Lentesplus
Lentesplus is a Bogotá-based consumer healthtech company founded in 2014 that operates a leading online contact lens subscription platform serving Latin American eyewear consumers across Colombia, Brazil, and Peru, and is expanding into physical retail following its 2021-2022 acquisitions of Brazilian eyewear brands Newlentes and Livo.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lentesplus does
Lentesplus is a Bogotá-headquartered, for-profit consumer healthtech company founded in 2014 that operates the leading online contact lens subscription platform in Latin America. The core offering is a subscription e-commerce service delivering contact lenses and vision correction products directly to consumers, addressing recurring replenishment needs for eyewear users across Colombia, Brazil, and Peru. The company has progressively expanded beyond its original subscription model through inorganic moves, acquiring Brazilian eyewear brands Newlentes in December 2021 and Livo in July 2022, and has announced a plan to open up to 600 physical retail stores across Latin America within four years of the Livo deal. This dual online-plus-retail model targets the broader Latin American eyewear and eye care market, valued at US$12.89 billion in 2022 and projected to reach US$21.85 billion by 2030.
The company has raised US$23 million cumulatively across five disclosed funding rounds from 2016 through December 2021, with a diversified investor base spanning Latin America (IGNIA, InQlab, Stella Maris Partners, Inversiones Oranda), the United States (Palm Drive Capital, Alumni Ventures, DG VENTURES, Fen Ventures, Cat Empire Angel Group), and other regions. IGNIA has been the most consistent backer, participating in four consecutive rounds. Lentesplus is led by co-founder and co-CEO Jaime Oriol, with Juan Camilo Martínez González serving as CIO and Felipe Brown as Director of Commercial Developments. Headcount is reported in the 101-250 range.
The business model combines recurring subscription revenue from contact lens replenishment with branded retail sales through acquired Brazilian stores and a planned omnichannel rollout. No pricing details, app, public API, patents, or proprietary technology stack are disclosed in available sources, indicating that the company's competitive position rests on its regional distribution, subscription customer relationships, and brand portfolio rather than on differentiated underlying technology. Revenue figures and unit economics are not publicly disclosed.
Lentesplus firmographics
Firmographics- Name
- Lentesplus
- Legal name
- Lentesplus
- Website
- https://lentesplus.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lentesplus is a Bogotá-based consumer healthtech company founded in 2014 that operates a leading online contact lens subscription platform serving Latin American eyewear consumers across Colombia, Brazil, and Peru, and is expanding into physical retail following its 2021-2022 acquisitions of Brazilian eyewear brands Newlentes and Livo.
- Ownership category
- akta.pro rank
Lentesplus industry classification
Industry- Product category
- Eyewear E-commerce
- NAICS
- Optical Goods Retailers (456130), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Lentesplus is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Lentesplus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Distribution channels1 record
Lentesplus product offering
Product offeringCore offering
Lentesplus operates an online contact lens subscription and eyewear e-commerce platform targeting Latin American consumers. The company sells contact lenses and vision correction products directly through its website, complemented by two acquired Brazilian eyewear brands (Livo and Newlentes) and an expanding network of physical retail stores.
Product overview
Lentesplus operates as a unified eyecare e-commerce platform, supplemented by two acquired brands—Livo (Brazilian eyewear) and Newlentes (Brazilian eyewear company)—that expand its footprint across Latin America. The company leverages e-commerce and accessibility technology to serve consumers needing vision correction products.
Differentiator
Problem solved
Functional benefit
Products and services
- Lentesplus Online Contact Lens Subscription Platform
- Livo Eyewear Brand
- Newlentes
Companies that use Lentesplus
Customer profileSegments1 record
Ideal customer profiles1 record
Lentesplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lentesplus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LivocoreLentesplus acquired Brazilian eyewear brand Livo in 2022 as a strategic move to expand Livo's presence across Latin America and support Lentesplus's growth objectives of opening 600 stores within four years.
- NewlentescoreLentesplus acquired Newlentes in Brazil after closing a funding round of US$8 million, increasing total funding to US$23 million since 2014. This acquisition strengthened Lentesplus's presence in the Brazilian eyewear market.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Lentesplus competitors and assessment
Company assessmentDirect peers
- Clearly (formerly Clearly Contacts): Online contact lens and eyewear retailer serving multiple countries. Comparable online subscription and contact lens focus, with similar cross-border distribution.
- Zenni Optical: Online-first, value-positioned eyewear retailer selling frames and lenses direct to consumers. Comparable digital-only model in the prescription eyewear category.
- EyeBuyDirect: Online eyewear retailer offering affordable prescription frames and lenses globally. Overlaps with Lentesplus's prescription eyewear e-commerce offering.
- Hubble Contacts: Subscription-based online contact lens retailer in the US. Closest direct comparison to Lentesplus's core contact-lens subscription value proposition.
- Warby Parker: Vertically integrated DTC eyewear brand combining e-commerce, home try-on, and growing physical retail. Highly comparable to Lentesplus's DTC + omnichannel model in the optical category, though operating in North America.
- Lenskart: DTC eyewear company combining online and offline retail in India and select international markets. Comparable in omnichannel strategy, vertical brand ownership, and aggressive store expansion.
- GlassesUSA.com: Online optical retailer with broad frame/lens assortment and virtual try-on. Comparable in digital-first prescription eyewear retail and international shipping.
- 1-800 Contacts: Large online retailer of contact lenses in the US with subscription offerings. Comparable in product focus and online-first distribution, serving similar customer needs.
Regional players
- Óticas Carol (Brazil): Large Brazilian optical retail chain with extensive physical presence. Directly comparable as a regional incumbent competing in the Brazilian eyewear market that Lentesplus is targeting through Livo and Newlentes.
Broad incumbents
- Luxottica / EssilorLuxottica (brands such as LensCrafters, OPSM): Global incumbent in eyewear manufacturing and retail with extensive brand portfolio and physical store networks. Competes broadly with Lentesplus in the optical retail space and represents both a partner and competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Lentesplus social profiles
Digital presenceLentesplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lentesplus leadership team
Management profileNumber of profiles
Profiles3 records
Lentesplus subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lentesplus funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lentesplus M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lentesplus
What does Lentesplus do?
Lentesplus operates an online contact lens subscription and eyewear e-commerce platform targeting Latin American consumers. The company sells contact lenses and vision correction products directly through its website, complemented by two acquired Brazilian eyewear brands (Livo and Newlentes) and an expanding network of physical retail stores.
Is Lentesplus a public or private company?
Lentesplus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lentesplus founded?
Lentesplus was founded in 2014. It employs 101 to 250 people.
Where is Lentesplus based?
Lentesplus is headquartered in Bogotá, Colombia, in the Latin America region.
Who are Lentesplus's main competitors?
Direct peers on record are Clearly (formerly Clearly Contacts), Zenni Optical, EyeBuyDirect, Hubble Contacts, Warby Parker, Lenskart, GlassesUSA.com and 1-800 Contacts. Óticas Carol (Brazil) is listed as a regional player. Luxottica / EssilorLuxottica (brands such as LensCrafters, OPSM) is listed as a broad incumbent.
Does Lentesplus have an API?
No public API is recorded for Lentesplus.
What industry is Lentesplus in?
Lentesplus's product category is Eyewear E-commerce. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 456130 and its SIC code is 3851.