Trapview
Trapview (EFOS d.o.o.) builds AI-powered automated pest monitoring and forecasting systems combining proprietary IoT smart traps, computer-vision insect recognition, and predictive analytics, serving vineyards, orchards, row-crop and vegetable growers, forestry managers, food processors, and government agriculture agencies across more than 50 countries.
- Company typePrivate
- Founded2007
- HeadquartersHrusevje, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trapview does
Trapview (operated by EFOS d.o.o., headquartered in Hruševje, Slovenia) is an agricultural-technology company that builds an AI-powered pest monitoring and forecasting platform combining proprietary IoT hardware with cloud-based analytics. Its product portfolio centers on a family of automated smart traps — the flagship AURA/AURA 2 SC UV-light trap plus FUNNEL SC, SLIT SC, and BARKB SC variants — which capture images of insects in the field and transmit them to a SaaS platform that applies photo-based computer vision for species identification (with human verification within 24 hours) and predictive models for pest development-stage and population-dynamics forecasting. Underpinning the system is what the company describes as the world's largest pest-data asset: 30M+ validated insect images spanning 60+ species collected from 50+ countries. Customers include vineyards, fruit orchards, row-crop and vegetable growers, forestry managers, post-harvest storage operators, food processors, and national agricultural agencies (notably Portugal's INIAV national pest monitoring system with 2,000 planned stations and Jamaica's Ministry of Agriculture).
The company monetizes through three complementary streams: one-time hardware sales of automated traps and consumables (sticky paper rolls), recurring annual service license fees per trap for connectivity, AI processing, and platform access, and tiered mobile-app subscriptions via Trapview Scouting (BASIC at €50/year and PREMIUM at €250/year) available on Google Play, Apple App Store, and AppGallery. Distribution combines enterprise field sales with regional Managing Directors and Country Sales Managers in the Netherlands, Spain, Italy, Brazil, France, and North America; inside sales for inbound inquiries; channel partners and local sales representatives; and self-serve app-store distribution. Customer outcomes claimed include an 80%+ reduction in field visits, 4% decrease in plant-protection costs, 5% yield and quality improvement, and €28.7M in cumulative grower cost savings.
Trapview has raised approximately €15.2M in equity across a €1.5M Pymwymic-led round (2019), a €3.7M Series A2 with Kubota, Oltre Venture, and Pymwymic (2020), and a €10M Series B led by ECBF with Demeter and Pymwymic (2022), supplemented by EU Horizon 2020 grants and Slovenian national R&D awards. The company is privately held, with wholly-owned regional subsidiaries across Europe, the Americas, and Australia, and is led by CEO Dejan Jančić (appointed October 2023, formerly of Bayer, Adama, and Kwizda) with co-founder Matej Štefančič as CTO and an advisory board chaired by Ines Kapphan (COO of Kynetec Agriculture, former Bayer Crop Science).
Trapview firmographics
Firmographics- Name
- Trapview
- Legal name
- EFOS d.o.o.
- Website
- https://trapview.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trapview (EFOS d.o.o.) builds AI-powered automated pest monitoring and forecasting systems combining proprietary IoT smart traps, computer-vision insect recognition, and predictive analytics, serving vineyards, orchards, row-crop and vegetable growers, forestry managers, food processors, and government agriculture agencies across more than 50 countries.
- Ownership category
- akta.pro rank
Trapview industry classification
Industry- Product category
- Precision Agriculture Pest Monitoring
- NAICS
- Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)
- akta.pro secondary industries
- Pest Risk Assessments, Audits & Compliance Documentation (AFACAGAK), Stored-Product Pest Monitoring (Traps, Lures, Pheromones) (AFAOAIAK)
Keywords
Where Trapview is headquartered
LocationHeadquarters
- HQ city
- Hrusevje
- HQ country
- Slovenia
- HQ region
- Europe
Offices7 records
Markets served
Trapview business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Automated Trap Hardware Sales: Sale of automated electronic traps including AURA, FUNNEL SC, SLIT SC models with various sensor configurations. One-time hardware purchase with associated sticky rolls and parts.
