Arrowhead Engineered Products
Arrowhead Engineered Products is a private, PE-backed distributor of non-discretionary aftermarket replacement parts serving over 50,000 repair shops and dealers globally across powersports, automotive, outdoor power equipment, agriculture, marine, and golf markets through 23 facilities and a portfolio of owned brands.
- Company typePrivate
- Founded1985
- HeadquartersBlaine, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Arrowhead Engineered Products does
Arrowhead Engineered Products (AEP) is a private, Genstar Capital-owned distributor of non-discretionary, mission-critical aftermarket replacement parts for motorized vehicles and equipment. The company serves over 50,000 repair shops, dealers, and small businesses (90,000-100,000+ customers globally as of 2022) with a catalog of 250,000+ products and 380,000+ SKUs spanning powersports, automotive and heavy-duty trucks, outdoor power equipment, agriculture, industrial, marine, and golf segments. Twelve million vehicles operate annually on Arrowhead parts, and the company ships 99% of orders the same day.
The business operates as a B2B parts distributor and brand owner, generating revenue through one-time sales of branded and OEM-equivalent replacement components under quote-based unit pricing. Distribution is handled through 23 facilities across North America and Europe, supported by account managers, sales representatives, and e-commerce portals (including the All Balls Racing Group website). Arrowhead owns a portfolio of brand subsidiaries built through acquisitions: All Balls Racing Group, Stens, Western Power Sports, Bihr, J&N, Vertex Pistons, TriLink Saw Chain, Red Hawk, F1 Distribution, and ratioparts, each retained for its customer base, brand equity, and channel relationships in specialized verticals.
Arrowhead has pursued an aggressive acquisition strategy since 2012, expanding from a US powersports distributor into a multi-vertical global aftermarket platform. The company was previously backed by The Riverside Company and Investcorp (from January 2019), then acquired by Genstar Capital in September 2021. Headquartered in Blaine, Minnesota, Arrowhead operates across the United States, Canada, the United Kingdom, Germany, Italy, France, Belgium, the Netherlands, Sweden, Turkey, Argentina, India, China, and Taiwan.
Arrowhead Engineered Products firmographics
Firmographics- Name
- Arrowhead Engineered Products
- Legal name
- Arrowhead Engineered Products, Inc.
- Website
- https://arrowheadepinc.com/
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Arrowhead Engineered Products is a private, PE-backed distributor of non-discretionary aftermarket replacement parts serving over 50,000 repair shops and dealers globally across powersports, automotive, outdoor power equipment, agriculture, marine, and golf markets through 23 facilities and a portfolio of owned brands.
- Ownership category
- akta.pro rank
Arrowhead Engineered Products industry classification
Industry- Product category
- Aftermarket Replacement Parts Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)
- akta.pro secondary industries
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
Keywords
Where Arrowhead Engineered Products is headquartered
LocationHeadquarters
- HQ city
- Blaine
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Arrowhead Engineered Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Aftermarket Parts Distribution: Arrowhead generates revenue through the distribution of non-discretionary, mission-critical aftermarket replacement parts for powersports, automotive, outdoor power equipment, agricultural, industrial, marine, and heavy-duty markets. Revenue is derived from the sale of branded parts and OEM-equivalent replacement components to dealers, repair shops, and distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B parts pricing for dealers, repair shops, and distributors |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Arrowhead Engineered Products product offering
Product offeringCore offering
Arrowhead Engineered Products designs, sources, engineers, and distributes non-discretionary, mission-critical aftermarket replacement parts for powersports, automotive, heavy-duty trucks, outdoor power equipment, agriculture, industrial, marine, and golf markets. The company supplies 250,000+ products and 380,000+ SKUs through 23 distribution and sourcing facilities across North America, Europe, and Asia to over 50,000 repair shops, dealers, distributors, and small businesses.
Differentiator
Problem solved
Functional benefit
Brands
- All Balls Racing Group: Powersports aftermarket replacement parts including bearings, seals, drive, chassis, engine, and suspension kits for ATVs, UTVs, motorcycles, snowmobiles, watercraft, and scooters.
