Bulb Energy
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Bulb Energy firmographics
Firmographics- Name
- Bulb Energy
- Legal name
- Bulb Energy Ltd.
- Website
- https://bulb.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Bulb Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE)
Keywords
Where Bulb Energy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bulb Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Bulb Energy product offering
Product offeringCore offering
Bulb Energy was a UK retail energy supplier that provided 100% renewable electricity and carbon-offset gas to residential households (and some businesses) on variable and fixed-term tariffs. Customers signed up online, received a single dual-fuel or single-fuel account, and were billed based on smart-meter or estimated consumption under standard UK energy supply terms.
Product overview
Bulb Energy was a UK-based energy supplier that offered gas and electricity services to residential customers. Following its acquisition by Octopus Energy Group Ltd., Bulb Energy's operations were integrated into Octopus Energy. The company no longer maintains an active independent product portfolio or website, as the bulb.co.uk domain is now parked.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential renewable electricity supply 100% renewable electricity supply service for UK households, billed based on smart-meter or estimated consumption on variable or fixed tariffs.
- Residential gas supply (carbon-offset) Domestic gas supply for UK households with carbon-offsetting applied to the gas consumed, typically offered alongside electricity as dual-fuel.
Companies that use Bulb Energy
Customer profileIdeal customer profiles1 record
Bulb Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bulb Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Octopus Energy Group Ltd.coreOctopus Energy acquired Bulb Energy Ltd. as part of its expansion strategy. The acquisition incurred one-time costs that contributed to Octopus Energy's full-year loss of £255 million for the 12 months through April. Bulb Energy is no longer operating as an independent brand; its website (bulb.co.uk) is now parked.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Bulb Energy competitors and assessment
Company assessmentBroad incumbents
- E.ON UK: E.ON UK is a major UK electricity and gas retailer serving millions of residential customers. It is comparable as a broad incumbent in UK energy retail competing with Bulb on price and green tariffs, with a much larger generation and solutions portfolio.
- Shell Energy Retail: Shell Energy Retail supplies electricity, gas, and broadband to UK households. It is comparable as a large diversified energy retailer that competes for the same UK residential customer base and has invested in renewable-backed tariffs.
- EDF Energy: EDF Energy supplies electricity and gas to UK residential and business customers, including renewable and nuclear generation-backed tariffs. It is comparable as a large, vertically integrated UK energy supplier competing for the same household customer segment Bulb targeted.
- ScottishPower: ScottishPower is a vertically integrated UK energy supplier (part of Iberdrola) providing renewable-backed electricity and gas to residential customers. It is comparable as a large UK energy retailer with significant renewables exposure serving the same household market as Bulb.
- British Gas (Centrica): British Gas is the incumbent UK residential gas and electricity supplier and a division of Centrica. It is comparable as a mass-market UK energy retailer with bundled tariffs, and its scale and customer base represent the dominant incumbent that smaller green suppliers like Bulb competed against.
- Octopus Energy: Octopus Energy is the direct acquirer of Bulb Energy and one of the UK's largest renewable-focused energy retailers. It is the most comparable peer because it serves the same UK residential and SME customer base with similar green-tariff and smart-meter propositions, and now holds Bulb's former customer book.
Direct peers
- Ecotricity: Ecotricity is a UK green energy supplier offering renewable electricity and green gas to households. It is comparable as a mission-aligned, renewable-focused UK energy retailer competing in the same niche as Bulb.
- Good Energy: Good Energy is a UK-based renewable electricity supplier serving residential customers with 100% renewable tariffs. It is comparable as a niche green-only UK energy retailer with a similar mission-driven proposition to Bulb's pre-acquisition positioning.
- OVO Energy: OVO Energy is a UK-based independent energy retailer serving residential customers with renewable electricity and gas supply, directly overlapping Bulb's core proposition. It competes in the same price-sensitive UK retail energy market and similarly emphasizes decarbonization and smart home offerings.
Emerging players
- Utilita: Utilita is a UK independent energy supplier focused on prepayment and smart-meter customers. It is comparable as a smaller UK independent energy retailer that competes for similar household segments and has faced similar margin and regulatory pressures as Bulb.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bulb Energy social profiles
Digital presenceBulb Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulb Energy leadership team
Management profileNumber of profiles
Profiles3 records
Bulb Energy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulb Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulb Energy
What does Bulb Energy do?
Bulb Energy was a UK retail energy supplier that provided 100% renewable electricity and carbon-offset gas to residential households (and some businesses) on variable and fixed-term tariffs. Customers signed up online, received a single dual-fuel or single-fuel account, and were billed based on smart-meter or estimated consumption under standard UK energy supply terms.
Is Bulb Energy a public or private company?
Bulb Energy is a private company. It is classified as corporate owned and is currently acquired.
When was Bulb Energy founded?
Bulb Energy was founded in 2015. It employs 501 to 1,000 people.
Where is Bulb Energy based?
Bulb Energy is headquartered in London, United Kingdom, in the Europe region.
Who are Bulb Energy's main competitors?
Broad incumbents on record are E.ON UK, Shell Energy Retail, EDF Energy, ScottishPower, British Gas (Centrica) and Octopus Energy. Direct peers are Ecotricity, Good Energy and OVO Energy. Utilita is listed as an emerging player.
Does Bulb Energy have an API?
No public API is recorded for Bulb Energy.
What industry is Bulb Energy in?
Bulb Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGAFAE, Green Power Retailing & Bundled Supply (Energy + Certificates). Its NAICS code is 2211 and its SIC code is 4911.