The Women's Breast & Heart Initiative

What The Women's Breast & Heart Initiative does

The Women's Breast & Heart Initiative (WBHI) is a 501(c)(3) nonprofit organization founded in 2005 in Miami Lakes, Florida, by breast cancer survivor Andrea Ivory. Its mission is to reduce mortality from breast cancer and heart disease among at-risk, uninsured, and underserved women in South Florida through prevention education and early detection. The organization addresses two disease burdens — breast cancer (more than 43,000 US deaths annually; 1-in-8 lifetime diagnosis risk) and heart disease (1-in-3 women's deaths) — by reducing socioeconomic barriers to screening and education. WBHI operates a small core team (1–10 employees) and runs five core programs: the legacy Door-to-Door Outreach Program (reaching 11,000 new households annually), the Workplace Wellness Program (launched 2020 as a pandemic-era pivot, providing on-site screenings at South Florida businesses and reporting 93 events delivering 2,000+ breast and heart screenings), the Virtual Advocate Program (a digital course embedded in curricula at six South Florida universities, certifying 4,400+ college students since 2020), College Campus Clubs (peer-led health promotion), and a Preventive Screening Program that provides care coordination and patient navigation through hospital partners. Ancillary revenue and awareness products include a Florida specialty license plate ($33 per plate), the "Living for Longevity" podcast, and signature fundraising events (Pink Walk 5K, B-Fore Pink Golf Tournament, Open the Door Dinner Dance).

WBHI is not a technology company; its intellectual capital sits in its community distribution model, volunteer multilingual workforce, and clinical partner network rather than proprietary software. Its revenue model is multi-stream and donation-dependent: individual and corporate donations (501(c)(3) charitable contributions), corporate event sponsorships (Diamond, Pearl, Beverage, Corporate, Tee, Underwriter tiers), government grants (notably from the State of Florida Department of Health for VAP), and licensing/royalty revenue from the specialty license plate. The organization does not charge for its primary health services. Operating geographies are concentrated in South Florida, with the license plate providing a statewide Florida fundraising footprint. WBHI's customer base is bifurcated: beneficiaries are at-risk women, college students, and low-income populations receiving free services; "payers" are a mix of individual donors, corporate sponsors, healthcare system partners, university partners, and government grantors.

Name

The Women's Breast & Heart Initiative

Legal name

The Women's Breast & Heart Initiative

Website

https://flbreasthealth.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Women's Breast & Heart Initiative is a 501(c)(3) nonprofit founded in 2005 in Miami Lakes, Florida, that delivers breast cancer and heart disease prevention education, screenings, and care coordination to at-risk, uninsured, and underserved women in South Florida through door-to-door outreach, workplace wellness events, and a college-based Virtual Advocate Program.

Ownership category

akta.pro rank

Product category

Community Health Services

akta.pro primary industry

Community Health & Health Equity/Social Determinants Units (HLAJAAAO)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Social Determinants of Health (SDOH) & Equity Measurement (HLAJAJAI)

Keywords

• Breast cancer prevention
• Heart disease screening
• Community health outreach
• Workplace wellness programs
• Disease prevention education

Headquarters

HQ city

Miami Lakes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations support the organization's mission to transform and save lives through disease prevention and early detection. The organization is a registered 501(c)(3) nonprofit.
2. Event Sponsorships: Corporate sponsorships from events including Diamond, Pearl, Beverage, Corporate, Tee, and Underwriter sponsors for the B-Fore Pink Golf Tournament and other fundraising events.
3. Specialty License Plate Sales: Florida specialty license plate sales where $33 per plate purchase and annual renewals support the mission of disease prevention and early detection for breast cancer and heart disease.
4. Grants: The Virtual Advocate Program is sponsored by the State of Florida Department of Health, indicating grant funding as a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Women's Breast & Heart Initiative (WBHI) is a 501(c)(3) nonprofit that delivers community-based breast cancer and heart disease prevention and early detection services. Through door-to-door neighborhood outreach, on-site workplace wellness screenings, a college Virtual Advocate Program, and a network of hospital partners, WBHI provides mammograms, blood pressure, glucose, and cholesterol screenings, plus care coordination, patient navigation, and health education to at-risk, uninsured, and underserved women in South Florida.

