What Amer Group does

Amer Group Holding is a Cairo-headquartered, EGX-listed Egyptian conglomerate that develops and operates a vertically integrated portfolio of mixed-use, family-oriented resort and residential destinations under the Porto master brand. Founded in 1990 by Mansour Amer and now employing 10,000+ people, the company has developed over 9.7 million square meters of property across Egypt's coastal and emerging geographic corridors (North Coast, Red Sea/Ain El Sokhna, Sharm El Sheikh, Port Said, Marsa Matrouh, Upper Egypt/Minya, and the New Administrative Capital), including flagship communities such as Porto Marina, Porto Sokhna (2.5M sqm), Porto Sharm (800,000 sqm / 5,000 units), Porto Said (4,000+ units), Golf Porto Marina with its 18-hole championship course, and the new Central Capital administrative complex (225M EGP investment). Beyond unit development, Amer Group operates the full destination ecosystem through wholly owned subsidiaries — Porto Hotels (with Porto Vacation Club), Porto Sporting Clubs (with international academy partnerships including RSC Anderlecht, Swim Australia, PadelPod, and Coachium), commercial malls (Golden Mile Mall), restaurants (Chili's and Studio Masr), and real estate sales showrooms — and is enriched by infrastructure partnerships with Orange Egypt (telecom, cloud, Orange Cash) and Telecom Egypt/WE (FTTH fiber to ~12,000 units across six projects).

The business model blends one-time real-estate unit sales (apartments and villas priced from ~530,000 EGP at Golf Porto Marina to ~5,185,000 EGP for villas at Porto Said) with recurring revenue from hotel stays, vacation-club subscriptions, sports-club memberships, retail rent, and F&B. GTM is sales-led: direct showroom sales teams, the corporate website, real-estate exhibitions (Cityscape, Hazi Misr in Dubai), and large entertainment events at resorts. Distribution is anchored by a distinctive Sharia'a-compliance positioning (no alcohol, gambling, bars, or discotheques in any development) and a deep, hard-to-replicate land bank across prime Egyptian locations. Leadership transitioned from founder Mansour Amer (resigned November 2021) to Non-Executive Chairman Dr. Mohamed El Mekawi, with Dr. Hosny Hany Omar appointed CEO in February 2022.

Name

Amer Group

Legal name

Amer Group

Website

https://amer-group.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amer Group is an EGX-listed Egyptian conglomerate that develops and operates mixed-use, Sharia'a-compliant Porto resorts, hotels, malls, sports clubs, and vacation clubs across Egyptian coastal and new-city locations, selling residential units and recurring hospitality to individual families and Arab-market investors.

Ownership category

akta.pro rank

Product category

Mixed-Use Residential Resort Development

NAICS

Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Residential resort development
• Mixed-use real estate
• Hospitality services
• Commercial property development
• Vacation club memberships

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Real Estate Development and Sales: Primary revenue stream from developing and selling residential units including apartments and villas across mixed-use resort destinations in Egypt.
2. Hotel and Hospitality Services: Revenue from hotel operations, serviced apartments, and vacation clubs including Porto Vacation Club across multiple resort destinations.
3. Shopping Mall Operations: Revenue from commercial retail spaces including Golden Mile Mall and other shopping centers within resort developments.
4. Restaurant and Food & Beverage: Revenue from restaurants and dining facilities across resort destinations.
5. Sports Club Memberships: Revenue from Porto Sporting Clubs offering fitness, sports facilities, and academy programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amer Group develops and sells mixed-use, family-oriented residential resort destinations across Egypt under the Porto master brand, including apartments, villas, hotels, shopping malls, restaurants, and sporting clubs. The company operates its own hospitality, retail, F&B, and sports facilities within these integrated resort communities along the North Coast, Red Sea, Port Said, Upper Egypt, and the New Administrative Capital. Revenue is generated primarily through unit sales, vacation club subscriptions, hotel operations, and mall leasing.

Product overview

Amer Group is a leading Egyptian real estate developer offering mixed-use, family-oriented destinations. The portfolio comprises multiple resort brands (Porto) across diverse locations: Porto Marina (North Coast/Mediterranean), Porto Sokhna (Red Sea/Ain El Sokhna), Porto Sharm (Sharm El Sheikh), Porto Said (Mediterranean/Port Said), Porto El Minya (Upper Egypt/Nile), Porto South Beach (Red Sea/Ain El Sokhna), Porto Matrouh (Mediterranean/Marsa Matrouh), and Porto Marina Residence (North Coast). Beyond resorts, the group operates commercial and sports segments: Central Capital (administrative complex in the New Administrative Capital), shopping malls (Golden Mile Mall), hotels (Porto Hotels), restaurants (Chili's, Studio Masr), sports clubs (Porto Sporting Clubs), and vacation clubs (Porto Vacation Club). The group has a diversified land bank exceeding 9.7 million square meters and operates across multiple Egyptian governorates, expanding into the New Administrative Capital, New Alamein, and Upper Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Porto: Master brand for mixed-use resort and residential developments including Porto Marina, Porto Sokhna, Porto Said, Porto Sharm, Porto El Minya, and others
• Porto Sporting Clubs
• Porto Hotels

Products and services

• Porto Marina Amer Group's flagship mixed-use resort on the Mediterranean North Coast featuring a state-of-the-art marina, hotel-serviced apartments, cafes and restaurants, swimming pools, and a shopping mall for luxury living and summer relaxation. Units (120-150 sqm) starting from 3,300,000 EGP.
• Porto Sokhna Mixed-use residential development on the Red Sea at Ain El Sokhna, spanning 2.5 million square meters at 270m elevation, featuring a mountain-top golf course, aqua park, téléphérique, salt cave, hotels, and apartments/villas. Apartments from 845,000 EGP; villas from 4,000,000 EGP.
• Porto Sharm Resort in the Nabq area of Sharm El Sheikh, 10 minutes from the airport, covering 800,000 sqm with 5,000 units, majority dedicated to greenery and water landscape. Includes 5-star hotel, lake with shops and restaurants, football court, diving, zip line, bicycle park, gym, and shopping. Units from 946,000 EGP.
• Porto Said Strategic resort between Port Said and Damietta on the Mediterranean coast with 375,000 sqm beachfront area, featuring 5-star hotel, serviced apartments, international school, sporting club, medical center, and offices. Hosts over 4,000 apartments and villas. Apartments from 800,000 EGP; villas from 5,185,000 EGP.
• Porto El Minya First fully integrated residential community atop New Minya's highest cliff, with all units overlooking the Nile River. Includes 5-star hotel, international school, sports academies, kids areas, swimming pools, and commercial shops extending over 1,000 meters along the Nile Corniche. Apartments from 495,000 to 3,798,000 EGP.
• Porto South Beach Egypt's first mountain resort and golf course on the Red Sea at Ain Sokhna, featuring pristine fine-sand beaches, water sports, mountain climbing, fishing, coral reefs, year-round entertainment programs, and villas from 1,900,000 EGP.
• Porto Matrouh Resort launched in 2013 on Marsa Matrouh's white sand beaches on the Mediterranean Sea, featuring water sports (banana boats, fly boarding), three Olympic swimming pools, over 30 international restaurants, shopping mall, and hotel-serviced apartments. Units from 700,000 EGP.
• Porto Marina Residence Residential development in the heart of the North Coast, 5 minutes from New Alamein City and in front of Porto Marina, featuring panorama sea views for all units, swimming pools, hotel-serviced apartments, international carnivals, private beach, and kids entertainment. Units from 880,000 EGP.
• Golf Porto Marina Mixed-use resort five minutes from Porto Marina on the North Coast, designed around a man-made lagoon with an 18-hole championship golf course, 1KM promenade with over 180 international brand shops, lush landscaping, water sports, paintball, go-karting, and live entertainment. Units from 530,000 EGP.
• Porto Sporting Clubs World-class chain of sports clubs across Egypt's cities including North Coast, Port Said, Al Minya, and Red Sea, providing 360-degree sports experience with internationally approved courts, academies, and facilities in partnership with Anderlecht Academy, Swim Australia, PadelPod, Coachium, and Sportex.
• Central Capital Most prominent administrative structure in the New Administrative Capital's Financial District, built on 4,495 sqm with 120 offices ranging from 30 to 930 sqm, conference rooms, concierge, valet parking, and café. 183 administrative units, 225 million EGP investment.
• Golden Mile Mall Shopping mall at Porto Golf (North Coast) with over 56 international brands, 65 retail units, approximately 12,000 sqm of indoor entertainment including skating and ping pong areas, sports facilities managed by world-class academies, football pitches, swimming pools, tennis courts, and equestrian area.
• Porto Hotels Amer Group's hotel division operating 5-star hotels and hotel-serviced apartments across multiple Porto resorts including Porto Said, Porto Sokhna, Porto Sharm, and Porto Marina, providing accommodation within the mixed-use resort destinations.
• Porto Restaurants Amer Group's restaurant division operating across its resort portfolio, including Chili's and Studio Masr restaurants, serving diverse international and local dining experiences within the Porto resort destinations.
• Porto Vacation Club Vacation club managed by Porto Hotels, offering vacation ownership and rental services across Amer Group's resort portfolio.

