Trapview

What Trapview does

Trapview (operated by EFOS d.o.o., headquartered in Hruševje, Slovenia) is an agricultural-technology company that builds an AI-powered pest monitoring and forecasting platform combining proprietary IoT hardware with cloud-based analytics. Its product portfolio centers on a family of automated smart traps — the flagship AURA/AURA 2 SC UV-light trap plus FUNNEL SC, SLIT SC, and BARKB SC variants — which capture images of insects in the field and transmit them to a SaaS platform that applies photo-based computer vision for species identification (with human verification within 24 hours) and predictive models for pest development-stage and population-dynamics forecasting. Underpinning the system is what the company describes as the world's largest pest-data asset: 30M+ validated insect images spanning 60+ species collected from 50+ countries. Customers include vineyards, fruit orchards, row-crop and vegetable growers, forestry managers, post-harvest storage operators, food processors, and national agricultural agencies (notably Portugal's INIAV national pest monitoring system with 2,000 planned stations and Jamaica's Ministry of Agriculture).

The company monetizes through three complementary streams: one-time hardware sales of automated traps and consumables (sticky paper rolls), recurring annual service license fees per trap for connectivity, AI processing, and platform access, and tiered mobile-app subscriptions via Trapview Scouting (BASIC at €50/year and PREMIUM at €250/year) available on Google Play, Apple App Store, and AppGallery. Distribution combines enterprise field sales with regional Managing Directors and Country Sales Managers in the Netherlands, Spain, Italy, Brazil, France, and North America; inside sales for inbound inquiries; channel partners and local sales representatives; and self-serve app-store distribution. Customer outcomes claimed include an 80%+ reduction in field visits, 4% decrease in plant-protection costs, 5% yield and quality improvement, and €28.7M in cumulative grower cost savings.

Trapview has raised approximately €15.2M in equity across a €1.5M Pymwymic-led round (2019), a €3.7M Series A2 with Kubota, Oltre Venture, and Pymwymic (2020), and a €10M Series B led by ECBF with Demeter and Pymwymic (2022), supplemented by EU Horizon 2020 grants and Slovenian national R&D awards. The company is privately held, with wholly-owned regional subsidiaries across Europe, the Americas, and Australia, and is led by CEO Dejan Jančić (appointed October 2023, formerly of Bayer, Adama, and Kwizda) with co-founder Matej Štefančič as CTO and an advisory board chaired by Ines Kapphan (COO of Kynetec Agriculture, former Bayer Crop Science).

Name

Trapview

Legal name

EFOS d.o.o.

Website

https://trapview.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Trapview (EFOS d.o.o.) builds AI-powered automated pest monitoring and forecasting systems combining proprietary IoT smart traps, computer-vision insect recognition, and predictive analytics, serving vineyards, orchards, row-crop and vegetable growers, forestry managers, food processors, and government agriculture agencies across more than 50 countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Pest Monitoring

NAICS

Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)

akta.pro secondary industries

Pest Risk Assessments, Audits & Compliance Documentation (AFACAGAK), Stored-Product Pest Monitoring (Traps, Lures, Pheromones) (AFAOAIAK)

Keywords

• Automated pest monitoring
• Crop protection forecasting
• Precision agriculture technology
• AI insect recognition
• Agricultural IoT systems

Headquarters

HQ city

Hrusevje

HQ country

Slovenia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Automated Trap Hardware Sales: Sale of automated electronic traps including AURA, FUNNEL SC, SLIT SC models with various sensor configurations. One-time hardware purchase with associated sticky rolls and parts.
2. Annual Service License Fees: Annual subscription licenses for trap connectivity, cloud data processing, AI analysis, and platform access. Recurring revenue model with per-unit pricing that can be renewed annually.
3. Trapview Scouting Subscriptions: App-based subscription tiers (BASIC and PREMIUM) for manual trap digitization through photo upload. Annual billing with tiered monitoring point limits.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Trapview provides an automated, AI-driven pest monitoring and forecasting system for agriculture. It combines proprietary IoT smart traps (UV-light, pheromone-free, self-cleaning models such as AURA 2 SC, FUNNEL SC, SLIT SC, and BARKB SC) with a cloud-based SaaS platform that uses image recognition and predictive analytics to deliver real-time insect counts, population dynamics, and pest development forecasts. Outputs are delivered via web app, mobile app, and API for growers, crop advisors, cooperatives, food processors, and government agriculture departments across more than 50 countries.