Product overview

The Women's Breast & Heart Initiative offers a suite of community health programs focused on disease prevention and early detection for breast cancer and heart disease. The core offerings include the Workplace Wellness Program (bringing mobile screenings to businesses), the Virtual Advocate Program (a digital education course for college students), College Campus Clubs (peer-led health promotion), the Preventive Screening Program (ongoing care coordination), and the legacy Door-to-Door Outreach Program. The organization also runs signature events including the Open The Door Dinner Dance, Pink Walk 5K, and B-Fore Pink Golf Tournament, offers a Florida specialty license plate for advocacy and fundraising, and produces the Living for Longevity Podcast. These programs collectively serve at-risk women, college students, and low-income populations across South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Wellness Program Brings prevention and early detection resources to workplaces across South Florida, providing on-site breast cancer, hypertension, glucose, and cholesterol screenings with care coordination and breast and heart health education for the labor force.
• Virtual Advocate Program (VAP) Digital learning course sponsored by WBHI and the State of Florida Department of Health, designed for college students to become certified advocates in disease prevention and wellness education. Completed in three hours and used for service-learning or extra credit.
• College Campus Clubs Platform for civic engagement serving as an agent of peer-led health promotion, social learning, and multidisciplinary educational tool, building skills in public speaking, critical thinking, team building, and social media engagement for students on partner campuses.
• Preventive Screening Program Ongoing continuum of care offering disease prevention and early detection through a network of collaborating hospitals and medical partners, with care coordination and patient navigation for follow-up care.
• Door-to-Door Outreach Program Neighborhood outreach campaign using mobile mammography vans, clinicians, and trained multilingual volunteers in residential South Florida neighborhoods to provide breast health awareness and mammogram access for uninsured and underserved women.
• Disease Prevention & Early Detection Specialty License Plate Customized Florida specialty license plate in teal and orange representing disease prevention and early detection, sold for $33 with proceeds supporting WBHI's mission of breast cancer and heart disease prevention.
• Living for Longevity Podcast Podcast featuring engaging discussions, captivating stories, and thought-provoking insights on disease prevention and wellness, available on Spotify, iHeart Radio, Amazon Music, and Podcast Index.

