Souqalmal
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Souqalmal firmographics
Firmographics- Name
- Souqalmal
- Legal name
- Yabi Technologies
- Website
- https://souqalmal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Souqalmal industry classification
Industry- Product category
- Financial Comparison Services
- NAICS
- Portfolio Management and Investment Advice (523940), Finance and Insurance (52)
- SIC
- Loan Brokers (6163), Investment Advice (6282)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Souqalmal is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Souqalmal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Core Platform (Freemium): Free personal finance management app providing AI coaching, budgeting tools, and spending insights. Revenue model currently appears to be free-to-use with potential for future premium features or financial product partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier - full access to core AI financial coaching features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Souqalmal product offering
Product offeringCore offering
Souqalmal is a financial comparison site based in Dubai, UAE that enables consumers to compare financial products such as banking, insurance, and lending offerings in the Middle East. The company operates an online platform that aggregates and compares financial products from multiple providers, and offers the Yabi AI-powered personal financial coach app that provides conversational budgeting, spending tracking, and credit score guidance to individual users.
Product overview
Yabi is a single, unified AI-powered financial coaching product offered by Yabi Technologies. The product serves as a personal AI financial coach (also referred to as Guru, BFF, Wizard, and Coach) that provides real-time conversational advice, budgeting tools, spending tracking, and credit score monitoring. All features are integrated within a single mobile application experience with no separate modules or add-ons described.
Differentiator
Problem solved
Functional benefit
Products and services
- Souqalmal Financial Comparison Platform Online financial comparison platform that allows consumers in the Middle East to compare banking, insurance, lending, and other personal financial products from multiple providers in order to make informed money management decisions.
- Yabi AI Financial Coach AI-powered personal financial coach mobile app that talks to users like a friend and provides real-time, conversational advice on budgeting, saving, spending tracking, and credit score improvement. Connects unlimited bank accounts and delivers bite-sized certified financial education videos. Targeted at individual consumers in the UAE and Middle East.
Quantifiable outcome
- Users can set aside 15% of salary automatically for savings goals
Companies that use Souqalmal
Customer profileSegments1 record
Ideal customer profiles1 record
Souqalmal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Souqalmal partnerships and signals
Strategic signalRecent moves6 records
Souqalmal competitors and assessment
Company assessmentDirect peers
- Compareit4me: UAE-based financial comparison marketplace for banking, insurance and telco products. Closest direct peer to Souqalmal's comparison business in the same geography.
- Yallacompare: MENA financial comparison platform covering credit cards, loans, insurance and broadband. Direct competitor to Souqalmal's marketplace offering.
- Cleo: AI-powered conversational personal finance app with chat-based budgeting, spending insights and credit building. Closest functional peer to Yabi's AI financial coach.
- Emma: Personal finance management app aggregating bank accounts with budgeting, analytics and subscription tracking. Comparable product architecture to Yabi's bank-connectivity layer.
- Plum: AI-driven personal finance app combining automated saving, budgeting and conversational guidance in a single mobile experience. Direct comparable to Yabi on the AI-coach + smart-saving positioning.
Broad incumbents
- GoCompare: UK-listed financial comparison marketplace across insurance, energy and money products. Strategic investor in Souqalmal; comparable in category, much larger in scale.
- MoneySupermarket: UK-based broad financial price comparison platform covering insurance, banking and energy. Incumbent comparison marketplace comparable in business model to Souqalmal.
Regional players
- Wahed Invest: Shariah-compliant digital investment platform operating across MENA, including UAE. Regional fintech comparable to Souqalmal/Yabi in target market and Shariah-aware positioning.
- Sarwa: UAE-headquartered robo-advisor and personal finance platform serving Middle East consumers. Comparable MENA consumer-finance focus to Souqalmal/Yabi.
Emerging players
- CredibleX: UAE-based SME lending marketplace connecting borrowers with banks; comparable to Souqalmal in operating a financial comparison/matchmaking platform in the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Souqalmal social profiles
Digital presenceSouqalmal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Souqalmal leadership team
Management profileNumber of profiles
Souqalmal funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Souqalmal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Souqalmal
What does Souqalmal do?
Souqalmal is a financial comparison site based in Dubai, UAE that enables consumers to compare financial products such as banking, insurance, and lending offerings in the Middle East. The company operates an online platform that aggregates and compares financial products from multiple providers, and offers the Yabi AI-powered personal financial coach app that provides conversational budgeting, spending tracking, and credit score guidance to individual users.
Is Souqalmal a public or private company?
Souqalmal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Souqalmal founded?
Souqalmal was founded in 2012. It employs 11 to 50 people.
Where is Souqalmal based?
Souqalmal is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Souqalmal make money?
One revenue line is on record: core Platform (Freemium).
Who are Souqalmal's main competitors?
Direct peers on record are Compareit4me, Yallacompare, Cleo, Emma and Plum. Broad incumbents are GoCompare and MoneySupermarket. Regional players are Wahed Invest and Sarwa. CredibleX is listed as an emerging player.
Does Souqalmal have an API?
No public API is recorded for Souqalmal.
What industry is Souqalmal in?
Souqalmal's product category is Financial Comparison Services. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 523940 and its SIC code is 6163.