ApparelMagic
ApparelMagic is a cloud-based ERP, PLM, and CRM platform purpose-built for the fashion industry since 1984. It serves clothing, jewelry, and footwear brands across six continents with 50+ integrations, AI-powered design and forecasting tools, and tiered SaaS subscriptions.
- Company typePrivate
- Founded1984
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ApparelMagic does
ApparelMagic, founded in 1984 and headquartered in West Palm Beach, Florida, operates a cloud-based SaaS platform that unifies ERP, PLM, and CRM capabilities exclusively for the fashion and apparel industry. The platform covers the full apparel lifecycle — design and tech pack management, materials and BOM tracking, inventory and multi-warehouse operations, manufacturing and vendor coordination, sales and order management across wholesale, retail, and e-commerce channels, integrated accounting with multi-currency support, B2B wholesale storefronts, digital line sheets, EDI for retail trading partners, logistics and fulfillment, and a vendor portal. Underlying technology includes native integrations with 50+ industry systems (Shopify, JOOR, NuOrder, Brandboom, RepSpark, Adobe Illustrator, QuickBooks, Xero, ShipStation, SPS Commerce, Bergen Logistics, etc.), an Open API on Enterprise tier and above, and recently introduced AI capabilities: a generative AI Designer for photorealistic garment imagery (2024), an ML-based sales forecasting and replenishment engine, and a Copilot conversational assistant with voice and chart-based reporting (2025). The platform is delivered with SOC 2 Type 2 security controls and GDPR compliance, with documented sub-processors including Anthropic and OpenAI.
The business model is a tiered SaaS subscription: Professional at $255/month (annual) or $305/month (monthly) for 3 users / 3 integrations / 3 warehouses; Enterprise at $495/month (annual) or $595/month (monthly) for 5 users / 5 integrations / 5 warehouses; and Ultimate at custom pricing for 10+ users with unlimited integrations and warehouses, typically sold via multi-year contracts. Go-to-market is hybrid — a sales-led demo-request motion for enterprise fashion brands, a self-serve sign-up path for smaller customers, channel reach via integration partners (Shopify, JOOR, NuOrder, Brandboom), and an iPhone mobile app for trade show and showroom ordering. The company targets fashion brands from emerging designers through established houses across clothing, jewelry, and footwear, with named customers spanning golf apparel, swimwear, womenswear, menswear, streetwear, sustainable denim, motorcycle apparel, pet apparel, activewear, and sports merchandise. ApparelMagic reports presence across six continents and claims 285% average revenue growth among client brands. The company is privately held with no disclosed institutional funding, no subsidiaries, and no recent M&A activity; reported team size is 11-50 employees.
ApparelMagic firmographics
Firmographics- Name
- ApparelMagic
- Legal name
- ApparelMagic
- Website
- https://apparelmagic.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ApparelMagic is a cloud-based ERP, PLM, and CRM platform purpose-built for the fashion industry since 1984. It serves clothing, jewelry, and footwear brands across six continents with 50+ integrations, AI-powered design and forecasting tools, and tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
ApparelMagic industry classification
Industry- Product category
- Fashion ERP / Apparel Business Management Software
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- akta.pro primary industry
- Apparel & Textile Wholesale Marketplaces (CRAFAHAI)
Keywords
Where ApparelMagic is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ApparelMagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with Professional, Enterprise, and Ultimate plans. Revenue generated through recurring monthly or annual subscription fees based on user count, integration limits, and warehouse capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional: $255/month (annual) or $305/month (monthly) - 3 users, 3 integrations, 3 warehouses |
| Subscription | Annual | Enterprise: $495/month (annual) or $595/month (monthly) - 5 users, 5 integrations, 5 warehouses |
| Subscription | Multi-year contract | Ultimate: Custom pricing - 10+ users, unlimited integrations, unlimited warehouses |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
ApparelMagic product offering
Product offeringCore offering
ApparelMagic provides a cloud-based ERP, PLM, and CRM platform built exclusively for the fashion and apparel industry, unifying design, inventory, sales order management, manufacturing/production, accounting, B2B eCommerce, line sheets, logistics/fulfillment, vendor portals, and EDI. It is sold as tiered SaaS subscriptions (Professional, Enterprise, Ultimate) and supplemented by AI Designer (generative garment visuals) and Copilot (generative AI assistant), with 50+ integrations to wholesale, eCommerce, accounting, shipping, and 3PL platforms.
Product overview
ApparelMagic is a cloud-based ERP platform purpose-built for fashion and apparel businesses, founded in 1984. The platform operates as a unified suite integrating ERP, PLM, and CRM capabilities across all modules. Core offerings include PLM for design and tech pack management, Inventory Management with AI-powered forecasting, Sales & Order Management across wholesale/retail/web channels, Manufacturing & Production for supply chain control, integrated Accounting with multi-currency support, B2B eCommerce storefronts, Line Sheet creation and distribution, Mobile App for on-the-go sales, Logistics & Fulfillment with warehouse management, Vendor Portal for supply chain coordination, and EDI for retail trading partner connectivity. The platform is extended by two AI-powered modules: AI Designer generates photorealistic garment visuals from text prompts for rapid prototyping, while Copilot provides a generative AI conversational interface for business queries, batch command execution, and voice-enabled operations. Pricing tiers are Professional ($255/month), Enterprise ($495/month), and Ultimate (custom).
Differentiator
Problem solved
Functional benefit
Products and services
- ApparelMagic Platform Cloud-based ERP, PLM, and CRM platform purpose-built for fashion and apparel businesses, unifying inventory, sales, manufacturing, accounting, B2B ecommerce, and fulfillment into a single suite. Sold as tiered SaaS subscriptions (Professional, Enterprise, Ultimate) to fashion brands from emerging designers to established luxury houses.
- ApparelMagic AI Designer Generative AI design tool that creates photorealistic garment visuals from text prompts, enabling pre-orders before samples are cut and pushing approved designs directly into the ApparelMagic product catalog with descriptions and style numbers. Targeted at fashion brands and designers using the ApparelMagic platform.
- ApparelMagic Copilot Generative AI-powered conversational assistant for ApparelMagic ERP, providing real-time context-aware support, natural language batch command execution (e.g., 'Invoice Order 1048'), custom reporting with charts and tables, and voice-enabled hands-free operation. Targeted at fashion brand teams using ApparelMagic on the Professional tier or higher.
- ApparelMagic Mobile App (iPhone) iPhone application for ApparelMagic customers enabling on-the-go order taking at trade shows and buyer appointments, with barcode scanning, offline ordering, cloud sync, contact management, payment recording, signature capture, and report generation. Distributed via the Apple App Store.
Quantifiable outcome
- 285% average revenue growth for customers using the platform
Companies that use ApparelMagic
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
ApparelMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration48 records
AI capability10 records
Feature5 records
ApparelMagic partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ShipStationcoreShipping and fulfillment integration allowing fashion brands to connect ApparelMagic orders to ShipStation for label printing and shipment tracking
- Bergen LogisticscoreThird-party logistics (3PL) partner specializing in fashion and apparel fulfillment with warehouse capabilities
- BrandboomcoreB2B wholesale management integration for fashion brands using Brandboom for showroom and order management
- JOORcoreEnterprise wholesale platform integration connecting ApparelMagic inventory and orders with JOOR's B2B commerce platform
- NuOrdercoreB2B wholesale platform integration for order management and buyer-seller synchronization
- AdobecoreDesign and creative workflow integration connecting Adobe Creative Suite with ApparelMagic's PLM for seamless design-to-production pipeline
- ShopifycoreE-commerce integration connecting Shopify stores with ApparelMagic inventory, orders, and fulfillment
- QuickBookscoreAccounting integration for financial management and bookkeeping
- SPS CommercecoreEDI and supply chain management integration for fashion retail partnerships
- RepSparkcoreSales rep and showroom management platform integration for fashion wholesale operations
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ApparelMagic competitors and assessment
Company assessmentDirect peers
- CGS (BlueCherry): BlueCherry by CGS is an ERP suite purpose-built for apparel and fashion, covering PLM, supply chain, manufacturing, and wholesale — a direct platform competitor to ApparelMagic.
- Centric Software: Centric PLM is one of the most widely adopted fashion-and-retail-specific PLM platforms, directly competing with ApparelMagic's PLM and broader ERP/PLM suite for the same apparel-brand customers.
- FastReact Systems: FastReact provides fashion-specific production planning and supply-chain solutions that overlap with ApparelMagic's manufacturing and inventory modules for apparel brands.
- Lectra (Gerber Technology): Lectra, which acquired Gerber Technology, provides fashion-specific PLM, ERP-adjacent solutions, and cutting-room software for apparel brands — competing head-to-head with ApparelMagic in fashion manufacturing and PLM.
- Aptean (Apparel ERP): Aptean offers apparel-and-fashion-focused ERP solutions targeting similar mid-market and enterprise fashion brands, with overlapping PLM, manufacturing, and wholesale capabilities.
Emerging players
- Styleman: Styleman offers apparel-focused ERP/PLM software aimed at emerging and mid-market fashion brands, representing a smaller, niche competitor with overlapping functionality.
Others
- JOOR: JOOR is a wholesale/B2B platform partner of ApparelMagic but also a potential adjacent competitor, as fashion brands may choose JOOR for wholesale ordering rather than ApparelMagic's built-in B2B ecommerce module.
- NuOrder: NuOrder is both an integration partner and a wholesale-platform alternative in the fashion ecosystem, making it a partially overlapping/ecosystem peer to ApparelMagic's B2B and order-management capabilities.
Broad incumbents
- SAP (S/4HANA Fashion): SAP's S/4HANA with industry extensions for retail/fashion is the dominant large-enterprise ERP option for global apparel brands, competing with ApparelMagic at the upper end of the market.
- Oracle NetSuite: NetSuite is a broad cloud ERP platform frequently chosen by growing fashion brands for financials, inventory, and multi-channel operations — competing with ApparelMagic on the ERP layer even though it is not fashion-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ApparelMagic social profiles
Digital presenceApparelMagic compliance and trust
Trust signalCompliance2 records
ApparelMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
ApparelMagic leadership team
Management profileNumber of profiles
Profiles5 records
ApparelMagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ApparelMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ApparelMagic
What does ApparelMagic do?
ApparelMagic provides a cloud-based ERP, PLM, and CRM platform built exclusively for the fashion and apparel industry, unifying design, inventory, sales order management, manufacturing/production, accounting, B2B eCommerce, line sheets, logistics/fulfillment, vendor portals, and EDI. It is sold as tiered SaaS subscriptions (Professional, Enterprise, Ultimate) and supplemented by AI Designer (generative garment visuals) and Copilot (generative AI assistant), with 50+ integrations to wholesale, eCommerce, accounting, shipping, and 3PL platforms.
Is ApparelMagic a public or private company?
ApparelMagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ApparelMagic founded?
ApparelMagic was founded in 1984. It employs 11 to 50 people.
Where is ApparelMagic based?
ApparelMagic is headquartered in West Palm Beach, United States, in the North America region.
How does ApparelMagic make money?
One revenue line is on record: saaS Subscription.
Who are ApparelMagic's main competitors?
Direct peers on record are CGS (BlueCherry), Centric Software, FastReact Systems, Lectra (Gerber Technology) and Aptean (Apparel ERP). Styleman is listed as an emerging player. Others are JOOR and NuOrder. Broad incumbents are SAP (S/4HANA Fashion) and Oracle NetSuite.
Does ApparelMagic have an API?
Yes. Open API access available on Enterprise plan and higher. The API enables developers to build custom connections and integrations with ApparelMagic's system. Enterprise tier includes API access for developing bespoke integrations and connections. Developer documentation is at apparelmagic.com/api-agreement.
What industry is ApparelMagic in?
ApparelMagic's product category is Fashion ERP / Apparel Business Management Software. Its primary akta.pro industry code is CRAFAHAI, Apparel & Textile Wholesale Marketplaces. Its NAICS code is 458110.