Onbrand
Onbrand is a B2B SaaS PLM platform for fashion, apparel, footwear, outdoor, and home brands, offering live tech packs, vendor collaboration, and an AI Design module, sold via per-seat subscription starting at $89/user/month to growing and mid-market brands.
- Company typePrivate
- Founded2022
- HeadquartersMckinney, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Onbrand does
Onbrand is a B2B SaaS company providing a modern cloud-based Product Lifecycle Management (PLM) platform purpose-built for fashion and apparel brands. Founded in 2022 and headquartered in Frisco, Texas (Delaware-incorporated as OnBrand Software, Inc.), the company targets growing fashion, footwear, outdoor, and home brands that are transitioning from spreadsheets, shared drives, or legacy enterprise PLMs to a more intuitive, fast-to-deploy system. The platform centralizes live tech packs, dynamic visual libraries, vendor collaboration, collection planning, sample management, and project workflows, replacing static PDFs and email/WhatsApp-based supplier communication with real-time, web-based data exchange.
The product is built on a cloud-native SaaS architecture featuring live, always-updated tech packs that sync in real time across designers, developers, and factory partners, with native integrations into Adobe Illustrator, 3D design tools (CLO, Browzwear, Style3D), Pantone, Google Sheets, and ERP/sourcing platforms via an open API. In 2024, the company launched a dedicated AI Design module that adds generative AI capabilities—concept generation from text/sketch/photo prompts, design exploration with colorway and trim variation, and photorealistic flat and on-model rendering—built specifically for apparel workflows. The company claims measurable customer outcomes including 55% faster tech pack creation, a 4-week reduction in development cycles, 10-day average implementation, and 30–50% fewer physical samples.
Onbrand operates a hybrid product-led and sales-assisted go-to-market: a self-serve free trial and "Get Started" signup coexist with "Book a Demo" CTAs and dedicated account representatives for Pro and Enterprise tiers. Pricing is a transparent per-seat subscription starting at $89 per user per month for the Core plan (up to 10 users), with Pro and Enterprise tiers available for multi-brand organizations requiring assortment planning, advanced costing, and priority support. Notable customers visible on its website include Madewell, Free People, BANDIER, Evelyn & Bobbie, Lively, Riley, and Gold Hinge, spanning SMB to enterprise. The company is privately held and disclosed an SEC Form D filing in May 2024 for approximately $2.8M of a targeted $3.5M exempt securities offering under Rule 506(b) for technology-related activities.
Onbrand firmographics
Firmographics- Name
- Onbrand
- Legal name
- OnBrand Software, Inc.
- Website
- https://onbrandplm.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Onbrand is a B2B SaaS PLM platform for fashion, apparel, footwear, outdoor, and home brands, offering live tech packs, vendor collaboration, and an AI Design module, sold via per-seat subscription starting at $89/user/month to growing and mid-market brands.
- Ownership category
- akta.pro rank
Where Onbrand is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onbrand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): Core subscription model billed per user per month. Includes live tech packs, vendor portal access, dynamic libraries, templates, Illustrator plugin support, and same-day email help. No hidden fees for support or upgrades. Three tiers: Core (starting at $89/user/month for up to 10 users), Pro, and Enterprise for larger teams with multiple brands, assortment planning, advanced costing, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Core plan — for growing brands (up to 10 users) |
| Per seat | Annual | Core plan — annual billing |
| Per seat | Monthly | Pro plan — for scaling teams |
| Per seat | Multi-year contract | Enterprise plan — for large/multi-brand organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Onbrand product offering
Product offeringCore offering
Onbrand sells a cloud-based Product Lifecycle Management (PLM) SaaS platform purpose-built for fashion, apparel, footwear, outdoor, and home brands, providing live web-based tech packs, vendor collaboration portals, dynamic product libraries, automated workflows, sample management, and collection planning as an alternative to legacy PLMs and spreadsheets. It complements the platform with an AI Design module that uses generative AI to create garment concepts, colorway variations, and photorealistic renders from text prompts, sketches, or photos, sold as a standalone product with a separate product page.
Product overview
Onbrand is a modern PLM (Product Lifecycle Management) platform designed specifically for fashion, apparel, footwear, outdoor/sports, and home/furniture brands. The company offers a unified SaaS platform with its core Onbrand PLM system as the central product, complemented by an AI Design add-on module for generative AI-powered design creation. The PLM platform includes modular components for Tech Pack Management, Dynamic Libraries, Collaboration Hub, Automated Workflows, Collection Planning & Project Management, Sample Management, and Vendor Portal. AI Design provides sub-features including Concept Generation, Design Exploration, and Visual Collaboration. The platform is sold in three tiers (Core, Pro, Enterprise) starting at $89/user/month, with an Adobe Illustrator Plugin for design tool integration. All customers receive automatic monthly updates, expert onboarding support, and data migration assistance as part of the subscription.
Differentiator
Problem solved
Functional benefit
Brands
- AI Design: AI-powered design tool for fashion teams that enables concept generation, design exploration, and visual collaboration with photorealistic renders.
