WomenHeart

What WomenHeart does

WomenHeart: The National Coalition for Women with Heart Disease is a 501(c)(3) nonprofit patient advocacy organization founded in 1999 and headquartered in Washington, DC. The organization serves American women living with or at risk for heart disease—an estimated 60 million-person beneficiary population—through a community-led model centered on peer support, education, and policy advocacy. Its core delivery mechanism is the WomenHeart Champions program, which trains survivors to act as peer educators and grassroots advocates, with more than 1,000 Champions active nationwide. Complementary products include Heart Sisters Online and SisterMatch (virtual and one-on-one peer support), Hermanas de Corazón (Spanish-language support), the National Hospital Alliance, the Treat Me Right and Beats of Change awareness campaigns, the annual Heart Health IS Women's Health Summit, and the Wenger Awards.

The technology underpinning the organization is conventional and content-driven rather than proprietary: a content website, the WomenHeartTV YouTube channel, email newsletters, social media presence on Facebook/X/Instagram/LinkedIn, community calendars, geographic support-network directories, virtual support group tools, and the Quorum-based online advocacy platform that mobilizes supporters to engage with policymakers. No AI/ML, data, or platform-engineering capabilities are described. Distribution is hybrid, combining self-serve digital channels with a Champion-led channel/reseller model that extends program reach into local communities and partner hospital systems.

WomenHeart's revenue model is donations and contributions, supplemented by corporate grants and programmatic partnerships with pharmaceutical and medical device companies. Named corporate partners include Merck (co-marketing via MLB "Playing with Heart"), Medtronic ("Letter to My Mother"), Boehringer Ingelheim (Detect the SOS collective, including a Super Bowl commercial), Amgen and Novartis (Beats of Change), and Cytokinetics (communications grant). Services to women are provided free of charge. The organization is governed by a Board of Directors and led by CEO Celina Gorre, operates with 11-50 employees, and has no parent company, investor ownership, or disclosed audited revenue in the source data.

Name

WomenHeart

Legal name

WomenHeart: The National Coalition for Women with Heart Disease

Website

https://womenheart.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that supports American women living with or at risk for heart disease through peer support, education, and advocacy, delivered via a 1,000+ strong Champion network and corporate healthcare partnerships.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Health Nonprofit Services

NAICS

Other Social Advocacy Organizations (813319), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Patient advocacy services
• Women heart health
• Peer support programs
• Cardiovascular education
• Nonprofit health coalition

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: WomenHeart relies primarily on donations from individuals, corporations, and foundations to fund its programs and operations. The organization is a 501(c)(3) nonprofit, and contributions are tax-deductible.
2. Corporate Grants and Partnerships: WomenHeart receives grants and programmatic support from pharmaceutical and medical device companies including Merck, Medtronic, Boehringer Ingelheim, Amgen, and Novartis for specific awareness campaigns and educational initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that provides free peer support, education, and advocacy services for the 60 million American women living with or at risk for heart disease. The organization operates the WomenHeart Champions training program that equips survivors to deliver peer education, runs virtual and in-person support networks, produces educational content (blog, glossary, WomenHeartTV videos, Virtual Red Bag of Courage), coordinates awareness campaigns (Beats of Change, Treat Me Right), and hosts the annual Heart Health IS Women's Health Summit and Wenger Awards.

Product overview

WomenHeart is a nonprofit patient advocacy organization offering a comprehensive suite of programs and services focused exclusively on women living with or at risk of heart disease. The organization operates as a unified platform centered on peer support, education, and advocacy. Key offerings include the WomenHeart Champions program (which trains women with heart disease to become peer educators), virtual and in-person support networks (Heart Sisters Online, geographic support groups like WomenHeart of Puget Sound and San Diego County, Spanish-language Hermanas de Corazón), educational resources (Virtual Red Bag of Courage, blog content, glossary), advocacy tools (online advocacy platform), awareness campaigns (Beats of Change, Treat Me Right), and annual events (Heart Health IS Women's Health Summit, Wenger Awards). The organization serves women through community-building, education, and policy advocacy rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• WomenHeart Champions Program

