Flight Club

What Flight Club does

Flight Club Darts Limited is a UK-registered private limited company founded in 2015 by Steve Moore that operates a chain of 30+ social entertainment venues across the United Kingdom (15 venues), the United States (10+ venues operated by franchise partner State of Play Hospitality), Australia (4 venues), and Ireland (1 venue). The company's core product, Social Darts, is a proprietary reimagining of traditional darts built around a computer-vision-based automatic scoring system ('darts vision') that uses cameras to track and score throws, combined with seven proprietary multi-player games and an oche-cam feature that captures video highlights emailed to guests the day after their visit.

Revenue is generated through per-seat Social Darts session bookings (typically 60 or 90 minutes at $9-$17pp depending on venue and time slot), full food and beverage service including a weekend Brunch Social package, corporate tournament events for groups of 37+, merchandise sales (profits directed to the Yellow Ball Foundation), and gift vouchers valid across the network. Primary customers are millennials and Gen Z seeking group entertainment experiences, with secondary segments in corporate teams (teambuilding, Christmas events) and special-occasion celebrators; pricing tiers include student, hospitality industry, and Blue Light cardholder discounts. Distribution is direct-to-consumer via owned venues and the flightclubdarts.com booking platform, with corporate events handled by a dedicated sales team. International expansion is executed through State of Play Hospitality, which operates the North American footprint under a franchise/lease model, and the company holds registered trademarks (FLIGHT CLUB, SOCIAL DARTS) via Flight Path IP Limited.

Name

Flight Club

Legal name

Flight Club Darts Limited

Website

https://flightclubdarts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Flight Club Darts Limited operates 30+ proprietary social entertainment venues globally, offering tech-enabled Social Darts experiences with automatic scoring, food and beverage, and event packages for young adults, corporate groups, and special-occasion celebrators across the UK, US, Australia, and Ireland.

Ownership category

akta.pro rank

Product category

Social Entertainment Venues / Competitive Socializing

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Social darts entertainment
• Competitive socializing venues
• Eatertainment concepts
• Group activity bars
• Experiential leisure hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Social Darts Session Bookings: Primary revenue driver. Customers pay per-person fees for 60 or 90-minute Social Darts sessions in private oche playing areas. Pricing varies by venue and time (off-peak vs. standard).
2. Food & Beverage Sales: Full bar with craft cocktails, beers, and wines plus elevated pub-style food including pizzas, sharing plates, and small plates. Guests order via app or at bar; food delivered to oche during play.
3. Corporate Events & Private Hire: Tournament events for groups of 37+ with minimum spend requirements. Classic Tournament (individual players) and Team Tournament options. Full venue private hire available. Revenue includes food/drink packages and tournament fees.
4. Merchandise Sales: Online merch store selling sustainable t-shirts and jumpers. All profits from merch sales go to the Yellow Ball Foundation charity.
5. Gift Vouchers: Digital and physical gift vouchers redeemable for Social Darts, food, and drinks at any Flight Club venue. Cards valid for 12 months from purchase.
6. Brunch Social Package: Weekend brunch offering combining Prosecco/beer, bottomless pizza, and optional Social Darts. Two-hour experience priced as a package per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Flight Club fundamentally sells Social Darts experiences out of themed bar-and-grill venues: groups book 60- or 90-minute sessions at private 'oche' playing areas where a proprietary automatic-scoring darts system runs seven multi-player games and captures video highlights for guests. The core product is paired with full food and beverage service (craft cocktails, pizzas, sharing plates), weekend Brunch Social packages, corporate and private event hire, gift vouchers, and branded merchandise, all delivered through owned physical venues and a direct online booking platform.

Product overview

Flight Club operates a social entertainment venue concept built around its proprietary Social Darts® technology—a high-tech automatic-scoring darts system with camera-tracked throws and video replay capabilities. The core offering consists of Social Darts experiences in themed bar venues across UK, USA, Australia, and Ireland, complemented by food and beverage service, event hosting (Social Darts Tournaments for corporate and private groups of 37+), and weekend Brunch Social packages. Additional offerings include Flight Club Stories (automated video highlights), gift vouchers, merchandise (with profits supporting the Yellow Ball Foundation), and seasonal experiences like World Cup 2026 watch parties. The portfolio spans 30+ global venues offering the Social Darts core product alongside add-on food/drink, events, and retail modules.

Differentiator

Problem solved

Functional benefit

Brands

• Social Darts: The company's proprietary technology-enabled darts experience featuring seven fast-paced games with automatic scoring and video replay capabilities.
• Brunch Social
• Yellow Ball Foundation

Products and services

• Social Darts
• Flight Club Venues
• Brunch Social
• Social Darts Tournaments
• Food and Drink
• Flight Club Merchandise
• Gift Vouchers
• World Cup 2026 Experience
• Limbo
• Flight Club 10 Anniversary Program
• One Billion Darts Competition

Quantifiable outcome

• 14.4 million+ guests hosted over decade of operation
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Puttshack: Tech-enabled mini golf plus bar and restaurant concept with venues in UK and US. Direct peer in the tech-augmented competitive socializing category, with comparable group-event and walk-in consumer model.
• Bounce: Ping pong themed bar with venues in London and New York. Direct peer offering tech/socialized versions of a traditional game alongside food, drinks, and group-event programming for the same customer demographic.
• Roxy Ball Room: UK-based bar and gaming concept offering bowling, shuffleboard, beer pong, and pool alongside food and drinks. Closest direct UK peer in multi-activity bar-gaming format with comparable group-event focus.
• Lucky Voice: UK karaoke bar chain with private singing rooms alongside food, drinks, and group event packages. Direct peer in tech-enabled group activity venues with comparable per-party pricing and event vertical.
• AceBounce: London ping pong and bar venue with group event focus. Direct peer in the socialized bar-gaming format, targeting similar group outings, corporate bookings, and weekend social occasions.
• Swingers: Operator of crazy golf and bar venues in London and New York. Direct competitive socializing peer with the same 'eatertainment' positioning, group-venue format, and millennial/Gen Z target customer.
• Electric Shuffle: Tech-enabled shuffleboard plus bar concept operated by the same parent (Red Engine/State of Play Hospitality). Sister brand sharing operational backbone, customer demographic, and venue-style DNA with Flight Club.
• Junkyard Golf Club: UK-based crazy golf and bar concept with multiple London venues. Direct competitive socializing peer targeting the same group-entertainment, weekend, and hen/stag occasion occasions as Flight Club.
• Lane7: UK bowling, shuffleboard, and bar concept with multiple regional venues. Direct competitive socializing peer offering tech-augmented group activities alongside food and drinks for similar demographics.

Broad incumbents

• Topgolf: Largest tech-enabled competitive socializing operator globally with golf as the anchor activity. Broad incumbent in the same category as Flight Club, with overlapping customer demographic but materially larger scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flightclub5245
• Facebookfacebook.com/flightclubdarts
• LinkedInlinkedin.com/company/flight-club-darts-limited
• Instagraminstagram.com/flightclubdarts
• TikToktiktok.com/@flightclubdarts
• Xx.com/flightclubdarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flight Club