ColorTokens
ColorTokens is a private enterprise cybersecurity vendor that sells Xshield, a software-defined microsegmentation platform with native firewall enforcement and an AI policy automation agent, serving healthcare, financial services, government, energy, and manufacturing customers through direct sales and channel partners.
- Company typePrivate
- Founded2015
- HeadquartersSanta Clara, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ColorTokens does
ColorTokens is a privately held enterprise cybersecurity vendor founded in 2015 and headquartered in San Jose, California, with additional offices in Houston, London (EMEA HQ), Bangalore (R&D), and Singapore. The company sells Xshield, a software-defined microsegmentation platform that enforces policy through native operating-system firewalls on Windows, Linux, and macOS endpoints without requiring proprietary agents, and uses an agentless Gatekeeper appliance to cover OT/IoT devices that cannot host software. In March 2026 the company launched the Xshield AI Agent, an LLM-driven engine that automates policy authoring and accepts natural-language queries for security posture assessment. The 2024 acquisition of PureID added the PureAUTH passwordless authentication platform, extending the offering into identity-based segmentation.
The portfolio targets large enterprises and public-sector buyers in healthcare, banking and financial services, manufacturing, energy, government, and retail, with quantified outcomes such as up to 90% blast-radius reduction within 90 days. ColorTokens has earned regulatory certifications including FedRAMP Moderate Authorization (January 2026) and IRAP PROTECTED (October 2025), and analyst recognition as a Leader in the Forrester Wave for Microsegmentation (Q3 2024) and consecutive Leader/Outperformer designations in the GigaOm Radar (2025 and 2026).
Revenue is generated through subscription licensing of the Xshield platform under annual enterprise agreements priced by environment size and asset count, complemented by Xassure managed services (managed microsegmentation, breach protection, advanced threat monitoring, incident response, Zero Trust adoption) and Professional Services for implementation and training. Distribution combines a direct enterprise field-sales motion with a global partner program covering resellers, distributors, GSIs, and MSPs/MSSPs, plus public-sector channels through Carahsoft and the SMX Elevate program. Customer references span MD Anderson, UTMB Health, California Bioenergy, Livi Bank, the City of Dallas, and Pegasus Airlines, supporting enterprise-scale deployment profiles such as 30,000 endpoints and 712 OT devices.
ColorTokens firmographics
Firmographics- Name
- ColorTokens
- Legal name
- ColorTokens, Inc.
- Website
- https://colortokens.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ColorTokens is a private enterprise cybersecurity vendor that sells Xshield, a software-defined microsegmentation platform with native firewall enforcement and an AI policy automation agent, serving healthcare, financial services, government, energy, and manufacturing customers through direct sales and channel partners.
- Ownership category
- akta.pro rank
ColorTokens industry classification
Industry- Product category
- Enterprise Cybersecurity Software (Microsegmentation)
- NAICS
- Computer Systems Design Services (541512)
- akta.pro primary industry
- Microsegmentation & Internal Segmentation Firewalls (ISFW) (HDADABAK)
- akta.pro secondary industries
- Software-Defined Perimeter (SDP) / Zero Trust Network Access (ZTNA) (HDADABAC), Secure Remote Access / ZTNA Gateways (Appliance/Virtual Appliance) (HDAFAFAI), OT Threat Detection & Monitoring (NDR/IDS for ICS) (HDADAJAF)
Keywords
Where ColorTokens is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ColorTokens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Xshield Platform Subscription: Annual or multi-year subscription licensing for the Xshield Enterprise Microsegmentation Platform, typically sold as enterprise agreements with tiered pricing based on asset count or environment scope.
- Professional Services: Implementation, training, and consulting services for deployment and optimization of microsegmentation solutions.
- Xassure Managed Services: Managed microsegmentation and monitoring services including Zero Trust adoption and breach protection services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise agreements with volume-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ColorTokens product offering
Product offeringCore offering
ColorTokens develops and sells Xshield, a software-defined enterprise microsegmentation platform that prevents lateral movement of ransomware and malware by placing a micro-perimeter around every asset across data centers, cloud, endpoints, and OT/IoT environments. The platform uses native OS firewalls rather than proprietary agents, is augmented by the Xshield AI Agent for LLM-driven policy automation, and is complemented by Xassure managed services for Zero Trust adoption and breach protection.
Product overview
ColorTokens offers a unified Xshield Enterprise Microsegmentation Platform for breach readiness, complemented by AI-powered capabilities through Xshield AI Agent for automated policy generation. The portfolio includes Xassure managed services covering breach protection, advanced threat monitoring, incident response, and zero trust adoption. Following the 2024 acquisition of PureID, ColorTokens integrated PureAUTH passwordless authentication technology for identity-based segmentation across cloud, containerized, IoT/OT, and user environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Xshield Enterprise Microsegmentation Platform A software-defined microsegmentation platform that prevents lateral spread of malware and ransomware by placing a micro-perimeter around every asset. Provides AI-assisted policy workflows, continuous risk reduction, risk-based dashboards, and non-disruptive deployment across data centers, IoT/OT devices, containerized applications, cloud workloads, and user endpoints. Targets enterprise security teams.
- Xshield AI Agent An AI-driven policy automation engine that uses LLM-driven discovery and rule synthesis to cut segmentation cycles from days to minutes, accelerates policy design and rollout, and enables rapid isolation of critical systems during active breaches. Allows natural-language queries for security posture assessment. Targets enterprise security teams.
- Xassure Managed Services
Quantifiable outcome
- Up to 90% reduction in blast radius and attack surface within 90 days
- +6 more outcomes
Companies that use ColorTokens
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles6 records
ColorTokens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability5 records
Feature9 records
ColorTokens partnerships and signals
Strategic signalScale indicators7 records
Recent moves11 records
Expansion highlights5 records
ColorTokens competitors and assessment
Company assessmentDirect peers
- Illumio: Illumio is the most directly comparable microsegmentation vendor, offering a Zero Trust Segmentation platform that prevents lateral movement across data center and cloud environments using host-based agents. It competes head-to-head with ColorTokens' Xshield across nearly every enterprise and vertical, including healthcare and federal.
- Akamai (Guardicore): Akamai acquired Guardicore in 2021 to offer microsegmentation capabilities within its broader security and CDN portfolio. Guardicore's agent-based segmentation is a direct alternative to ColorTokens' Xshield in data center and hybrid cloud deployments, with the additional leverage of Akamai's enterprise customer base.
Broad incumbents
- Cisco (Hypershield): Cisco launched Hypershield as an AI-powered distributed microsegmentation offering leveraging its 2023 Isovalent acquisition. As a broad incumbent with deep enterprise networking and security relationships, Cisco represents a significant bundle-driven threat to standalone vendors like ColorTokens.
- Palo Alto Networks (Prisma Cloud): Palo Alto Networks offers microsegmentation capabilities within Prisma Cloud and its broader network security platform. While not a standalone microsegmentation product, its bundle competes against ColorTokens in cloud and hybrid enterprise deployments where customers already standardize on Palo Alto.
- VMware NSX (Broadcom): VMware NSX, now part of Broadcom, is one of the most established microsegmentation platforms in data center environments. ColorTokens competes against NSX in virtualized and hybrid cloud deployments, particularly in larger enterprises with existing VMware footprints.
- Microsoft Defender for Cloud: Microsoft bundles cloud workload protection and basic microsegmentation into Defender for Cloud, leveraging its dominant Azure footprint. ColorTokens integrates with Microsoft Defender for Endpoint but competes against Defender for Cloud as a default-bundled alternative in Microsoft-heavy enterprise environments.
Emerging players
- Elisity: Elisity offers a cloud-native microsegmentation platform focused on identity-based policy enforcement for hybrid environments. It competes with ColorTokens in enterprise segmentation but emphasizes a different deployment model, making it an emerging alternative rather than a direct head-to-head match.
- Zero Networks: Zero Networks provides automated microsegmentation and remote access solutions targeting mid-market and enterprise customers. Its focus on automation-driven segmentation overlaps with ColorTokens' Xshield AI Agent strategy, making it an emerging peer with comparable technical positioning.
- Appgate: Appgate offers Software-Defined Perimeter (SDP) and Zero Trust Network Access solutions that complement and partially overlap with microsegmentation. Notably, Appgate partners with ColorTokens for joint Zero Trust deployments, making it both a collaborator and a partial alternative for ZTNA buyers.
- Claroty: Claroty specializes in OT/IoT cybersecurity and asset visibility for industrial environments. While not a direct microsegmentation competitor, Claroty is now a ColorTokens Technology Alliances partner and overlaps in the OT security space where ColorTokens' Gatekeeper appliance competes for the same critical infrastructure budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ColorTokens social profiles
Digital presenceColorTokens compliance and trust
Trust signalCompliance6 records
ColorTokens financial estimates
Financial estimateRevenue estimate
Valuation estimate
ColorTokens leadership team
Management profileNumber of profiles
Profiles9 records
ColorTokens subsidiaries and ownership
Company hierarchySubsidiaries2 records
ColorTokens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ColorTokens M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ColorTokens
What does ColorTokens do?
ColorTokens develops and sells Xshield, a software-defined enterprise microsegmentation platform that prevents lateral movement of ransomware and malware by placing a micro-perimeter around every asset across data centers, cloud, endpoints, and OT/IoT environments. The platform uses native OS firewalls rather than proprietary agents, is augmented by the Xshield AI Agent for LLM-driven policy automation, and is complemented by Xassure managed services for Zero Trust adoption and breach protection.
Is ColorTokens a public or private company?
ColorTokens is a private company. It is classified as venture growth investor backed and is currently operating.
When was ColorTokens founded?
ColorTokens was founded in 2015. It employs 251 to 500 people.
Where is ColorTokens based?
ColorTokens is headquartered in Santa Clara, United States, in the North America region.
How does ColorTokens make money?
Three revenue lines are on record. Xshield Platform Subscription is the primary driver. The others are professional Services and xassure Managed Services.
Who are ColorTokens's main competitors?
Direct peers on record are Illumio and Akamai (Guardicore). Broad incumbents are Cisco (Hypershield), Palo Alto Networks (Prisma Cloud), VMware NSX (Broadcom) and Microsoft Defender for Cloud. Emerging players are Elisity, Zero Networks, Appgate and Claroty.
Does ColorTokens have an API?
Yes. ColorTokens Xshield platform supports integrations via an open API. The integrations page mentions 'we support ad-hoc integrations with our open API' and leverages CTF (ColorTokens Framework) for streaming rich telemetry, policy events, and threat context to SIEM tools via REST APIs. Developer documentation is at colortokens.com/integrations.
What industry is ColorTokens in?
ColorTokens's product category is Enterprise Cybersecurity Software (Microsegmentation). Its primary akta.pro industry code is HDADABAK, Microsegmentation & Internal Segmentation Firewalls (ISFW), with a secondary code of HDADABAC, Software-Defined Perimeter (SDP) / Zero Trust Network Access (ZTNA). Its NAICS code is 541512.