TRUE linkswear
TRUE linkswear is a privately held, Tacoma-based golf footwear and apparel brand founded in 2012 by PGA TOUR pro Ryan Moore, selling comfort-focused Zero Drop shoes and apparel direct-to-consumer across the US, Canada, Australia/New Zealand, and UK/Europe.
- Company typePrivate
- Founded2012
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TRUE linkswear does
TRUE linkswear (legal entity TRUE Collective, LLC) is a privately held golf footwear and apparel company headquartered in Tacoma, Washington. Founded in 2012 by PGA TOUR professional Ryan Moore, the company designs, manufactures, and sells comfort-oriented golf shoes built around a Zero Drop geometry, wide toe box, Pebax Superfoam midsole, and proprietary TRUEfit Neoprene tongue system. The catalog spans the OG series (Original 1.2, OG3 Pro, OG3 High, OG Cush, OG Tour), the Lux² spiked line (Player, Maven), the newer Antigravity and Antigravity Pro lines, and the All Day casual/walking models, with apparel and accessories (Future Staples, gloves, hats, sunglasses) added more recently.
The business is a primarily direct-to-consumer operation. Products are sold through truelinkswear.com in the US and localized storefronts in Canada, Australia/New Zealand, and UK/Europe, supplemented by Amazon marketplace and select retail partners. Pricing is unit-based: $149-$235 MSRP for footwear and $50-$125 for apparel, supported by a 30-day footwear trial (with a $25 fee for worn returns) and a Second Chance outlet channel for refurbished and discontinued inventory. Marketing leans on a PGA TOUR and DP World Tour ambassador program (Ryan Moore, Chris Kirk, Joel Dahmen, Mark Hubbard, Andrew Putnam, Taylor Montgomery, Oliver Wilson), earned media in Forbes, Sports Illustrated, and Golf Magazine, and participation in the PGA Show.
TRUE linkswear has raised a disclosed $11.25 million in private equity from KarpReilly in November 2021 to fund global expansion. The company is small (11-50 employees) and founder-led, with Ryan Moore still prominent as co-founder and ambassador alongside CEO Jason Moore. Revenue is not publicly disclosed.
TRUE linkswear firmographics
Firmographics- Name
- TRUE linkswear
- Legal name
- TRUE Collective, LLC
- Website
- https://truelinkswear.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRUE linkswear is a privately held, Tacoma-based golf footwear and apparel brand founded in 2012 by PGA TOUR pro Ryan Moore, selling comfort-focused Zero Drop shoes and apparel direct-to-consumer across the US, Canada, Australia/New Zealand, and UK/Europe.
- Ownership category
- akta.pro rank
TRUE linkswear industry classification
Industry- Product category
- Golf Footwear
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Footwear & Apparel Retail (CRAMACAH)
- akta.pro secondary industries
- Golf Footwear Retail (CRAMAGAE), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
Keywords
Where TRUE linkswear is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRUE linkswear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Golf Footwear Sales: Direct sale of golf shoes to consumers through e-commerce and retail channels. One-time purchase model with varying price points based on technology level ($149-$235 MSRP).
- Golf Apparel Sales: Sale of apparel including tops, bottoms, and accessories. Items priced at $50-$125 MSRP.
- Gear and Accessories: Sale of accessories including bags, socks, gloves, sunglasses, and headwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level footwear (OG Cush, Original 1.2) |
| Unit Pricing | Pay-as-you-go | Mid-range footwear (All Day Knit Four, Antigravity) |
| Unit Pricing | Pay-as-you-go | Premium footwear (OG3 Pro, Lux² Player) |
| Unit Pricing | Pay-as-you-go | Apparel - Tops and Outerwear |
| Unit Pricing | Pay-as-you-go | Apparel - Bottoms and Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TRUE linkswear product offering
Product offeringCore offering
TRUE linkswear designs, manufactures, and sells comfort-focused golf footwear and apparel under its own brand. The core product is zero drop, wide toe box golf shoes featuring proprietary Pebax Superfoam cushioning, complemented by a golf apparel line (Future Staples collection), accessories (gloves, hats, sunglasses, socks, bags), and digital gift cards, sold primarily direct-to-consumer online with international regional sites.
Product overview
TRUE linkswear is a golf footwear and apparel company based in Tacoma, Washington, founded by PGA TOUR Champion Ryan Moore. The company offers a diverse portfolio of products centered on comfort-focused, zero drop footwear technology. Core footwear lines include the Antigravity series (with standard and Pro variants featuring Pebax Superfoam cushioning), the OG series (OG3 Pro, OG3 High, OG Cush, OG Tour, Original 1.2), the Lux² series (Player and Maven spiked shoes), and the All Day series (Knit Four, Ripstop V2, Ascent PNWProof). The apparel division features the Future Staples collection (Quarter Zip, Crewneck, Overshirt), All Day Crewneck V2, and All Day Golf Shorts. Accessories include golf gloves, bags, socks, sunglasses, and headwear. Products are sold primarily direct-to-consumer through truelinkswear.com with regional sites for Canada, Australia/New Zealand, and UK/Europe. The company emphasizes sustainability, a 30-day trial period, free shipping over $99, and warranties covering defects and waterproofing.
Differentiator
Problem solved
Functional benefit
Products and services
- TRUE Antigravity Golf Shoe Lightweight golf shoe with Pebax Superfoam midsole, recycled Ripstop upper, and waterproof construction designed for all-day comfort both on and off the golf course. Sold to golfers seeking versatile, modern footwear.
- TRUE Antigravity Pro Golf Shoe Premium version of the Antigravity shoe with Pebax cushioning, fully waterproof upper, and aggressive golf-specific TPU outsole for enhanced traction and performance.
- TRUE OG3 Pro Zero Drop Golf Shoe Zero drop golf shoe with wide toe box designed for all-weather golf, outdoor adventure, and minimalist comfort. Features 264 reviews.
- TRUE OG3 High Golf Shoe High-top variant of the OG3 series offering enhanced ankle support and style for golfers seeking additional stability.
- TRUE OG Cush Golf Shoe Zero drop golf shoe with barefoot comfort and extra wide fit option, priced at $179-$189, designed for outdoor adventure and minimalist comfort. Has 201 reviews.
- TRUE Original 1.2 Golf Shoe Foundational zero drop golf shoe offering all-weather capability with minimalist design and natural ground feel. Has 1,286 reviews.
- TRUE OG Tour Golf Shoe Professional-grade golf shoe designed for tour-level performance, featured as an option for TRUE's professional Tour Ambassadors.
- TRUE Lux² Player Golf Shoe Spiked golf shoe with next-generation FlexBolt outsole, combining TRUE's iconic fit and feel with cutting-edge spiked performance. Naturally wide fit with exceptional comfort and stability.
- TRUE Lux² Maven Golf Shoe Spiked golf shoe in the Lux² series, designed for performance and wet conditions with spiked outsole technology.
- Men's LUX Hybrid Waterproof Golf Shoes Men's hybrid waterproof golf shoes featuring waterproof knit upper, leather saddle for stability, and advanced comfort technology. Priced at $199.
- TRUE All Day Knit Four Golf Shoe Breathable golf shoe designed for warm weather and walking, featuring 9 color options with breathable knit upper construction for all-day wear.
- TRUE Ascent PNWProof Golf Shoe Weather-resistant golf shoe designed for Pacific Northwest conditions, featured in new releases and Instagram showcases.
- TRUE All Day Ripstop V2 Golf Shoe Durable all-day wear shoe with ripstop upper material, designed for versatility and long-term wear across golf and lifestyle use.
- Future Staples Apparel Collection Apparel collection featuring versatile, premium materials designed for performance, comfort, and style both on and off the golf course. Includes Quarter Zip, Crewneck, and Overshirt pieces.
- TRUE All Day Crewneck V2 Sweatshirt Enhanced mid-weight layering essential combining cloud-like comfort with cutting-edge materials, featuring 4-way stretch and improved sustainability. Available in 6 colors at $115.
- TRUE All Day Golf Short Sporty golf short made from abrasion and scuff-resistant nylon, featuring stain-resistant coating, breathable fabric, versatile slim fit, and soft-touch feel. Priced at $95.
- TRUE Blank Tech 6-Panel Hat Premium performance hat with brushed broken-in coastal feel, breathable front panel, laser perforated back, athletic sweatband, and moisture-wicking shell. Priced at $50.
- Knockaround x TRUE Dead Golfer Sunglasses Collaborative sunglasses product with Knockaround brand featuring a Dead Golfer design theme for golfers seeking lifestyle eyewear.
- LUX Golf Gloves Premium golf gloves designed to complement the LUX footwear line for cohesive on-course performance.
- TRUE linkswear Gift Cards Digital gift cards redeemable for the purchase of TRUE linkswear products across the e-commerce storefront.
- Second Chance Clearance Storefront Clearance program featuring new, refurbished, discontinued, or cosmetic-defect merchandise at reduced prices, sold as final sale only and not eligible for returns or trial period.
Quantifiable outcome
- 4.81 average rating based on 195 reviews for OG3 Pro Zero Drop Golf Shoes
- +1 more outcomes
Companies that use TRUE linkswear
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
TRUE linkswear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TRUE linkswear partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
TRUE linkswear competitors and assessment
Company assessmentDirect peers
- FootJoy: The dominant golf footwear brand globally, worn by the majority of PGA TOUR professionals. Directly competes with TRUE in the golf-shoe category with comparable spiked/spikeless and waterproof constructions at similar premium price points, but at vastly larger scale and broader distribution.
- ECCO Golf: Premium golf footwear brand known for comfort-focused leather designs and direct-to-consumer traction in Europe. Closely comparable to TRUE's positioning around all-day comfort and premium pricing ($200+ MSRP).
- Payntr Golf: Performance-focused golf footwear brand built around biomechanics, stability, and fit technology (Payntr X and 87 lines). Closely comparable niche competitor with similar tour-ambassador-driven GTM and premium DTC pricing.
Broad incumbents
- Puma Golf: Athletic brand with significant golf footwear and apparel presence and active PGA TOUR ambassador roster (Rickie Fowler, etc.). Direct overlap with TRUE in performance golf shoes at comparable price points.
- New Balance Golf: Athletic brand with a growing golf footwear line featuring comfort and fit technology, including wide-foot and minimalist options. Closely comparable to TRUE's wide toe box and comfort-first positioning.
- Adidas Golf: Global athletic brand with a dedicated golf division (adidas Golf / TaylorMade parent). Overlaps with TRUE in spiked and spikeless golf footwear, supported by tour ambassador programs and pro-shop distribution.
- Under Armour Golf: Athletic brand with golf-specific footwear featuring comfort technology (HOVR, Charged Cushioning). Competes with TRUE on performance comfort and apparel cross-sell within a much larger corporate footprint.
- Nike Golf: Mega-brand athletic company with a long-standing golf footwear and apparel line. Competes with TRUE across golf footwear but operates as one product line within a much broader portfolio with massive R&D and tour sponsorship budgets.
Emerging players
- G/FORE: Lifestyle-leaning golf footwear and apparel brand with bold design aesthetic and DTC + pro-shop distribution. Comparable to TRUE's on/off-course crossover positioning and premium price points ($200+).
- Skechers Golf: Athletic brand's recent golf push featuring GO GOLF and TOUR-spec spiked lines at value price points. Comparable to TRUE in comfort-focused DNA but positioned at lower price points with broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TRUE linkswear social profiles
Digital presenceTRUE linkswear financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUE linkswear leadership team
Management profileNumber of profiles
Profiles2 records
TRUE linkswear funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUE linkswear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUE linkswear
What does TRUE linkswear do?
TRUE linkswear designs, manufactures, and sells comfort-focused golf footwear and apparel under its own brand. The core product is zero drop, wide toe box golf shoes featuring proprietary Pebax Superfoam cushioning, complemented by a golf apparel line (Future Staples collection), accessories (gloves, hats, sunglasses, socks, bags), and digital gift cards, sold primarily direct-to-consumer online with international regional sites.
Is TRUE linkswear a public or private company?
TRUE linkswear is a private company. It is classified as private equity controlled and is currently operating.
When was TRUE linkswear founded?
TRUE linkswear was founded in 2012. It employs 11 to 50 people.
Where is TRUE linkswear based?
TRUE linkswear is headquartered in Scottsdale, United States, in the North America region.
How does TRUE linkswear make money?
Three revenue lines are on record. Golf Footwear Sales are the primary driver. The others are golf Apparel Sales and gear and Accessories.
Who are TRUE linkswear's main competitors?
Direct peers on record are FootJoy, ECCO Golf and Payntr Golf. Broad incumbents are Puma Golf, New Balance Golf, Adidas Golf, Under Armour Golf and Nike Golf. Emerging players are G/FORE and Skechers Golf.
Does TRUE linkswear have an API?
No public API is recorded for TRUE linkswear.
What industry is TRUE linkswear in?
TRUE linkswear's product category is Golf Footwear. Its primary akta.pro industry code is CRAMACAH, Golf Footwear & Apparel Retail, with a secondary code of CRAMAGAE, Golf Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.