Zhou Liu Fu

What Zhou Liu Fu does

Zhou Liu Fu Jewelry Co., Ltd. (周六福珠宝股份有限公司) is a Shenzhen-headquartered, Hong Kong-listed (HKG:6168) jewelry retailer selling gold, platinum, and diamond products through a multi-city physical retail store network in China and its own e-commerce website (zlf.cn). The company was established circa 2004 per firmographic data (a 2014 copyright notice is also present in source records, suggesting either a reincorporation or a date discrepancy) and currently operates with 501–1,000 employees. Its core product offering is organized around precious-metal categories with publicly disclosed retail guidance pricing updated daily: 足金999‰ at RMB 1,233/gram, 足金999.9‰ at RMB 1,243/gram, craft/processed gold (工艺金) at RMB 1,081/gram, 足铂999‰ at RMB 660/gram, 足铂 at RMB 650/gram, and Pt950 platinum at RMB 640/gram, alongside diamond jewelry collections. The company layers a portfolio of sub-brands on top of these categories, including Yihe Wonderland (颐和仙境, Summer Palace-inspired gold), Ancient Gold Infinity (古金无极), Double Happiness (囍良缘, wedding), Brilliant/Wholehearted Love (璀璨/一心一爱, diamond), Lucky Symbol, and Z势力 (fashion), creating horizontal segmentation across occasion, theme, and customer use case.

The business operates on a direct-to-consumer model that generates revenue through the spread between procurement/manufacturing costs and retail selling prices across physical stores and online sales, with final in-store pricing determined at point of sale. Customer reach is delivered through physical retail stores across China, the official website, a WeChat corporate account, and a national customer service hotline (400-860-8388). The primary customer segment is individual Chinese consumers purchasing jewelry for weddings, gifting, personal adornment, fashion, and investment purposes, with the 投资家 (Investor) series explicitly targeting gold-as-store-of-value buyers. The technology stack is not disclosed beyond the e-commerce storefront; no proprietary platform, AI/ML capability, or third-party integrations are documented in available source data.

Revenue mechanics are exposed primarily to gold and platinum spot prices (which set cost-of-goods), consumer discretionary spending cycles, and physical retail store productivity, while the company's public-listing status, multi-channel distribution, and broad sub-brand portfolio provide operating scale and brand reach across the Chinese domestic jewelry market.

Name

Zhou Liu Fu

Legal name

周六福珠宝股份有限公司

Website

https://zlf.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhou Liu Fu is a Shenzhen-based, Hong Kong-listed jewelry retailer selling gold, platinum, and diamond jewelry through a nationwide physical store network and its own e-commerce website to individual Chinese consumers for weddings, gifting, fashion, and investment purposes.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Wedding Bands (Bridal Rings) (CRAKACAB)

Keywords

• Gold jewelry retail
• Platinum jewelry
• Diamond jewelry
• Precious metals retail
• Fine jewelry brand

Headquarters

HQ city

Luohu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: Zhou Liu Fu generates revenue through the retail sale of gold, platinum, and diamond jewelry products. The company publishes retail guidance prices per gram for precious metals (e.g., 足金999‰ at RMB 1,233/gram, 足金999.9‰ at RMB 1,243/gram, 足铂999‰ at RMB 660/gram, 铂Pt950 at RMB 640/gram, and crafted gold items at RMB 1,081/gram). Revenue is derived from the margin between procurement/manufacturing costs and retail selling prices across a network of physical retail stores and online sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zhou Liu Fu (周六福珠宝股份有限公司) is a Chinese jewelry retailer that designs, manufactures, and sells gold, platinum, and diamond jewelry through a national network of physical retail stores in China and its official e-commerce website (zlf.cn). The company offers multiple branded sub-lines covering wedding, fashion, mythology-themed, and investment-grade jewelry categories, with high-purity precious metal offerings (up to 999.9‰ gold and 999‰ platinum).

Product overview

Zhou Liu Fu is a jewelry retail company offering a unified portfolio of gold, platinum, and diamond products through physical retail stores. The core product lines include gold jewelry in various purity levels (足金999‰ and 足金999.9‰), craft gold (工艺金), platinum jewelry (足铂999‰, 足铂, and 铂Pt950), and diamond collections. The company operates multiple branded product series such as 颐和仙境 (Yihe Wonderland) for gold, 囍 and 良缘 for wedding jewelry, and 璀璨/花嫁/一心一爱 for diamond pieces. All products are sold through the company's retail network with guidance pricing based on material weight and craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• 颐和仙境: Gold jewelry collection featuring Summer Palace-inspired designs
• 古金无极
• 囍良缘
• 一心一爱
• 璀璨花嫁
• LUCKY SYMBOL
• Z势力

Products and services

• Gold Jewelry (黄金) High-purity gold jewelry products including necklaces, rings, bracelets, and pendants sold to individual consumers for personal wear, gifting, weddings, and investment purposes.
• Craft Gold Jewelry (工艺金) Premium craftsmanship-driven gold jewelry pieces sold to individual consumers seeking intricate, themed designs; carries a craftsmanship-based price premium over standard gold by weight.
• Platinum Jewelry (铂金) High-purity platinum (999‰) jewelry including rings, necklaces, and bracelets marketed to individual consumers for wedding and luxury gifting occasions.
• Diamond Jewelry (钻石) Diamond jewelry products, including bridal and fashion collections, sold to individual consumers for engagement, wedding, and luxury fashion wear.
• Yihe Wonderland Series (颐和仙境) A themed craft gold jewelry sub-line drawing cultural inspiration from the Summer Palace, sold to individual consumers seeking premium culturally-themed designs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chow Tai Fook Jewellery Group: Hong Kong-listed gold, platinum, and diamond jewelry retailer with the largest store network in Greater China. Closely comparable in product mix (gold/Karat gold, bridal, investment), pricing transparency, and omnichannel retail strategy.
• Luk Fook Holdings: Hong Kong-listed Chinese jewelry retailer with similar 'fortune'-style branding (六福) and overlapping gold/bridal assortment. Direct competitor in mainland retail store expansion and product-line breadth.
• Chow Tai Seng Jewellery: Shenzhen-headquartered, A-share-listed Chinese jewelry retailer (周大生) with a similar gold-and-diamond assortment and franchise-led store network. Closely matched on price-point positioning and mass-affluent targeting.
• Chow Sang Sang Holdings: Hong Kong-listed vertically integrated jeweler (周生生) selling gold, platinum, and diamond jewelry through owned retail in Greater China. Direct competitor across product categories and omnichannel.
• Lao Feng Xiang: Shanghai-listed, Shanghai-headquartered Chinese gold jewelry incumbent with deep heritage brand and national retail presence. Comparable in precious-metal focus, traditional Chinese design heritage, and broad sub-brand portfolio.
• TSL Jewellery: Hong Kong-listed jeweler (谢瑞麟) with gold and diamond offerings across mainland China and Hong Kong. Comparable on product mix and bridal category focus.
• Emperor Watch & Jewellery: Hong Kong-listed luxury watch and jewelry retailer with mainland China store network. Comparable in physical-retail-led GTM in Greater China and precious-metal / gemstone product lines.

Broad incumbents

• Pandora: Global jewelry brand operating its own branded stores and counter network. Comparable as a specialty jewelry retailer with strong brand-driven assortment and omnichannel presence, though skewing fashion/costume rather than investment gold.
• Tiffany & Co. Global luxury jewelry brand (LVMH-owned) with high-end gold, platinum, and diamond assortment. Comparable on precious-metal and diamond retailing, but operating at a meaningfully higher price tier and brand positioning.
• LVMH Moët Hennessy Louis Vuitton (Watches & Jewelry Division): Diversified luxury conglomerate with significant fine-jewelry and watch retail exposure (Bulgari, Chaumet, TAG Heuer, etc.). Relevant as a benchmark for omnichannel luxury jewelry retail scale and capital-allocation benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhou Liu Fu