Moi
Moi Corporation operates TwitCasting, Japan's #1 live streaming platform with 30M+ registered users, monetizing via Dango virtual gifts, Membership subscriptions, and Premier paid ticketing. The publicly listed Tokyo company serves Japanese creators and viewers with mobile-first low-latency streaming.
- Company typePublic
- Founded2010
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Moi does
Moi Corporation (モイ株式会社) is a publicly listed Japanese technology company (Tokyo Stock Exchange securities code 5031) headquartered in Tokyo (Chiyoda-ku) that operates TwitCasting (ツイキャス), Japan's market-leading live streaming communication platform with more than 30 million registered users as of 2023. Founded as sidefeed in 2010 and rebranded to Moi Corporation, the company built its core platform around low-latency, mobile-first live video and audio, offering differentiated features including Collabo-Casting (multi-device co-streaming), Theater Party (synchronized watch-along viewing), Dango virtual-gift tipping, and V Morphing Maker (computer-vision-driven illustration-to-avatar animation). The company is publicly listed and led by founder/CEO Yosuke Akamatsu (赤松洋介).
Moi monetizes TwitCasting through a diversified creator-economy stack: Dango virtual gifts (usage-based, in-app purchases via App Store and Google Play), monthly Membership subscriptions, transaction-fee take rates on TwitCasting Premier paid ticketed live events (which surpassed a cumulative ¥15 billion in ticket circulation as of April 2026), a merchandise marketplace (TwitCasting Goods Factory), and adjacent services including Moi Records (label), the TwitCasting 100V VTuber project, V Morphing Maker, and Haconi World. The platform serves primarily Japanese mobile viewers and individual streamers (utaite singers, VTubers, ordinary creators), with overseas monetization enabled since August 2023 in the U.S. (excluding California), Taiwan, South Korea, and Hong Kong, and full Portuguese localization supporting a long-standing Brazilian/Latin American user base.
Go-to-market is community-led and event-driven rather than enterprise sales: growth is anchored on owned event IP (Utaite Fest singing contests, Shikakuten art exhibition, Theater Party co-broadcasts), partnerships with VTuber agencies (NIJISANJI/ANYCOLOR), music IP (Hatsune Miku via Crypton Future Media), and anime IP (KADOKAWA's Keroro theatrical release). The company has raised approximately $11.6M across three disclosed rounds (2013 East Ventures seed, 2014 East Ventures Series A, 2019 Global Brain-led Series A with KDDI Open Innovation Fund and SBI Investment) and operates with 11–50 employees.
Moi firmographics
Firmographics- Name
- Moi
- Legal name
- モイ株式会社
- Website
- https://about.moi.st
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moi Corporation operates TwitCasting, Japan's #1 live streaming platform with 30M+ registered users, monetizing via Dango virtual gifts, Membership subscriptions, and Premier paid ticketing. The publicly listed Tokyo company serves Japanese creators and viewers with mobile-first low-latency streaming.
- Ownership category
- akta.pro rank
Moi industry classification
Industry- Product category
- Live Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
- akta.pro secondary industries
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), IRL & Lifestyle Live Streaming Platforms (MPACACAC)
Keywords
Where Moi is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Moi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Live Monetization (Dango virtual gifts): Streamers earn money from virtual gifts ("Dango") sent by fans during live streams. Requires identity verification and threshold conditions (e.g., 100+ watch hours in trailing 3 months, 100+ YouTube subs, or 3,000+ X followers). Available in U.S. (excl. California), Taiwan, South Korea, Hong Kong.
- Membership (monthly subscription): Recurring monthly subscription plans purchased by fans to access members-only live streams, videos, and exclusive content. Includes closed "Membership STAR" community companion app.
- TwitCasting Premier (premier distribution): Paid ticketed online live performance feature. Cumulative ticket GMV crossed ¥15 billion (150億円) as of 2026-04-27. Revenue model is a take rate on ticket sales.
- TwitCasting app In-App Purchases: App is free to download with in-app purchases (App Store / Google Play) — primary mechanism for the Dango-based Live Monetization.
- TwitCasting Goods Factory (merchandise): Goods Factory service enables physical merchandise tied to TwitCasting streamers; supported by its own privacy policy. Likely takes a commission/marketplace cut.
- Haconi World (ハコニワールド) service: 3D virtual world service operated by Moi Corporation; its own privacy policy indicates user data is processed for service delivery. Revenue model not explicitly disclosed but likely freemium with in-world purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | TwitCasting app — free download with in-app purchases (Dango, Membership) |
| Usage-based | Pay-as-you-go | Live Monetization (Dango) for qualifying streamers |
| Subscription | Monthly | Membership — monthly subscription support plans |
| Transaction based/ take rate | Pay-as-you-go | TwitCasting Premier — paid online live ticketing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Moi product offering
Product offeringCore offering
Moi Corporation operates TwitCasting, Japan's market-leading live streaming communication platform with over 30 million registered users, available on iOS, Android and Web. The platform lets individual streamers broadcast real-time video, receive Dango virtual gifts, run paid Membership subscriptions, and host ticketed online performances via TwitCasting Premier, with companion apps including V Morphing Maker (illustration-to-avatar), VV / Haconi World (3D virtual space), Goods Factory (merchandise), and the TwitCasting 100V VTuber project.
Product overview
Moi Corporation operates a single unified live-streaming platform — TwitCasting — augmented by a portfolio of associated apps, sub-brands, and content initiatives. The core platform comprises the TwitCasting Live broadcasting app and the TwitCasting Viewer viewing app (also offered combined on Android), supported by monetization modules (Dango virtual gifts, Membership, and the paid "TwitCasting Premium / Premiere" tier), collaborative features (Collabo-Casting and TwitCasting Theater / Theater Party), and a VTuber project (TwitCasting 100V). Adjacent products include V Morphing Maker (illustration-to-avatar app), TwitCasting VV (3D virtual space), TwitCasting Goods Factory (merchandise service), Haconi World (separate service), and Moi Records (music/artist label). The platform reaches 30+ million registered users primarily in Japan.
Differentiator
Problem solved
Functional benefit
Brands
- TwitCasting (ツイキャス): Japan's leading live streaming communication platform with 30M+ registered users, available on iOS, Android and Web.
- TwitCasting Goods Factory (ツイキャス グッズファクトリー)
- Haconi World (ハコニワールド)
- Moi Records
- TwitCasting 100V
- TwitCasting Premier (プレミア配信)
Products and services
- TwitCasting Japan's market-leading live streaming communication platform with over 30 million registered users, operated by Moi Corporation and available on iOS, Android and Web. Enables individual streamers to broadcast live video, receive Dango virtual gifts from fans, run paid Membership subscriptions, and host ticketed online performances via TwitCasting Premier.
- TwitCasting Live The TwitCasting mobile app focused on broadcasting live video from a smartphone, tablet or PC. Distributed as a standalone app via the Apple App Store (iOS) and Google Play (Android).
- TwitCasting Viewer The TwitCasting mobile app focused on watching and interacting with live streams. Distributed as a standalone app via the Apple App Store and Google Play.
- V Morphing Maker Standalone companion app that turns illustration images into motion-tracked facial avatars, animating the input illustration in real time from facial movement. Launched August 28, 2020.
- TwitCasting VV Standalone 3D virtual space service launched December 23, 2022 where users can stroll through Tokyo and New York as a cat using sticker-style avatars. Operated by Moi Corporation under its own privacy framework.
- Haconi World (ハコニワールド) Separate Moi Corporation-operated 3D virtual world service with its own user base, privacy policy and user data handling.
- TwitCasting Goods Factory Official goods / e-commerce merchandise service for the TwitCasting community, operated by Moi Corporation with its own privacy framework. Likely takes a marketplace commission on streamer merchandise sales.
- TwitCasting 100V (volt) Official TwitCasting VTuber / voice-actor project where voice-related streamers belong as individuals (not as created characters) and are supported in their activities. Members voice the official TwitCasting mascots.
- Moi Records Moi Corporation's music / records label that supports artists such as utaite on the TwitCasting platform, hosting events such as the "Utaite Fest" singing contest series.
Quantifiable outcome
- 30 million+ registered users in Japan (2023)
- +2 more outcomes
Companies that use Moi
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Moi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Moi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major (featured commentator for owned event), major (20th anniversary co-promotion), core / flagship distribution, core / brand identity, core / owned program, core / owned ip, tactical / one-off event and tactical / promotional.
- NIJISANJI / Hoshikawa Sara (ANYCOLOR Inc.)major (featured commentator for owned event)Hoshikawa Sara, a Japanese VTuber from NIJISANJI (operated by ANYCOLOR Inc.), was featured as a commentator for "Utaite Fest vol.3", a singing contest hosted by Moi Records on TwitCasting, Japan's leading live streaming platform (2024-12-11 press release).
- KADOKAWA (and Sergeant Keroro / ケロロ production committee)major (20th anniversary co-promotion)20th anniversary co-promotion between TwitCasting and the "Sergeant Keroro (ケロロ中尉) theatrical film" — TwitCasting simultaneously broadcast the movie in Japan and Korea (Japanese-language in Japan, Korean-subtitled in Korea) on April 26, 2024, including a first-ever "TwitCasting Theater" Korean-subtitled broadcast. Original manga is serialized in Monthly Shonen Ace published by KADOKAWA.
- Apple App Store / Google Play (distribution platforms)core / flagship distributionTwitCasting Live and TwitCasting Viewer are distributed through the Apple App Store and Google Play; the in-app purchase and monetization flows route through these platform partners.
- Asako Hashi (はしあさこ) — character creatorcore / brand identityAsako Hashi is the official mascot creator for TwitCasting's characters Cast-kun and Twit-kun; her works are used on the corporate site under license, and copyright remains with her regardless of © marking.
- TwitCasting 100V (volt) voice-actor / VTuber audition ecosystemcore / owned programTwitCasting 100V is an official project that onboards voice-related streamers via auditions (Kikka Haru and Minato Nami selected in 2023); selected talents voice the official TwitCasting mascots. Operated in-house by Moi Corporation.
- VV (Twicas VV) — 3D virtual cat world partnerscore / owned ipMoi Corporation launched a 3D virtual space service (VV / Twicas VV) where users can stroll around Tokyo and New York as a cat. Press release: "Stroll around Tokyo and New York as a cat in a 3D virtual space!" (2022-12-23).
- Crypton Future Media (Hatsune Miku)tactical / one-off eventHolographic pop star Hatsune Miku streamed a free stage performance with traditional Japanese puppets via TwitCasting in January 2021 ("Holographic pop star Hatsune Miku to stream a free stage with Traditional Japanese puppets").
- Sidefeed / V Morphing Maker creatorscore / owned ipMoi Corporation's "V Morphing Maker" app turns illustration into motion-tracking facial avatars. Sidefeed is referenced historically as the original publisher of TwitCasting (e.g., "sidefeed releases TwitCasting Live, a Twitter client for iPhone with ZERO latency live streaming", 2010-02).
- Nintendo (Nintendo Game Content)tactical / promotionalPress release (2019-04-01): "TwitCasting Enables Streamers to Monetize Their Live Streams with 'Nintendo Game Content'" — a co-promotion / co-branding arrangement around streaming Nintendo-licensed game content.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Moi competitors and assessment
Company assessmentEmerging players
- ANYCOLOR (NIJISANJI): ANYCOLOR operates NIJISANJI, one of Japan's largest VTuber agencies, and uses live streaming as its core distribution channel — overlapping with TwitCasting's VTuber-focused features (100V) and creator economy stack while also being a partner.