- Cylinder Works
- Hot Cams
- Pivot Works
- Tiger Lights
- Vertex Pistons
- Hot Rods
- J&N
- Stens
- Western Power Sports (WPS)
- Red Hawk
- Bihr
- TriLink Saw Chain
Products and services
- All Balls Racing Group Powersports aftermarket replacement parts including bearings, seals, drive, chassis, engine, and suspension kits for ATVs, UTVs, motorcycles, snowmobiles, watercraft, and scooters, designed for UTV/ATV dealers, rebuilders, and owners.
- All Balls Racing Group E-commerce Website Online e-commerce portal dedicated to powersports aftermarket replacement parts, serving enthusiasts and repair shops.
- Stens Aftermarket Parts Aftermarket replacement parts for outdoor power equipment including engine components, blades, chains, belts, and electrical components distributed through 8 national distribution centers serving 50,000+ customers.
- Western Power Sports (WPS) Powersports distribution dealer with proprietary brands including FLY Racing, Sedona Tire & Wheel, Shinko Tires, Fire Power, HardDrive, Highway 21, and others, serving nearly 12,000 customers through 150+ sales representatives and 7 U.S. distribution centers.
- Bihr European Distribution European distribution of parts, accessories, and rider gear for motorcycles, quads/ATVs, bicycles, and scooters, distributing 350 brands and over 200,000 articles to 15,000+ retailers across 20 countries with 7 warehouses totaling 54,500+ square meters and next-day delivery capability.
- J&N Rotating Electrical Units Rotating electrical units and accessories for automotive, heavy-duty, industrial, agricultural, and marine markets.
- TriLink Saw Chain Chainsaw chains, guide bars, and accessories for arboriculture and forestry industries, distributed in over 42 countries worldwide.
- Red Hawk Golf Cart Parts Wholesale supplier of high-quality golf cart parts and accessories serving over 2,200 retailers in the U.S. and internationally.
- Custom Golf Car Supply (DoubleTake) High-quality products and custom styling for customers seeking uniquely built golf carts with color-matched styling, including custom golf carts, tops, body kits, headlight kits, covers, and seat sets.
- ratioparts Europe Distribution Aftermarket parts distribution for outdoor power equipment, agricultural, and powersports categories in Germany and broader Europe, including subsidiaries CYPACC, Jofrab, and Nord Delar.
- Vertex Pistons High-quality aftermarket replacement pistons manufactured in Italy.
- Hot Cams Camshafts Aftermarket camshafts for dirt bikes and ATVs.
- Cylinder Works Dirt bike and UTV cylinder replacement cylinders and cylinder kits of OEM quality.
- Hot Rods Crankshafts Crankshafts and connecting rods for the aftermarket.
- Pivot Works Chassis Kits Complete chassis and suspension rebuild solutions for sport motorcycles and quads.
- Tiger Lights LED Lighting Aftermarket LED lighting accessories for agricultural and industrial applications.
- F1 Distribution and EuroGarden Distribution of a complete range of machines, parts, and accessories for professionals and consumers maintaining forests, estates, lawns, and gardens, as primary suppliers to the largest French DIY stores and retailers.
Quantifiable outcome
- 99% of orders shipped same day
- +2 more outcomes
Companies that use Arrowhead Engineered Products
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Arrowhead Engineered Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arrowhead Engineered Products partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BihrcoreArrowhead acquired Bihr, the leading European distributor of parts, accessories, and rider gear for motorcycles, quads/ATVs, bicycles, and scooters. Headquartered in Kontich, Belgium, Bihr is present in 20 countries and distributes 350 brands and over 200,000 articles to a network of over 15,000 retailers. Bihr operates 7 warehouses with over 54,500 square meters of storage space and can supply nearly all European dealers within 24 hours.
- Western Power SportscoreArrowhead acquired Western Power Sports (WPS), a leading powersports distribution dealer known for its exceptional dealer service model and proprietary powersports brands. WPS serves nearly 12,000 customers with more than 150 sales representatives and 7 US distribution centers. Brands include FLY Racing, Sedona Tire & Wheel, Shinko Tires, Fire Power, and many others.
- Custom Golf Car SupplyminorArrowhead acquired Custom Golf Car Supply as part of the Red Hawk business segment. Custom Golf Car Supply DoubleTake offers high-quality products and custom styling for customers seeking unique golf carts with color-matched styling. Products include custom golf carts, tops, body kits, headlight kits, covers, and seat sets.
- Red HawkcoreArrowhead acquired Red Hawk, a wholesale supplier of high-quality golf cart parts and accessories for over 2,200 retailers in the US and internationally. Red Hawk joined Arrowhead's golf cart parts and accessories vertical, complementing the Custom Golf Car Supply brand (also acquired).
- TriLink Saw ChaincoreArrowhead acquired TriLink Saw Chain, a leading distributor of chainsaw chains, guide bars, and other accessories used in the arboriculture and forestry industries. Headquartered in Atlanta, Georgia, with offices across the US, South America, Europe, and Asia. TriLink products are distributed in over 42 countries worldwide. TriLink became the largest chain and bar supplier in the North American retail market.
- F1 Distribution and EuroGardencoreArrowhead acquired F1 Distribution and EuroGarden, which grew to become the largest outdoor power equipment (OPE) companies in France and Benelux. They distribute a complete range of machines, parts, and accessories for professionals and consumers maintaining forests, estates, lawns, and gardens. They are primary suppliers to the largest French DIY stores and retailers.
- RatiopartscoreArrowhead acquired ratioparts, based in Euskirchen, Germany, expanding its global footprint for serving more customers throughout the European market. The acquisition included ratioparts subsidiaries CYPACC, Jofrab, and Nord Delar. Ratioparts specializes in outdoor power equipment, agricultural, and powersports categories.
- StenscoreArrowhead acquired Stens, a distributor of aftermarket parts for outdoor power equipment. Based in Jasper, Indiana, Stens distributes aftermarket replacement parts to the outdoor power equipment, golf, and industrial markets. They keep more than 14,000 parts in stock and serve over 50,000 customers through 8 national distribution centers. Prior to acquisition, Stens was owned by Ariens Company.
- All Balls Racing (Power Sport Industries)coreArrowhead acquired Power Sport Industries d/b/a All Balls Racing, based in New Berlinville, PA in December 2012. All Balls Racing offers the most comprehensive range of bearing and seal kits, drive, and suspension kits in the industry for UTV/ATV dealers, rebuilders, and owners.
- Weil, Gotshal & Manges LLPminorWeil, Gotshal & Manges LLP provided legal counsel to Arrowhead Engineered Products regarding the Bihr acquisition transaction.
- Wells Fargo SecuritiesminorWells Fargo Securities served as exclusive financial advisor to Western Power Sports regarding the acquisition by Arrowhead.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Arrowhead Engineered Products competitors and assessment
Company assessmentBroad incumbents
- Genuine Parts Company: Genuine Parts Company (NAPA) is the largest automotive aftermarket parts distributor in North America with global industrial distribution (Motion). Arrowhead competes with NAPA in automotive replacement parts while operating in adjacent powersports, OPE, and agricultural verticals.
- AutoZone: AutoZone is the largest U.S. retailer of aftermarket automotive parts and accessories. While primarily retail, it competes with Arrowhead for repair-shop and DIY demand in automotive replacement parts, particularly through its commercial programs.
- O'Reilly Automotive: O'Reilly is a major U.S. automotive aftermarket parts retailer and distributor with a strong dual-market (DIY and commercial/DIFM) model. It overlaps with Arrowhead's automotive replacement-parts distribution to professional installers and repair shops.
- WESCO International: WESCO is a Fortune 500 distributor of electrical, communications, and utility products with global industrial distribution. It overlaps with Arrowhead's industrial vertical and rotating-electrical offerings (e.g., J&N brand) through broad-line industrial distribution channels.
- MSC Industrial Direct: MSC Industrial is a large U.S. metalworking and industrial maintenance distributor serving manufacturers with MRO supplies. It is comparable to Arrowhead in serving industrial equipment replacement-parts demand through B2B distribution, though in metalworking/industrial MRO categories.
Direct peers
- LKQ Corporation: LKQ is a leading distributor of aftermarket, recycled, and refurbished parts for automobiles, trucks, and specialty vehicles globally. It directly competes with Arrowhead's automotive/heavy-duty and recycled-parts adjacencies through similar B2B distribution to repair shops and dealers.
- Western Power Sports (WPS): WPS was a leading U.S. powersports distributor serving ~12,000 dealers with proprietary brands (FLY Racing, Sedona, Shinko). Acquired by Arrowhead in January 2022; remains a brand within the Arrowhead platform and illustrates the closest direct peer for the powersports distribution model.
- Bihr: Bihr is Europe's leading distributor of parts, accessories, and rider gear for motorcycles, quads/ATVs, bicycles, and scooters. Acquired by Arrowhead in October 2022; serves as the platform's European powersports distribution arm and is the most direct peer in the European powersports aftermarket.
- Stens: Stens is a major U.S. distributor of aftermarket replacement parts for outdoor power equipment, golf, and industrial markets with 50,000+ customers and 8 national distribution centers. Acquired by Arrowhead in 2016; remains an operating brand and serves as the closest direct peer in OPE aftermarket distribution.
Others
- Polaris Inc. Polaris is a leading powersports OEM (Indian Motorcycle, RZR, Ranger, Snowmobiles). It is comparable as an upstream partner whose installed base generates replacement-parts demand for Arrowhead's powersports subsidiaries (All Balls Racing, WPS, Cylinder Works, Vertex Pistons).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Arrowhead Engineered Products social profiles
Digital presenceArrowhead Engineered Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrowhead Engineered Products leadership team
Management profileNumber of profiles
Profiles9 records
Arrowhead Engineered Products subsidiaries and ownership
Company hierarchySubsidiaries10 records
Arrowhead Engineered Products funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrowhead Engineered Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrowhead Engineered Products
What does Arrowhead Engineered Products do?
Arrowhead Engineered Products designs, sources, engineers, and distributes non-discretionary, mission-critical aftermarket replacement parts for powersports, automotive, heavy-duty trucks, outdoor power equipment, agriculture, industrial, marine, and golf markets. The company supplies 250,000+ products and 380,000+ SKUs through 23 distribution and sourcing facilities across North America, Europe, and Asia to over 50,000 repair shops, dealers, distributors, and small businesses.
Is Arrowhead Engineered Products a public or private company?
Arrowhead Engineered Products is a private company. It is classified as private equity controlled and is currently operating.
When was Arrowhead Engineered Products founded?
Arrowhead Engineered Products was founded in 1985. It employs 1,001 to 5,000 people.
Where is Arrowhead Engineered Products based?
Arrowhead Engineered Products is headquartered in Blaine, United States, in the North America region.
How does Arrowhead Engineered Products make money?
One revenue line is on record: aftermarket Parts Distribution.
Who are Arrowhead Engineered Products's main competitors?
Broad incumbents on record are Genuine Parts Company, AutoZone, O'Reilly Automotive, WESCO International and MSC Industrial Direct. Direct peers are LKQ Corporation, Western Power Sports (WPS), Bihr and Stens. Polaris Inc. is listed as an others.
Does Arrowhead Engineered Products have an API?
No public API is recorded for Arrowhead Engineered Products.
What industry is Arrowhead Engineered Products in?
Arrowhead Engineered Products's product category is Aftermarket Replacement Parts Distribution. Its primary akta.pro industry code is IMACAEAO, Powersports Aftermarket Parts & Accessories Manufacturing, with a secondary code of IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 423810 and its SIC code is 5080.