platform offering real-time transportation visibility, yard management, and carrier connectivity across modes. Directly comparable to MOVO's orchestration and telematics capabilities, though operating at a much larger global scale.
• FourKites: End-to-end supply chain visibility platform for shippers, carriers, and 3PLs providing predictive ETA, yard tracking, and dynamic appointment scheduling. Closest direct comparable to MOVO's integrated telematics, berth management, and cross-company data analytics offering.
• MercuryGate: Cloud-based Transportation Management System (TMS) vendor serving shippers, 3PLs, and brokers with order management, dispatch, and freight audit capabilities. Comparable to MOVO Vista's dispatch management and broader MOVO TMS-adjacent functionality.

Broad incumbents

• Descartes Systems Group: Global logistics technology provider offering a broad portfolio including transportation management, visibility, customs, and routing solutions. Comparable to MOVO Fleet/Vista at the broader logistics software level, with a much wider product portfolio and global footprint.
• Trimble Transportation: Enterprise TMS and fleet management provider serving shippers and carriers globally. Comparable to MOVO Fleet's telematics and dispatch management functionality, with a more established North American and European customer base.
• Manhattan Associates: Supply chain and omnichannel commerce software provider, with Manhattan Active TMS and WMS. Overlaps with MOVO in yard/berth scheduling and warehouse-adjacent workflows, but operates as a broader enterprise SCM suite.
• Blue Yonder: End-to-end supply chain planning and execution platform (formerly JDA Software). Comparable to MOVO PSI's AI-driven demand forecasting and replenishment optimization, though operating at much larger enterprise scale globally.
• WiseTech Global: Developer of CargoWise, a global logistics execution platform used by freight forwarders and 3PLs. Comparable to MOVO Vista's dispatch and order management for 3PLs, with extensive global footprint and customs capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mhacobu
• LinkedInlinkedin.com/company/hacobu-inc
• Facebookfacebook.com/MOVO.Hacobu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds9 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacobu