What Madinet Masr does

Madinet Masr is an Egyptian publicly listed real estate developer (EGX:MASR) founded in 1959 and headquartered in Cairo, with a secondary business-free-zone office in the UAE. The company develops and sells large-scale mixed-use residential communities anchored by two flagship master-planned projects — Taj City (3.8 million sqm in New Cairo) and Sarai (5.5 million sqm on Cairo Suez Road) — each containing multiple branded sub-projects (Origami, ESSE Residence, RAI, Sheya, Elan, Club Views, etc.). Beyond these flagship sites, the portfolio extends to TALALA in New Heliopolis, The Butterfly in Mostaqbal City (192 feddans), and Zahw in Assiut (437,549 sqm), along with commercial destinations Tajed, Tajed Community, D2N, and the branded Shark Tank Business Park.

The company monetizes primarily through one-time residential and commercial property sales, complemented by commercial leasing, finishing services via its Finishing Solutions subsidiary, and a managed-services maintenance layer (Theqa). A distinctive proptech overlay comes from its Innovation Labs subsidiary, which has launched three proprietary solutions: SAFE (fractional property ownership from EGP 50,000 per share, with 8–12% targeted rental yield and 20–30% expected appreciation), Touba (a mobile-app-based brick-by-brick payment system replacing cheque-based installments), and Theqa (a 20-year maintenance warranty certificate paid as a 8–10% deposit). Customer segments span affluent residential buyers, commercial tenants and SMEs, and retail real estate investors, served through on-site showrooms, a corporate website with digital lead capture, WhatsApp integration, and dedicated iOS/Android apps.

In FY2025 Madinet Masr reported total revenues of EGP 11.7bn (+38.4% YoY), net profit of EGP 3.6bn (+23.8%), new sales of EGP 52.6bn (+10.7%), and an unrecognized revenue backlog of EGP 94.8bn, supported by a net debt-to-EBITDA ratio of 0.07. Its strategy combines deeper penetration of the Egyptian market via construction MoUs (Forward Contractors, Group Construction), geographic expansion into Saudi Arabia with Waheej Real Estate (Citydom project), and the rollout of new commercial verticals such as the Shark Tank Business Park — all under publicly stated ambition to become a Global 500 company within the decade.

Name

Madinet Masr

Legal name

Madinet Masr

Website

https://madinetmasr.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Madinet Masr is a Cairo-based, EGX-listed Egyptian real estate developer (founded 1959) building and selling large-scale master-planned residential and commercial communities — anchored by Taj City and Sarai — to affluent homebuyers, commercial tenants, and fractional investors via its Innovation Labs SAFE, Touba, and Theqa platforms.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Residential real estate development
• Master-planned communities
• Commercial property leasing
• Fractional property ownership
• Integrated property solutions

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Property Sales: Primary revenue stream from residential and commercial property sales across flagship developments (Taj City, Sarai, TALALA, The Butterfly, Zahw). Revenues reached EGP 11.7bn in 2025, up 38.4% YoY, driven by EGP 52.6bn in new sales. Delivery revenues tripled to EGP 3.1bn.
2. Commercial Leasing: Revenue from leasing commercial spaces within integrated commercial districts including Tajed, Tajed Community, D2N (medical/administrative/retail), and Shark Tank Business Park.
3. SAFE Fractional Investment Platform: Revenue model through fractional property ownership platform where Madinet Masr retains management of properties, earning from property appreciation and management fees while distributing rental income to share holders. Expected ROI of 8-12% annually from rental yield.
4. Finishing Solutions: Madinet Masr offers property finishing and fit-out services through its subsidiary 'Finishing Solutions', providing end-to-end interior finishing for purchased units.
5. Maintenance Services (Theqa): Revenue from maintenance deposits (8-10% of unit price) covering 20 years of comprehensive maintenance services, providing upfront cash flow certainty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Madinet Masr is a Cairo-based real estate developer that plans, builds, and sells large-scale master-planned residential and commercial communities in Egypt, anchored by two flagship developments — Taj City (3.8 million sqm) and Sarai (5.5 million sqm) — together with The Butterfly, TALALA, and Zahw. It complements physical developments with Innovation Labs products (SAFE fractional ownership, Touba brick-payment plan, Theqa 20-year maintenance warranty) and a Finishing Solutions fit-out subsidiary, selling units directly to end-buyers, investors, and commercial tenants.

Product overview

Madinet Masr is an Egyptian real estate development company established in 1959, operating a portfolio of large-scale residential communities and commercial developments across strategic locations in Egypt. The company's product portfolio is organized as a platform-plus-modules architecture, with two flagship master-planned communities (Taj City and Sarai) serving as the core residential developments, each containing multiple branded sub-projects. The Innovation Labs subsidiary serves as an R&D arm introducing innovative property technology solutions including SAFE (fractional property ownership), Touba (brick-based payment system), and Theqa (maintenance warranty). Commercial offerings include retail destinations (Tajed, Tajed Community, D2N) and the Shark Tank Business Park. Additional projects span TALALA, The Butterfly, and Zahw across different Egyptian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Labs: R&D arm of Madinet Masr developing innovative real estate products and solutions including Touba payment system, SAFE fractional ownership platform, and Theqa warranty solution.
• SAFE
• Theqa
• Touba
• Finishing Solutions

Products and services

• Taj City A flagship mixed-use residential community on 3.8 million sqm of land located between Old and New Cairo, containing multiple branded sub-projects and integrated commercial districts (Tajed, Shark Tank Business Park) for Egyptian homebuyers and investors.
• Sarai A 5.5 million sqm full-fledged residential community on Cairo Suez Road near the New Administrative Capital, encompassing multiple sub-projects (ESSE Residence, Sheya, Elan, RAI, Varana, etc.) for end-buyers and investors.
• TALALA A residential project in New Heliopolis offering standalone villas, townhouses, apartments, and villas to individual Egyptian home-buyers.
• The Butterfly A 192-feddan residential project in Mostaqbal City with energy-efficient and water-recycling designs, offering units to individual buyers seeking sustainable communities.
• Zahw Madinet Masr's first project in Assiut covering 437,549 sqm with standalone villas, twin villas, townhouses, commercial areas, and a 20,000 sqm sports club for Upper Egypt buyers.
• Shark Tank Business Park An 80,000 sqm branded commercial ecosystem at Taj City offering offices, retail, and residential units to entrepreneurs and businesses under a Shark Tank franchise partnership.
• D2N An integrated medical, administrative, and retail commercial destination at Sarai for businesses and service providers.
• Tajed The first integrated commercial district at Taj City featuring 10 Mega Boxes for retail brands in New Cairo on the Ring Road.
• Tajed Community A strip mall within Sarai offering shopping, dining, and entertainment options to community residents and visitors.
• SAFE (Fractional Property Ownership) A fractional property ownership platform from Innovation Labs letting investors buy shares in Madinet Masr properties from EGP 50,000, earning rental income and appreciation while the company retains management.
• Touba (Brick-by-Brick Payment System) An Innovation Labs payment system that lets buyers purchase property units as 'bricks' over up to 10 years via a mobile app, without traditional cheques or monthly installments; currently available on the Elan project at Sarai.
• Theqa (Maintenance Warranty Certificate) A 20-year comprehensive maintenance warranty certificate issued against an 8-10% deposit of the unit price, eliminating annual maintenance cost escalations; available for ESSE Residence and other projects.
• Finishing Solutions A wholly owned subsidiary providing end-to-end interior finishing and fit-out services for Madinet Masr unit buyers.

Quantifiable outcome

• 38.4% YoY revenue growth to EGP 11.7bn in 2025
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ESLSCA UniversityminorStrategic or Co-development Partner · 16 June 2026ESLSCA University participated in the L&D Hub 2026 panel on human capital development alongside Madinet Masr executives, discussing talent development and workforce readiness.
• Forward ContractorscoreImplementation/ SI/ Consulting Partner · 24 December 2025Madinet Masr signed an EGP 1.45 billion MoU with Forward Contractors for construction works at the Sarai mixed-use development in East Cairo, covering 95 residential villas with completion scheduled by end of 2027. This partnership is part of Madinet Masr's growth and sustainability strategy.
• Group ConstructioncoreImplementation/ SI/ Consulting Partner · 1 December 2025Madinet Masr signed an MoU with Group Construction to develop the Sarai project in East Cairo, involving the construction of 80 residential buildings within Rai Views with an investment of approximately EGP 1.2 billion. Construction scheduled for completion by end of 2027.
• Waheej Real EstateminorStrategic or Co-development Partner · 19 November 2025Madinet Masr and Waheej Real Estate launched a joint project called 'Citydom' and are exploring land acquisition opportunities in Al-Janadriyah, marking Madinet Masr's expansion into the Saudi Arabian market.
• The Studio (Five)coreStrategic or Co-development Partner · 22 May 2025The Studio (Five) is a multi-disciplinary firm specializing in architecture, arts, and experimental design with over a decade of global experience. Headquartered in Cairo with strategic offices in Houston, Riyadh, and Dubai, they designed the Shark Tank Business Park at Taj City.
• NOTTOYSminorStrategic or Co-development Partner · 22 May 2025NOTTOYS is a design and art company creating artistic pieces and toys that blend beauty with functionality and meaning. Collaborating on the Shark Tank Business Park, they contribute experiential retail and entertainment concepts.
• SonyminorGTM or Marketing Partner · 22 May 2025Sony provides technology and brand partnership for the Shark Tank Business Park ecosystem, contributing to the innovation and technology experience within the business park.
• Shark Tank (ABC)coreGTM or Marketing Partner · 22 May 2025Shark Tank Business Park is a branded commercial development inspired by the Emmy-winning American reality TV series. The partnership provides brand licensing and prestige positioning, attracting entrepreneurs and startups to the business park ecosystem.
• Blue Ribbon (CIRA Education)minorStrategic or Co-development Partner · 1 June 2024Madinet Masr partnered with Blue Ribbon and CIRA Education's subsidiaries (AlAhly CIRA and Eduhive) for new development projects, enhancing educational infrastructure within Madinet Masr communities.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SODIC: Egyptian premium real estate developer with flagship mixed-use communities in West Cairo and the North Coast, competing directly with Madinet Masr in the upper-middle and luxury residential segment.
• Amer Group: Diversified Egyptian developer with residential communities, North Coast resorts (Marassi-style), and commercial projects. Direct comparable in product type and target market segments.
• Emaar Misr: Egyptian arm of Emaar Properties (UAE) developing large master-planned communities including Marassi, Uptown Cairo, and Mivida. Directly comparable in scale, product mix, and target customer segment to Madinet Masr.
• Tatweer Misr: Egyptian developer of large mixed-use projects including Madinaty, Il Monte Galala, and Fouka Bay. Competes with Madinet Masr in the same integrated community, North Coast, and Suez Road geographies.
• Ora Developers: Egyptian developer of high-end integrated communities such as ZED, ZED East, and Solana in East Cairo. Closely comparable to Madinet Masr in product positioning and East Cairo / New Cairo focus.
• Palm Hills Developments: One of Egypt's largest integrated real estate developers operating master-planned residential and commercial communities in New Cairo, 6th of October, and other Egyptian growth corridors. Closest direct peer to Madinet Masr by product type, customer segment, and geographic focus.
• City Edge: Joint venture between the New Urban Communities Authority and several Egyptian banks developing master-planned communities. Comparable in scale and product to Madinet Masr's flagship developments.
• Mountain View (DMG - Dar Al Ma'ali Group): Fast-growing Egyptian developer with a portfolio of master-planned communities across New Cairo, North Coast, and Ain Sokhna. Comparable in product offering and customer demographics to Madinet Masr's Taj City and Sarai.

Regional players

• Dar Al Arkan Real Estate Development: Major Saudi-listed real estate developer. Comparable as a regional large-scale master-planned community developer and represents the type of incumbent Madinet Masr will compete with as it expands into KSA via the Waheej partnership.

Broad incumbents

• Emaar Properties (UAE): Parent of Emaar Misr and one of the largest real estate developers globally. Relevant as the regional incumbent whose Egyptian subsidiary competes head-on with Madinet Masr and whose operating model informs the Egyptian peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@madinetmasr
• Facebookfacebook.com/MadinetMasrOfficialPage
• LinkedInlinkedin.com/company/madinetmasr
• Instagraminstagram.com/madinetmasr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madinet Masr