- Annual Service License Fees: Annual subscription licenses for trap connectivity, cloud data processing, AI analysis, and platform access. Recurring revenue model with per-unit pricing that can be renewed annually.
- Trapview Scouting Subscriptions: App-based subscription tiers (BASIC and PREMIUM) for manual trap digitization through photo upload. Annual billing with tiered monitoring point limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 10-day trial with 1 monitoring point |
| Subscription | Annual | BASIC - €50/year with 5 monitoring points |
| Subscription | Annual | PREMIUM - €250/year with pest recognition |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Trapview product offering
Product offeringCore offering
Trapview provides an automated, AI-driven pest monitoring and forecasting system for agriculture. It combines proprietary IoT smart traps (UV-light, pheromone-free, self-cleaning models such as AURA 2 SC, FUNNEL SC, SLIT SC, and BARKB SC) with a cloud-based SaaS platform that uses image recognition and predictive analytics to deliver real-time insect counts, population dynamics, and pest development forecasts. Outputs are delivered via web app, mobile app, and API for growers, crop advisors, cooperatives, food processors, and government agriculture departments across more than 50 countries.
Product overview
Trapview is a unified pest monitoring and forecasting platform consisting of a SaaS software platform, a family of automated smart traps (Aura/AURA 2 SC, FUNNEL SC, SLIT SC, BARKB SC), and a companion mobile scouting app (Trapview Scouting). The core Trapview Platform aggregates data from all connected traps, applies AI image recognition and predictive models to generate real-time pest insights, population forecasts, and crop protection recommendations delivered via web and mobile apps. Smart traps (automated hardware) form the field data-collection layer; Trapview Scouting extends coverage to manual traps via smartphone photo upload; and annual service licenses provide ongoing software access and support. Consumables (sticky paper rolls) round out the product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Trapview Platform Real-time smart pest monitoring and forecasting SaaS platform that aggregates data from automated traps, applies AI image recognition and predictive models, and delivers actionable pest insights to farmers, crop advisors, and agribusinesses through web and mobile apps.
- AURA UV Light Trap Flagship automated UV-light insect trap that attracts and monitors multiple insect species simultaneously without pheromones. Integrates with the Trapview platform for real-time pest data, weather information, and pest development forecasts.
- AURA 2 SC Trap Next-generation solar-powered UV-light insect trap with AI-triggered self-cleaning and pheromone-free multi-species monitoring, representing the latest evolution of the AURA hardware line.
- FUNNEL SC Trap Automated funnel-style trap equipped with TRh (temperature and relative humidity) sensor for enhanced environmental data collection alongside pest monitoring; available in multi-unit kits with conversion kit.
- SLIT SC Trap Automated slit-style trap with self-cleaning capability for pest monitoring, particularly suited for vineyard and orchard deployments such as Portugal's national monitoring system.
- BARKB SC Trap Automated self-cleaning trap designed specifically for forestry applications, providing full-season pest visibility without requiring field visits.
- Trapview Scouting App Mobile app (iOS/Android) that converts any manual pest trap into a smart monitoring point by photographing the trap and uploading images, returning automated pest counting, analysis, weather data, and pest forecasts.
- Sticky Paper Rolls Replacement sticky liner rolls for Trapview automated traps, available in white and standard variants, sold as a one-off purchase consumable through the Trapview store.
- Annual Service License Annual software license and support subscription for Trapview automated trap units, covering platform access, AI processing, analytics, and customer support, renewed annually per trap unit.
Quantifiable outcome
- Reduces field visits by more than 80%
- +6 more outcomes
Companies that use Trapview
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Trapview technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Trapview partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- GLOBALG.A.P.coreTrapview Group became a GLOBALG.A.P. Community Member, supporting the organization's vision of safer and more responsible farming with digital pest monitoring solutions that enhance traceability and sustainable food systems.
- DoktarcoreStrategic partnership in automated pest monitoring and forecasting combining Trapview's technology with Doktar's digital platform for sustainability and biodiversity. Jointly bringing precise, real-time pest activity insights to enrich Doktar's portfolio of digital products for climate-smart food systems.