Quantifiable outcome

• 219% increase in net profits in 2021 compared to previous year, reaching 83 million EGP
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WE (المصرية للاتصالات)coreTechnology or Integration · 25 August 2021Egyptian Telecomms signed agreement to provide FTTH fiber optic connectivity and Triple Play services (landline, high-speed internet, IPTV) to approximately 12,000 units across Porto Marina, Golf Porto Marina, Porto Sharm, Porto Residence, Porto Minya, and Porto Said projects.
• Orange EgyptcoreTechnology or Integration · 18 August 2021After 10 years of successful cooperation, Orange Egypt and Amer Group signed partnership renewal to provide integrated telecom services including voice, data, Wi-Fi connectivity, cloud solutions, hosting, and smart city services across Amer Group's residential projects, resorts, and entertainment facilities. Orange Cash services available at restaurants and entertainment facilities.
• RSC AnderlechtcoreStrategic or Co-development PartnerBelgian football academy Anderlecht partners with Porto Sporting Clubs to provide latest football training techniques, supervised by Captain of Al Ahly Club Hady Khsaba and Egypt national team captain Ahmed Hassan (El Saghry).
• Swim AustraliacoreStrategic or Co-development PartnerSwimming academy partnership at Porto Sporting Clubs providing professional swimming instruction and training programs.
• PadelPodminorStrategic or Co-development PartnerPadel sports academy providing instruction and tournaments at Porto Sporting Clubs.
• SportexminorStrategic or Co-development PartnerSports academy partnership for judo, taekwondo, and karate at Porto Sporting Clubs.
• CoachiumminorStrategic or Co-development PartnerTennis academy partnership at Porto Sporting Clubs providing professional tennis instruction.
• TrainminorStrategic or Co-development PartnerFitness and gym services under Train brand operating at Porto Sporting Clubs under supervision of Captain Ali Mazhar.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Damac Properties: DFM-listed Dubai luxury real estate developer with branded residences and resort-adjacent master plans. A broader MENA incumbent targeting premium and family-segment buyers similar to Amer Group's positioning, though primarily UAE-centric.
• Aldar Properties: ADX-listed Abu Dhabi developer with retail, hospitality (including Yas Island resort assets) and residential exposure. A broad MENA incumbent with overlapping integrated-resort and luxury-residential capabilities relative to Amer Group's Porto brand.
• Emaar Properties: UAE-based, Dubai-listed global real estate giant and parent of Emaar Misr. Operates mega mixed-use resort and residential destinations (Downtown Dubai, Dubai Marina, Emaar Beachfront) at far greater scale than Amer Group, but with the same resort-residence integrated business model.

Direct peers

• Madinet Nasr Housing (MNHD): EGX-listed Egyptian real estate developer active in Cairo, North Coast and Red Sea. A broad domestic peer to Amer Group for residential and second-home unit sales within mixed-use developments.
• Mountain View (DMG): Egyptian developer of integrated residential and resort communities (Mountain View North Coast, iCity, Plateau). Comparable to Amer Group on Egyptian family-buyer positioning and large master-planned communities.
• Tatweer Misr: Egyptian developer behind Madinaty and other New Administrative Capital projects. Competes with Amer Group for the same large-scale administrative capital and coastal mixed-use demand, with similar recurring-revenue community components.
• Orascom Development Holding: Swiss-listed MENA resort town developer (El Gouna, Taba, Oman, UAE, Montenegro, Switzerland, UK). Closest peer to Amer Group's resort-mixed-use model, with comparable hotel, residential and vacation-club revenue streams integrated into destination master plans.
• Palm Hills Developments: EGX-listed Egyptian real estate developer building mixed-use residential and resort communities. Directly comparable to Amer Group in target market (Egyptian primary/secondary home buyers), coastal project geography and resort-led master-plan development.
• Emaar Misr: Egyptian subsidiary of Emaar Properties operating Cairo Gate, Marassi and Uptown Cairo — large-scale, mixed-use resort and residential projects. Directly competes with Amer Group's Porto brand for premium North Coast, Red Sea and New Administrative Capital buyers.
• SODIC: Egyptian-listed mixed-use real estate developer with flagship projects in East Cairo, North Coast and the New Administrative Capital. Comparable to Amer Group on mixed-use master planning and Egyptian primary buyer targeting, though with less resort focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/portogroupofficial
• LinkedInlinkedin.com/company/amer-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amer Group