Halter
Halter is a New Zealand agtech company that sells solar-powered GPS smart collars and a software platform enabling virtual fencing, remote herd shifting, and AI-driven cattle monitoring for pasture-based dairy and beef farmers across New Zealand, Australia, and the United States.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Halter does
Halter is a New Zealand agtech company that builds a hardware-plus-software platform for pasture-based livestock farming, anchored by a solar-powered GPS smart collar that streams over 6,000 data points per minute per animal into Halter's cloud platform. The proprietary Cowgorithm® AI uses this dataset — now exceeding 7 billion hours of animal behaviour data — to automatically train cattle to respond to directional audio and vibration cues from the collar, enabling virtual fencing, remote herd shifting, 24/7 heat and health monitoring, and daily paddock-level pasture cover estimation. The system is delivered in two vertical product lines: Halter for Dairy (tower-connected, high-frequency data, deployed primarily across New Zealand and Australian dairy farms) and Halter for Beef (Built for Beef™), which adds direct-to-satellite connectivity via Starlink for expansive and remote terrain, including US public lands.
Halter monetises through a recurring subscription priced per cow per month — approximately $5-$8 per cow for tower-based dairy, and $9 per animal per month for satellite-enabled beef — with collars, towers, and replacement warranty included in the subscription. Hardware revenue is recognised through the subscription rather than as a separate sale. Distribution is entirely direct, combining self-serve inbound via localised websites (NZ, Australia, US) with a regional Territory Manager-led field sales motion and 24/7 in-app customer support; there are no third-party resellers or channel partners. The company serves more than 2,000 ranchers and farmers across three countries with over 1 million collars deployed.
The company is privately held and venture capital-backed, founded in 2017 in New Zealand by Craig Piggott (a former Rocket Lab engineer), and reached unicorn status in June 2025 via a US$100 million Series D led by BOND. In March 2026, Halter closed a US$220 million Series E led by Peter Thiel's Founders Fund at a US$2 billion valuation, with capital earmarked for entry into the UK, Ireland, and South America and a planned 200+ employee hiring effort — its largest to date. Headcount sits in the 101-250 range with engineering, product, and corporate teams primarily based in Auckland (NZ HQ) and Boulder, Colorado (US HQ).
Halter firmographics
Firmographics- Name
- Halter
- Legal name
- Halter Limited
- Website
- https://halterhq.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Halter is a New Zealand agtech company that sells solar-powered GPS smart collars and a software platform enabling virtual fencing, remote herd shifting, and AI-driven cattle monitoring for pasture-based dairy and beef farmers across New Zealand, Australia, and the United States.
- Ownership category
- akta.pro rank
Halter industry classification
Industry- Product category
- Livestock Technology
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where Halter is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Halter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Recurring subscription (per cow per month): Halter operates a recurring revenue model charging US$5–$8 per cow per month for its collar/app service. Hardware (collars and towers) is included as part of the subscription. Subscription revenue in New Zealand grew 45% in the last fiscal year (as of Dec 2025).
- Satellite connectivity subscription premium: Satellite-enabled collar subscription priced at $9 per animal per month versus $8 per cow for the tower-based system - a premium tier for direct-to-satellite connectivity used in beef operations.
- Hardware included in subscription: Solar-powered collars and towers are provided as part of the subscription with hardware replacement warranty; some conditions and exclusions apply per Hardware Warranty Policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dairy subscription: ~$5–$8 per cow per month |
| Subscription | Monthly | Beef tower-based subscription: $8 per cow per month |
| Subscription | Monthly | Beef satellite-enabled subscription: $9 per animal per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Halter product offering
Product offeringCore offering
Halter sells a hardware-plus-software cattle management platform built around solar-powered GPS smart collars, on-farm connectivity towers (dairy) or direct-to-satellite links via Starlink (beef), and a mobile/tablet/web app powered by its proprietary Cowgorithm AI. The system enables virtual fencing, remote shifting of herds, automated heat and health monitoring, and pasture cover analytics, delivered as a per-cow monthly subscription that bundles hardware, connectivity, software, and 24/7 local support for pasture-based dairy and beef operations.
Product overview
Halter offers a unified, hardware-plus-software pasture management platform built around three core layers: The Halter Collar (solar-powered GPS smart collars), The Halter Tower (on-farm connectivity, used for dairy), and The Halter App (mobile/tablet/web). Direct-to-Satellite Collar Connectivity extends coverage for beef operations, while The Cowgorithm® — Halter's proprietary AI engine — turns the stream of over 6,000 data points per minute per collar into virtual fencing, remote shifting, heat and health monitoring, and pasture insights. The portfolio is delivered as two vertical-specific products, Halter for Dairy and Halter for Beef (Built for Beef™), each of which exposes modules branded Pasture Pro® (pasture management) and Halter Base™ (heat & health monitoring), and is supported by a 24/7 customer-success program. Together, these layers turn physical cattle, paddocks and fences into a single digital twin that farmers and ranchers can manage from their phone.
