Consumer Physics
Consumer Physics (SCiO brand) builds handheld and combine-mounted Near Infrared microspectrometers plus a cloud data platform that deliver real-time, lab-grade material analysis for enterprise customers in grain, seed, animal feed, dairy, and fruit production.
- Company typePrivate
- Founded2011
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Consumer Physics does
Consumer Physics, operating commercially under the SCiO brand, is a Wilmington, Delaware-based hardware and software company founded in 2011 that builds handheld and integrated Near Infrared (NIR) microspectrometers for real-time material analysis. Its product portfolio includes the SCiO Mini 2 flagship handheld analyzer (positioned for corn-seed producers and cheese makers), the SCiO Cup for grains, oilseeds, berries, and animal feed, and SCiO Integrated Units mounted on combines for live crop insights during harvest. All devices feed the SCiO Cloud Platform, which provides real-time data streaming, multi-device network coordination, and API-based integration for enterprise systems.
The company sells to enterprise customers across five primary verticals: Grain & Oilseed, Seed Production, Animal Feed, Dairy & Cheese, and Fruit & Vegetables. Named customers include Syngenta, Beck's, Chr. Hansen, Novonesis, Corteva, Limagrain, AgReliant Genetics, Remington Seeds, KWS, Bayer, Dairy Farmers of America, Driscoll's, Lallemand, Cargill, and Juniper Systems, with the Illinois Fire Service Institute as a non-agricultural reference account. The go-to-market combines enterprise field sales (with a 'Let's meet' consultation CTA) and a direct e-commerce storefront, targeting both enterprise and SMB buyers.
Revenue is generated through hardware sales of analyzers and integrated units plus subscription-based cloud platform services, with API integrations supporting tailored enterprise deployments. The company is SOC2 Type 2 compliant, operates globally, and has raised cumulative disclosed funding of roughly $22M since 2012 across multiple rounds including Khosla Ventures, Apex Capital Partners (leading a $10.47M Series A in 2014), OurCrowd, and Spruce Capital Partners.
Consumer Physics firmographics
Firmographics- Name
- Consumer Physics
- Legal name
- Consumer Physics
- Website
- https://consumerphysics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Consumer Physics (SCiO brand) builds handheld and combine-mounted Near Infrared microspectrometers plus a cloud data platform that deliver real-time, lab-grade material analysis for enterprise customers in grain, seed, animal feed, dairy, and fruit production.
- Ownership category
- akta.pro rank
Consumer Physics industry classification
Industry- Product category
- Agricultural Spectroscopy Devices
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Laboratory Analytical Instruments (3826), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)
- akta.pro secondary industry
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Consumer Physics is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Consumer Physics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of NIR analyzer devices including SCiO Mini, SCiO Cup, and integrated Plot Combine Solutions for industrial and agricultural applications
- Cloud Platform & Software Services: Subscription-based data management platform providing real-time data streaming, analytics, and multi-device network access
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Consumer Physics product offering
Product offeringCore offering
Consumer Physics designs, manufactures, and sells Near Infrared (NIR) microspectrometer hardware devices — the SCiO Mini 2 handheld analyzer, SCiO Cup, and combine-mounted Plot Combine Solutions — alongside the SCiO Cloud Platform for real-time data streaming, visualization, and multi-device network coordination. Products deliver lab-grade chemical composition analysis of materials (moisture, constituents, Brix) directly in field conditions for agricultural and food industry customers.
Product overview
Consumer Physics offers a portfolio of handheld and integrated Near Infrared (NIR) spectral analysis devices—SCiO Mini 2, SCiO Cup, and Plot Combine Solutions—supported by the SCiO Cloud Platform. The SCiO Mini 2 is the flagship handheld device for corn-seed producers and cheese makers, the SCiO Cup enables quick analysis of grains, oilseeds, berries, and animal feed, and Plot Combine Solutions deliver live crop insights mounted on harvesting equipment. All devices connect to the SCiO Cloud Platform for real-time data streaming, visibility, and global sensor network coordination, with enterprise API integration available for tailored deployments.
Differentiator
Problem solved
Functional benefit
Brands
- SCiO Cup: Engineered for quick analysis of grains, oilseeds, berries, and animal feed. Cup-shaped handheld analyzer for field use.
- SCiO Mini 2
- SCiO Integrated Units
Products and services
- SCiO Mini 2 Flagship handheld NIR analyzer purpose-built for corn-seed producers and cheese makers, delivering lab-grade chemical composition insights in real-time.
- SCiO Cup Cup-shaped NIR analyzer engineered for quick analysis of grains, oilseeds, berries, and animal feed in field conditions.
