Ratioparts Ersatzteile-Vertriebs

What Ratioparts Ersatzteile-Vertriebs does

Ratioparts Ersatzteile-Vertriebs GmbH is a B2B distributor of spare, wear, and accessory parts for garden, forest, and lawn maintenance equipment, headquartered in Euskirchen, Germany, and founded in 1986. The company stocks over 90,000 items from a catalog exceeding 100,000 part numbers across more than 30 product categories (2-stroke/4-stroke engine parts, chainsaw chains and bars, lawn mower blades, brush cutter technology, robotic lawn mower parts, filters, NGK spark plugs, Honda and Briggs & Stratton engines, tires, PPE, irrigation technology, fertilizer/seeds, winter service equipment, and more). Itself-described as the EU market leader in this aftermarket niche, ratioparts employs 150+ people and supplies specialty retailers, repair shops, municipalities, golf courses, farms, forestry companies, and park facilities in Germany, Portugal, Spain, Italy, the United Kingdom, and France.

The platform is built on the OXID eShop e-commerce engine and supports seven languages (German, English, Finnish, French, Hungarian, Dutch, Italian) with customer-account login, real-time availability and pricing checks via customer ID numbers, wishlist functionality, and same-day shipping for orders placed by 6 PM. Fulfilment is centralized in a state-of-the-art Euskirchen warehouse using an EDP-aided pick system, with deliveries to all of Europe via DPD, DHL, and UPS. The company sells both third-party-manufacturer spare parts and its own RATIOPARTS private-label brand, which carries a one-year warranty and is manufactured in Germany or by selected suppliers.

Commercially, ratioparts operates a B2B pricing model where accounts must be opened to view pricing and availability, with 14-day net cash payment terms and 5%-above-base-rate default interest. Revenue is generated almost entirely from one-time product sales across two streams: third-party spare parts/accessories and the RATIOPARTS private-label line. Distribution is via the company's own web shop, a field sales force, a service department, and traditional channels including fax and qualified specialty retailers across Europe. Since 2018 the company has operated as a subsidiary of Arrowhead Engineered Products Inc., a US-based aftermarket spare parts group serving 50,000+ dealers and repair shops worldwide. Day-to-day management is led by Managing Directors Markus Linder and Adam McMahon.

Name

Ratioparts Ersatzteile-Vertriebs

Legal name

ratioparts GmbH

Website

https://ratioparts.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Ratioparts Ersatzteile-Vertriebs GmbH is a German B2B distributor of over 100,000 spare parts for garden, forest, and lawn maintenance equipment, serving specialty retailers, repair shops, municipalities, and professional end users across Europe via a multilingual e-commerce platform, and operating as a subsidiary of Arrowhead Engineered Products Inc. since 2018.

Ownership category

akta.pro rank

Headquarters

HQ city

Euskirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Spare parts and accessories sales: Sale of over 90,000 spare, wear, and accessory parts for garden, forest, and lawn maintenance equipment and machinery; revenue generated from product sales to specialist retailers, repair shops, and end users across Europe
2. Private label RATIOPARTS products: Sale of RATIOPARTS branded spare parts and accessories manufactured in Germany or by selected suppliers, with one-year warranty; non-original parts with original manufacturer numbers for orientation only

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ratioparts Ersatzteile-Vertriebs GmbH distributes and manufactures over 100,000 spare, wear, and accessory parts for garden, forest, and lawn maintenance equipment. The company operates a B2B e-commerce web shop with 90,000+ items in stock, supported by a centralized warehouse in Euskirchen, Germany, offering same-day shipping for orders placed by 6pm. It also produces its own RATIOPARTS private label branded parts with a one-year warranty.

Product overview

Ratioparts Ersatzteile-Vertriebs GmbH operates an e-commerce platform offering over 100,000 spare parts, wear parts, and accessories for small engine equipment used in garden, forest, and lawn maintenance. The product portfolio is organized into 30+ product categories including 2-stroke and 4-stroke engine parts, chains/bars, lawn mower blades, brush cutter & mowing technology, robotic lawn mower parts, filters, engines (Honda, Briggs & Stratton), spark plugs (NGK), tires/wheels, workshop items, PPE, irrigation technology, fertilizers/seeds, lubricants, and winter service equipment. The platform functions as a B2B online shop serving specialist retailers, municipalities, golf courses, farms, and forestry companies across Europe. The company also offers branded products like roboBLADES (robot mower blades), Alucut (trimmer lines), and HAND TRUCK wheels under the RATIOPARTS own brand. Orders ship same-day if placed by 6 PM. The business joined Arrowhead Engineered Products Inc. in 2018, expanding its aftermarket spare parts reach globally.