Differentiator
Problem solved
Functional benefit
Brands
- Cowgorithm®: World-first patented AI algorithm that automatically trains cattle to respond to directional sound cues from the collar, enabling virtual fencing and remote shifting.
- Built for Beef™
Products and services
- Halter for Dairy End-to-end pasture-based dairy farming system that pairs solar-powered GPS collars, on-farm Halter Towers, the Halter app, and the Cowgorithm AI to enable virtual fencing, remote mob shifting, automated heat and health monitoring, and pasture management for pasture-based dairy farmers, sold as a per-cow monthly subscription.
- Halter for Beef (Built for Beef) Purpose-built beef cattle management system with collar cues customised for cattle not used to regular human contact, designed for expansive terrain, hill country, leased land, and remote properties, including support for direct-to-satellite collars so ranchers can run cattle on public allotments and remote pastures without on-farm towers or cellular coverage.
- Halter Collar (solar-powered GPS smart collar) Solar-powered, ergonomic smart collar with dual speakers delivering left-right directional sound cues and a vibration motor; collects over 6,000 data points per minute on location and behaviour and runs on the Cowgorithm to train cattle to virtual boundaries; bundled into Halter's per-cow monthly subscription with replacement warranty.
- Halter Tower (on-farm dairy connectivity) Solar-powered, weatherproof connectivity tower that links every Halter collar across a dairy farm, delivering long-range coverage without depending on cellular reception; bundled into the Halter for Dairy subscription.
- Direct-to-Satellite Collar Connectivity World-first satellite-enabled collar service (Starlink-powered) for Halter for Beef, allowing ranchers to run virtual fencing across remote, leased, or public-land terrain without on-farm towers or cellular coverage; priced at a premium tier of about US$9 per animal per month versus US$8 for the tower-based beef system.
Quantifiable outcome
- 9% average increase in pasture eaten across 10 NZ dairy farms in independent AgFirst study
- +13 more outcomes
Companies that use Halter
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles3 records
Halter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature8 records
Halter partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Starlink / SpaceXflagshipHalter integrates SpaceX's Starlink Mobile service into its solar-powered GPS livestock collars, enabling direct-to-satellite connectivity for cattle collars. The partnership is world-first and eliminates the need for cell towers or on-ranch radio infrastructure ($4,500 custom radio towers). Halter's internal modeling estimates this expands coverage of the US beef cattle market by 2.5x. Technology currently available in the US and NZ, expanding to Australia and Canada. Relationship is Mutual - Halter provides a flagship use case demonstrating Starlink Mobile's IoT potential, while Starlink provides connectivity infrastructure.
- MINDAcoreMINDA (LIC's herd management platform, widely used in NZ dairy) is integrated with Halter. Halter integrates with drafting gates and herd management systems, syncing herd heat and mating data to keep everything up-to-date. Relationship is Mutual - bidirectional data flow between Halter and MINDA for dairy herd management.
- DeLavalcoreDeLaval (global dairy milking equipment leader) is integrated with Halter for dairy farm operations and record-keeping. Halter integrates with drafting gates and herd management systems. Relationship is Mutual - data syncs between systems.
- MilkTechNZcoreMilkTechNZ is integrated with Halter. Listed in Halter's integrations diagram alongside MINDA, DeLaval, and Easy Dairy Automation Systems for dairy farm operations and record-keeping. Relationship is Mutual - data integration for dairy operations.
- Easy Dairy Automation SystemscoreEasy Dairy Automation Systems is integrated with Halter for dairy farm automation. Listed in Halter's integrations diagram. Relationship is Mutual - data and operational integration.
- U.S. Bureau of Land Management (BLM)flagshipHalter has partnered with the U.S. Bureau of Land Management and the Foundation for America's Public Lands for a $2.7 million initiative to support ranchers using Halter collars on agency-managed land. The partnership supports Halter's scaling in the US public lands ranching context, where traditional fencing is restricted. Relationship is We to Them - Halter provides technology and collar infrastructure to support public lands ranching.
- Foundation for America's Public LandsflagshipThe Foundation for America's Public Lands is partnering with Halter and the BLM on a $2.7 million initiative supporting ranchers using Halter collars on agency-managed land in the US. Relationship is Mutual - foundation provides funding/support, Halter provides technology.
- AgFirst NZcoreAgFirst (NZ agricultural consultancy led by CEO James Allen) conducted an independent study on Halter's behalf analysing 10 high-performing NZ dairy farms. The study demonstrated Halter's ROI: 9% more pasture eaten, 9.5% more milk solids per hectare, 13% lift in profit before tax. Relationship is Them to Us - AgFirst provides independent third-party validation/research for Halter.
- Transform AgricoreTransform Agri (NZ farm management consultancy led by Julian Gaffaney) co-led the independent ROI study of 10 Halter dairy farms alongside AgFirst. The study provides credible, independent third-party validation of Halter's economic impact. Relationship is Them to Us - Transform Agri provides research services.
- Meadow FreshminorMeadow Fresh (NZ dairy company) launched 'Fantasy Herd' - the world's first fantasy sports league powered by real cows - using Halter solar-powered smart collars at Nottingham Dairy Farm in North Otago to collect real-time farm data. Relationship is We to Them - Halter provides data/technology, Meadow Fresh uses it for consumer marketing.
