FootJoy
FootJoy is a 168-year-old golf footwear, glove, and apparel brand owned by Acushnet Holdings, selling premium shoes ($160-$315), apparel, and accessories to golfers globally through DTC e-commerce, 18 country-specific regional sites, and a network of golf retailers and pro shops.
- Company typePrivate
- Founded1857
- HeadquartersFairhaven, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What FootJoy does
FootJoy is a 168-year-old golf footwear and apparel brand founded in 1857, operating as a wholly-owned subsidiary of Acushnet Holdings Corp. (NYSE: ACush), the Massachusetts-incorporated parent that also owns Titleist, Vokey, Scotty Cameron, and other golf brands. The company specializes exclusively in golf, producing performance spiked and spikeless shoes (Premiere Series, Pro/SL, HyperFlex, Traditions, FJ Quantum), the MyJoys custom shoe program (hand-built to specification, $205-$315), premium golf gloves (StaSof, Pure Touch, SciFlex), weather-segmented apparel (HydroSeries, ThermoSeries, TempoSeries), and accessories (FJ Pulsar SoftSpikes, headwear, belts, shoe care). Its technology stack centers on proprietary fitting and material innovations: the exclusive premium BOA heel mount license, the AI-powered FJ FitLab 3D scanning service for foot measurement, and a portfolio of registered trademarks (DryJoys waterproofing, ComforTab, CoolJoys, D.N.A. Helix, Advanced Performance Leather).
FootJoy firmographics
Firmographics- Name
- FootJoy
- Legal name
- Acushnet Company
- Website
- https://www.footjoy.com/
- Company type
- Private
- Founded year
- 1857
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FootJoy is a 168-year-old golf footwear, glove, and apparel brand owned by Acushnet Holdings, selling premium shoes ($160-$315), apparel, and accessories to golfers globally through DTC e-commerce, 18 country-specific regional sites, and a network of golf retailers and pro shops.
- Ownership category
- akta.pro rank
FootJoy industry classification
Industry- Product category
- Golf Footwear and Apparel
- NAICS
- Shoe Retailers (45821), Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Footwear & Apparel Retail (CRAMACAH)
- akta.pro secondary industries
- Golf Footwear Retail (CRAMAGAE), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where FootJoy is headquartered
LocationHeadquarters
- HQ city
- Fairhaven
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FootJoy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Golf Footwear Sales: Primary revenue stream from golf shoes including spiked, spikeless, and off-course categories. Shoes range from $160-$275 for standard models and up to $315 for custom MyJoys designs. The brand offers both men's and women's options.
- Golf Gloves: Sales of performance golf gloves including StaSof, Pure Touch Limited, SciFlex, and weather-specific variants. Gloves are positioned as tour-level performance products.
- Golf Apparel: Apparel line including golf shirts, shorts, pants, vests, hoodies, base layers, outerwear, and rainwear. Price points range from $14 (socks) to $265 (outerwear).
- Golf Gear & Accessories: Accessories including bags, headwear, belts, shoe care products, FJ Pulsar SoftSpikes, and collaborations like FJ x OOFOS. Also includes boxer briefs and sun protection gear.
- Custom MyJoys Program: Premium custom shoe service where customers design bespoke footwear. Higher price points than standard models ($205-$315), representing a land-and-expand revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Golf Shoes - Standard Line |
| Unit Pricing | Pay-as-you-go | Golf Apparel |
| Unit Pricing | Pay-as-you-go | Golf Gear & Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FootJoy product offering
Product offeringCore offering
FootJoy designs, manufactures, and sells golf footwear, gloves, apparel, and accessories for golfers. The product range includes premium spiked and spikeless golf shoes (Premiere Series, Pro/SL, HyperFlex, Traditions), performance gloves (StaSof, Pure Touch, SciFlex), weather-specific apparel lines (HydroSeries, ThermoSeries, TempoSeries), and a custom MyJoys bespoke shoe program. The company also operates the FJ FitLab AI-powered 3D foot scanning service and the FJ Insider loyalty program.
Product overview
FootJoy is a golf-focused brand offering a comprehensive portfolio of footwear, apparel, gloves, and accessories. The core product lines include Premiere Series (premium spiked/spikeless shoes with handcrafted leather construction), Pro/SL (spikeless versatile shoes), HyperFlex (lightweight athletic spiked shoes), and Traditions (classic spiked shoes). The brand also offers the MyJoys custom shoe program for bespoke footwear. Apparel includes weather-specific lines like HydroSeries (rain/waterproof), ThermoSeries (thermal), and TempoSeries (sun protection). Golf gloves include StaSof, Pure Touch, and SciFlex lines. Additional accessories include FJ Pulsar SoftSpikes, headwear, belts, shoe care products, and the FJ x OOFOS recovery sandals. Services include FJ FitLab (AI-powered 3D foot scanning for custom fitting) and FJ Insider loyalty program. The brand also features collaborations including Todd Snyder X FootJoy and FootJoy x Fair Harbor.
Differentiator
Problem solved
Functional benefit
Brands
- MyJoys: Custom golf shoe program allowing customers to design their own footwear with custom colors and materials.
