Art of Sport
Art of Sport is a 2018-founded, Los Angeles-based direct-to-consumer brand selling body care, skincare, sunscreen, muscle relief sprays, and protein powder formulated for athletes and active men via its own e-commerce site, Amazon, and subscription boxes.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Art of Sport does
Art of Sport (legal entity: The AOS Group, Inc.) is a Los Angeles-based direct-to-consumer personal care company founded in 2018 by Kobe Bryant, Brian Lee, and Matthias Metternich to build a complete line of body and skin care products exclusively for athletes. The company's product catalog spans nine core SKUs across three categories: FACE (face wash with activated charcoal, aloe vera, and bamboo extract; face lotion with shea butter, niacinamide, and matcha), BODY (aluminum-free deodorant with arrowroot and green tea, antiperspirant with tea tree and matcha, 2-in-1 body wash and shampoo with charcoal, SPF 50 reef-friendly sunscreen, and two menthol-based muscle pain-relief sprays), and PROTEIN (protein powder delivering 30g of protein with BCAAs, MCT, and DHA for recovery). Products are formulated without parabens, sulfates, or phthalates, and are positioned around proprietary athlete-focused ingredient combinations rather than patented chemistry.
The company operates a product-led growth model with three revenue streams: one-time direct e-commerce sales through its Shopify-based website (artofsport.com), a subscription box program with customizable 1–4 month delivery cadence and trial-kit onboarding, and marketplace sales through Amazon. Physical retail distribution supplements these digital channels via a store locator. Pricing is not publicly disclosed, and the company ships primarily within the United States in USD. Art of Sport has raised approximately $24.9M in disclosed venture funding across a 2018 seed round and two 2020 Series 2 tranches led by CircleUp with participation from BAM Ventures, Darco Capital, Lightspeed Venture Partners, and Bryant Stibel Investments. The company maintains 11–50 employees and has secured earned media placements in Men's Journal, GQ, and Sports Illustrated.
Art of Sport firmographics
Firmographics- Name
- Art of Sport
- Legal name
- The AOS Group, Inc.
- Website
- https://artofsport.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art of Sport is a 2018-founded, Los Angeles-based direct-to-consumer brand selling body care, skincare, sunscreen, muscle relief sprays, and protein powder formulated for athletes and active men via its own e-commerce site, Amazon, and subscription boxes.
- Ownership category
- akta.pro rank
Art of Sport industry classification
Industry- Product category
- Athletic Personal Care and Sports Nutrition
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
Keywords
Where Art of Sport is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Art of Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct sales through company-owned e-commerce website (artofsport.com) with product catalog across face, body, and protein categories
- Subscription Box Model: Recurring subscription boxes delivered every 1-4 months with customizable product selection and scent preferences. Trial kits available with automatic enrollment and 11-day cancellation period
- Marketplace Sales: Products sold through Amazon marketplace including antiperspirants, deodorants, body washes, face care, sunscreen, muscle sprays, and protein powders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trial Kit with automatic subscription enrollment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Art of Sport product offering
Product offeringCore offering
Art of Sport manufactures and sells a complete line of daily essential body care, skincare, sun care, muscle recovery, and sports nutrition products built exclusively for athletes. The portfolio spans face wash, face lotion, antiperspirant, deodorant, bodywash & shampoo, sunscreen, menthol muscle sprays, and protein powder, sold direct-to-consumer through its own e-commerce site (with subscription boxes), Amazon, and select physical retailers.
Product overview
Art of Sport is a direct-to-consumer body care brand established in 2018, offering a complete line of daily essential body and skin care products designed exclusively for athletes. The product portfolio consists of three main categories: FACE (FACE WASH and FACE LOTION for daily facial skincare), BODY (ANTIPERSPIRANT, DEODORANT, BODYWASH & SHAMPOO, SUNSCREEN, and muscle sprays including COOL & HEAT MUSCLE SPRAY and COOLING MUSCLE SPRAY for pain management), and PROTEIN (PROTEIN POWDER for athletic nutrition). Products are sold individually or as BUNDLES, with flagship scents named Victory (eucalyptus) and Defy (sandalwood). The brand emphasizes championship-level ingredients, athlete-focused formulations, and products made without parabens, sulfates, or phthalates.
Differentiator
Problem solved
Functional benefit
Products and services
- Face Wash
Companies that use Art of Sport
Customer profileSegments3 records
Ideal customer profiles2 records
Art of Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Art of Sport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonmajorArt of Sport products are sold through Amazon marketplace including antiperspirants, deodorants, body washes, face care products, sunscreen, muscle sprays, and protein powders. Products available as individual items and multi-pack bundles through Amazon's retail platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Art of Sport competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Art of Sport social profiles
Digital presenceArt of Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art of Sport leadership team
Management profileNumber of profiles
Profiles2 records
Art of Sport funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art of Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art of Sport
What does Art of Sport do?
Art of Sport manufactures and sells a complete line of daily essential body care, skincare, sun care, muscle recovery, and sports nutrition products built exclusively for athletes. The portfolio spans face wash, face lotion, antiperspirant, deodorant, bodywash & shampoo, sunscreen, menthol muscle sprays, and protein powder, sold direct-to-consumer through its own e-commerce site (with subscription boxes), Amazon, and select physical retailers.
Is Art of Sport a public or private company?
Art of Sport is a private company. It is classified as venture growth investor backed and is currently operating.
When was Art of Sport founded?
Art of Sport was founded in 2018. It employs 11 to 50 people.
Where is Art of Sport based?
Art of Sport is headquartered in Los Angeles, United States, in the North America region.
How does Art of Sport make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Box Model and marketplace Sales.
Does Art of Sport have an API?
No public API is recorded for Art of Sport.
What industry is Art of Sport in?
Art of Sport's product category is Athletic Personal Care and Sports Nutrition. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 45911 and its SIC code is 2844.