Good Energy
Good Energy is a UK renewable electricity and green gas supplier serving over 180,000 residential and business customers with 100% renewable power sourced from 3,000+ independent British generators via real-time half-hourly energy matching, complemented by solar, battery, EV charger, and heat pump installation services.
- Company typePublic
- Founded1999
- HeadquartersChippenham, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Good Energy does
Good Energy is a UK-based renewable electricity and green gas supplier founded in 1999, headquartered in Chippenham, Wiltshire. The company sources 100% renewable electricity from a network of over 3,000 independent UK generators spanning wind, solar, hydro, and anaerobic digestion, and serves more than 180,000 residential customers alongside UK businesses. Its technical differentiator is a real-time energy matching platform that aligns customer electricity consumption with specific renewable generation on a half-hourly basis, achieving an 88% match rate independently verified by the Matched Clean Power Index. This traceability model is positioned against competitors that rely on certificate purchases.
Good Energy's business model spans multiple revenue streams: residential and business electricity and gas supply via variable and fixed tariffs; hardware installation of solar panels, battery storage, EV chargers, and heat pumps through acquired subsidiaries (Low Energy Services, Amelio Solar, Empower Energy, JPS Renewables) and partners (Installio); Power Purchase Agreements with renewable generators under Standard Fixed, Bespoke, Corporate, CfD, and SmartGen structures; solar export tariffs (up to 25p/kWh); and Feed-in Tariff administration services. Pricing on residential tariffs is variable with no exit fees and generally sits above the most competitive deals from larger suppliers such as Octopus Energy, with the company competing primarily against Ecotricity among dedicated green suppliers.
In January 2025, Good Energy Group PLC was acquired by UAE-based smart-grid company Esyasoft Holding for approximately £99.4 million (490p per share), taking the company private. Under new ownership, Good Energy has accelerated an M&A-led expansion, completing five solar installation acquisitions in 18 months including Amelio Enterprises (£5.5 million, October 2024) and Low Energy Services (March 2026, extending into Scotland), alongside product launches including a fixed EV tariff, the Hourly Matching Credit scheme, tiered export tariffs, and the FlexiRewards demand-response program. The company is the UK's only B Corp certified home energy supplier and has been recognized by Ethical Consumer Magazine as 'best green electricity supplier' for 25 years.
Good Energy firmographics
Firmographics- Name
- Good Energy
- Legal name
- Good Energy Services Limited
- Website
- https://goodenergy.co.uk
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Good Energy is a UK renewable electricity and green gas supplier serving over 180,000 residential and business customers with 100% renewable power sourced from 3,000+ independent British generators via real-time half-hourly energy matching, complemented by solar, battery, EV charger, and heat pump installation services.
- Ownership category
- akta.pro rank
Good Energy industry classification
Industry- Product category
- Renewable Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
- akta.pro secondary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Good Energy is headquartered
LocationHeadquarters
- HQ city
- Chippenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Good Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Residential Energy Supply: Good Energy supplies 100% renewable electricity and green gas to residential customers. Revenue is generated through variable tariffs with no exit fees, with pricing generally above the most competitive deals from larger suppliers.
- Business Energy Supply: Provides renewable electricity and green gas to businesses through flexible energy contracts including fixed, index-linked, corporate PPA, and flex options. Offers dedicated account management and hourly matching insights.
- Solar & Battery Installation: Installation of solar panels and battery storage systems for homes and businesses through acquired subsidiaries including Low Energy Services, Amelio Solar, Empower Energy, and Wessex Eco Energy.
- EV Charger Installation: Installation of EV chargers across England's South and Midlands, offering myenergi zappi products in tethered or untethered, 7kW or 22kW variants.
- Heat Pump Installation: Heat pump installation services through trusted partner Installio, with Boiler Upgrade Scheme Grant support for eligible properties.
- Power Purchase Agreements (PPAs): Good Energy purchases electricity exported by renewable generators through various PPA structures including Standard Fixed Price, Bespoke, Corporate PPA, CfD PPA, and SmartGen for smaller generators.
- Export Tariffs: Good Energy offers export tariffs for customers with solar panels including Export Only (4p/kWh), Solar Savings (15p/kWh), and Solar Savings Exclusive (25p/kWh).
- Feed-in Tariff (FIT) Administration: Management of Feed-in Tariff payments for existing FIT-accredited installations, including generation payments, export payments, and portfolio management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Variable Home Electricity Tariff |
| Subscription | Monthly | EV Charge Tariff |
| Usage-based | Monthly | Solar Export Tariffs |
| Subscription | Annual | Business Energy Contracts |
| Transaction based/ take rate | Multi-year contract | Standard Fixed Price PPA |
| Transaction based/ take rate | Multi-year contract | Bespoke PPA |
| Transaction based/ take rate | Multi-year contract | Corporate PPA |
| Transaction based/ take rate | Annual | SmartGen Export Tariff |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Good Energy product offering
Product offeringCore offering
Good Energy supplies 100% renewable electricity and green gas to UK residential and business customers, sourcing power from a network of over 3,000 independent British renewable generators including wind, solar, and hydro sites. The company also installs solar panels, battery storage systems, EV chargers, and heat pumps for homes and businesses, and offers Power Purchase Agreements to renewable energy generators seeking to sell exported electricity.
Differentiator
Problem solved
Functional benefit
Brands
- Low Energy Services: Commercial solar panel installer acquired in 2026, serving Scotland and northern England
- Amelio Solar Energy
- JPS Renewables
- Empower Energy
Products and services
- Home Renewable Electricity & Green Gas Tariffs
- Business Energy Supply Contracts
Quantifiable outcome
- 88% match between customer demand and renewable generation within the same half-hour period, independently verified
- +3 more outcomes
Companies that use Good Energy
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Good Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature3 records
Good Energy partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Wiltshire CollegeminorGood Energy opened a new clean tech installer training centre at Wiltshire College to support skills development in renewable energy installation.
- GRYD EnergycoreGRYD Energy secured £1M Pre-Seed funding for a solar hardware subscription model and signed a deal with Good Energy. Plans include expanding nationwide and into 30,000 new-build homes in three years.
- Ripple EnergycoreGood Energy partnered with Ripple Energy to enable their customers to buy stakes in community renewable projects, beginning to operate as a full supplier in the UK. This collaboration promotes renewable energy ownership and reduces customers' bills while supporting the energy transition.
- InstalliocoreFrom February 2026, Installio handles all new heat pump installations for Good Energy customers. Installio provides installation services as part of Good Energy's home energy solutions.
- SMS-PLCcoreGood Energy partners with SMS-PLC for smart meter rollout and meter operations. SMS-PLC contacts eligible customers for free smart meter installations and handles meter maintenance.
- StripecoreStripe provides payment processing for credit and debit card payments, covered by Payment Card Industry Data Security Standards.
- Microsoft AzurecoreGood Energy uses Microsoft Azure for cloud server hosting and secure data storage for customer databases and export services.
- Kraken TechnologiescoreKraken Technologies supports Good Energy's customer database infrastructure, which is hosted on Amazon Web Services.
- ENSEKcoreENSEK provides the energy industry connector for smart meter data collection and processing for business customers.
- Axle EnergycoreAxle Energy provides the technology platform supporting Good Energy's FlexiRewards program, enabling heat pump and battery demand response services.
- University of SouthamptonminorGood Energy partners with University of Southampton's LATENT research project to evaluate the effectiveness and impact of FlexiRewards on energy usage and grid stability.
- Bristol SportminorGood Energy partnership with Bristol Sport allows employees, customers, or clients to attend games at Ashton Gate, facilitating brand visibility and community engagement.
- ExperiancoreExperian provides fraud detection services, credit risk reduction checks, and contact information verification for Good Energy's domestic and business customers.
