What Asensing does

Asensing (广州导远电子科技有限公司), founded in 2014 and headquartered in Guangzhou, China, is a privately held technology company that designs and manufactures full-stack high-precision positioning and motion-sensing solutions for physical-AI applications. Its technology spans four layers: proprietary automotive-grade 6-axis MEMS inertial chips (including the GST80 with ISO 26262 ASIL-D certification), compact IMU modules (IMU5146, IMU5145, IMU5105, IMU5104), multi-band GNSS positioning modules (NAV3120, NAV3320, NAV3160, NAV3150SAA), and integrated navigation systems (INS5715DAA, INS5711, INS570D) that fuse inertial and satellite data via proprietary sensor-fusion algorithms to deliver centimeter-level positioning, attitude, and motion data. Asensing operates its own chip packaging and testing production line in Jiangsu (since 2019), giving it in-house control from wafer-level packaging through system integration.

The company sells its hardware primarily through direct enterprise sales to automotive OEMs and Tier-1 suppliers under embedded/OEM design-in agreements, complemented by direct website purchase for smaller-volume customers. Pricing is quote-based and not publicly disclosed; revenue is generated from per-unit hardware shipments rather than subscription or licensing. Asensing has secured mass-production awards from over 30 top global OEMs and reports cumulative vehicle installations of 4.27 million+ as of September 2025, with annual production capacity exceeding 3 million units and a 47.1% share of China's high-precision positioning market (per Gasgoo Automotive Research Institute, January 2026). Beyond automotive ADAS and L2+ to L4 autonomous driving applications, Asensing serves robotics (humanoid robots with Galbot, GalaxyBot, Xinghai Space; self-balancing motorcycles with OMOWAY), intelligent machinery, and renewable energy system customers. Global operations span China (Guangzhou, Shanghai, Beijing, Hong Kong, Jiangsu), the United States (Irvine), Germany, and Japan. The company holds 500+ patents and maintains a workforce of 501–1,000 employees with over 40% in R&D.

Name

Asensing

Legal name

Guangzhou Asensing Technology Co., Ltd. (广州导远电子科技有限公司)

Website

https://asensing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Asensing is a Chinese technology company developing full-stack high-precision positioning solutions spanning MEMS chips, IMU modules, GNSS modules, and integrated navigation systems for automotive OEMs, humanoid robotics firms, and industrial automation customers.

Ownership category

akta.pro rank

Product category

Automotive Sensors and High-Precision Positioning Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sensors, MEMS & Imaging ICs (HDAHAAAG)

akta.pro secondary industries

Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA), Satellite, GNSS & Positioning RF ICs (HDAHAMAJ), Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)

Keywords

• High-precision positioning
• MEMS inertial sensors
• GNSS positioning modules
• Integrated navigation systems
• Autonomous driving sensors

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Asensing generates revenue primarily from selling its proprietary hardware products including MEMS chips, IMU modules, GNSS modules, and INS (integrated navigation systems). Products are sold directly to OEMs and Tier-1 suppliers for automotive ADAS and autonomous driving applications, as well as to robotics companies for embodied AI applications. The company operates through direct purchase channels on its website.
2. Automotive OEM Solutions: The company supplies integrated positioning solutions (IMU + GNSS modules) as components embedded in vehicle platforms, with cumulative installations exceeding 4.27 million vehicles as of September 2025. Revenue flows from design wins, mass-production supply contracts, and per-unit pricing to automotive OEMs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asensing designs and manufactures high-precision positioning technology, including MEMS chips, IMU (Inertial Measurement Unit) modules, GNSS (Global Navigation Satellite System) modules, and INS (Inertial Navigation System) products. These hardware products are deployed across autonomous driving, robotics, intelligent machinery, and renewable energy applications.

Differentiator

Problem solved

Functional benefit

Products and services

• GST80 MEMS Chip
• IMU5146
• IMU5105
• IMU5145
• IMU5104
• NAV3120 Series
• NAV3320 Series
• Gmouse3320
• NAV3160 Series
• NAV3150SAA
• INS5711
• INS5715DAA
• INS570D
• INS570L
• IMS5563
• Micro-Mirror Module

Quantifiable outcome

• 47.1% domestic market share in China's high-precision positioning segment (January 2026 Gasgoo data)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• OMOWAY (目蔚科技)coreStrategic or Co-development Partner · 2 June 2026ASENSING and OMOWAY deepening strategic cooperation to integrate OMOWAY's two-wheeled self-balancing technology with ASENSING's automotive-grade high-precision spatiotemporal intelligence capabilities. The world's first mass-produced self-balancing motorcycle, the OMO-X, has entered production in Indonesia utilizing ASENSING's automotive-grade IMU module, with deliveries expected to start soon. Both companies plan further collaboration on intelligence and safety features for two-wheeled transportation globally.
• Junlian Zhixing (均联智行)coreStrategic or Co-development Partner · 28 April 2026Junlian Zhixing and Asensing reached a deep strategic cooperation focused on high-end intelligent assisted driving domain controllers, relying on high-precision positioning technology to advance the full-chain implementation of perception, positioning, and domain control. The partnership aims to accelerate L2+ to L4 autonomous driving solution mass production and extend into embodied AI technology, building multi-scenario intelligent sensing core technology barriers.
• GalaxyBot (银河通用机器人)coreStrategic or Co-development Partner · 26 March 2026Asensing deepening collaboration with GalaxyBot in the embodied AI space. The company has established partnerships with over 20 robotics enterprises covering bipedal humanoids, wheeled humanoids, and quadruped robot dogs. GalaxyBot receives automotive-grade IMU5146 modules from Asensing for use in its embodied AI robots.
• Galbot (格物机器人)coreTechnology or Integration · 13 March 2026Asensing announced a partnership with Galbot to supply its automotive-grade IMU 5146 inertial measurement unit for use in Galbot's embodied AI robots. The IMU 5146 offers 0.05° attitude measurement precision and 1,000 Hz output frequency, enabling real-time balance control, gait adjustment, and navigation across complex terrains. The companies aim to deepen collaboration to drive the humanoid robot supply chain toward greater precision, reliability, and scale.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hexagon (NovAtel): NovAtel (a Hexagon division) provides high-precision GNSS receivers and inertial navigation systems for automotive, aerospace, and industrial autonomy. Closely comparable to Asensing's INS and RTK-grade GNSS offerings.
• VectorNav Technologies: US-based specialist in high-performance inertial navigation systems and orientation sensors for autonomous vehicles, robotics, and defense. Comparable to Asensing in industrial-grade IMU and INS positioning.
• SBG Systems: French manufacturer of high-performance inertial navigation systems (INS) and IMUs for autonomous vehicles, marine, and surveying. Directly comparable to Asensing's INS5715DAA and MEMS-based integrated navigation products.
• u-blox: Swiss semiconductor company specializing in positioning and wireless modules, including GNSS receivers and inertial sensors for automotive, industrial, and consumer markets. Directly comparable to Asensing in GNSS modules and integrated positioning solutions targeting automotive OEMs.

Broad incumbents

• Bosch: Global Tier-1 automotive supplier with extensive MEMS sensor, IMU, and GNSS portfolio integrated into vehicle platforms. Comparable as a competing automotive-grade IMU supplier, though bundled across a far broader automotive electronics portfolio.
• STMicroelectronics: Large semiconductor company with broad automotive-grade MEMS IMU portfolio (e.g., ASM330 series). Comparable as competing chip-level MEMS IMU supplier for ADAS, robotics, and industrial applications.
• Trimble: Large established positioning technology company spanning GNSS, IMU, and total station solutions across construction, agriculture, geospatial, and autonomy. Comparable to Asensing in high-precision positioning core technology, though serving a much broader portfolio.
• TDK InvenSense: Major MEMS IMU chip manufacturer supplying consumer, industrial, and automotive motion sensing. Comparable to Asensing at the MEMS IMU chip layer, particularly competing for robotics and automotive-grade designs.

Emerging players

• Swift Navigation: US-based GNSS positioning company offering Skylark precise positioning service and GNSS receivers. Comparable to Asensing's centimeter-level RTK GNSS stack; the two firms have an active technology integration partnership.

Regional players

• Hi-Target: Chinese GNSS and high-precision positioning company serving surveying, GIS, and increasingly autonomous driving markets. Comparable to Asensing in RTK GNSS module technology and serving Chinese customers in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asensing