MyLio

What MyLio does

MyLio is a private Bellevue, Washington software company founded in 2012 by David Vaskevitch, former Microsoft Chief Technology Officer. It develops Mylio Photos, a cross-platform (Windows, macOS, iOS, Android) photo, video, and document organization application. The product's defining architectural choice is a peer-to-peer private mesh network that synchronizes libraries across a user's own devices without routing through a central cloud server, paired with on-device AI for face recognition, search, and image enhancement. A free single-device tier sits at the base of the funnel, with Mylio Photos+ ($9.99/month individual, $25/month business) adding multi-device sync, SpaceSaver mobile-storage optimization, Vault backups, and Shared Albums. Additional revenue lines include Mylio SecureCloud / Mylio Drive+ (optional encrypted cloud storage), Mylio Concierge expert-setup services, photo scanning, multi-year gift subscriptions, and an Impact.com affiliate program offering 25-50% commissions.

The product portfolio is organized into a base product (Mylio Photos) and a set of sub-brands and add-ons: Mylio Photos+ (premium subscription), Mylio Family (2025 launch for multi-generational shared libraries), Mylio Business (SMB/team plans with dedicated account management), Mylio SecureCloud and Mylio Drive+ (encrypted cloud options), and Mylio Concierge (one-on-one onboarding). The technology stack supports imports from Apple Photos, iPhoto, Aperture, Google Photos, Flickr, and Facebook, and exports to Frame.io, FamilySearch, and VIEWBUG, while integrating with Google Drive, OneDrive, Backblaze B2, Wasabi, and Amazon S3 for connected cloud storage. Print commerce is enabled through a direct Printique integration. Certifications include EU-U.S. and Swiss-U.S. Privacy Shield frameworks and GDPR/COPPA compliance.

MyLio targets four primary user segments: families seeking private multi-generational photo sharing, hobbyist-to-semi-pro photographers managing large cross-platform libraries, frequent travelers needing offline access, and small businesses requiring secure media management. The company self-describes its positioning as "privacy-first with no cloud lock-in," an explicit differentiator against cloud-routed incumbents. Distribution is primarily product-led and self-serve via direct download and major app stores, supplemented by an active community (webinars, live Q&A, product manual), an affiliate program, and earned media in outlets including the Wall Street Journal, Consumer Reports, Macworld, USA Today, and leading photography publications.

Name

MyLio

Legal name

Mylio, LLC

Website

https://mylio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MyLio is a Bellevue-based private company that develops cross-platform photo organization software with a privacy-first, peer-to-peer mesh architecture. It serves consumers, families, photographers, and small businesses via a freemium subscription featuring local AI and optional encrypted cloud storage.

Ownership category

akta.pro rank

Product category

Photo Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Photo organization software
• Photo management software
• Media library platform
• Cloud photo backup
• Peer-to-peer sync

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Mylio Photos+ Subscription: Premium subscription that adds cross-device sync, SpaceSaver optimization, Vault protection, and Shared Albums. Billed monthly or annually. Flat fee regardless of library size. Includes Mylio Drive+ (SecureCloud storage) optional add-on.
2. SecureCloud Storage Add-on: Optional encrypted cloud storage (Mylio Drive+) purchasable as an add-on to Mylio Photos+. Multiple storage plan tiers available. Auto-upgrade if storage limit exceeded.
3. Gift Cards / Prepaid Subscriptions: Gift cards sold for 1-year ($99), 2-year ($189), and 3-year ($279) Mylio Photos+ subscriptions. Discounts compared to regular subscription rates. Includes bonus months for the gift-giver.
4. Mylio Photos (Free Tier): Free tier for single-device use. No cost as users utilize their own storage. No cloud required. Revenue generated through upsell to premium Mylio Photos+ features.
5. Concierge / Expert Setup Service: One-on-one onboarding assistance with Mylio experts. Included with subscription; may also be available as a paid professional service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

MyLio provides a privacy-first photo organization and management platform (Mylio Photos) that unifies photos, videos, and documents from multiple devices and sources into a single library across Windows, macOS, iOS, and Android. The product uses a proprietary peer-to-peer mesh network to sync media device-to-device without routing through the cloud, with local AI handling face recognition and search, and offers optional encrypted cloud backup via Mylio SecureCloud. The platform is available as a free single-device tier (Mylio Photos) and a paid premium subscription (Mylio Photos+) with multi-device sync, SpaceSaver optimization, Mylio Vault backup protection, and Shared Albums.

Product overview

MyLio offers Mylio Photos as its core free photo organizing product, available on Mac, Windows, Android, and iOS. The product portfolio consists of a free base tier (Mylio Photos) with premium subscriptions (Mylio Photos+) adding multi-device sync, cloud storage (SecureCloud/Drive+), and advanced backup features (Vault). MyLio also provides family-focused (Mylio Family) and business-focused (Mylio Business) variants, along with ancillary services including expert setup (Concierge) and photo scanning. The platform emphasizes privacy-first architecture with local AI processing, peer-to-peer device sync, and selective cloud storage options. Key features include face recognition, AI search, duplicate detection, automatic backup, and organization tools like LifeCalendar.