Product overview

Trapview is a unified pest monitoring and forecasting platform consisting of a SaaS software platform, a family of automated smart traps (Aura/AURA 2 SC, FUNNEL SC, SLIT SC, BARKB SC), and a companion mobile scouting app (Trapview Scouting). The core Trapview Platform aggregates data from all connected traps, applies AI image recognition and predictive models to generate real-time pest insights, population forecasts, and crop protection recommendations delivered via web and mobile apps. Smart traps (automated hardware) form the field data-collection layer; Trapview Scouting extends coverage to manual traps via smartphone photo upload; and annual service licenses provide ongoing software access and support. Consumables (sticky paper rolls) round out the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Trapview Platform Real-time smart pest monitoring and forecasting SaaS platform that aggregates data from automated traps, applies AI image recognition and predictive models, and delivers actionable pest insights to farmers, crop advisors, and agribusinesses through web and mobile apps.
• AURA UV Light Trap Flagship automated UV-light insect trap that attracts and monitors multiple insect species simultaneously without pheromones. Integrates with the Trapview platform for real-time pest data, weather information, and pest development forecasts.
• AURA 2 SC Trap Next-generation solar-powered UV-light insect trap with AI-triggered self-cleaning and pheromone-free multi-species monitoring, representing the latest evolution of the AURA hardware line.
• FUNNEL SC Trap Automated funnel-style trap equipped with TRh (temperature and relative humidity) sensor for enhanced environmental data collection alongside pest monitoring; available in multi-unit kits with conversion kit.
• SLIT SC Trap Automated slit-style trap with self-cleaning capability for pest monitoring, particularly suited for vineyard and orchard deployments such as Portugal's national monitoring system.
• BARKB SC Trap Automated self-cleaning trap designed specifically for forestry applications, providing full-season pest visibility without requiring field visits.
• Trapview Scouting App Mobile app (iOS/Android) that converts any manual pest trap into a smart monitoring point by photographing the trap and uploading images, returning automated pest counting, analysis, weather data, and pest forecasts.
• Sticky Paper Rolls Replacement sticky liner rolls for Trapview automated traps, available in white and standard variants, sold as a one-off purchase consumable through the Trapview store.
• Annual Service License Annual software license and support subscription for Trapview automated trap units, covering platform access, AI processing, analytics, and customer support, renewed annually per trap unit.

Quantifiable outcome

• Reduces field visits by more than 80%
• +6 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• GLOBALG.A.P.coreTechnology or Integration · 12 November 2025Trapview Group became a GLOBALG.A.P. Community Member, supporting the organization's vision of safer and more responsible farming with digital pest monitoring solutions that enhance traceability and sustainable food systems.
• DoktarcoreStrategic or Co-development Partner · 10 November 2025Strategic partnership in automated pest monitoring and forecasting combining Trapview's technology with Doktar's digital platform for sustainability and biodiversity. Jointly bringing precise, real-time pest activity insights to enrich Doktar's portfolio of digital products for climate-smart food systems.
• ADAMA AustraliaflagshipGTM or Marketing Partner · 7 September 2020ADAMA launched Australia's first real-time predictive pest network with 500+ Trapview automated pest traps targeting key agricultural insect pests nationwide.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Semios: Semios is the closest direct competitor, offering IoT-based pest monitoring, mating disruption, and predictive analytics for tree crops, almonds, and orchards with a comparable hardware-plus-software subscription model.
• Taranis: Taranis uses aerial imagery and computer vision for crop scouting and pest/disease detection, overlapping with Trapview's AI-image-recognition positioning across row crops and broad-acre farms.
• CropX: CropX provides in-field sensors and predictive analytics for soil, weather, and crop health, intersecting with Trapview's IoT monitoring and AI-forecasting stack for farm decision support.
• Pessl Instruments (METOS): Pessl's METOS line includes weather stations and pest/disease models used by agribusinesses worldwide, making it a comparable IoT-ag monitoring platform with overlapping farm-deployed hardware and SaaS analytics.

Broad incumbents

• DTN: DTN offers agricultural weather, market intelligence, and farm-management software at scale to large agribusinesses; its pest and disease modeling tools sit adjacent to Trapview's forecasting layer.
• Bayer Climate FieldView: Bayer's Climate FieldView is the largest digital-ag platform with imagery, scouting, and variable-rate tools; it competes for the same grower wallet share and includes pest-management functionality at a broader scale.
• Syngenta Cropwise: Syngenta's Cropwise digital platform offers imagery, scouting, and recommendations at global scale; it overlaps Trapview on pest management and farm-decision software at the enterprise grower segment.

Others

• ADAMA: ADAMA is a global crop-protection chemical manufacturer and a Trapview channel partner (Australia 500+ traps). It is comparable as a strategic GTM/distribution partner and adjacent competitor if it bundles pest monitoring with chemistry sales.
• Doktar: Doktar is a digital-ag platform focused on sustainability and biodiversity; the 2025 partnership integrates Trapview pest data into Doktar's stack, making it both a partner and adjacent competitor in farm-decision platforms.
• Kubota: Kubota is a Trapview Series A2 strategic investor and global farm-equipment OEM; it is relevant as both a distribution channel and a potential incumbent integrating pest-monitoring into machinery ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trapview_
• YouTubeyoutube.com/channel/UCvybDf6Ez8AOX2Dg_-N1_JA
• Facebookfacebook.com/p/Trapview-100090264254065
• LinkedInlinkedin.com/company/trapview
• Instagraminstagram.com/trapview_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trapview