Quantifiable outcome

• The five-year relative survival rate for localized breast cancer is 99%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Baptist Health South FloridacoreStrategic or Co-development PartnerHealthcare system partner providing medical expertise and screening services for breast cancer and heart disease prevention programs.
• Barry UniversitycoreStrategic or Co-development PartnerEducational partner hosting the Virtual Advocate Program as curriculum assignments, with students participating in the program and volunteers like Choeurchie Jean-Charles engaging through service learning.
• Florida International University (FIU)coreStrategic or Co-development PartnerEducational partner institution for the Virtual Advocate Program facilitating student participation in disease prevention education.
• Jackson Health SystemcoreStrategic or Co-development PartnerHealthcare partner providing medical services and screening capabilities for the organization's prevention and early detection programs.
• Miami Dade CollegecoreStrategic or Co-development PartnerEducational partner hosting the Pink Walk 10th Annual event at Kendall Campus and participating in workplace wellness programs.
• University of MiamicoreStrategic or Co-development PartnerAcademic partner with faculty participation in WBHI stories and podcasts, supporting disease prevention education initiatives.
• Mount Sinai Medical CentercoreStrategic or Co-development PartnerMedical partner providing cardiac and cancer screening services for the organization's prevention programs.
• North Shore Medical CentercoreStrategic or Co-development PartnerHealthcare facility partner offering screening services for breast cancer and heart disease detection.
• Northwestern MutualminorGTM or Marketing PartnerCorporate sponsor supporting WBHI events and programs through financial contributions.
• AssurantcoreGTM or Marketing PartnerCorporate partner with representation on the Board of Directors and sponsor of WBHI events including Open the Door Dinner Dance.
• TurnberrycoreGTM or Marketing PartnerCorporate sponsor and host venue for events including B-Fore Pink Golf Tournament and Open the Door Dinner Dance at JW Marriott Miami Turnberry Resort & Spa.
• Macy'sminorGTM or Marketing PartnerCorporate sponsor providing gift cards as incentives for mammogram appointments during National Pink Day events.
• StarbucksminorGTM or Marketing PartnerCorporate partner supporting WBHI initiatives and events.
• Aventura MallminorGTM or Marketing PartnerLocal business partner supporting community health initiatives.
• Miami HeatminorGTM or Marketing PartnerSports team partner supporting WBHI events and community outreach.
• GenentechminorGTM or Marketing PartnerCorporate sponsor supporting breast cancer awareness and prevention initiatives.
• AstraZenecaminorGTM or Marketing PartnerPharmaceutical partner supporting health awareness and screening programs.
• Quest DiagnosticscoreStrategic or Co-development PartnerDiagnostic testing partner providing laboratory services for health screenings.
• Invision DiagnosticscoreStrategic or Co-development PartnerMedical imaging partner providing mammography and diagnostic services.
• Nova Southeastern University (NSU)coreStrategic or Co-development PartnerEducational partner institution for Virtual Advocate Program student participation.
• Florida Atlantic University (FAU)coreStrategic or Co-development PartnerEducational partner institution for Virtual Advocate Program facilitating student health education.
• State of Florida, Department of HealthcoreStrategic or Co-development PartnerGovernment health agency sponsoring the Virtual Advocate Program and supporting disease prevention initiatives.
• Ivory ConstructioncoreGTM or Marketing PartnerDiamond sponsor of B-Fore Pink Golf Tournament and Open the Door Dinner Dance events.
• Solution ConstructioncoreGTM or Marketing PartnerDiamond sponsor of B-Fore Pink Golf Tournament and Open the Door Dinner Dance events; Host Chair for events.
• Colondy FassminorGTM or Marketing PartnerPearl sponsor of B-Fore Pink Golf Tournament.
• WPLG Local 10minorGTM or Marketing PartnerLocal TV station with Emmy Award-winning reporters hosting Open the Door Dinner Dance event.
• FidelityminorGTM or Marketing PartnerCorporate sponsor supporting WBHI programs.
• Solis HealthcoreStrategic or Co-development PartnerHealthcare partner supporting health screening and wellness programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Cancer Society: National cancer prevention, screening, and patient support organization with a strong Florida presence. ACS competes for the same donor base, screening partnerships, and workplace wellness contracts as WBHI.
• American Heart Association: The leading national heart disease prevention and education nonprofit. AHA's local Miami-area operations overlap with WBHI's heart disease screening and education programs, making it the most direct incumbent competitor in the cardiac half of WBHI's mission.
• National Breast Cancer Foundation: National nonprofit providing mammography, education, and patient navigation programs. Operates community-based screening and education programs similar to WBHI's outreach model at a national scale.
• Susan G. Komen: The largest national breast cancer nonprofit, running community outreach, education, and screening programs. Komen operates a South Florida affiliate that directly overlaps with WBHI's breast cancer mission and competes for the same regional donor and corporate sponsor pool.

Direct peers

• Black Women's Health Imperative: A national nonprofit focused on health equity, prevention, and education for Black women, including breast cancer and cardiovascular disease. Strong overlap with WBHI's underserved-population focus and health promotion mission.
• Sister's Network: A national African American breast cancer survivorship organization with community-based outreach and education chapters. Shares WBHI's mission focus on Black and underserved women and community-led health promotion.
• Tigerlily Foundation: A national breast cancer nonprofit focused on young women and women of color, with a strong emphasis on community-based education, health equity, and partnerships with healthcare systems. Shares WBHI's focus on underserved populations and community-led outreach.
• The Rose (Houston): A Texas-based nonprofit breast health organization providing mammography, screenings, and patient navigation to uninsured women. Operates a comparable mission and service-delivery model targeting low-income, at-risk women in a defined regional market.

Emerging players

• Living Beyond Breast Cancer: A national education and support organization for people affected by breast cancer, with programming that complements screening-focused organizations like WBHI through education, community resources, and survivor support.

Regional players

• Komen Miami/Ft. Lauderdale: The South Florida affiliate of Susan G. Komen, providing local breast cancer screening, education, and community grants. The most direct regional competitor for donor dollars, sponsorships, and partnership attention in WBHI's primary service geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvMth-Q4ybwBljpCsNH_8ZQ
• Facebookfacebook.com/TheWBHI
• Instagraminstagram.com/wbhi
• Xx.com/wbhi

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Women's Breast & Heart Initiative