Emperor Watch & Jewellery

What Emperor Watch & Jewellery does

Emperor Watch & Jewellery Limited is a Hong Kong SAR-based luxury retailer of branded watches and fine jewellery, operating as a publicly listed member of Emperor Group under ticker 887 on HKEX (and OTC: EPRJF.PK). The company sells luxury timepieces through authorised-dealer relationships with Rolex, Patek Philippe, and Tudor, alongside Cartier and other watch marques, and complements the watch franchise with an extensive proprietary jewellery portfolio organised into ten in-house collections (witHins, Blessing Love, One Vow Two Love, See Me Fly, Le Petit Prince, Artistry, Bling Lover, Antique Gold, Blessings, and Astra) spanning rings, necklaces, bangles, earrings, and charms in karat gold, white gold, fine gold, and platinum. The Diamond and gold/platinum exchange and buy-back programmes, plus the EWJ VIP Club loyalty scheme, are positioned as ancillary trust and retention mechanisms.

The business operates through an owned retail store network spanning Hong Kong SAR, Chinese Mainland, Singapore, Malaysia, and Macau, supplemented by online sales via the corporate website and the HKTV Mall marketplace. Distribution and corporate functions are headquartered at the Emperor Group Centre in Wanchai, Hong Kong. Customer segments split between affluent luxury watch and fine jewellery buyers across the four primary Asian markets and a newly targeted Chinese Mainland mid-market jewellery consumer addressed through an announced 2026 rollout of approximately 40 new stores executed with strategic partner Mr. Chan Sai Cheong.

The revenue model is transaction-based retail: unit-priced gold ornaments (e.g. HK$47,090/tael sell, HK$38,390/tael buy), gold pellets, gold bars, platinum, and branded timepieces, with a publicly disclosed Gold Price Index service that anchors pricing transparency in Hong Kong dollars per tael. Pricing is set per transaction and subject to change at execution. Marketing relies on the official website, an active Instagram presence, and the VIP Club for repeat engagement. FY2025 revenue was HK$5,765 million (+10.2% YoY) with net profit of HK$431 million (+67.7% YoY) and gross margin of 30.9%, reflecting improving mix and disciplined pricing across the watch and jewellery franchises.

Name

Emperor Watch & Jewellery

Legal name

Emperor Watch & Jewellery Limited

Website

https://emperorwatchjewellery.com

Company type

Public

Founded year

1942

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Emperor Watch & Jewellery is a publicly listed Hong Kong-based luxury retailer of authorised Rolex, Patek Philippe, and Tudor watches plus proprietary fine gold and platinum jewellery, serving affluent consumers across Hong Kong SAR, Chinese Mainland, Singapore, Malaysia, and Macau through owned retail stores and online channels.

Ownership category

akta.pro rank

Product category

Luxury Watch and Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch & Timepiece Retail (CRAKAGAD)

akta.pro secondary industries

Luxury Jewelry & Watches Department Stores (CRAGADAF), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Luxury watch retail
• Fine jewellery sales
• Gold ornaments trading
• Authorised watch dealer
• Wedding jewellery collections

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Watches and Jewellery: The company generates revenue primarily through retail sales of luxury watches (Rolex, Patek Philippe, Tudor) and fine gold/jewellery products across its store network in Hong Kong SAR, Chinese Mainland, Singapore, and Malaysia. Revenue grew 10.2% to HK$5,765 million in 2025 with gross profit margin of 30.9%.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Emperor Watch & Jewellery retails luxury Swiss timepieces (Rolex, Patek Philippe, Tudor, Cartier) and fine gold and platinum jewellery through owned and operated stores across Hong Kong SAR, Chinese Mainland, Singapore, and Malaysia. The company also designs and sells proprietary jewellery collections such as witHins, Blessing Love, Artistry, and Le Petit Prince, complemented by exchange and buy-back services and a real-time Gold Price Index.