Products and services
- Onbrand PLM Cloud-based Product Lifecycle Management SaaS platform for fashion, apparel, footwear, outdoor, and home brands that centralizes live tech pack management, vendor collaboration, dynamic product libraries, automated workflows, sample tracking, and collection planning as an alternative to legacy PLMs and spreadsheets. Sold via Core, Pro, and Enterprise per-seat subscriptions.
- AI Design Generative AI design workspace for fashion teams that creates garment concepts, colorway variations, and photorealistic on-model and flat renders from text prompts, sketches, or inspiration photos, with self-serve trial onboarding and integration into the broader PLM workflow.
Quantifiable outcome
- 55% reduction in time spent creating and updating tech packs
- +7 more outcomes
Companies that use Onbrand
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Onbrand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Onbrand partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Adobe (Illustrator)coreNative plugin integration between Onbrand PLM and Adobe Illustrator, enabling designers to work within their existing design tools and sync assets directly into the PLM platform without manual export/import workflows. Featured prominently as a key integration on the platform's integrations page and in blog content.
- 3D Design ToolscoreIntegration with 3D fashion design tools (CLO 3D, Browzwear, Style3D referenced in blog content as compatible with PLM workflows). Onbrand supports the design-to-3D workflow by serving as the central platform for tech pack data that feeds into 3D visualization pipelines.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Onbrand competitors and assessment
Company assessmentDirect peers
- Visual Next: End-to-end ERP and PLM platform for apparel, footwear, and home furnishings brands. Competes for the same product lifecycle management workflows with similar feature scope to Onbrand PLM.
- Centric Software: The dominant enterprise PLM vendor for fashion, apparel, and retail. Centric PLM is the legacy system Onbrand explicitly positions against, serving the same buyer (fashion brands) with overlapping core functionality (tech packs, BOMs, vendor collaboration, costing).
- Bamboo Rose: Fashion PLM and B2B trade platform (formed from the merger of Backbone PLM and Trade Automation). Directly comparable to Onbrand across PLM, sourcing, and vendor collaboration functionality for fashion brands.
- Apparel Magic: ERP and production management software for small and mid-market fashion brands. Targets the same growing-brand segment as Onbrand with overlapping functionality in product data, production tracking, and inventory.
- WFX (World Fashion Exchange): Cloud-based PLM and supply chain platform for fashion and apparel brands. Directly comparable offering targeting similar customers with overlapping tech pack, sourcing, and vendor management capabilities.
Broad incumbents
- Lectra: Public French technology company offering fashion PLM alongside CAD, cutting room, and Industry 4.0 solutions. A broader incumbent in the fashion technology stack with overlapping PLM functionality, but serving enterprise customers with much wider solution portfolios.
- Gerber Technology: Legacy fashion and apparel technology vendor with YuniquePLM. Broad incumbent offering CAD, cutting, and PLM solutions to large enterprise fashion manufacturers with overlapping core PLM functionality.
- Adobe: Adobe Illustrator is the primary design tool for fashion designers and is currently an Onbrand integration partner. As a broad incumbent in creative software, Adobe could expand into fashion-specific PLM or AI design, directly competing with Onbrand's AI Design capabilities.
Emerging players
- CLO 3D: 3D garment design and simulation software widely used by fashion brands. Currently an integration partner of Onbrand, but could expand upstream into broader PLM territory as 3D design becomes more central to product development workflows.
- Browzwear: 3D fashion design and digital twin platform for apparel brands. Like CLO 3D, it is referenced as compatible with Onbrand's PLM workflows and represents an emerging design technology player that could extend into the product lifecycle layer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Onbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onbrand leadership team
Management profileNumber of profiles
Onbrand funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onbrand
What does Onbrand do?
Onbrand sells a cloud-based Product Lifecycle Management (PLM) SaaS platform purpose-built for fashion, apparel, footwear, outdoor, and home brands, providing live web-based tech packs, vendor collaboration portals, dynamic product libraries, automated workflows, sample management, and collection planning as an alternative to legacy PLMs and spreadsheets. It complements the platform with an AI Design module that uses generative AI to create garment concepts, colorway variations, and photorealistic renders from text prompts, sketches, or photos, sold as a standalone product with a separate product page.
Is Onbrand a public or private company?
Onbrand is a private company. It is classified as venture growth investor backed and is currently operating.
When was Onbrand founded?
Onbrand was founded in 2022. It employs 1 to 10 people.
Where is Onbrand based?
Onbrand is headquartered in Mckinney, United States, in the North America region.
How does Onbrand make money?
One revenue line is on record: saaS Subscription (Per-Seat).
Who are Onbrand's main competitors?
Direct peers on record are Visual Next, Centric Software, Bamboo Rose, Apparel Magic and WFX (World Fashion Exchange). Broad incumbents are Lectra, Gerber Technology and Adobe. Emerging players are CLO 3D and Browzwear.
Does Onbrand have an API?
Yes. Onbrand offers an open API that enables integrations with external platforms and tools. The API allows brands to connect Onbrand with their existing technology ecosystem. The platform integrates with Adobe Illustrator, 3D tools, ERP systems, and other core platforms. Developer documentation is at www.onbrandplm.com/integrations-and-api.