Ensuredit

Insurance Technology / Insurtech Softwareensuredit.com

Ensuredit is an India-headquartered insurtech (founded 2019) that provides an AI-driven autonomous operating system — ICE, Enbed, Enlyt, BI & Sales Ops, ScreenGuard, and AI Agents — to 300+ carriers, MGAs, brokers, NBFCs, and platforms across India, the Middle East, and expanding into USA and Europe.

Company typePrivate
Founded2019
HeadquartersGurugram, India
Headcount51–100
GTM typeB2B
OfferingSoftware

What Ensuredit does

Ensuredit Technologies Private Limited is an India-headquartered insurtech founded in 2019 that has built a unified 'autonomous insurance operating system' spanning the full distribution cycle. Its core offering is the Insurance Commerce Engine (ICE), a multi-carrier, multi-channel commerce platform with 25+ modules and 700+ APIs, extended by four specialized products: Enbed (embedded insurance APIs/SDKs with sub-200ms latency), Enlyt (a 300M+ record data intelligence layer), BI & Sales Ops (120+ KPI distribution-management platform), and ScreenGuard (AML/sanctions screening). The company deploys AI agents — Distribution, Underwriting, Claims, and Engagement — trained on Enlyt's domain dataset rather than generic LLMs, executing 350K+ monthly actions in production. The platform is multi-currency, multi-language, and configurable for IRDAI (India), DFSA (GCC), NAIC (US), and FCA/Solvency II/IDD (EU) regulatory frameworks, deployed on AWS, Azure, or GCP.

The company serves 300+ enterprise clients across carriers, MGAs, brokers, banks/NBFCs, e-commerce platforms, automotive/mobility players, and data/analytics enterprises — with named customers including CHUBB, Ola Electric, S&P Global (Auto Division), and CRISIL. Revenue mechanics span three pricing tiers: SaaS+Usage for single-product deployments, Platform License+SaaS for the full stack, and outcome-based pricing for AI agent deployments. Distribution is primarily enterprise direct sales led by the founders (Amit Boni, CEO; Rohit Sadhu, COO; Vikas Ranga, CPO; Srinivas Kotta, CTO) and SVP Sales Asad Akbar, supplemented by API-first embedded distribution via 50+ carrier integrations and a strategic partnership with Cover Genius.

Ensuredit is venture-backed at the Pre-Series A stage ($4.2M raised in July 2022 led by Cover Genius, with cumulative funding around $5M including a 2020 seed and 2024 Zed Capital participation), headquartered in Gurugram with operations in Hyderabad and Dubai, and is actively expanding from India into the Middle East (UAE, Saudi Arabia, Bahrain, Oman) and targeting USA and European markets in 2025-26. Reported $400M+ in GWP processed across the platform with 40% YoY growth.

Ensuredit firmographics

Firmographics

Name: Ensuredit
Legal name: Ensuredit Technologies Private Limited
Website: https://ensuredit.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 51–100 employees
Short description: Ensuredit is an India-headquartered insurtech (founded 2019) that provides an AI-driven autonomous operating system — ICE, Enbed, Enlyt, BI & Sales Ops, ScreenGuard, and AI Agents — to 300+ carriers, MGAs, brokers, NBFCs, and platforms across India, the Middle East, and expanding into USA and Europe.
Ownership category
akta.pro rank

Ensuredit industry classification

Industry

Product category: Insurance Technology / Insurtech Software
NAICS: Insurance Agencies and Brokerages (524210), Computer Systems Design and Related Services (54151), Claims Adjusting (524291), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC: Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
akta.pro secondary industries: Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)

Keywords

Insurance operating system
Embedded insurance platform
Insurance data intelligence
AML sanctions screening
Insurance distribution platform

Where Ensuredit is headquartered

Location

Headquarters

HQ city: Gurugram
HQ country: India
HQ region: Asia

Offices3 records

Markets served

Ensuredit business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

SaaS + Usage (Single Product Deploy): Subscription/usage-based pricing for deploying a single product (ICE, Enbed, Enlyt, BI/Sales Ops, ScreenGuard, or AI Agents) configured for the customer's market, carriers, and channels. Production-ready in 2-4 weeks.
Platform License + SaaS (Full Platform Stack): Combined platform license and SaaS fee for the complete insurance operating system — ICE + Enbed + Enlyt + BI + Sales Ops + AI Agents — fully integrated. Deployment in 4-8 weeks. Recurring enterprise license model.
Outcome-Based Pricing (AI Agents): Outcome/performance-based pricing for custom AI agent deployments built on the customer's data — distribution matching, underwriting, claims processing, engagement automation. Model-agnostic, production-grade, deployed in 2-6 weeks.
Embedded Insurance Transaction Fees: Implied transaction/take-rate model on embedded insurance policies distributed via Enbed at points-of-sale (e-commerce, BNPL, automotive, travel) with sub-200ms latency and persona-based product matching.