Product overview

Emperor Watch & Jewellery is a luxury retail company operating a multi-brand, multi-category product portfolio consisting of premium watches (Rolex, Patek Philippe, Tudor, Cartier) and extensive jewellery collections. The jewellery offerings are organized into signature collections including witHins (contemporary designs), Blessing Love (wedding-themed dragon and phoenix motifs), One Vow Two Love (wedding bands in various gold types), See Me Fly (nature-inspired pieces), Le Petit Prince (licensed character-themed charms), Artistry/Golden Embroidery (heritage Chinese designs), Bling Lover (youth-oriented), Antique Gold (古藝傳金 - traditional techniques), Blessings (圓願 - auspicious occasion pieces), and Astra (celestial designs). Core product categories span rings, necklaces/pendants, bangles/bracelets, earrings, and charms in materials including fine gold, karat gold, white gold, and platinum. The company also provides a Gold Price Index service showing real-time HKD prices for gold ornaments, bars, and platinum items. Products are available through physical retail stores across Hong Kong SAR, Chinese Mainland, Singapore, and Malaysia, with online shopping via HKTV Mall, and VIP Club membership benefits.

Differentiator

Problem solved

Functional benefit

Brands

• witHins: Collection featuring fine gold jewellery
• Blessing Love
• One Vow Two Love
• See Me Fly
• Le Petit Prince
• Artistry
• Bling Lover
• Antique Gold
• Blessings
• Astra

Products and services

• Rolex Watches
• Patek Philippe Watches Authorised-dealer offering of premium Patek Philippe Swiss timepieces targeting ultra-luxury watch collectors and buyers.
• Tudor Watches Authorised-dealer offering of Tudor Swiss timepieces, a sister brand to Rolex, at varied price points within the luxury watch category.
• Cartier Watches Cartier luxury watches and accessories available through the company's authorised retail stores.
• witHins Jewellery Collection Proprietary contemporary fine gold and diamond jewellery collection with modern designs targeting style-conscious luxury consumers.
• Blessing Love Jewellery Collection Proprietary wedding-themed fine gold jewellery collection featuring traditional dragon and phoenix motifs, including wedding bands and earrings for marriage occasions.
• One Vow Two Love Wedding Band Collection Proprietary wedding band collection offering 18K white gold, rose gold, and diamond wedding bands across the Bond of Two, Hold-On-To, and By My Side series.
• See Me Fly Jewellery Collection Proprietary fine gold jewellery collection with modern designs featuring butterfly and nature-inspired motifs.
• Le Petit Prince Jewellery Collection Licensed Le Petit Prince-themed fine gold charms, necklaces, and pendants featuring characters from the classic story, targeting gift buyers and collectors.
• Artistry (Golden Embroidery) Jewellery Collection Proprietary heritage-inspired fine gold ornaments featuring traditional Chinese golden embroidery techniques with auspicious motifs including prosperity deer, imperial duo bangles, and phoenix earrings.
• Bling Lover Jewellery Collection Proprietary contemporary jewellery collection with modern, trendy designs targeting younger demographic luxury consumers.
• Antique Gold Jewellery Collection (古藝傳金) Proprietary heritage gold jewellery collection preserving traditional Chinese goldsmithing techniques and designs, including the Chinese name 古藝傳金.
• Blessings Jewellery Collection (圓願系列) Proprietary jewellery collection featuring auspicious and blessing-themed designs for occasions including Chinese New Year, with Chinese name 圓願系列.
• Astra Jewellery Collection Proprietary contemporary jewellery collection with celestial-inspired designs.
• Gold Price Index Service Publicly disclosed real-time gold and platinum price information service displaying buying and selling prices per tael in HKD for gold ornaments, gold pellets, gold bars, platinum ornaments, and combined gold and platinum ornaments.

