Cattle Care

What Cattle Care does

Cattle Care is a private US-based agtech company that provides AI-powered video analytics software for commercial dairy farm operations. Founded in 2017 and headquartered in California, the company operates a modular platform with four core products — OmniParlor (milking routine and employee performance monitoring), OmniCow (animal welfare detection), OmniCalf (newborn calf health tracking), and OmniFeed (feed management with GPS tracking). The system uses proprietary computer vision to analyze footage from existing farm security cameras, detecting protocol deviations such as missed pre-dipping, manual detaches, towel misuse, and aggressive handling, then delivers bilingual (English/Spanish) reports with short video clips for each event category.

The underlying technology is a Computer Vision System (CVS) purpose-built for dairy parlor configurations (herringbone, rotary, parallel) and independently validated by Cornell University for accuracy, with study results published in the Journal of Dairy Science in July 2025. Cattle Care generates revenue through monthly SaaS subscriptions priced on a quote basis that varies by farm size and parlor configuration; farms with existing security cameras incur no additional hardware costs. The go-to-market is direct enterprise field sales supported by a free demonstration program that uses the prospect's actual parlor footage to generate a tailored report.

As of the most recent data, 179 US dairy farms use Cattle Care, monitoring 720,000+ cows across enterprise-scale operations ranging from 500 to 8,000 milking cows. The customer base is geographically distributed across California, Washington, New York, Michigan, Wisconsin, and Texas. The company has raised approximately $2.1 million in disclosed funding across multiple rounds since 2018, with investors including SVG Ventures, Atoia Ventures, SmartHub, Softline Venture Partners, Alchemist Accelerator, Locus Ventures, AAL VC, I2BF Global Ventures, and Yellow Rocks!.

Name

Cattle Care

Legal name

Cattle Care Inc.

Website

https://cattle-care.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cattle Care is a US-based agtech company providing AI-powered video analytics for commercial dairy farms. Its platform monitors milking parlors, animal welfare, calf health, and feed management using proprietary computer vision, serving 179 enterprise dairy operations across the United States.

Ownership category

akta.pro rank

Product category

Dairy Farm Analytics Software

NAICS

Dairy Cattle and Milk Production (11212), Dairy Cattle and Milk Production (112120)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)

akta.pro secondary industries

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Dairy farm analytics
• Computer vision livestock
• Milking parlor monitoring
• Animal welfare AI
• Video analytics software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Video Monitoring: Monthly subscription fee for AI-powered video analytics and monitoring services. The service analyzes video footage from milking parlors, generates automated reports on protocol deviations, and provides employee performance tracking. Pricing is quote-based and varies by farm size and parlor configuration. For farms with existing security cameras, there may be no additional setup or equipment installation costs.
2. Performance-Based Bonus Systems: Cattle Care enables dairy operators to implement performance-based bonus systems for employees based on measurable metrics from the monitoring system, such as milking time, protocol adherence, and animal welfare compliance. While this generates indirect revenue through customer retention and upsell, it is not a direct revenue stream for Cattle Care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cattle Care provides AI-powered video analytics software that monitors dairy farm milking parlors, animal welfare, calf health, and feed management through proprietary computer vision. The platform integrates with existing farm security cameras to detect protocol deviations, track employee performance, and generate bilingual performance reports for dairy operators.

Product overview

Cattle Care offers a modular AI-powered video analytics platform for dairy farm management, consisting of four core products: OmniParlor (milking parlor monitoring), OmniCow (animal welfare monitoring), OmniCalf (calf health monitoring), and OmniFeed (feed management). The platform uses proprietary computer vision AI to analyze video from security cameras installed in dairy facilities, detecting deviations from optimal protocols, generating performance reports with video clips, and enabling data-driven management of parlor operations, animal welfare, and farm efficiency. The system works with herringbone, rotary, and parallel parlor configurations and offers bilingual (EN/SP) interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• OmniParlor: AI tool for monitoring milking parlor routines and employee performance with bilingual (EN&SP) reports
• OmniCow
• OmniCalf
• OmniFeed

Quantifiable outcome

• Somatic cell count reduction from 180,000 to 110,000 within the first year of implementation
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Cornell UniversitycoreStrategic or Co-development Partner · 22 July 2025Cornell University researchers Wolfgang and Matthias conducted an independent study evaluating the accuracy and reliability of Cattle Care's CVS system in real-world dairy farm settings. The study confirmed high agreement metrics for detecting milking irregularities and assessing preparation lag time. This research validation provides scientific evidence of Cattle Care's technology effectiveness and is referenced in the Journal of Dairy Science.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cainthus: Computer vision platform for livestock monitoring with a focus on dairy cow behavior, health and productivity. Most directly comparable to Cattle Care on AI video analytics applied to dairy operations.
• Connecterra: AI-driven dairy cow monitoring (Ida) that uses sensors and analytics to surface insights on animal health and farm performance. Closely aligned with Cattle Care's AI-for-dairy thesis and target customer.
• Afimilk: Established dairy farm management software and hardware vendor offering parlor sensors, herd management and analytics. Directly competes for the same dairy operations budget as Cattle Care, though with a longer hardware-led track record.

Emerging players

• SomaDetect: In-line optical sensor technology that measures milk quality and cow health indicators at the parlor. Adjacent technology overlap with Cattle Care's milk-quality outcomes (e.g., SCC reduction) and shares the same dairy buyer.
• Vence: Livestock virtual fencing and grazing management platform. Shares the broader 'agtech for cattle' category with Cattle Care but addresses a different operational problem (grazing vs. milking parlor).

Broad incumbents

• DeLaval: Global milking systems and dairy farm solutions incumbent with installed robotics, sensors and farm management software. Represents the bundling threat: could add video-analytics features to its existing parlor customer base.
• Lely: Leading manufacturer of milking robots and dairy automation (e.g., Astronaut milking robot) with growing software and data offerings. Broad incumbent competing for the same dairy technology wallet as Cattle Care.
• GEA Farm Technologies: Large dairy equipment manufacturer (milking parlors, cooling, herd management). Relevant incumbent comparison because of its global parlor footprint and ability to bundle software with hardware.
• BouMatic: Dairy milking equipment and parlor technology vendor with software-enabled systems. Comparable to Cattle Care on the parlor operations side and represents the broader incumbent set in milking technology.

Regional players

• Halter: New Zealand-based cattle management platform using GPS-enabled collars and a software app for grazing and herd management. Comparable in its cow-centric tech stack but primarily serves Oceania and does not directly compete in the US parlor market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cattle Care