Pricing tiers

Model	Billing	Price
Hybrid	Pay-as-you-go	Single Product Deploy — one platform product configured for your market, carriers, and channels
Subscription	Multi-year contract	Full Platform Stack — complete insurance operating system (ICE + Enbed + Enlyt + BI + Sales Ops + AI Agents)
Outcome Based/ Performance	Pay-as-you-go	AI Agent Deployment — custom AI agents built on customer data (distribution, underwriting, claims, engagement)

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Ensuredit product offering

Product offering

Core offering

Ensuredit provides a cloud-native, AI-powered autonomous insurance operating system comprising six integrated products — ICE (Insurance Commerce Engine), Enbed (Embedded Insurance), Enlyt (Data Intelligence), BI & Sales Ops, ScreenGuard (AML & Sanctions Screening), and AI Agents — that replace fragmented legacy insurance technology stacks across distribution, underwriting, policy administration, claims, and compliance. The platform serves carriers, MGAs, brokers, banks, NBFCs, e-commerce platforms, automotive companies, and data analytics enterprises across India, the Middle East, and expanding to the USA and Europe.

Product overview

Ensuredit offers a unified autonomous insurance operating system built as a platform-plus-modules architecture rather than a single product. The core commerce layer is ICE (Insurance Commerce Engine), a multi-carrier, multi-channel distribution platform with 25+ modules spanning Sales, Operations, Finance, and Compliance. Around it sit five specialized products: Enbed for embedded insurance distribution via APIs/SDKs, Enlyt as the data intelligence layer ingesting 300M+ records, BI & Sales Ops for distribution management with 120+ KPIs, ScreenGuard for AML and sanctions screening, and AI Agents providing autonomous operations across distribution, underwriting, claims, and engagement. Enlyt feeds the entire stack with market intelligence, while AI Agents consume Enlyt's risk scores and pricing models to make autonomous decisions grounded in real data. The full platform is deployed across 300+ enterprise clients in India and the Middle East, with expansion announced for USA and Europe.

Differentiator

Problem solved

Functional benefit

Brands

ICE: Insurance Commerce Engine — multi-carrier, multi-channel commerce platform with 25+ modules spanning sales, operations, finance, and compliance; ISNP / DFSA certified.
Enbed
Enlyt
BI & Sales Ops
ScreenGuard
AI Agents

Products and services

ICE (Insurance Commerce Engine) The complete insurance distribution operating system — a multi-carrier, multi-channel commerce platform with 25+ modules spanning Sales (quote engine, product comparison, proposal builder, payment orchestration), Operations (issuance, endorsements, renewals, claims, document engine, workflow automation), Finance (commission engine, reconciliation, MIS, revenue analytics), and Compliance (eKYC, RBAC, audit trail, regulatory reporting). For carriers, MGAs, brokers, and NBFCs.
Enbed (Embedded Insurance) Embedded insurance platform providing APIs and SDKs that turn every transaction into an insurance touchpoint. Achieves sub-200ms end-to-end latency with persona-based product matching across 12+ persona models, 500+ insurance products, and 50+ carrier integrations, enabling go-live in under two weeks across web, mobile, WhatsApp, POS, and white-label channels. For e-commerce, BNPL, fintech, automotive, travel, and digital platforms.
Enlyt (Data Intelligence) Data intelligence platform ingesting 300M+ records across six intelligence layers — vehicle, census/geographic, income/financial, climate/weather, insurance density/penetration, and global data ingest. Powers market forecasting at 89% model confidence, competitor analysis, Mapbox-powered geographic intelligence across 35 states and 1,300+ zones, risk scoring, and pricing optimization using ARIMA, SARIMA, Random Forest, and Linear Regression models. For data and analytics enterprises, carriers, and OEMs.
BI & Sales Ops (Intelligence + Distribution) Business intelligence and distribution management platform delivering 120+ insurance KPIs, real-time dashboards, automated MIS, agent hierarchy management, territory control, and commission tracking. Serves 4,000+ branches with role-based access, three-way reconciliation, anomaly detection, and automated regulatory reporting for IRDAI/DFSA. For carriers, NBFCs, brokers, and distribution networks.
ScreenGuard (AML & Sanctions Screening)
AI Agents (Autonomous Operations) Four purpose-built autonomous AI agents — Distribution Agent (product-to-persona matching), Underwriting Agent (real-time risk scoring and pricing in under 200ms), Claims Agent (NLP-powered document extraction and auto-routing), and Engagement Agent (personalized Email/SMS/WhatsApp campaigns) — model-agnostic, trained on 300M+ domain data records from Enlyt, executing 350K+ monthly actions. For enterprise insurance customers seeking autonomous operations.

Quantifiable outcome

25% reduction in revenue leakage for India's largest NBFC across 4,000 branches digitizing 30L+ policies per year
+7 more outcomes

Companies that use Ensuredit

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Ensuredit technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability13 records

Feature6 records

Ensuredit partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered flagship and core.

CHUBBflagshipChannel Partner/ Reseller/ DistributorFeatured customer logo on the Ensuredit homepage alongside other leading global insurance partners. CHUBB is one of the world's largest insurance companies using the platform for distribution.
HDFC ErgocoreChannel Partner/ Reseller/ DistributorCarrier integration on the ICE platform — one of 50+ insurers integrated for multi-carrier quote comparison and policy issuance across India.
Bajaj AllianzcoreChannel Partner/ Reseller/ DistributorCarrier integration on the ICE platform — listed as a live carrier in the multi-carrier quote comparison view for policy issuance across India.
ICICI LombardcoreChannel Partner/ Reseller/ DistributorCarrier integration on the ICE platform — listed as a live carrier in the multi-carrier quote comparison view for policy issuance across India.
Tata AIGcoreChannel Partner/ Reseller/ DistributorCarrier integration on the ICE platform — listed as a live carrier in the multi-carrier quote comparison view for policy issuance across India.

Scale indicators11 records

Recent moves8 records

Expansion highlights8 records

Ensuredit competitors and assessment

Company assessment

Direct peers

Earnix: AI-based pricing, rating, and personalization engine for insurers and banks. Directly comparable to Ensuredit's Underwriting Agent and Enlyt pricing optimization capabilities.
Cover Genius: Global embedded insurance distribution platform. Directly comparable to Enbed and is also Ensuredit's strategic investor and cross-border distribution partner, making it the closest peer in product and partnership.
iPipeline: Insurance distribution and underwriting workflow platform serving carriers, brokers, and MGAs. Overlaps with ICE's distribution, illustration, and policy servicing modules.
Insurance Technologies (ITC): Provider of insurance marketing, sales, and servicing software including iGo and Firelight. Overlaps with Ensuredit's BI & Sales Ops and agent hierarchy management capabilities.
ComplyAdvantage: AI-driven AML and sanctions screening platform with global watchlist coverage. Most direct competitor to Ensuredit's ScreenGuard product across the same compliance use cases.

Broad incumbents

Duck Creek Technologies: Core insurance SaaS suite for policy administration, billing, and claims. Competes with ICE across the carrier/PAS layer but as a much larger, publicly-traded incumbent rather than a niche specialist.
Guidewire Software: Established insurance core systems provider (PolicyCenter, BillingCenter, ClaimCenter) used by global P&C insurers. Competes with ICE in modernizing legacy PAS stacks, particularly in mid-to-large carrier deals.
Majesco: Cloud-native core insurance platform for P&C and L&A carriers. Overlaps with ICE in policy admin, underwriting, and claims; serves similar mid-market carrier and MGA customers globally.
Sapiens International: Insurance software provider offering core platforms, reinsurance, and analytics. Direct overlap with ICE for life, P&C, and specialty lines across global markets including EMEA where Ensuredit is expanding.

Regional players

Digit Insurance: India-based insurtech operating as a full-stack digital insurer. Comparable as a regionally dominant Indian insurtech but is a carrier rather than a platform; competes for the same end-customers that Ensuredit serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Ensuredit compliance and trust

Trust signal

Compliance6 records

Ensuredit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ensuredit leadership team

Management profile

Number of profiles

Profiles5 records

Ensuredit funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ensuredit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensuredit

What does Ensuredit do?

Is Ensuredit a public or private company?

Ensuredit is a private company. It is classified as venture growth investor backed and is currently operating.

When was Ensuredit founded?

Ensuredit was founded in 2019. It employs 51 to 100 people.

Where is Ensuredit based?

Ensuredit is headquartered in Gurugram, India, in the Asia region.

How does Ensuredit make money?

Four revenue lines are on record. SaaS + Usage (Single Product Deploy) is the primary driver. The others are platform License + SaaS (Full Platform Stack), outcome-Based Pricing (AI Agents) and embedded Insurance Transaction Fees.

Who are Ensuredit's main competitors?

Direct peers on record are Earnix, Cover Genius, iPipeline, Insurance Technologies (ITC) and ComplyAdvantage. Broad incumbents are Duck Creek Technologies, Guidewire Software, Majesco and Sapiens International. Digit Insurance is listed as a regional player.

Does Ensuredit have an API?

Yes. Ensuredit offers RESTful APIs and SDKs across its platform. ICE provides 700+ API endpoints with 99.9% uptime SLA, webhooks, and sandbox environments. Enbed offers REST APIs plus plug-and-play SDKs including a Web Widget (JavaScript), Mobile SDKs (iOS and Android), and white-label options, with sub-200ms latency for embedded insurance quote-to-bind flows. ScreenGuard exposes RESTful APIs with webhook notifications for real-time screening events, enabling integration into policy admin systems, claims platforms, and distribution channels. Documentation is available at ensuredit.com/docs.html. Developer documentation is at ensuredit.com/docs.html.

What industry is Ensuredit in?

Ensuredit's product category is Insurance Technology / Insurtech Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 524210 and its SIC code is 6411.