- ADAMA AustraliaflagshipADAMA launched Australia's first real-time predictive pest network with 500+ Trapview automated pest traps targeting key agricultural insect pests nationwide.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Trapview competitors and assessment
Company assessmentDirect peers
- Semios: Semios is the closest direct competitor, offering IoT-based pest monitoring, mating disruption, and predictive analytics for tree crops, almonds, and orchards with a comparable hardware-plus-software subscription model.
- Taranis: Taranis uses aerial imagery and computer vision for crop scouting and pest/disease detection, overlapping with Trapview's AI-image-recognition positioning across row crops and broad-acre farms.
- CropX: CropX provides in-field sensors and predictive analytics for soil, weather, and crop health, intersecting with Trapview's IoT monitoring and AI-forecasting stack for farm decision support.
- Pessl Instruments (METOS): Pessl's METOS line includes weather stations and pest/disease models used by agribusinesses worldwide, making it a comparable IoT-ag monitoring platform with overlapping farm-deployed hardware and SaaS analytics.
Broad incumbents
- DTN: DTN offers agricultural weather, market intelligence, and farm-management software at scale to large agribusinesses; its pest and disease modeling tools sit adjacent to Trapview's forecasting layer.
- Bayer Climate FieldView: Bayer's Climate FieldView is the largest digital-ag platform with imagery, scouting, and variable-rate tools; it competes for the same grower wallet share and includes pest-management functionality at a broader scale.
- Syngenta Cropwise: Syngenta's Cropwise digital platform offers imagery, scouting, and recommendations at global scale; it overlaps Trapview on pest management and farm-decision software at the enterprise grower segment.
Others
- ADAMA: ADAMA is a global crop-protection chemical manufacturer and a Trapview channel partner (Australia 500+ traps). It is comparable as a strategic GTM/distribution partner and adjacent competitor if it bundles pest monitoring with chemistry sales.
- Doktar: Doktar is a digital-ag platform focused on sustainability and biodiversity; the 2025 partnership integrates Trapview pest data into Doktar's stack, making it both a partner and adjacent competitor in farm-decision platforms.
- Kubota: Kubota is a Trapview Series A2 strategic investor and global farm-equipment OEM; it is relevant as both a distribution channel and a potential incumbent integrating pest-monitoring into machinery ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trapview social profiles
Digital presenceTrapview compliance and trust
Trust signalCompliance1 record
Trapview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trapview leadership team
Management profileNumber of profiles
Profiles12 records
Trapview subsidiaries and ownership
Company hierarchySubsidiaries6 records
Trapview funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trapview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trapview
What does Trapview do?
Trapview provides an automated, AI-driven pest monitoring and forecasting system for agriculture. It combines proprietary IoT smart traps (UV-light, pheromone-free, self-cleaning models such as AURA 2 SC, FUNNEL SC, SLIT SC, and BARKB SC) with a cloud-based SaaS platform that uses image recognition and predictive analytics to deliver real-time insect counts, population dynamics, and pest development forecasts. Outputs are delivered via web app, mobile app, and API for growers, crop advisors, cooperatives, food processors, and government agriculture departments across more than 50 countries.
Is Trapview a public or private company?
Trapview is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trapview founded?
Trapview was founded in 2007. It employs 11 to 50 people.
Where is Trapview based?
Trapview is headquartered in Hrusevje, Slovenia, in the Europe region.
How does Trapview make money?
Three revenue lines are on record. Automated Trap Hardware Sales are the primary driver. The others are annual Service License Fees and trapview Scouting Subscriptions.
Who are Trapview's main competitors?
Direct peers on record are Semios, Taranis, CropX and Pessl Instruments (METOS). Broad incumbents are DTN, Bayer Climate FieldView and Syngenta Cropwise. Others are ADAMA, Doktar and Kubota.
Does Trapview have an API?
No public API is recorded for Trapview.
What industry is Trapview in?
Trapview's product category is Precision Agriculture Pest Monitoring. Its primary akta.pro industry code is AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts), with a secondary code of AFACAGAK, Pest Risk Assessments, Audits & Compliance Documentation. Its NAICS code is 561710 and its SIC code is 700.