- FJ Insider
- FJ FitLab
- Premiere Series
- Pro/SL
- HyperFlex
- Traditions
- FJ Quantum
- StaSof
Products and services
- Premiere Series Premium spiked and spikeless golf shoes featuring handcrafted construction with advanced performance leather. Includes men's and women's variants (Packard, Marquis, Field, Madison, Wilcox, Issette). Priced $225-$275.
- Pro/SL Spikeless golf shoes with proprietary midsole/outsole platform designed for on-course performance and off-course style versatility. Priced at $185.
- HyperFlex Lightweight, flexible spiked golf shoes designed for athletic performance and maximum comfort during the swing. Priced at $190.
- Traditions Classic spiked golf shoes with traditional styling, featuring premium leathers and comfortable fit for traditional golfers. Priced $160-$205.
- MyJoys Custom Golf Shoes Custom golf shoes made to exact specifications with premium leathers and custom options. Each pair is handcrafted with over 100 sizes available. Priced $205-$315.
- Golf Gloves (StaSof, Pure Touch, SciFlex) Premium performance golf gloves available in men's and women's styles including StaSof, Pure Touch Limited, SciFlex, Rain, and Winter variants. Positioned as tour-level performance products.
- HydroSeries Weather-resistant and waterproof golf outerwear including rain jackets, rain pants, and winter jackets designed for wet playing conditions.
- ThermoSeries Thermal and weather-appropriate golf outerwear collection for colder playing conditions.
- TempoSeries Sun protection golf outerwear collection featuring lightweight apparel designed for warm weather and sun exposure during play.
- FJ FitLab 3D scanning service using artificial intelligence to measure foot characteristics for custom golf shoe fitting at select golf courses. Analyzes foot length, width, arch height, instep height, and heel width.
- FJ Insider
Quantifiable outcome
- 6-21% performance increase for properly fit golf shoes
- +3 more outcomes
Companies that use FootJoy
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
FootJoy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FootJoy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Jackson KoivuncoreProfessional golfer endorsement partnership with Jackson Koivun, two-time college player of the year at Auburn University. Koivun signed with FootJoy upon turning professional, joining an NIL valuation exceeding $2 million partnership package including Titleist equipment.
- Aimé Leon DorecoreFashion brand Aimé Leon Dore has introduced the third iteration of its Golf Capsule collection featuring styles designed for golf across outerwear, knitwear, and shirting categories. The collection highlights an expansion of Aimé Leon Dore's ongoing partnership with FootJoy, combining fashion-forward design with golf performance footwear.
- TitleistcoreFootJoy is owned by Acushnet Holdings alongside Titleist. Both brands operate under the same parent company, sharing distribution and potentially cross-marketing opportunities.
- Todd SnydercoreTodd Snyder collaboration with FootJoy featuring the Legends Series - limited edition shoes inspired by the sea, sand, and summers in the Hamptons. The collaboration combines Snyder's fashion expertise with FootJoy's golf footwear technology.
- Fair HarborcoreFootJoy and Fair Harbor collaboration bringing effortless style from the course to the clubhouse. The partnership targets style-conscious golfers with coordinated apparel and footwear collections.
- OOFOSminorFJ x OOFOS OOahh Sport Slide collaboration offering recovery footwear for golfers. Combines FootJoy branding with OOFOS's proprietary OOfoam technology for recovery and comfort.
- BOA Closure SystemcoreExclusive technology partnership where FootJoy was the first golf company to work with BOA and is the only brand licensed to offer the exclusive premium BOA heel mount. BOA provides precision closure technology for optimal shoe fit.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
FootJoy competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FootJoy social profiles
Digital presenceFootJoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
FootJoy leadership team
Management profileNumber of profiles
FootJoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FootJoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FootJoy
What does FootJoy do?
FootJoy designs, manufactures, and sells golf footwear, gloves, apparel, and accessories for golfers. The product range includes premium spiked and spikeless golf shoes (Premiere Series, Pro/SL, HyperFlex, Traditions), performance gloves (StaSof, Pure Touch, SciFlex), weather-specific apparel lines (HydroSeries, ThermoSeries, TempoSeries), and a custom MyJoys bespoke shoe program. The company also operates the FJ FitLab AI-powered 3D foot scanning service and the FJ Insider loyalty program.
Is FootJoy a public or private company?
FootJoy is a private company. It is classified as corporate owned and is currently operating.
When was FootJoy founded?
FootJoy was founded in 1857. It employs 1,001 to 5,000 people.
Where is FootJoy based?
FootJoy is headquartered in Fairhaven, United States, in the North America region.
How does FootJoy make money?
Five revenue lines are on record. Golf Footwear Sales are the primary driver. The others are golf Gloves, golf Apparel, golf Gear & Accessories and custom MyJoys Program.
Does FootJoy have an API?
No public API is recorded for FootJoy.
What industry is FootJoy in?
FootJoy's product category is Golf Footwear and Apparel. Its primary akta.pro industry code is CRAMACAH, Golf Footwear & Apparel Retail, with a secondary code of CRAMAGAE, Golf Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.