- DairyNZ (Responsible Dairy program)coreHalter is participating in the seven-year 'Responsible Dairy' program led by DairyNZ, funded with $45.85M from government and industry. The programme aims to grow milksolids by 20% by 2050 and reduce nitrogen leaching. Alongside partners like Craigmore Sustainables, Dairy Holdings, Pāmu, the Fertiliser Association of NZ, Rabobank, and Gallagher. Relationship is Mutual - industry-wide collaboration on dairy transformation.
- GallagherminorGallagher (NZ-based animal management and electric fencing technology leader) is participating alongside Halter in DairyNZ's Responsible Dairy programme. Industry co-participation rather than commercial partnership. Relationship is Mutual - industry collaboration on NZ dairy transformation.
- RabobankminorRabobank (global agribusiness bank) is participating alongside Halter in DairyNZ's Responsible Dairy programme. Industry co-participation rather than commercial partnership. Relationship is Mutual - industry collaboration on NZ dairy transformation.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
Halter competitors and assessment
Company assessmentDirect peers
- Nofence: Norway-based Nofence is a virtual fencing solution for cattle, sheep and goats using GPS collars with audio cues. Closest European competitor to Halter's Cowgorithm® approach and a relevant peer as Halter enters UK/Ireland.
- Vence (Merck Animal Health): Vence, acquired by Merck Animal Health, pioneered GPS-based virtual fencing for cattle using sound cues - the same core concept Halter executes with the Cowgorithm®. It is the most direct virtual-fencing competitor globally.
- Gallagher (eShepherd): Gallagher's eShepherd is a solar-powered GPS collar-based virtual fencing system for cattle co-developed with CSIRO. It is Halter's principal direct competitor in pasture-based dairy and beef markets, particularly in NZ/Australia where Gallagher is the incumbent electric-fence leader.
Broad incumbents
- Lely: Lely is a Dutch leader in dairy automation (milking robots, feed pushers, barn sensors). Overlaps with Halter on the automation and data layer for large dairy operations globally.
- Allflex Livestock Intelligence (MSD Animal Health): Allflex is the global leader in livestock identification and monitoring ear tags/sensors, owned by Merck/MSD. It overlaps with Halter in cattle monitoring and is an incumbent IoT platform that could bundle virtual fencing into its broader herd management suite.
- BouMatic: BouMatic is a global dairy milking and herd management equipment provider. Comparable to Halter in serving large commercial dairy farms with integrated data and automation solutions.
- Afimilk (SAE Afikim): Afimilk is an Israeli dairy cow monitoring and milking intelligence platform with heat detection and behavior analytics. Comparable to Halter on the dairy analytics layer and serves overlapping pasture-based and intensive dairy customers globally.
- DeLaval: DeLaval is a global dairy milking and automation leader. Halter already integrates with DeLaval, and DeLaval's herd management and milking automation overlaps with Halter's data platform on the same dairy farms.
Emerging players
- Connecterra: Connecterra (Netherlands) is an AI-driven dairy cow monitoring platform using wearable sensors and behavior analytics. Direct partial overlap with Halter's heat/health and pasture modules for European dairy farmers.
- CattleMax: CattleMax is a US cattle record-keeping and herd management software platform used by thousands of cow-calf operations. Adjacent software peer to Halter for beef ranchers without the IoT collar layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Halter social profiles
Digital presenceHalter compliance and trust
Trust signalCompliance1 record
Halter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halter leadership team
Management profileNumber of profiles
Profiles8 records
Halter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Halter funding detail
Funding detailFunding overview
Funding rounds16 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halter M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halter
What does Halter do?
Halter sells a hardware-plus-software cattle management platform built around solar-powered GPS smart collars, on-farm connectivity towers (dairy) or direct-to-satellite links via Starlink (beef), and a mobile/tablet/web app powered by its proprietary Cowgorithm AI. The system enables virtual fencing, remote shifting of herds, automated heat and health monitoring, and pasture cover analytics, delivered as a per-cow monthly subscription that bundles hardware, connectivity, software, and 24/7 local support for pasture-based dairy and beef operations.
Is Halter a public or private company?
Halter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Halter founded?
Halter was founded in 2017. It employs 101 to 250 people.
Where is Halter based?
Halter is headquartered in Auckland, New Zealand, in the Oceania region.
How does Halter make money?
Three revenue lines are on record. Recurring subscription (per cow per month) is the primary driver. The others are satellite connectivity subscription premium and hardware included in subscription.
Who are Halter's main competitors?
Direct peers on record are Nofence, Vence (Merck Animal Health) and Gallagher (eShepherd). Broad incumbents are Lely, Allflex Livestock Intelligence (MSD Animal Health), BouMatic, Afimilk (SAE Afikim) and DeLaval. Emerging players are Connecterra and CattleMax.
Does Halter have an API?
No public API is recorded for Halter.
What industry is Halter in?
Halter's product category is Livestock Technology. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 115210 and its SIC code is 700.