Zinklar
Zinklar is a Barcelona-based SaaS platform that delivers agile, AI-augmented consumer market research to enterprise clients across 80+ countries via 300+ certified panel suppliers, monetizing through credit-based projects and annual subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zinklar does
Zinklar operates an agile market research SaaS platform that delivers real-time consumer insights to enterprise and mid-market clients across more than 80 countries. The platform enables users to design, launch, and analyze surveys against a global audience of 140 million consumers, sourced through a network of 300+ ESOMAR and ISO certified panel suppliers. It covers the full research spectrum from quantitative methodologies (Conjoint, MaxDiff, Van Westendorp, TURF) to qualitative approaches, including video responses, and exposes results through visual dashboards with advanced filters. The platform is differentiated by a 360° approach that combines self-serve agility with dedicated expert support, and by an embedded AI layer — branded ZinklarAi — that includes AI-guided interviews, automated summaries, LLM-based codification of open-ended responses, bot detection via fingerprint analysis, and LLM-based logical consistency checks.
The underlying technology is protected by Spanish patent ES 2 247 953, covering the data acquisition and transmission procedures on which Zinklar's services are based, and the company holds ESOMAR membership and ISO 9001:2015 certification. Zinklar monetizes through a hybrid revenue model: usage-based credit packages that can be purchased on a one-off basis (valid 3 to 12 months depending on tier) and annual subscriptions with 12, 18, or 24-month terms that unlock lower per-credit rates, unlimited users, and dedicated expert support. Distribution is hybrid, pairing a self-serve product-led growth motion with sales-assisted enterprise engagement and book-a-demo consultation.
The company was founded in 2015, is headquartered in Barcelona under the legal entity MOVIL ACCESS, S.L., and operates wholly-owned subsidiaries in London (Movil Access Limited) and Sao Paulo (Movil Access Brasil LTDA) to serve regional markets. It is led by co-founders Borja Ormaechea (Co-CEO) and Jordi Ferrer (CEO) alongside a customer success director and product management leadership. Zinklar has raised approximately €9.3M in total funding across six rounds since 2016, including a €5.5M Series A in July 2022 led by Criteria Venture Tech (Caixa Capital Risc) with participation from Beacon Capital, CDTI, EASO Ventures, and Full Global Investments, and a subsequent top-up from ICF Capital in April 2024. Named enterprise customers include Heineken, Cupra, Bayer, Tous, AT&T, Reckitt, Hershey, Televisa-Univision, Bahlsen, and Cacaolat, spanning beverages, automotive, pharma, luxury, telecom, consumer goods, and media verticals.
Zinklar firmographics
Firmographics- Name
- Zinklar
- Legal name
- MOVIL ACCESS, S.L.
- Website
- https://zinklar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zinklar is a Barcelona-based SaaS platform that delivers agile, AI-augmented consumer market research to enterprise clients across 80+ countries via 300+ certified panel suppliers, monetizing through credit-based projects and annual subscriptions.
- Ownership category
- akta.pro rank
Zinklar industry classification
Industry- Product category
- Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Zinklar is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Zinklar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit-based Project Pricing: Users purchase packages of credits that act as available balance for launching surveys. One-time project pricing allows users to pay per project without subscription commitment. Credits valid for 3 months (starter) to 12 months (advanced/enterprise).
- Annual Subscription: Subscription model with 12-month contracts, with options for 18-month and 24-month terms that lead to lower credit rates. Includes complete platform access and dedicated expert support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | One-Time Project - Pay per survey without subscription |
| Subscription | Annual | Subscription - Annual contract with lower credit rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Zinklar product offering
Product offeringCore offering
Zinklar operates a SaaS-based agile consumer market research platform that enables businesses to design, launch, and analyze surveys in hours rather than weeks, accessing a global panel of 140 million consumers via 300+ ESOMAR and ISO certified suppliers across 80 countries. The platform combines self-serve quantitative survey tools with AI-augmented qualitative analysis (ZinklarAi), supporting brand health tracking, product innovation testing, advertising effectiveness, and market understanding use cases for enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Zinklar Insights Platform An end-to-end SaaS consumer market research platform that enables businesses to design, launch, and analyze surveys in hours, accessing a global panel of 140 million consumers across 80 countries via 300+ ESOMAR and ISO certified suppliers. Serves enterprise marketers, brand managers, product managers, and insights teams with quantitative and qualitative methodologies including Conjoint, MaxDiff, TURF, and Van Westendorp PSM.