- ZapmapminorZapmap Premium subscription is offered as part of some Good Energy domestic tariffs, with Good Energy sharing account numbers to facilitate complimentary subscriptions.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Good Energy competitors and assessment
Company assessmentDirect peers
- Ecotricity: Ecotricity is the UK's other dedicated green energy supplier, offering 100% renewable electricity and green gas. It competes head-to-head with Good Energy for ethically-minded UK residential and business customers and is explicitly named as Good Energy's primary competitor.
Broad incumbents
- Octopus Energy: Octopus Energy is a large, fast-growing UK energy supplier with a wide renewable tariff range including EV, heat pump, and export tariffs. It competes directly with Good Energy on green supply at typically lower prices and represents the primary competitive threat identified in Good Energy's own materials.
- OVO Energy: OVO Energy is one of the largest UK energy suppliers, serving millions of customers with green energy options and EV/home services. It operates in the same retail supply and home decarbonisation space as Good Energy but at significantly greater scale.
- Shell Energy Retail: Shell Energy supplies gas, electricity, and broadband to UK residential and business customers, including renewable tariffs. It is part of a global energy major and competes with Good Energy in business energy supply and corporate PPAs.
- SSE: SSE is a major UK utility with significant renewable generation assets and a large retail supply business. It is comparable to Good Energy on the renewable generation and retail supply side, but at vastly larger scale and with owned generation rather than third-party sourcing.
- EDF Energy: EDF Energy is one of the Big-6 UK energy suppliers with significant low-carbon generation. It competes with Good Energy in residential and business supply and increasingly in renewable PPAs and corporate offtake.
- E.ON UK: E.ON UK is a major integrated energy supplier serving millions of residential and business customers with renewable and conventional tariffs. It competes with Good Energy on supply, solar/EV/heat pump services, and corporate PPAs.
- British Gas: British Gas is the UK's largest energy supplier and a major installer of solar, EV chargers, and heat pumps. It competes with Good Energy across retail supply and home decarbonisation installations at much greater scale.
Emerging players
- Ripple Energy: Ripple Energy operates a community-owned renewable energy model and is also a Good Energy partner. It is comparable because it enables customers to buy stakes in renewable generators, partially overlapping Good Energy's PPA and traceable sourcing proposition.
- GRYD Energy: GRYD Energy is a startup offering solar hardware subscription and new-build home installations, and is a Good Energy partner. It overlaps with Good Energy's residential solar and battery installation business on the customer-acquisition side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Good Energy social profiles
Digital presenceGood Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Energy leadership team
Management profileNumber of profiles
Profiles3 records
Good Energy subsidiaries and ownership
Company hierarchySubsidiaries8 records
Good Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Energy M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Energy
What does Good Energy do?
Good Energy supplies 100% renewable electricity and green gas to UK residential and business customers, sourcing power from a network of over 3,000 independent British renewable generators including wind, solar, and hydro sites. The company also installs solar panels, battery storage systems, EV chargers, and heat pumps for homes and businesses, and offers Power Purchase Agreements to renewable energy generators seeking to sell exported electricity.
Is Good Energy a public or private company?
Good Energy is a public company. It is classified as corporate owned and is currently operating.
When was Good Energy founded?
Good Energy was founded in 1999. It employs 251 to 500 people.
Where is Good Energy based?
Good Energy is headquartered in Chippenham, United Kingdom, in the Europe region.
How does Good Energy make money?
Eight revenue lines are on record. Residential Energy Supply is the primary driver. The others are business Energy Supply, solar & Battery Installation, EV Charger Installation, heat Pump Installation, power Purchase Agreements (PPAs), export Tariffs and feed-in Tariff (FIT) Administration.
Who are Good Energy's main competitors?
Ecotricity is listed as a direct peer. Broad incumbents are Octopus Energy, OVO Energy, Shell Energy Retail, SSE, EDF Energy, E.ON UK and British Gas. Emerging players are Ripple Energy and GRYD Energy.
Does Good Energy have an API?
No public API is recorded for Good Energy.
What industry is Good Energy in?
Good Energy's product category is Renewable Energy Supply. Its primary akta.pro industry code is EUAGADAJ, Green Tariffs & Utility Renewable Supply Programs, with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 2211 and its SIC code is 4911.