Quantifiable outcome

• 60 million American women living with or at risk for heart disease served by WomenHeart's mission
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MedtroniccoreGTM or Marketing Partner · 18 June 2026WomenHeart joined Medtronic's 'Letter to My Mother' community event in Long Island, NY to raise awareness about women's heart health and the underdiagnosis of heart valve disease. The free event featured creative writing workshops, exercise classes, wellness experiences, and educational resources with WomenHeart Champions sharing their stories.
• MerckcoreGTM or Marketing Partner · 30 April 2026Merck partnered with WomenHeart for the 'Playing with Heart' campaign, an educational initiative with nine Major League Baseball teams to raise awareness about LDL-C ('bad' cholesterol) and its connection to heart attack and stroke risk. The campaign features in-stadium events, baseball ambassadors sharing personal stories, and community outreach.
• Stanton & Bowery HospitalityminorGTM or Marketing Partner · 7 February 2026WomenHeart collaborated with Stanton & Bowery Hospitality to raise awareness for women's heart health during American Heart Month. The initiative honored Iga Obrycka, the group's GM and CMO who died at age 28 from a heart attack caused by mitral valve prolapse.
• Boehringer IngelheimcoreStrategic or Co-development Partner · 6 February 2026WomenHeart is a member of the Detect the SOS collective alongside American Diabetes Association, National Kidney Foundation, and The Mended Hearts, Inc. The initiative launched a public health mission to increase urinary albumin-creatinine ratio (ACR/UACR) screening awareness among U.S. adults with type 2 diabetes or high blood pressure, featuring a Super Bowl commercial starring Octavia Spencer and Sofía Vergara.
• American Diabetes AssociationcoreStrategic or Co-development PartnerPart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
• National Kidney FoundationcoreStrategic or Co-development PartnerPart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
• The Mended Hearts, Inc.coreStrategic or Co-development PartnerPart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
• AmgenminorGTM or Marketing PartnerAmgen is a sponsor of WomenHeart's Beats of Change campaign, a global branded content series presented by the World Heart Federation and produced by BBC StoryWorks that shines a spotlight on cardiovascular disease awareness.
• NovartisminorGTM or Marketing PartnerNovartis is a sponsor of WomenHeart's Beats of Change campaign, a global branded content series presented by the World Heart Federation and produced by BBC StoryWorks that shines a spotlight on cardiovascular disease awareness.
• Bloomer TechminorStrategic or Co-development PartnerBloomer Tech, led by CEO Alicia Chong Rodriguez, has developed wearable technology integrating heart-monitoring sensors into everyday bras. The company shares WomenHeart's mission of ensuring more women receive early detection and better monitoring of their heart health.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mended Hearts: Mended Hearts is a peer-support nonprofit for heart disease patients and families, operating a nationwide volunteer network of trained patient visitors — directly comparable to WomenHeart's Champions model and explicitly co-listed in the Detect the SOS collective.
• Women's Heart Alliance: Women's Heart Alliance is a national advocacy organization dedicated to improving women's heart health through research, policy, and awareness — directly overlapping WomenHeart's mission and target population.

Broad incumbents

• American Heart Association (Go Red for Women): The American Heart Association is the dominant cardiovascular-health nonprofit in the U.S.; its Go Red for Women campaign is the most visible women's-heart-disease brand and competes for the same corporate partners, donors, and awareness real estate as WomenHeart.
• World Heart Federation: World Heart Federation is a global umbrella for cardiovascular advocacy and the convener of the Beats of Change campaign WomenHeart participates in — comparable in mission but with a much broader international and policy footprint.

Others

• American Diabetes Association: The American Diabetes Association is a large disease-specific nonprofit co-leading the Detect the SOS collective with WomenHeart — comparable as a chronic-disease patient-advocacy model and corporate-partnership funnel, though focused on diabetes rather than heart disease.
• National Kidney Foundation: The National Kidney Foundation is a co-member of the Detect the SOS collective alongside WomenHeart and shares the chronic-disease patient-advocacy, corporate-partnership, and awareness-campaign operating model.
• National Coalition for Cancer Survivorship: The National Coalition for Cancer Survivorship is a survivor-led advocacy organization structurally similar to WomenHeart — peer-support, policy advocacy, and survivor empowerment — though operating in oncology rather than cardiology.

Emerging players

• Hadassah (Women's Health Advocacy): Hadassah runs the 'Every Beat Counts' women's-heart-health program and broader women's-health advocacy — a peer women's-health nonprofit pursuing overlapping corporate partnerships and policy influence, though not heart-disease-exclusive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WomenHeartOrg
• YouTubeyoutube.com/user/WomenHeartTV
• Facebookfacebook.com/WomenHeartNational
• LinkedInlinkedin.com/company/womenheart-the-national-coalition-for-women-with-heart-disease
• Instagraminstagram.com/womenheart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WomenHeart