The Home Depot

What The Home Depot does

The Home Depot, Inc. is the world's largest home improvement retailer, founded in 1978 and headquartered in Atlanta, Georgia, with FY2025 revenue of $164.7 billion and net income of approximately $14.8 billion. The company operates an interconnected retail platform that combines 2,361 physical stores across the US, Canada, and Mexico, the homedepot.com e-commerce storefront (with digital sales growing more than 10% year-over-year for four consecutive quarters), 1,280+ SRS Distribution branches serving professional contractors, the GMS building materials distribution business, tool and truck rental, and the Home Services installation franchise. It serves two primary customer segments—DIY homeowners and Professional Contractors—across product categories including appliances, tools, building materials, paint, plumbing, electrical, flooring, lighting, outdoor, hardware, and home décor, supported by a portfolio of more than 16 private label brands (HDX, Hampton Bay, Husky, Lifeproof, Glacier Bay, Everbilt, Vigoro, Defiant, EcoSmart, TrafficMaster, Home Decorators Collection, and others) and exclusive distribution partnerships with Ryobi, Milwaukee, and DeWalt.

The underlying technology stack centers on the interconnected retail architecture: AI-powered product recommendations and search on the digital storefront, the Hubspace smart home platform, the Pro AI Project Management Workspace consolidating contractor tools, the Pro Xtra loyalty program for trade professionals, the Flock Safety ALPR-based asset protection system, and a national supply chain supporting in-store pickup, home delivery, and Pro job-site delivery. The company also operates the Daily Deals, Pro Special Buy of the Week, Home Depot Credit Cards, and a DIY Projects and Ideas content platform that funnels customers from inspiration to purchase.

The business model is overwhelmingly retail: merchandise sales through physical stores and e-commerce generate the bulk of revenue, supplemented by professional services (Home Services installation), tool and truck rental, and credit-card transaction economics. Pricing follows an everyday-low unit-pricing model layered with seasonal promotional events, daily deals, and Pro Xtra transaction-based loyalty pricing, while Pro customers access 30-day trade credit terms. The company is publicly traded on the NYSE under ticker HD with a market capitalization of approximately $342 billion as of June 2026, has delivered 157+ consecutive quarters of dividend payments, and is pursuing a strategic pivot toward the estimated $700 billion professional contractor market through major acquisitions of SRS Distribution (~$18.25 billion) and GMS ($5.5 billion), plus continued bolt-on M&A in 2026.

Name

The Home Depot

Legal name

The Home Depot, Inc.

Website

https://homedepot.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Home Depot is the world's largest home improvement retailer, operating 2,361 stores across the US, Canada, and Mexico. It serves DIY homeowners and professional contractors through interconnected retail, e-commerce, 1,280+ Pro distribution branches, installation services, and exclusive brand partnerships.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Electronics and Appliance Retailers (4492), Home Centers (44411)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Smart Home Hubs & Controllers Retail (CRAIAMAA), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Home improvement retail
• Building materials supply
• DIY supplies
• Professional contractor distribution
• Appliance and tool sales

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales - Physical Stores: Revenue from in-store merchandise sales across Appliances, Tools, Building Materials, Paint, Plumbing, Electrical, Lighting, Flooring, Home Decor, Outdoor, Hardware, and other home improvement categories
2. Digital/E-commerce Sales: Online sales through homedepot.com with over 10% year-over-year growth for four consecutive quarters, integrated with in-store pickup and delivery options
3. Pro Distribution (SRS/GMS): Wholesale distribution through 1,280+ SRS Distribution branches and GMS building materials locations serving professional contractors with 30-day trade credit terms
4. Home Services/Installation: Installation services including bathroom remodels and other home improvement project installation through third-party and company-employed contractors
5. Tool and Truck Rental: Rental services for tools and trucks for DIY and Pro customers
6. Credit Card Services: Home Depot branded credit cards and financing programs

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Home Depot operates the world's largest home improvement retail chain, selling hardware, tools, building materials, appliances, paint, plumbing, electrical, flooring, lighting, and outdoor products through 2,361 retail stores, homedepot.com, and an integrated Pro contractor distribution network (SRS Distribution and GMS) across the US, Canada, and Mexico. The company also offers installation services, tool and truck rental, credit card financing, and a Pro Xtra loyalty program targeting both DIY consumers and professional contractors.

Product overview

The Home Depot operates as a diversified home improvement retailer offering a platform-plus-ecosystem model combining its core retail operations with proprietary brands, professional services, digital tools, and loyalty programs. The product portfolio includes 16+ private label sub-brands (HDX, Hampton Bay, Husky, Lifeproof, Glacier Bay, Everbilt, and others) spanning tools, building materials, flooring, lighting, outdoor living, and smart home categories. Key exclusive partner brands include Ryobi (power tools), Milwaukee, and DeWalt (professional tools). Services include Tool & Truck Rental, Home Services (installation), DIY Projects platform, Pro Xtra loyalty program for contractors, and Home Depot Credit Cards. The interconnected retail ecosystem combines 2,361 physical stores with digital commerce, delivery services, and the Hubspace smart home platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hampton Bay: Lighting and ceiling fans brand sold exclusively at Home Depot
• Husky
• Lifeproof Flooring
• HDX
• Home Decorators Collection
• Glacier Bay
• Everbilt
• Vigoro
• StyleWell
• Commercial Electric
• Defiant
• EcoSmart
• TrafficMaster
• Home Accents Holiday
• Vissani
• The Company Store
• Hubspace
• Ryobi
• Milwaukee
• DeWalt