Differentiator

Problem solved

Functional benefit

Brands

• RATIOPARTS (private label brand): The company's own private label brand for spare parts, with a one-year warranty offered on items sold under the Ratioparts brand.

Products and services

• Spare Parts for Walk-behind Lawn Mowers Replacement parts for pedestrian-operated lawn mowers, sold through the B2B web shop to specialty retailers, repair shops, and professional end users across Europe.
• Spare Parts for Ride-on Mowers Replacement parts specifically for ride-on lawn mowers and garden tractors, sold to specialty retailers and professional end users.
• 2-Stroke Engine Parts Replacement parts for 2-stroke engines used in chainsaws, brush cutters, and other small handheld equipment, sold to specialty retailers and repair shops.
• 4-Stroke Engine Parts Replacement parts for 4-stroke engines used in lawn mowers, tillers, and other garden equipment, sold B2B through the web shop.
• Chains, Bars and Accessories Chainsaw chains, guide bars, and related accessories for forestry applications, sold to specialty retailers and forestry operators.
• Lawn Mower Blades and Accessories Replacement blades and accessories for walk-behind and ride-on lawn mowers, sold to specialty retailers and professional end users.
• Brush Cutter & Mowing Technology Brush cutters, trimmer heads, and mowing technology components, sold B2B for grass and vegetation management.
• Trimmer Lines Nylon trimmer lines including the Alucut brand, available in various diameters and lengths, sold to specialty retailers and landscaping operators.
• Spark Plugs, Glow Plugs and Accessories Ignition components including NGK spark plugs for small engines, sold to specialty retailers and repair shops.
• Robotic Lawn Mower Parts Replacement parts and accessories for robot lawn mowers including the proprietary roboBLADES cutting blades, sold to specialty retailers.
• Filters Air filters, fuel filters, and oil filters for small engines and equipment, sold to specialty retailers and repair shops.
• Engines Complete replacement engines including Honda and Briggs & Stratton engines for garden and forest equipment, sold to specialty retailers.
• Winter Service and Sweeping Technology Snow removal equipment, salt spreaders, and sweeping technology for winter maintenance operations, sold to municipalities and specialty retailers.
• Forestry Tools Specialized tools for forestry operations including chainsaw accessories, sold to forestry companies and specialty retailers.
• PPE, Protective Equipment, Clothing Personal protective equipment, safety gear, and work clothing including cut protection footwear for forestry work, sold to specialty retailers.

Quantifiable outcome

• Same-day shipping for orders placed by 6pm
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castelgarden: European garden machinery brand with parts and dealer support across ride-on mowers and lawn equipment. Comparable as a European OPE player whose installed base is served by ratioparts' aftermarket parts catalog.
• Arnold: Aftermarket brand specializing in lawn mower parts, attachments, and accessories under MTD/RMT-equivalent distribution. Highly comparable as an OPE-focused aftermarket parts brand serving retailers and repair shops.
• Oregon Products (Blount International): Leading aftermarket brand for chainsaw chains, guide bars, lawn mower blades, and trimmer lines. Direct category overlap with ratioparts' chains/bars and cutting-blade categories, sold through overlapping pro and retail channels.
• Rotary Corporation: US-based aftermarket distributor of replacement parts for outdoor power equipment, serving dealers and repair shops with a broad multi-brand parts catalog. Closely comparable business model to ratioparts in the North American market.
• STIGA: European garden equipment manufacturer with own-brand aftermarket parts and dealer network. Comparable as a European-headquartered OPE player with both manufacturing and parts distribution reach that overlaps ratioparts' customer base.

Broad incumbents

• Briggs & Stratton: OEM of small engines powering much of the OPE installed base ratioparts services. Competes on genuine engine parts sales while ratioparts distributes compatible aftermarket alternatives and complete replacement engines.
• STIHL: Global leader in chainsaws and handheld OPE with a tightly controlled dealer network and proprietary parts program. Ratioparts serves the same end users with cross-brand replacement alternatives, competing with STIHL's own parts channel.
• Husqvarna Group: Major OEM of chainsaws, mowers, and robotic mowers with a significant aftermarket parts operation. While primarily an OEM, its parts business competes head-to-head with ratioparts for the same installed base of Husqvarna/OE-branded equipment.
• Arrowhead Engineered Products: Ratioparts' parent company and the global aftermarket spare parts platform it sits within. Directly comparable as a multi-category aftermarket distributor serving 50,000+ dealers and repair shops, with ratioparts operating as its EU garden/forest/lawn arm.

Others

• NGK Spark Plugs: Key supplier brand carried by ratioparts (NGK spark plugs and glow plugs). Adjacent as an upstream component supplier whose products flow through ratioparts' distribution channel to the same OPE aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzF4hkuzk2hr1AtQ0UCOkfg
• Xx.com/ratioparts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratioparts Ersatzteile-Vertriebs