- ZinklarAi An AI module within the Zinklar Insights Platform providing AI Guided Interviews for qualitative research, AI Summary for automated insights generation, and AI Codification for processing open-ended survey responses using large language models. Targets research, insights, and product teams needing automated qualitative analysis at scale.
Quantifiable outcome
- 97% of clients have boosted their ROI
- +2 more outcomes
Companies that use Zinklar
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Zinklar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Zinklar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 300+ ESOMAR & ISO Certified Panel SupplierscoreNetwork of 300+ certified panel suppliers providing access to 140 million consumers across 80 countries. Suppliers are ESOMAR and ISO certified to ensure quality audience panels.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Zinklar competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise experience management and survey platform offering DIY research with advanced analytics and AI. Closest direct competitor in agile, software-led consumer and brand insights at enterprise scale.
- SurveyMonkey: Self-serve online survey platform with paid audience solutions and market research offerings. Competes with Zinklar for SMB and mid-market users seeking fast, low-cost consumer feedback.
- Attest: Consumer research platform providing on-demand brand and product insights from a managed consumer panel. Closely comparable in target customer (growth-stage and enterprise brands) and agile positioning.
- Toluna: Global consumer panel and insights technology provider with automated research solutions. Overlaps with Zinklar on panel-based consumer research and self-serve survey tools for marketers and insights teams.
- Dynata: One of the world's largest first-party data and insights platforms, offering audience access and DIY research tools. Competes directly for enterprise agile research and panel-based consumer studies.
Emerging players
- Prolific: Online participant recruitment platform for academic and commercial research with verified participant pools. Comparable in delivering high-quality respondents and fraud controls, though more research-focused than brand-focused.
Broad incumbents
- Kantar: Global market research and consulting giant with extensive panel assets and brand-tracking products. Overlaps with Zinklar on consumer insights but offers a much broader portfolio and entrenched enterprise relationships.
- Ipsos: Global market research firm operating across multiple methodologies. Competes for enterprise research budgets and increasingly offers digital and DIY solutions that overlap with Zinklar's agile offering.
- NielsenIQ: Global consumer intelligence company combining retail data with consumer research. Adjacent competitor for brand and product insights at large CPG and retail customers served by Zinklar.
- GfK (now part of NIQ): Established market research organisation with strong consumer panel capabilities in Europe. Geographic overlap with Zinklar's European footprint makes it a relevant incumbent comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zinklar social profiles
Digital presenceZinklar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zinklar leadership team
Management profileNumber of profiles
Profiles4 records
Zinklar subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zinklar funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zinklar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zinklar
What does Zinklar do?
Zinklar operates a SaaS-based agile consumer market research platform that enables businesses to design, launch, and analyze surveys in hours rather than weeks, accessing a global panel of 140 million consumers via 300+ ESOMAR and ISO certified suppliers across 80 countries. The platform combines self-serve quantitative survey tools with AI-augmented qualitative analysis (ZinklarAi), supporting brand health tracking, product innovation testing, advertising effectiveness, and market understanding use cases for enterprise clients.
Is Zinklar a public or private company?
Zinklar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zinklar founded?
Zinklar was founded in 2015. It employs 51 to 100 people.
Where is Zinklar based?
Zinklar is headquartered in Barcelona, Spain, in the Europe region.
How does Zinklar make money?
Two revenue lines are on record. Credit-based Project Pricing is the primary driver. The others are annual Subscription.
Who are Zinklar's main competitors?
Direct peers on record are Qualtrics, SurveyMonkey, Attest, Toluna and Dynata. Prolific is listed as an emerging player. Broad incumbents are Kantar, Ipsos, NielsenIQ and GfK (now part of NIQ).
Does Zinklar have an API?
No public API is recorded for Zinklar.
What industry is Zinklar in?
Zinklar's product category is Market Research Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541910 and its SIC code is 7372.