Products and services

• Tool and Truck Rental
• Home Services Installation
• Pro Xtra Loyalty Program
• Home Depot Credit Cards

Quantifiable outcome

• Digital sales increased over 10% year-over-year for fourth consecutive quarter
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• KreateminorChannel Partner/ Reseller/ Distributor · 29 June 2026Kreate is a product partner launching HDX 2.5-Qt Mini Tough Tote exclusively at Home Depot, following recognition as Partner of the Year for Storage for two consecutive years.
• Central Materials (via GMS)minorStrategic or Co-development Partner · 24 June 2026GMS acquired Central Materials, a distributor specializing in stucco, EIFS, stone, and masonry cladding products operating two locations in South Texas's Rio Grande Valley, strengthening GMS's product portfolio and market presence.
• BehrcoreGTM or Marketing Partner · 17 June 2026Home Depot partnered with Behr for multi-channel marketing campaign targeting Gen Z homeowners and trade professionals during FIFA World Cup, capitalizing on data showing 61% of soccer fans prefer sponsor brands.
• U.S. Soccer FederationcoreStrategic or Co-development Partner · 17 June 2026Home Depot is a strategic partner of U.S. Soccer, supporting youth soccer initiatives and community programs through Soccer Forward Foundation collaboration with Boys & Girls Clubs of America.
• Boys & Girls Clubs of AmericaminorStrategic or Co-development Partner · 14 June 2026Home Depot donated $250,000 to Boys & Girls Clubs of America supporting youth soccer programs and workforce development in Los Angeles metro area, timed to US Men's National Team World Cup debut. Initiative is part of Home Depot's role as strategic partner of U.S. Soccer.
• FIFAcoreGTM or Marketing Partner · 11 June 2026Home Depot is a Tier 3 official sponsor of the FIFA World Cup 2026, marking the first time the tournament has featured an official home improvement category. Partnership includes Beckham's Backyard installation at Fan Festival in Atlanta featuring Skelly mascot, leveraging sponsor-receptive soccer fan audience for brand exposure.
• Industrial Cork Company (CORCO)minorStrategic or Co-development Partner · 1 June 2026SRS Distribution, a Home Depot subsidiary, acquired the commercial roofing division of Industrial Cork Company (CORCO). CORCO owners Jeff DeJong and Dan Krasinski transitioned the business under the SRS brand.
• Peridot SupplyminorStrategic or Co-development Partner · 1 June 2026GMS Inc., owned by Home Depot and SRS Distribution, acquired Peridot Supply, a building envelope material distributor with three locations across Ontario, Canada.
• Mingledorff'sminorStrategic or Co-development Partner · 20 May 2026SRS Distribution acquired HVAC distributor Mingledorff's, expanding professional market distribution network. Home Depot management noted approximately $700 million in partial-year net sales expected from this acquisition.
• LS Building Products, Sider Lumber & Supply Co., Roadrunner Roofing SupplyminorStrategic or Co-development Partner · 1 January 2026SRS Distribution and GMS made multiple acquisitions in 2026 including LS Building Products, Sider Lumber & Supply Co., and Roadrunner Roofing Supply as part of Pro ecosystem expansion.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Lowe's: The second-largest U.S. big-box home improvement retailer with comparable store footprint, Pro customer focus, and private label programs. Directly competes with Home Depot on appliances, tools, building materials, and Pro contractor services across overlapping geographies.
• Menards: Privately held Midwestern big-box home improvement retailer offering similar product categories (tools, building materials, appliances, décor). Competes head-to-head with Home Depot across the central and northern U.S. with comparable store sizes and assortment depth.
• Ace Hardware: Cooperative of independently owned hardware stores selling tools, paint, plumbing, electrical, and home improvement categories. Competes with Home Depot's neighborhood hardware assortment and convenience position, particularly in suburban and rural markets.
• True Value: Hardware cooperative serving independent retailers with tools, paint, building supplies, and seasonal categories. Operates a comparable small-format store model that competes with Home Depot on convenience and proximity in markets where Home Depot's big-box format is absent.
• Ferguson Enterprises: Leading U.S. distributor of plumbing, HVAC, and water management supplies serving professional contractors. Directly comparable to Home Depot's SRS Distribution and GMS Pro platform in the trade distribution channel with overlapping product categories and customer base.

Broad incumbents

• Walmart: Mass retailer carrying tools, hardware, paint, appliances, garden, and home décor across thousands of stores. Competes with Home Depot primarily on price-sensitive DIY and consumable categories rather than Pro contractor depth.
• Amazon: Global e-commerce leader with deep assortment in tools, building materials, appliances, and home improvement categories. Competes with Home Depot on long-tail SKU selection, delivery speed, and price discovery across the DIY and small-business buyer segments.
• Target: Mass retailer with a meaningful home, garden, and seasonal assortment. Competes with Home Depot primarily on décor, small appliances, and outdoor living categories rather than building materials or Pro depth.

Emerging players

• Floor & Decor Holdings: Specialty retailer of hard-surface flooring, tile, wood, and installation accessories serving both DIY and Pro installers. Overlaps with Home Depot's flooring and tile categories but with deeper assortment and a stronger Pro installer customer base.
• Wayfair: Online-focused home furnishings retailer offering furniture, décor, and home improvement-adjacent categories. Competes with Home Depot's Home Decorators Collection, StyleWell, and online décor assortment primarily through digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homedepot
• YouTubeyoutube.com/user/homedepot
• Facebookfacebook.com/homedepot
• Pinterestpinterest.com/homedepot
• LinkedInlinkedin.com/company/the-home-depot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A24 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Depot