- BIGO Live (BIGO Technology): BIGO Live is a global live-streaming platform with strong penetration in Southeast Asia, Latin America, and the Middle East — overlapping with TwitCasting's overseas footprint (Taiwan, Hong Kong, Brazil, Mexico) as both compete for the same international streaming audience.
Broad incumbents
- Twitch (Amazon): Twitch is the global incumbent for live streaming with a deep creator monetization stack (Bits, subs, ads), competing broadly with TwitCasting for international creator and viewer attention outside Japan.
- YouTube Live (Google): YouTube Live is a global live-streaming incumbent integrated into the world's largest video platform; competing broadly with TwitCasting for live content creators, and notably serves as the identity-verification channel for TwitCasting's overseas monetization eligibility.
- TikTok Live (ByteDance): TikTok Live is a global live-streaming incumbent built into the TikTok short-video platform, competing with TwitCasting for creator and viewer time and driving up the cost of acquiring and retaining streamers.
Direct peers
- Pococha (DeNA): Pococha is a Japanese live streaming app owned by DeNA, focused on casual mobile live broadcasting and virtual-gift monetization — directly competing with TwitCasting for Japanese streamers and the same mobile tipping economy.
- 17LIVE Inc. 17LIVE is a major Asian (Taiwan/Japan-headquartered) live streaming platform with a direct presence in Japan, offering virtual-gift tipping, subscriptions, and VTuber agency services — the closest direct competitor to TwitCasting's core product in the same Japanese market.
- SHOWROOM (DeNA): SHOWROOM is a Japanese mobile live streaming service operated by DeNA, directly competing with TwitCasting for the same Japanese streamer/fan audience, with virtual gifts, ranked events, and idol-focused programming.
- LINE LIVE (LY Corporation): LINE LIVE is a Japanese live streaming service operated within the LINE messaging ecosystem, directly competing with TwitCasting for Japanese creators through integrated social distribution and virtual gifting.
- Mirrativ (Donuts Co.): Mirrativ is a Japanese mobile game live-streaming platform operated by Donuts, directly competing with TwitCasting for Japanese mobile-first streamers and gamer/creator audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Moi social profiles
Digital presenceMoi compliance and trust
Trust signalCompliance6 records
Moi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moi leadership team
Management profileNumber of profiles
Profiles3 records
Moi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moi
What does Moi do?
Moi Corporation operates TwitCasting, Japan's market-leading live streaming communication platform with over 30 million registered users, available on iOS, Android and Web. The platform lets individual streamers broadcast real-time video, receive Dango virtual gifts, run paid Membership subscriptions, and host ticketed online performances via TwitCasting Premier, with companion apps including V Morphing Maker (illustration-to-avatar), VV / Haconi World (3D virtual space), Goods Factory (merchandise), and the TwitCasting 100V VTuber project.
Is Moi a public or private company?
Moi is a public company. It is classified as public and is currently operating.
When was Moi founded?
Moi was founded in 2010. It employs 11 to 50 people.
Where is Moi based?
Moi is headquartered in Tokyo, Japan, in the Asia region.
How does Moi make money?
Six revenue lines are on record. Live Monetization (Dango virtual gifts) is the primary driver. The others are membership (monthly subscription), twitCasting Premier (premier distribution), twitCasting app In-App Purchases, twitCasting Goods Factory (merchandise) and haconi World (ハコニワールド) service.
Who are Moi's main competitors?
Emerging players on record are ANYCOLOR (NIJISANJI) and BIGO Live (BIGO Technology). Broad incumbents are Twitch (Amazon), YouTube Live (Google) and TikTok Live (ByteDance). Direct peers are Pococha (DeNA), 17LIVE Inc., SHOWROOM (DeNA), LINE LIVE (LY Corporation) and Mirrativ (Donuts Co.).
Does Moi have an API?
No public API is recorded for Moi.
What industry is Moi in?
Moi's product category is Live Streaming Platform. Its primary akta.pro industry code is MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC), with a secondary code of MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms. Its NAICS code is 5162.