Differentiator

Problem solved

Functional benefit

Brands

• Mylio Photos: Privacy-first media library for organizing photos, videos, and documents across devices.
• Mylio Photos+
• Mylio Family
• Mylio Business
• Mylio SecureCloud
• Mylio Concierge
• Mylio Drive+

Products and services

• Mylio Photos Free photo organizing software for Mac, Windows, Android, and iOS that unifies photos, videos, and documents from multiple devices and sources into a single library, with face recognition, AI search, automatic backup, and organization features; includes AI face recognition, AI search, LifeCalendar, and basic organizing tools with no cloud requirement.
• Mylio Photos+ Premium subscription offering unlimited photos, videos, and documents with multi-device sync via a private mesh network, SpaceSaver optimization (up to 15x more storage on mobile), Mylio Vault protection for automatic backups, and Shared Albums for online gallery sharing; $9.99/month for individuals and families.
• Mylio Family Family-focused version of Mylio that creates a shared library connecting generations, enabling families to share photos privately with every moment from every generation saved and accessible to all family members.
• Mylio Business Business-focused version offering individual and team plans with dedicated account management for secure media management and easy access for keeping work photos, videos, and documents private and readily available; $25/month for team/business use.
• Mylio SecureCloud Optional encrypted cloud storage add-on for Mylio Photos+ users; files are encrypted before storage and only the user's logged-in devices can access them, with separate storage plan tiers and auto-upgrade if the storage limit is exceeded.
• Mylio Concierge Expert setup and onboarding service providing one-on-one assistance from Mylio's team of experts, including personalized setup and a 30-day money-back guarantee; included with subscription.
• Photo Scanning Service External scanning service partner for converting physical photos and albums into digital format for import into Mylio.
• Gift Mylio Photos+ Gift card service allowing users to purchase Mylio Photos+ memberships as gifts for friends and family, available in 1-year ($99), 2-year ($189), and 3-year ($279) options with bonus months for the purchaser.

Quantifiable outcome

• Handles libraries of 500,000+ photos, documents, and videos
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature11 records

Partnerships

One partnership is on record.

• PrintiqueminorStrategic or Co-development PartnerDirect integration with Printique allows users to select photos from their Mylio library and seamlessly design high-quality prints, photo books, calendars, and wall art directly within the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Google Photos: Google's flagship photo storage and organization service with AI-powered face recognition, search, and 15GB free storage. Directly competes with Mylio for cross-platform users seeking AI-driven photo management, with the structural advantage of free storage and tight Android integration.
• Adobe Lightroom: Subscription-based photo editing and organization platform with cloud sync, AI search, and professional-grade tools. Directly targets Mylio's photographer segment (hobbyist to semi-pro) with a more mature feature set and brand.
• Amazon Photos: Cloud photo storage service bundled free with Prime membership, offering unlimited photo storage and 5GB video. Directly competes with Mylio SecureCloud on price (free for Prime members vs. Mylio's paid tiers).
• SmugMug: Subscription photo platform for photographers offering storage, portfolio, print fulfillment, and client delivery. Overlaps with Mylio's photographer and family segments, with stronger commercial/portfolio features.
• Capture One: Professional photo editing and cataloging software with tethered capture and studio workflows. Competes with Mylio for serious photographers needing advanced file management, though priced higher and aimed at prosumer/professional use.
• Flickr: Long-standing photo sharing and organization platform with 1,000 free photos and Pro tiers. Mylio explicitly supports Flickr import, positioning it as a transition path; both serve enthusiast photographers and family archivists.
• ACDSee: Desktop-focused photo management and editing software with local storage emphasis and AI organization. Closely comparable to Mylio's desktop-first approach and appeals to users seeking local-first alternatives to cloud services.
• Apple Photos: Apple's default photo management app for iOS, iPadOS, and macOS with on-device face recognition, Memories, and iCloud Photos sync. Directly competes with Mylio's free tier for Apple ecosystem users, with deep OS-level integration Mylio cannot match.

Emerging players

• Photo Mechanic: Fast photo browsing, culling, and metadata tool used by professional photographers for high-volume ingest. Partial overlap with Mylio's declutter/duplicate-removal and travel-photographer workflows.
• CyberLink PhotoDirector: Consumer photo editing and organization suite with AI face tagging, layer editing, and cloud options. Competes with Mylio on AI-driven organization for mainstream consumers at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myliophoto
• YouTubeyoutube.com/myliophotos?sub_confirmation=1
• Facebookfacebook.com/myliophoto
• Instagraminstagram.com/myliophotos
• LinkedInlinkedin.com/company/mylio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLio