Zhou Liu Fu
Zhou Liu Fu is a Shenzhen-based, Hong Kong-listed jewelry retailer selling gold, platinum, and diamond jewelry through a nationwide physical store network and its own e-commerce website to individual Chinese consumers for weddings, gifting, fashion, and investment purposes.
- Company typePrivate
- Founded2014
- HeadquartersLuohu, China
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zhou Liu Fu does
Zhou Liu Fu Jewelry Co., Ltd. (周六福珠宝股份有限公司) is a Shenzhen-headquartered, Hong Kong-listed (HKG:6168) jewelry retailer selling gold, platinum, and diamond products through a multi-city physical retail store network in China and its own e-commerce website (zlf.cn). The company was established circa 2004 per firmographic data (a 2014 copyright notice is also present in source records, suggesting either a reincorporation or a date discrepancy) and currently operates with 501–1,000 employees. Its core product offering is organized around precious-metal categories with publicly disclosed retail guidance pricing updated daily: 足金999‰ at RMB 1,233/gram, 足金999.9‰ at RMB 1,243/gram, craft/processed gold (工艺金) at RMB 1,081/gram, 足铂999‰ at RMB 660/gram, 足铂 at RMB 650/gram, and Pt950 platinum at RMB 640/gram, alongside diamond jewelry collections. The company layers a portfolio of sub-brands on top of these categories, including Yihe Wonderland (颐和仙境, Summer Palace-inspired gold), Ancient Gold Infinity (古金无极), Double Happiness (囍良缘, wedding), Brilliant/Wholehearted Love (璀璨/一心一爱, diamond), Lucky Symbol, and Z势力 (fashion), creating horizontal segmentation across occasion, theme, and customer use case.
The business operates on a direct-to-consumer model that generates revenue through the spread between procurement/manufacturing costs and retail selling prices across physical stores and online sales, with final in-store pricing determined at point of sale. Customer reach is delivered through physical retail stores across China, the official website, a WeChat corporate account, and a national customer service hotline (400-860-8388). The primary customer segment is individual Chinese consumers purchasing jewelry for weddings, gifting, personal adornment, fashion, and investment purposes, with the 投资家 (Investor) series explicitly targeting gold-as-store-of-value buyers. The technology stack is not disclosed beyond the e-commerce storefront; no proprietary platform, AI/ML capability, or third-party integrations are documented in available source data.
Revenue mechanics are exposed primarily to gold and platinum spot prices (which set cost-of-goods), consumer discretionary spending cycles, and physical retail store productivity, while the company's public-listing status, multi-channel distribution, and broad sub-brand portfolio provide operating scale and brand reach across the Chinese domestic jewelry market.
Zhou Liu Fu firmographics
Firmographics- Name
- Zhou Liu Fu
- Legal name
- 周六福珠宝股份有限公司
- Website
- https://zlf.cn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zhou Liu Fu is a Shenzhen-based, Hong Kong-listed jewelry retailer selling gold, platinum, and diamond jewelry through a nationwide physical store network and its own e-commerce website to individual Chinese consumers for weddings, gifting, fashion, and investment purposes.
- Ownership category
- akta.pro rank
Zhou Liu Fu industry classification
Industry- Product category
- Fine Jewelry Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Wedding Bands (Bridal Rings) (CRAKACAB)
Keywords
Where Zhou Liu Fu is headquartered
LocationHeadquarters
- HQ city
- Luohu
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Zhou Liu Fu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Retail Sales: Zhou Liu Fu generates revenue through the retail sale of gold, platinum, and diamond jewelry products. The company publishes retail guidance prices per gram for precious metals (e.g., 足金999‰ at RMB 1,233/gram, 足金999.9‰ at RMB 1,243/gram, 足铂999‰ at RMB 660/gram, 铂Pt950 at RMB 640/gram, and crafted gold items at RMB 1,081/gram). Revenue is derived from the margin between procurement/manufacturing costs and retail selling prices across a network of physical retail stores and online sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 足金999‰ — Retail guidance price: RMB 1,233/gram |
| Unit Pricing | Pay-as-you-go | 足金999.9‰ — Retail guidance price: RMB 1,243/gram |
| Unit Pricing | Pay-as-you-go | 工艺金 — Retail guidance price: RMB 1,081/gram |
| Unit Pricing | Pay-as-you-go | 足铂999‰ — Retail guidance price: RMB 660/gram |
| Unit Pricing | Pay-as-you-go | 足铂 — Retail guidance price: RMB 650/gram |
| Unit Pricing | Pay-as-you-go | 铂Pt950 — Retail guidance price: RMB 640/gram |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Zhou Liu Fu product offering
Product offeringCore offering
Zhou Liu Fu (周六福珠宝股份有限公司) is a Chinese jewelry retailer that designs, manufactures, and sells gold, platinum, and diamond jewelry through a national network of physical retail stores in China and its official e-commerce website (zlf.cn). The company offers multiple branded sub-lines covering wedding, fashion, mythology-themed, and investment-grade jewelry categories, with high-purity precious metal offerings (up to 999.9‰ gold and 999‰ platinum).