Quantifiable outcome

• Revenue grew 10.2% to HK$5,765 million in 2025, with net profit up 67.7% to HK$431 million and gross margin improving to 30.9%.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Mr. Chan Sai CheongcoreStrategic or Co-development Partner · 25 March 2026Emperor Watch & Jewellery established a strategic partnership with industry veteran Mr. Chan Sai Cheong to develop its mainland jewellery business in Chinese Mainland. This partnership is a key component of the company's expansion strategy, which includes opening approximately 40 new jewellery stores in Chinese Mainland in 2026 targeting the mid-market segment.
• RolexcoreChannel Partner/ Reseller/ DistributorEmperor Watch & Jewellery is an authorised dealer for Rolex watches, offering Rolex timepieces across its retail stores. The Rolex section of the website is governed by Rolex SA's cookies policy, indicating a formal authorised dealer relationship.
• Patek PhilippecoreChannel Partner/ Reseller/ DistributorEmperor Watch & Jewellery is an authorised dealer for Patek Philippe watches, offering Patek Philippe timepieces across its retail stores.
• TudorcoreChannel Partner/ Reseller/ DistributorEmperor Watch & Jewellery is an authorised dealer for Tudor watches, with a dedicated Tudor microsite (tudor.emperorwatchjewellery.com) and stores across multiple markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chow Tai Fook Jewellery Group: Hong Kong-listed (1929.HK) jewellery retailer and the dominant player in Hong Kong and Mainland China fine jewellery. Directly comparable as a multi-brand jewellery and watch retailer targeting Chinese consumers with similar product mix and store footprint strategy.
• Chow Sang Sang Holdings: Hong Kong-listed (0116.HK) jewellery retailer operating flagship stores in Hong Kong, Macau, and Mainland China. Comparable peer with similar gold and gem-set jewellery product mix and authorised dealer relationships with watch brands.
• Hengdeli Holdings: Hong Kong-listed (3389.HK) watch retailer and distributor with extensive Mainland China network. Directly comparable as a multi-brand watch retailer serving Chinese consumers through authorised and retail channels.
• Oriental Watch Company: Hong Kong-based authorised dealer and retailer of luxury Swiss watches. Directly competes with Emperor Watch & Jewellery in the same Hong Kong luxury watch retail segment with overlapping brand partnerships.
• Sincere Watch (Hong Kong): Hong Kong-based authorised dealer for luxury watch brands including Rolex and Patek Philippe. Closely comparable as a specialty luxury watch retailer competing for similar brand allocations and Hong Kong luxury consumer demand.
• Luk Fook Holdings: Hong Kong-listed (0590.HK) jewellery retailer with significant Mainland China, Hong Kong, and Southeast Asia presence. Comparable in product category (gold, platinum, diamond jewellery) and Asian multi-market retail model.
• King Fook Holdings: Hong Kong-listed jewellery and watch retailer with heritage presence in Hong Kong and selective Mainland China expansion. Comparable in product mix (gold jewellery, branded watches) and Asian luxury consumer targeting.

Broad incumbents

• Tiffany & Co. Global luxury jewellery brand owned by LVMH with established Asian retail presence. Comparable as a luxury fine jewellery and watch retailer targeting affluent Asian consumers, though operating at a larger global scale and with its own brand IP.
• Richemont (Cartier): Swiss luxury conglomerate and owner of Cartier, IWC, and other prestige watch brands that Emperor Watch & Jewellery retails. Comparable as the supply-side incumbent in the Asian luxury watch ecosystem and a counterparty in the company's authorised-dealer relationships.

Regional players

• Goldlion Holdings: Hong Kong-listed (0533.HK) Mainland-focused apparel and accessories brand. Comparable as a Hong Kong-headquartered consumer brand with Mainland China retail expansion, though positioned in apparel/accessories rather than fine jewellery and watches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DNp0pToB0mB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• Facebookfacebook.com/emperorwatchandjewellery
• LinkedInlinkedin.com/company/emperorwatchjewellery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emperor Watch & Jewellery