What Simpolo Ceramics does

Simpolo Ceramics, legally Simpolo Vitrified Private Limited, is an Indian manufacturer of premium vitrified tiles, ceramic tiles, outdoor tiles, and bathware products headquartered in Ahmedabad with manufacturing operations in Morbi (Gujarat) and Andhra Pradesh. Founded in 1977 and incorporated as a private limited company in 2007, the company serves residential homeowners as its primary customer segment, alongside commercial spaces and a specification channel targeting architects and interior designers. Its product portfolio is organized across multiple tile collections (Alchimia, Basaltino, Glyphstone, Sparko, Venitto, Marmorica, Spectra, Ricco 2.0, Kitchdeck) and bathware categories (EWC, urinals, basins, cisterns, bathroom suites), supported by proprietary technologies including iM+ anti-microbial/anti-viral surface technology, nano-technology production capabilities, and Posh+ abrasion-resistant surface technology rated 10x the PEI-5 standard.

The company's core technical differentiation lies in material and surface engineering rather than digital technology. Simpolo holds patents for its nano-technology production process and manufactures the 'Alaska' tile, marketed as the world's whitest tile. The company is NSF International certified for health and safety standards and holds a Bureau of Indian Standards (BIS) license, providing regulatory credibility in the tiles and sanitaryware category.

Simpolo operates a sales-led go-to-market model through 200+ exclusive showrooms across India and Nepal, complemented by a dealer network and a digital sales channel featuring a Digital Showroom, Virtual Space Creator, and Tiles Calculator. Pricing is quote-based rather than publicly disclosed, consistent with a B2B/B2C dealer-mediated model. The company was founded and remains led by Jitendra Aghara (Founder, CMD, Managing Director & Chairman), with senior leadership including a Chief Information Officer and Chief Operating Officer, suggesting ongoing organizational professionalization following its $66 million private equity round in September 2022 from Motilal Oswal Private Equity and India SME Investments.

Name

Simpolo Ceramics

Legal name

Simpolo Vitrified Private Limited

Website

https://simpolo.net

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Simpolo Ceramics is an Indian manufacturer of vitrified tiles, ceramic tiles, and bathware products serving residential homeowners and commercial spaces through 200+ exclusive showrooms across India and Nepal. The company operates manufacturing facilities in Morbi (Gujarat) and Andhra Pradesh with proprietary technologies including iM+ anti-microbial surfaces and nano-technology production.

Ownership category

akta.pro rank

Product category

Ceramic and Vitrified Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Vitrified tiles
• Ceramic tiles
• Bathware sanitaryware
• Floor wall tiles
• Tile manufacturing

Headquarters

HQ city

Morbi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tiles and Bathware Products: Simpolo generates revenue through the manufacture and sale of vitrified tiles, ceramic tiles, and bathware products including sanitaryware, basins, EWC, urinals, cisterns, and bathroom suits. The company sells through its network of 200+ exclusive showrooms and dealer network across India and Nepal.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Simpolo Ceramics manufactures and sells premium vitrified tiles and bathware (sanitaryware) products including wall tiles, floor tiles, outdoor tiles, bathroom suites, EWC, basins, cisterns, and urinals. The company operates manufacturing units in Morbi, Gujarat and Andhra Pradesh, distributing products through 200+ exclusive showrooms and a dealer network across India and Nepal.

Product overview

Simpolo is a complete tiles and bathware solution brand offering vitrified tiles and sanitary ware products. The core product portfolio includes vitrified tiles (organized by location, look & feel, color, and named collections) and bathware/sanitaryware products (EWC, basins, cisterns, urinals, handcrafted basins, and bathroom suites). Supporting the product portfolio are digital tools including a Digital Showroom for 3D tile visualization, a Virtual Space Creator for room design, and a Tiles Calculator for project planning. The company operates 8+ product lines manufactured in Morbi and Andhra Pradesh with 200+ exclusive showrooms across India and Nepal.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitrified Tiles Premium vitrified tiles manufactured with advanced production technology, offering stain resistance, superior strength, low water absorption, scratch resistance, and iM+ anti-microbial surface protection. Available in multiple finishes (marble, stone, concrete, wood, metallic, rustic, decor) and organized by location (living room, bathroom, kitchen, outdoor, balcony, staircase, elevation, commercial, countertop), look and feel, color, and collection. Targeted at residential homeowners, commercial spaces, and architect-specified projects.
• Bathware and Sanitaryware Stylish and high-quality bathware solutions including bathroom suits, EWC (European Water Closet), urinals, wash basins, cisterns, and handcrafted basins. Tailored to fulfill complete bath space needs through the Bold Collection, Suits, and Spotlight product lines. Targeted at residential homeowners and commercial bath spaces.

Quantifiable outcome

• Posh+ surface technology provides 10 times higher abrasion resistance than PEI-5 category (highest standard for public areas)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cera Sanitaryware: Indian sanitaryware and faucet company competing directly with Simpolo's bathware segment. Comparable premium positioning and similar target customer base for bathroom solutions.
• Orient Bell: Indian tile manufacturer producing ceramic, vitrified, and porcelain tiles. Comparable product mix and focus on residential and commercial segments across India.
• Nitco Limited: Indian tile and marble company with comparable product offerings including vitrified tiles and bathware. Direct competitor in premium residential and commercial segments.
• Somany Ceramics: Major Indian tile and bathware manufacturer with extensive dealer network. Closely comparable in product range (vitrified tiles, ceramic tiles, sanitaryware), distribution model, and target segments.
• Johnson Tiles India: Established Indian tile brand with comparable vitrified and ceramic tile offerings. Direct competitor targeting similar residential and commercial customer segments with overlapping distribution models.
• Asian Granito India: Indian tile manufacturer based in Gujarat, with comparable product lines including vitrified tiles and bathware. Direct competitor in similar price tiers with overlapping dealer networks.
• Varmora Granito: Gujarat-based tile manufacturer competing in similar vitrified tile categories. Also based in the Morbi ceramic cluster, making it a close regional and product competitor.

Broad incumbents

• Kajaria Ceramics: India's largest tile manufacturer and the clear market leader in vitrified and ceramic tiles. Directly comparable product portfolio and customer base, but significantly larger scale, broader geographic presence, and public-market discipline.
• HSIL (Hindustan Sanitaryware): Major Indian sanitaryware and building products company with established brands. Comparable in bathware manufacturing but operates at larger scale with broader product portfolio including pipes and packaging.
• Roca Bathroom Products India: Indian arm of global Spanish sanitaryware giant Roca. Directly competes in the premium sanitaryware segment that Simpolo addresses with its bathware products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@simpolotilesandbathware
• Xx.com/simpoloceramics
• Facebookfacebook.com/simpoloceramic
• LinkedInlinkedin.com/company/simpoloceramic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpolo Ceramics