- SCiO Integrated Units (Plot Combine Solutions) Industrial NIR sensor units mounted on combines to deliver live crop insights and real-time analysis during harvest operations.
- SCiO Cloud Platform Cloud-based data management platform providing real-time data streaming, high-visibility material analysis visualization, and global sensor network coordination across multiple devices worldwide, with enterprise API integration available.
Quantifiable outcome
- Real-time analysis enabling faster and smarter decisions compared to traditional lab methods
- +1 more outcomes
Companies that use Consumer Physics
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Consumer Physics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Consumer Physics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SCiO Partner EcosystemminorWebsite references a dedicated Partners page at /partners/ indicating an established partner program, though specific partner names and partnership details are not disclosed on the main website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Consumer Physics competitors and assessment
Company assessmentDirect peers
- FOSS: FOSS is the dominant global provider of NIR and analytical instruments for dairy, grain, and food quality control. Directly comparable to SCiO given overlapping NIR-based constituent analysis for the same ag/food verticals.
- trinamiX: BASF spin-out building miniaturized NIR spectroscopy modules for consumer and industrial applications including food and material analysis. Closest peer in form factor (miniaturized NIR) and business model.
- Bühler Group: Bühler provides integrated NIR-based process analytics for grain, feed, and food processing lines. Directly comparable to SCiO's enterprise and integrated-unit offerings in grain/feed verticals.
Broad incumbents
- Bruker: Bruker is a major analytical instruments company with a strong NIR spectroscopy portfolio serving food, agriculture, pharma, and research. Comparable as a broader incumbent in NIR analytical instrumentation.
- Thermo Fisher Scientific: Global leader in analytical instruments with NIR offerings across food safety, agriculture, and pharma. Overlaps with SCiO in laboratory and process NIR applications but at a much larger scale.
- PerkinElmer: PerkinElmer (acquired Perten Instruments) offers NIR analyzers for grain, dairy, and food analysis. Direct overlap with SCiO's application verticals as a larger, diversified incumbent.
- Mettler Toledo: Precision instruments provider with NIR solutions for food and feed quality. Comparable in measurement technology and food/ag customer base, though much broader portfolio.
Emerging players
- Spectral Engines: Provider of miniaturized NIR spectral sensors for industrial and consumer applications. Comparable to SCiO in form factor and target use cases (material analysis) but serves OEM integration markets.
- Cubert-GmbH: Specializes in hyperspectral imaging and snapshot spectral sensing for industrial and research applications. Comparable as a smaller-scale spectral sensing vendor with overlapping optics/sensing DNA.
- Resonon: Designs and manufactures hyperspectral and multispectral imaging systems for agricultural sorting, food quality, and remote sensing. Comparable in agricultural/food optical sensing focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Consumer Physics social profiles
Digital presenceConsumer Physics compliance and trust
Trust signalCompliance1 record
Consumer Physics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Physics leadership team
Management profileNumber of profiles
Profiles6 records
Consumer Physics funding detail
Funding detailFunding overview
Funding rounds24 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Physics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Physics
What does Consumer Physics do?
Consumer Physics designs, manufactures, and sells Near Infrared (NIR) microspectrometer hardware devices — the SCiO Mini 2 handheld analyzer, SCiO Cup, and combine-mounted Plot Combine Solutions — alongside the SCiO Cloud Platform for real-time data streaming, visualization, and multi-device network coordination. Products deliver lab-grade chemical composition analysis of materials (moisture, constituents, Brix) directly in field conditions for agricultural and food industry customers.
Is Consumer Physics a public or private company?
Consumer Physics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Consumer Physics founded?
Consumer Physics was founded in 2011. It employs 11 to 50 people.
Where is Consumer Physics based?
Consumer Physics is headquartered in Wilmington, United States, in the North America region.
How does Consumer Physics make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are cloud Platform & Software Services.
Who are Consumer Physics's main competitors?
Direct peers on record are FOSS, trinamiX and Bühler Group. Broad incumbents are Bruker, Thermo Fisher Scientific, PerkinElmer and Mettler Toledo. Emerging players are Spectral Engines, Cubert-GmbH and Resonon.
Does Consumer Physics have an API?
Yes. Tailored integration option via API for enterprise users. Integration guides, sample code, and support are available. Developer documentation is at scionir.com/Software-Integrations.
What industry is Consumer Physics in?
Consumer Physics's product category is Agricultural Spectroscopy Devices. Its primary akta.pro industry code is IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination), with a secondary code of IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 334516 and its SIC code is 3826.