Mendi
Mendi is a Stockholm-based consumer neurotechnology company that sells a direct-to-consumer fNIRS neurofeedback headset and companion mobile app for at-home focus and attention training. The headset serves individual consumers, families, ADHD self-managers, and academic researchers via its Neurosight research platform.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mendi does
Mendi Innovation AB is a Stockholm-based, privately held consumer neurotechnology company founded in 2018 that builds and sells a direct-to-consumer fNIRS (functional Near-Infrared Spectroscopy) brain training headset. The hardware uses dual-wavelength near-infrared light (660nm and 805nm) to measure blood flow and oxygenation in the prefrontal cortex in real time, with sensor accuracy independently validated against BioPac fNIR100 lab-grade equipment by Stockholm University researchers. A companion iOS/Android app converts the live hemodynamic signal into a gamified training loop (a ball rises and falls with prefrontal activation), and the company reports 42% improvement in sustained focus, 31% reduction in perceived stress, 16% improvement in mood, and 51% better general wellbeing after eight weeks, measured across 72,000+ users and 2.5M+ sessions on validated clinical scales.
The business model is product-led and hardware-only: the Mendi Headset sells for $349 (with periodic discounts to $279.20 and GovX-verified up to 25% off for military, first responders, government employees, and teachers), with no subscription fees, free app access, free shipping, a 60-day money-back guarantee, and global fulfillment from within the EU and US. GTM is direct-to-consumer via mendi.io plus the App Store and Play Store, supported by content marketing, earned media, social proof (4.7/5 across 72,000+ reviews), and an affiliate program. The company also operates a secondary B2B channel — the Neurosight research platform — which exposes raw fNIRS signal, session logs, and hemodynamic data via API/SDK for MATLAB and Python, marketed to universities and clinical labs and supported by collaborations with 15+ research institutions including Stanford, KU Leuven, and the University of Nottingham.
Funding to date includes an EU Horizon 2020 research and innovation grant (agreement No. 888409), early-stage Swedish capital from Almi Invest, Propel Capital, Sting, Vinnova, and Futurology Ventures, record-breaking Kickstarter/Indiegogo crowdfunding campaigns, and a $3,547,303 round in November 2020. The company is CE and FCC certified, GDPR-compliant with EEA data residency, and operates with an 11-50 employee team. Customer concentration is long-tail consumer with no enterprise revenue dependency, and the most material strategic risks are category-level competition in consumer neurotechnology, reliance on a single hardware SKU with no recurring revenue layer, and the absence of disclosed post-2020 venture capital.
Mendi firmographics
Firmographics- Name
- Mendi
- Legal name
- Mendi Innovation AB
- Website
- https://mendi.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mendi is a Stockholm-based consumer neurotechnology company that sells a direct-to-consumer fNIRS neurofeedback headset and companion mobile app for at-home focus and attention training. The headset serves individual consumers, families, ADHD self-managers, and academic researchers via its Neurosight research platform.
- Ownership category
- akta.pro rank
Mendi industry classification
Industry- Product category
- Consumer Neurotechnology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where Mendi is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mendi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mendi Headset Hardware Sales: One-time hardware purchase of the Mendi neurofeedback headset. The device is sold directly through the e-commerce storefront with no ongoing subscription fees. Price is $349 USD (with periodic discounts down to $279.20). Includes free companion app access for iOS and Android. Revenue is generated from upfront device sales rather than recurring subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mendi Headset - Standard |
| One time/ perpetual license | Pay-as-you-go | Mendi Headset - Discounted Categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mendi product offering
Product offeringCore offering
Mendi designs and sells a wearable fNIRS-based neurofeedback headset for home use that measures blood flow and oxygenation in the prefrontal cortex and pairs with a free companion mobile app delivering gamified 10-minute daily focus training. The company extends this hardware foundation into the Neurosight research platform offering raw fNIRS signal export, API/SDK tooling, and multi-participant management for universities and clinical labs.
Product overview
Mendi offers a consumer neurofeedback system consisting of The Mendi Headset—a wearable fNIRS device that reads prefrontal cortex activity through blood oxygenation measurement—and a companion mobile app that converts real-time brain signals into a training game. Users complete 10-minute sessions where focus-related neural activation drives game performance, building focus and attention over time through neuroplasticity. The Neurosight Platform extends the technology to research institutions, offering API access and SDK tools for raw signal data export and academic study.
Differentiator
Problem solved
Functional benefit
Brands
- Neurosight: Research platform for universities, clinical labs, and research institutions providing fNIRS data collection, visualization, and export tools for research purposes.
Products and services
- The Mendi Headset A wearable fNIRS-based neurofeedback headset for home use that measures blood flow and oxygenation in the prefrontal cortex in real time using dual-wavelength near-infrared light, paired with a free companion mobile app (iOS/Android) that converts brain activity into a gamified 10-minute daily focus training session. Supports multiple user profiles per device and is sold directly to consumers for $349 (one-time, no subscription).
- Neurosight Research Platform A research toolkit built on the Mendi fNIRS headset, providing universities, clinical labs, and research institutions with raw fNIRS signal recording, session logs, hemodynamic data export, API access, Python SDK support, and multi-participant management for academic and clinical research programs.
Quantifiable outcome
- 42% improvement in sustained focus after 8 weeks
- +6 more outcomes
Companies that use Mendi
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Mendi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Mendi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GovX IDminorPartnership with GovX to offer discounts (up to 25%) to verified military personnel, first responders, government employees, and teachers. GovX provides real-time identity verification services.
- Stockholm UniversitycoreIndependent researchers at Stockholm University validated Mendi's sensor accuracy against BioPac fNIR100 lab equipment. This academic validation supports the company's claims of lab-grade signal accuracy.
- University Research InstitutionscoreMendi's technology is built on decades of peer-reviewed fNIRS research involving 15+ research institutions including University of Nottingham, Stanford University, KU Leuven, and others. The company offers co-research agreements and data-sharing protocols for academic and clinical programs.
- Neurosight Research Platform PartnerscoreMendi offers the Neurosight platform for universities and clinical labs with API docs, SDK access, and direct engineering support for custom integrations and signal processing pipelines.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Mendi competitors and assessment
Company assessmentBroad incumbents
- Apple: Apple Watch and AirPods Pro increasingly incorporate cognitive wellness, focus, and mental health features (mindfulness, cognitive screening). Represents a broad incumbent that could integrate mental wellness neurofeedback at scale, posing a long-term competitive threat to dedicated hardware players like Mendi.
Direct peers
- Emotiv: Emotiv makes consumer and prosumer EEG headsets (Insight, Epoc) for brain-computer interface and cognitive monitoring. Comparable to Mendi in hardware form factor and brain-sensing category, though more prosumer/research oriented and higher-priced.
- Muse (Interaxon): Muse S is a consumer neurofeedback headband using EEG to measure brain activity and pair with an app for focus, sleep, and meditation training. Most direct competitor to Mendi: same product form factor (wearable headband + app), same target buyer (adults seeking focus/cognitive performance), and overlapping value proposition around at-home brain training.
- Neurosity: Neurosity makes the Notion, an EEG headband positioned as a brain-computer interface for productivity and focus. Comparable consumer brain-measuring hardware targeting developers and knowledge workers, overlapping with Mendi's focus-improvement use case.
- Dreem (Rhythm): Dreem is a consumer EEG-based headband initially focused on sleep that has expanded into focus and cognitive performance use cases. Comparable to Mendi in form factor, target market, and D2C go-to-market; differs in primary use case (sleep vs. focus) and measurement modality (EEG vs. fNIRS).
- BrainCo: BrainCo produces FocusCalm, a consumer EEG headband for focus and stress training, and Focus EDU for schools. Direct peer to Mendi in the consumer/school focus training segment, with similar hardware-plus-app model and comparable price points.
- Humm: Humm produces a consumer wearable EEG headband for focus training and attention exercises, marketed to students and knowledge workers. Direct comparable to Mendi in product category, target segment, and price band.
Emerging players
- Neurable: Neurable develops EEG-based brain-computer interface technology with focus on consumer wearables and productivity. Comparable to Mendi in consumer neurotech category but more software/B2B-licensing oriented with a different modality (EEG vs fNIRS).
- Kernel: Kernel develops non-invasive brain measurement hardware (Kernel Flow uses fNIRS-like techniques) for cognitive performance and biomarker research. Comparable to Mendi in technology category and fNIRS-adjacent measurement, but positioned for research/professional markets rather than consumer.
Others
- OpenBCI: OpenBCI produces open-source EEG hardware (Galea, Ultracortex) primarily for researchers, developers, and hobbyists. Adjacent to Mendi in brain-sensing category and overlaps with the Neurosight research-platform positioning, but serves a developer/research audience rather than consumer focus training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mendi social profiles
Digital presenceMendi compliance and trust
Trust signalCompliance3 records
Mendi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mendi leadership team
Management profileNumber of profiles
Profiles5 records
Mendi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mendi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mendi
What does Mendi do?
Mendi designs and sells a wearable fNIRS-based neurofeedback headset for home use that measures blood flow and oxygenation in the prefrontal cortex and pairs with a free companion mobile app delivering gamified 10-minute daily focus training. The company extends this hardware foundation into the Neurosight research platform offering raw fNIRS signal export, API/SDK tooling, and multi-participant management for universities and clinical labs.
Is Mendi a public or private company?
Mendi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mendi founded?
Mendi was founded in 2018. It employs 11 to 50 people.
Where is Mendi based?
Mendi is headquartered in Stockholm, Sweden, in the Europe region.
How does Mendi make money?
One revenue line is on record: mendi Headset Hardware Sales.
Who are Mendi's main competitors?
Apple is listed as a broad incumbent. Direct peers are Emotiv, Muse (Interaxon), Neurosity, Dreem (Rhythm), BrainCo and Humm. Emerging players are Neurable and Kernel. OpenBCI is listed as an others.
Does Mendi have an API?
Yes. Mendi's Neurosight platform offers API access and SDK support for research institutions and universities. The platform enables raw fNIRS signal recording, session logs, and hemodynamic data export for analysis in MATLAB and Python environments. Available to universities, clinical labs, and research institutions with support for co-research, data-sharing, and custom integrations.
What industry is Mendi in?
Mendi's product category is Consumer Neurotechnology. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3845.