Product overview
Zhou Liu Fu is a jewelry retail company offering a unified portfolio of gold, platinum, and diamond products through physical retail stores. The core product lines include gold jewelry in various purity levels (足金999‰ and 足金999.9‰), craft gold (工艺金), platinum jewelry (足铂999‰, 足铂, and 铂Pt950), and diamond collections. The company operates multiple branded product series such as 颐和仙境 (Yihe Wonderland) for gold, 囍 and 良缘 for wedding jewelry, and 璀璨/花嫁/一心一爱 for diamond pieces. All products are sold through the company's retail network with guidance pricing based on material weight and craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- 颐和仙境: Gold jewelry collection featuring Summer Palace-inspired designs
- 古金无极
- 囍良缘
- 一心一爱
- 璀璨花嫁
- LUCKY SYMBOL
- Z势力
Products and services
- Gold Jewelry (黄金) High-purity gold jewelry products including necklaces, rings, bracelets, and pendants sold to individual consumers for personal wear, gifting, weddings, and investment purposes.
- Craft Gold Jewelry (工艺金) Premium craftsmanship-driven gold jewelry pieces sold to individual consumers seeking intricate, themed designs; carries a craftsmanship-based price premium over standard gold by weight.
- Platinum Jewelry (铂金) High-purity platinum (999‰) jewelry including rings, necklaces, and bracelets marketed to individual consumers for wedding and luxury gifting occasions.
- Diamond Jewelry (钻石) Diamond jewelry products, including bridal and fashion collections, sold to individual consumers for engagement, wedding, and luxury fashion wear.
- Yihe Wonderland Series (颐和仙境) A themed craft gold jewelry sub-line drawing cultural inspiration from the Summer Palace, sold to individual consumers seeking premium culturally-themed designs.
Companies that use Zhou Liu Fu
Customer profileSegments1 record
Ideal customer profiles1 record
Zhou Liu Fu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zhou Liu Fu partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Zhou Liu Fu competitors and assessment
Company assessmentDirect peers
- Chow Tai Fook Jewellery Group: Hong Kong-listed gold, platinum, and diamond jewelry retailer with the largest store network in Greater China. Closely comparable in product mix (gold/Karat gold, bridal, investment), pricing transparency, and omnichannel retail strategy.
- Luk Fook Holdings: Hong Kong-listed Chinese jewelry retailer with similar 'fortune'-style branding (六福) and overlapping gold/bridal assortment. Direct competitor in mainland retail store expansion and product-line breadth.
- Chow Tai Seng Jewellery: Shenzhen-headquartered, A-share-listed Chinese jewelry retailer (周大生) with a similar gold-and-diamond assortment and franchise-led store network. Closely matched on price-point positioning and mass-affluent targeting.
- Chow Sang Sang Holdings: Hong Kong-listed vertically integrated jeweler (周生生) selling gold, platinum, and diamond jewelry through owned retail in Greater China. Direct competitor across product categories and omnichannel.
- Lao Feng Xiang: Shanghai-listed, Shanghai-headquartered Chinese gold jewelry incumbent with deep heritage brand and national retail presence. Comparable in precious-metal focus, traditional Chinese design heritage, and broad sub-brand portfolio.
- TSL Jewellery: Hong Kong-listed jeweler (谢瑞麟) with gold and diamond offerings across mainland China and Hong Kong. Comparable on product mix and bridal category focus.
- Emperor Watch & Jewellery: Hong Kong-listed luxury watch and jewelry retailer with mainland China store network. Comparable in physical-retail-led GTM in Greater China and precious-metal / gemstone product lines.
Broad incumbents
- Pandora: Global jewelry brand operating its own branded stores and counter network. Comparable as a specialty jewelry retailer with strong brand-driven assortment and omnichannel presence, though skewing fashion/costume rather than investment gold.
- Tiffany & Co. Global luxury jewelry brand (LVMH-owned) with high-end gold, platinum, and diamond assortment. Comparable on precious-metal and diamond retailing, but operating at a meaningfully higher price tier and brand positioning.
- LVMH Moët Hennessy Louis Vuitton (Watches & Jewelry Division): Diversified luxury conglomerate with significant fine-jewelry and watch retail exposure (Bulgari, Chaumet, TAG Heuer, etc.). Relevant as a benchmark for omnichannel luxury jewelry retail scale and capital-allocation benchmarks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zhou Liu Fu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zhou Liu Fu leadership team
Management profileNumber of profiles
Profiles2 records
Zhou Liu Fu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zhou Liu Fu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zhou Liu Fu
What does Zhou Liu Fu do?
Zhou Liu Fu (周六福珠宝股份有限公司) is a Chinese jewelry retailer that designs, manufactures, and sells gold, platinum, and diamond jewelry through a national network of physical retail stores in China and its official e-commerce website (zlf.cn). The company offers multiple branded sub-lines covering wedding, fashion, mythology-themed, and investment-grade jewelry categories, with high-purity precious metal offerings (up to 999.9‰ gold and 999‰ platinum).
When was Zhou Liu Fu founded?
Zhou Liu Fu was founded in 2014. It employs 501 to 1,000 people.
Where is Zhou Liu Fu based?
Zhou Liu Fu is headquartered in Luohu, China, in the Asia region.
How does Zhou Liu Fu make money?
One revenue line is on record: jewelry Retail Sales.
Who are Zhou Liu Fu's main competitors?
Direct peers on record are Chow Tai Fook Jewellery Group, Luk Fook Holdings, Chow Tai Seng Jewellery, Chow Sang Sang Holdings, Lao Feng Xiang, TSL Jewellery and Emperor Watch & Jewellery. Broad incumbents are Pandora, Tiffany & Co. and LVMH Moët Hennessy Louis Vuitton (Watches & Jewelry Division).
Does Zhou Liu Fu have an API?
No public API is recorded for Zhou Liu Fu.
What industry is Zhou Liu Fu in?
Zhou Liu Fu's product category is Fine Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 458310 and its SIC code is 5944.